Acute Care 360 ImageCo, Ridgewood, New York, NY,

ImageCo, Ridgewood, New York, NY,

Evolv Design logo designed by ImageCo, Ridgewood, New York, NY,

Red Panda Publishers logo designed by ImageCo, Ridgewood, New York, NY,

Ridgewood, New York, NY,

ImageCo, Ridgewood, New York, NY,
ImageCo, Ridgewood, New York, NY,

Mid Valley Pathology logo designed by ImageCo, Ridgewood, New York, NY,

FSA OK logo designed by ImageCo, Ridgewood, New York, NY,

Emerald Heights logo designed by ImageCo, Ridgewood, New York, NY,

Club Sapphire logo designed by ImageCo, Ridgewood, New York, NY,

Downtown Dogs logo designed by ImageCo, Ridgewood, New York, NY,

School board logo designed by ImageCo, Ridgewood, New York, NY,

Ferry Street Coffee Company logo designed by ImageCo, Ridgewood, New York, NY,

Stoney Forensic logo designed by ImageCo, Ridgewood, New York, NY,

Smart kernels logo designed by ImageCo, Ridgewood, New York, NY,

STRATEGIES ON IDENTIFYING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so whenever a design firm presents a money back guarantee try to bear in mind that they can not reimburse the amount of time you invest which is eminently more valuable than your money is.

PORTFOLIO

Some design firms talk a good game but inevitably a designer can only be evaluated by the quality of their design work, if the work in their portfolio doesn’t contain real life examples odds are they will not be able to produce a top quality logo design.

VISION

A logo’s aim is to be understood and be unforgettable, and it’s purpose is to mirror your personal vision for your company. If a designer is not focused on actualizing your vision, the thing they are really focused on is how quickly they will get paid.

Ridgewood LOGO DESIGN​

For over 2 decades ImageCo has been helping small business owners establish notable brands. We have undertaken logo design work for farmers, colleges, diamond miners, party planners, diners, retailers, and practically every other kind of business you can imagine. What makes ImageCo different compared to our contemporaries is that our background is rooted in the electrical sign industry so we approach every logo design project as though it will be employed as an electric sign. Because of our sign first method our brand identity designs can, and have been utilized in everything from clothing labels to billboards. Our sign first method insures that our logo designs are just as effective whether they are used in TV commercials or website applications, they are consistently identifiable, understood, and always remembered regardless of scale or function.

American Made ★ Design

The thing that truly sets ImageCo apart from many of the design firms that you might possibly have stumbled upon in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are enlisted to do, we do in-house. Irrespective of the type of project we undertake, business logo, web page, trade show exhibition, or electrical sign, we do not, and never will job-out our customer’s work to 3rd parties based outside the USA. Whenever you call us at 1-855-IMAGECO the individual that picks up the phone is ImageCo’s owner and designer, not an agent that increases the cost of your project and determines the terms of how we conduct business.

CHARACTERISTICS OF A GREAT LOGO DESIGN

Virtually every new Ridgewood organization realizes that they require a logo, however few start ups fully recognize the key role their logo will play in their success, or precisely why one business logo works more effectively than another. A logo has an instant and lasting effect on the financial success of a company, go with the right one and it can make the door swing and phone ring, choose the wrong one and it can be an obstacle and a hindrance for the life span of a company. The logos included in the ImageCo portfolio help Ridgewood companies prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logos do not require deliberation, they can be understood in just a glimpse.
  2. Scalability: from label to store signs a scalable logo design will remain legible and equally emotive at any scale.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or company they represent.
  5. Relevance: a logo design should be timeless and will feel equally relevant today, tomorrow, and thirty years from today.

understand your brand

Brand – It’s both a verb as well as a noun, it is an identifying mark and the act of denoting something so that it can be identified, its genesis comes from the mark branded onto livestock. Nowadays a brand signifies virtually anything with an objective, regardless if it be profit or government agencies, a brand is an inherent aspect of defining the worth of a specific thing in the public’s mind.

Branding – Is kind of like advertising and marketing’s sexy cousin, they are both from the very same family, the distinction being that advertising and marketing have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity competition targeted at a target market, it’s objective is to create an image that the target market can connect to.

