Ridgewood Logo Design

Virtually every new Ridgewood venture knows they need a logo, however few new business owners entirely recognize the vital role their company logo will make in their becoming successful, or the reason that one logo functions more effectively than another. A business logo has an instant and lasting influence on the growth of a business, choose the right one and it will make the door swing and phone ring, choose the incorrect one and it will be a barrier and a hindrance for the life span of a business. The logos featured in the ImageCo portfolio help Ridgewood companies succeed, they are effective in any given scenario and the reason why they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logos do not demand deliberation, they can be comprehended in just a glance.
  2. Scalability: from business cards to posters a scalable business logo will be legible and just as emotive at any scale.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a company logo must be ageless and should feel relevant today, tomorrow, and forty years from today.

Retro logo style of a bicycle produced for a Ridgewood coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were actually opening up in an older part of the city and wanted to cast a nostalgic vibe without coming across as uninteresting or low energy. I achieved the two tasks by means of developing a custom logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo layout with a microscope slide as well as bacteria developed for Ridgewood clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the causes and effects of diseases, mainly the branch of healthcare that works with the laboratory evaluation of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the only instance I recall in which I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Generally I attempt not to be overly literal with a design and to a point, this design approaches the company it serves very literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more interest grabbing and more unforgettable.

logo design with a leaping eco-friendly frog designed for a family members fun center in Ridgewood.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs which come my way, I’ve done dozens of logo designs for physicians, dental professionals, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the full name of the business features the word springz in its name the apparent choice would have been to feature a couple springs into the design but Cool Springz is a fun location to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo including a group of birds, a mountain, a path, a stream, as well as a tree - designed for Ridgewood traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche area due to the fact that travel photographers don’t shoot locations or things but rather project emotional journeys by means of the images they record. The idea behind this logo concept was to use negative space to communicate more than what was visible upon initial glance, which I think is representative of most good photographers in that they frequently share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be revealed with just words. I tried to do something very similar to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Ridgewood logo but also to illustrate the depth of her work and in the way that she sees the world through the lens of her camera.

 Ridgewood logo design with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I honestly savor and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but my client, even though he liked the concept, didn’t care for my choice of birds. This particular guy truly disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his hatred for this specific variety of sea bird.

When I turn a design over to a customer I encourage all of them to share it with colleagues and family as well as with other people that they don’t even know so as to get honest point of views on the value of a concept. Fortunately, he shared it with his family members and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original design.

Custom logo designs are a weird creature in the design world given that the people that tend to hire a professional to create their business logo comprehend how crucial a logo design is for their business so they are way more invested in the outcome. Every logo design project possesses it’s allotment of hurdles, however the biggest obstacle is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Ridgewood publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, however it is the most essential part of a printed book because it is usually the very first thing a person sees in the book store. With respect to a publisher, it’s the absolute best opportunity they will ever have to promote their product and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has two letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems that in many instances 1 of the traits folks often tend to remember the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle air service based in LA and although I’m not certain it really “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to affording a good sense of airline flight and it was undoubtedly a success.

 Ridgewood logo style utilized for advertising and a label layout for Vintage Case features an old font style style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, that looked to be antique cases. For this logo design I strove to come up with a logo that possessed a fluid nostalgic feel to it and could easily be utilized for everything from a web site to a label on brand new cases that seemed like they were from another era.

Logo created for an orthodontist in Ridgewood, style consist of an arc with lines intersecting through it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo design jobs because it seems that virtually every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to company marketing, if restaurants approached their branding in the very same way dental professionals do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would most likely include an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentistry business logos because it challenges me to come up with a design that implies dentistry or a specific field of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo designed for a household nonprofit, the logo includes 4 characters surprised in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wishes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a logo which conveyed that they were about families without being overtly corny about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to summarize exactly how individuals should think or feel they don’t understand the mission of a logo. If people have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that explains itself will never have the opportunity to be understood.

Logo layout produced for a hair layout workshop featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which carried a spirit of calmness and class for their new hair studio. I came up with a concept which did not go the obvious direction of making simply a stylized orchid but rather created a business logo that suggested a flower in the formation of a swirl featured into the letter O in the name and by putting attention on the concept along with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in creating a logo is in most cases the wrong route and in this case, the design ended up not being about the orchid but instead laid the emphasis on the perception that they wanted to project to their patrons.

Arabian steed logo style produced for a horse ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a unique custom logo concept customized to symbolize the unique physical traits of the Arabian pedigree of equines. With a different head shape and very high tail carriage, the Arabian is one of the very most easily recognizable horse breeds in the whole world.

Las Cafe logo design a tiny restaurant, style consists of a customized script typeface which floats above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, design consists of a modified manuscript typeface which floats over a group of luxuriant lines and dots.

Logo layout for a software designer the design functions and also legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. But it intimated something to the business owner of the business and in many cases the meaning behind a company logo is equally as important as how it serves the company it stands for.

Evolve logo layout created for a Ridgewood interior developer, layout function a series of red circles that intersect and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Ridgewood interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, researches, collaborates, and manages such projects. Interior design is a diverse occupation that consists of conceptual development, area planning, location evaluations, programming, research, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo design done for Advanced Management Solutions, the personalities for letter V as well as A in middle of words progressed have been modified to connect directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Ridgewood logo design job was carried out for a leadership coach that enables business professionals to become more effective at managing people, expectations, and profitability.

A logo style featuring an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly understood the market place was primed for an outdoor sporting merchant that functions as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of passions, a place to market their used equipment to other sports enthusiasts. I created their Ridgewood business logo dsign utilizing a graphic which garners the attention of vehicles and sends an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ farms, this logo design has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually composed for an Ridgewood area farm it was actually developed for an investments broker, and this trademark was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to design a brand mark that projects confidence, financial success, and luxury.
Logo made for using an indication for the dining establishment (Brewgrrs), it is an ornate manuscript font that is reminiscent of a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project where I worked directly with the owner to develop a business logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very easy to read from over a block away.