Brand Image – An image planted and cultivated through advertising and marketing and also identity design. When someone mentions the names Ferrari or Corvette what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can transport us from point A to point B, the the mental image we have (or at least I have) is of freedom, elegance, of something dangerous and unique . That is brand image and brand image is what makes people purchase those products. Brand image is why individuals acquire specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Agencies – If you reflect on the origin of a lot of branding companies you’ll discover that they are often rebranded marketing and advertising firms. When somebody says they are in advertising many people will likely have an idea about what they do. But when somebody claims “I’m in branding”… it just seems more impressive, possibly it’s because most individuals don’t fully understand what it suggests to be in branding so it comes off as mysterious and perhaps even attractive.

Brand Identity – Is an inclusive term that explains the visual components of a product or company that affect perceptions. This primarily consists of the name, the logo, the product packaging, the different colors used but can additionally consist of sound, illumination, texture, signage, actually anything that can be seen, felt or heard become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that concentrates on a type of visual design that helps form the public image of a firm, a product or a company. Brand identity designers produce logo designs, signage designs, packaging, as well as collateral products such as business cards, stationery, and also sales brochures. Some visual designers also design web sites and also software interfaces. The crucial duty of a brand identity designer is to establish the visual cues as well as a psychological tone with the objective of affecting activities, results and also perceptions.

Featured SIGNS & LOGOS

Retro logo design of a bicycle produced for a Ridgewood coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were launching in an older part of the city and wished to cast a retro atmosphere without coming across as monotonous or low energy. I achieved both tasks by designing a custom logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

medical logo design with a microscopic lense slide and also germs developed for Ridgewood clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the root causes and effects of diseases, mainly the branch of medicine which works with the laboratory assessment of specimens of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the sole instance I remember where I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Typically I attempt not to be overly literal with a design and to a point, this specific design approaches the company it represents fairly literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more interest grabbing and much more memorable.

logo style with a jumping green frog developed for a family enjoyable center in Ridgewood.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs which come my way, I’ve produced dozens of logo designs for health care providers, dental professionals, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.

Given that the name of the company features the word springz in its name the apparent choice would have been to feature a few springs into the concept but Cool Springz is a fun place to go and spring does not really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for advertising and marketing. I also think this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo featuring a group of birds, a hill, a route, a stream, as well as a tree - designed for Ridgewood travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to shoot locations or things but rather project emotional experiences by means of the pictures they capture. The idea behind this logo concept was to make use of negative space to convey more than what was visible upon initial glance, which I think is quintessential of most good photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance which can’t be conveyed with mere words. I tried to do something much the same to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Ridgewood logo design but also to reveal the depth of her work and in the way that she sees the world through the lens of her camera.

 Ridgewood logo layout with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I really savor and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A however my client, while he liked the concept, really did not care for my choice of birds. This particular man genuinely loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his contempt for this specific kind of sea bird.

When I turn a concept over to a client I encourage them to share it with friends and family members as well as with individuals that they don’t actually know so as to get objective point of views on the merit of a concept. Fortunately, he talked about it with his whole family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Business logos are a weird creature in the design world given that the people that have a tendency to hire a professional to design their business logo recognize how important a logo is for their company so they are way more invested in the final result. Every logo design job has it’s allotment of obstacles, but the greatest obstacle is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Ridgewood book author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, yet it really is the most critical part of a printed book considering that it is ordinarily the primary thing a person sees in the bookstore. With respect to a publisher, it’s the best opportunity that they will ever get to spotlight their brand and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has 2 letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and go however it looks like that in many cases 1 of the things folks often tend to recollect the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle air service situated in LA and although I’m not certain it actually “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to imparting a good sense of air travel and it was certainly a victory.

 Ridgewood logo design made use of for advertising and also a label design for Vintage Case includes an old font design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, that appeared to be much older cases. For this business logo design I sought to come up with a logo that possessed a fluid old-fashioned feel to it and could be utilized for every thing from a web page to a label on brand new cases that seemed like they were from another point in time.

Logo produced for an orthodontist in Ridgewood, design consist of an arc with lines intersecting through it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging and difficult logo projects considering that it seems that almost every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to small business advertising, if dining establishments approached their branding in the same way dental professionals do every one of their company logos would definitely be a picture explaining something they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dental logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a household nonprofit, the logo includes 4 characters staggered in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization wishes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which conveyed that they were about families without being openly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to summarize how people should think or feel they don’t understand the goal of a logo. If people have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that describes itself won’t have the chance to be understood.

Logo design produced for a Ridgewood hair design workshop including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that conveyed a sense of calmness and elegance for their new hair studio. I created a design which didn’t go the obvious course of designing merely a stylized orchid but rather designed a company logo that suggested a flower in the formation of a swirl incorporated into the letter O in the name and by putting attention on the concept along with the silhouette of a hummingbird hovering over the logo itself. The obvious path in creating a business logo is more often than not the incorrect direction and in this case, the design ended up not being about the orchid but alternately placed the focus on the feeling that they really wanted to forecast to their clients.

Arabian horse logo style created for a steed ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind creative logo concept styled to manifest the unique physical traits of the Arabian pedigree of equines. With an identifiable head shape and high tail posture, the Arabian is one of the highly easily recognizable horse lineages in the whole world.

Las Cafe, A Ridgewood Coffee shop logo design a little restaurant, style consists of a customized manuscript font which hovers over a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, design contains a customized manuscript font which floats over a team of elaborate lines and also dots.

Logo layout for a software application designer the style functions and also legendary Ridgewood component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. However it symbolized something to the business owner of the company and in many cases the substance behind a logo is equally as important as how it serves the business it represents.

Evolve logo layout produced for a Ridgewoodindoor developer, layout function a collection of red circles that converge as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Ridgewood interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, explores, collaborates, and oversees such projects. Interior design is a multifaceted occupation that consists of conceptual development, area planning, site inspections, programming, investigation, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions in Ridgewood, the personalities for letter V and also A in middle of the word progressed have actually been changed to connect straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Ridgewood logo design project was undertaken for a leadership specialist that enables business leaders to develop into more effective at handling people, expectations, and profitability.

A Ridgewood business logo layout including a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly knew the market place was primed for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of interests, a spot to sell off their secondhand items to other sports enthusiasts.

I created their Ridgewood logo design design with an illustration which pulls in the interest of traffic and projects an image that evokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.

Logo layout MQ farms, this Ridgewood company logo style has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually designed for an Ridgewood regional farm it was in reality created for a products broker, and this company was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to make a graphic that projected self-assurance, financial success, and opulence.

 Ridgewood Logo design for a nonprofit, Turning Factor Solutions - the logo layout feature for ostensibly dealing with arrowhead and also the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they would like, this can be a good thing or a bad thing. Good in that it grants a designer the freedom to delve into any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of recognizing where the target is. Luckily, in this instance, I hit a bullseye with the 1st shot.

Logo designed for using an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript font that is evocative a renowned Ridgewood sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked closely with the owner to design a logo which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, Ridgewood, New York, NY,
Logo designed by ImageCo, Ridgewood, New York, NY,
Logo designed by ImageCo, Ridgewood, New York, NY,
Logo designed by ImageCo, Ridgewood, New York, NY,
Electrical sign design for Ridgewood restaurnat designed by Ridgewood Sign Company
Ridgewood logo design and brand identity design for Ridgewood businesses
Logo designed by ImageCo, Ridgewood, New York, NY,
Logo designed by ImageCo, Ridgewood, New York, NY,
Logo designed by ImageCo, Ridgewood, New York, NY,
Logo designed by ImageCo, Ridgewood, New York, NY,
Logo designed by ImageCo, Ridgewood, New York, NY,

Logo designed by ImageCo, Ridgewood, New York, NY,

Logo designed by ImageCo, Ridgewood, New York, NY,

Logo designed by ImageCo, Ridgewood, New York, NY,

Logo designed by ImageCo, Ridgewood, New York, NY,

Logo designed by ImageCo, Ridgewood, New York, NY,
Logo designed by ImageCo, Ridgewood, New York, NY,
Logo designed by ImageCo, Ridgewood, New York, NY,
Logo designed by ImageCo, Ridgewood, New York, NY,
Logo designed by ImageCo, Ridgewood, New York, NY,
Logo designed by ImageCo, Ridgewood, New York, NY,
Logo designed by ImageCo, Ridgewood, New York, NY,
Logo designed by ImageCo, Ridgewood, New York, NY,
Logo designed by ImageCo, Ridgewood, New York, NY,
Logo designed by ImageCo, Ridgewood, New York, NY,