Rochester, New York Logo Design

Nearly every new Rochester business realizes that they are in need of a logo, yet few entrepreneurs entirely understand the crucial role their logo can make in their success, or the reason that one logo design performs better than another. A business logo has an instant and long-term effect on the financial success of a company, go with the right one and it will make the door swing and cash register ring, select the incorrect one and it will be a barrier and a hindrance for the longevity of a business.

The logos included in the ImageCo portfolio help Rochester, New York companies succeed, they are effective in any given scenario and the main reason they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logo designs don’t require contemplation, they can be realized in merely a look.
  2. Scalability: from business cards to billboards a scalable logo design will be legible and equally emotive at any scale.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a business logo must be lasting and will feel relevant today, tomorrow, and forty years from today.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle produced for a Rochester, New York coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually opening in an old section of the city and really wanted to cast a retro feel without appearing as stodgy or low energy. I achieved the two jobs via creating a business logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo style with a microscopic lense slide as well as germs created for Rochester, New York clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the root causes and effects of diseases, especially the field of healthcare which deals with the clinical assessment of specimens of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the only instance I recollect in which I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Normally I try not to be excessively literal with a concept and to a degree, this specific design approaches the company it represents very literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more attention grabbing and even more meaningful.

logo layout with a leaping green frog developed for a family enjoyable center in Rochester, New York.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects that come my way, I’ve done dozens of logo designs for health care providers, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the apparent choice would have been to include a few springs into the design but Cool Springz is a fun location to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better lively high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design including a flock of birds, a hill, a route, a stream, and a tree - made for Rochester, New York travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche speciality due to the fact that travel photographers don’t capture places or things but instead communicate emotional journeys through the images they record. The idea behind this logo concept was to use negative space to project more than what was visible upon first view, which I think is representative of almost all good photographers in that they oftentimes convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be communicated with just words. I made an effort to do something much the same to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Rochester logo but also to illustrate the depth to her work and in the way that she views the world through the lens of her camera.

 Rochester logo design with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I honestly relish and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but my client, while he liked the concept, really did not care for my choice of birds. This guy really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his hatred for this particular type of sea bird.

When I turn a concept over to a customer I encourage all of them to share it with friends and family as well as with people that they don’t even know so as to get impartial viewpoints on the benefit of a concept. Fortunately, he discussed it with his family members and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logo designs are a weird creature in the design world because the people that have a tendency to hire an expert to create their logo design realize how important a logo design is for their company so they are way more invested in the final result. Every logo design project has it’s allotment of obstacles, however the greatest obstacle is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Rochester, New York publication author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, but it is the most necessary part of a printed book because it is often the first thing a person sees in the book store. Concerning a publisher, it’s the optimal opportunity that they will ever have to spotlight their product and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it looks like that in many cases 1 of the things individuals usually tend to recollect the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline located in LA and while I’m not certain it really “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to affording a feeling of flight and it was undoubtedly a victory.

 Rochester logo layout used for advertising and a label style for Vintage Situation features an antiquated font style style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that looked to be antique cases. For this logo design I attempted to come up with a logo that offered a fluid retro feel to it and could be utilized for every thing from a web page to an insignia on brand new cases that looked like they were from a different era.

Logo developed for an orthodontist in Rochester, New York, design consist of an arc with lines converging with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging and difficult logo design jobs considering that it appears that every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to small business branding, if dining establishments approached their branding in the exact same way dental practitioners do every one of their company logos would be a picture explaining anything they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually enjoy doing dentist business logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a household not-for-profit, the logo features 4 personalities surprised in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the residents in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution hopes to relate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which communicated that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to summarize specifically how people should think or feel they don’t understand the purpose of a logo. If you have to think about a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that describes itself won’t have the chance to be understood.

Logo style created for a hair design workshop featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that carried a sense of calmness and elegance for their new hair studio. I created a concept which did not go the obvious direction of designing merely a stylized orchid but instead crafted a company logo which implied an orchid in the pattern of a swirl incorporated into the letter O in the title and by putting emphasis on the logo design using the silhouette of a hummingbird hovering over the image itself. The obvious path in creating a logo design is usually the wrong course and in this case, the design ended up not being about the flower but instead put the emphasis on the perception that they really wanted to transmit to their clients.

Arabian steed logo style produced for a horse ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created an original brand concept styled to manifest the unique physical traits of the Arabian type of horses. With a distinctive head form and very high tail posture, the Arabian is one of the most easily identifiable equine types in the world.

Las Cafe logo layout a little dining establishment, design includes a modified manuscript typeface which floats over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, design contains a changed manuscript font which hovers over a group of ornate lines and dots.

Logo design for a software program designer the design features and also famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. However it represented something to the business owner of the company and in many cases the significance supporting a logo is just as important as how it serves the organization it represents.

Develop logo layout produced for a Rochester, New York interior developer, layout feature a collection of red circles that converge as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Rochester, New York interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, researches, coordinates, and oversees such tasks. Interior design is a multifaceted occupation that consists of conceptual development, space planning, site evaluations, programming, research study, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V and A in center of the word progressed have actually been modified to connect straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Rochester, New York logo design project was performed for a leadership guide that aids business professionals to become more efficient at handling people, expectations, and profitability.
A logo design including an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting fans the owners of On the Fly knew the market was ready for an outdoor sporting store that functions as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of interests, a location to sell off their used goods to other sports enthusiasts. I tailored their Rochester business logo dsign using a graphic that garners the attention of vehicles and projects an image that arouses the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo design MQ ranches, this logo layout has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually developed for an Rochester, New York area farm it was in reality developed for a products broker, and this creative logo was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to design a graphic that projected trust, effectiveness, and wealth.

 Rochester Logo design for a not-for-profit, Turning Point Solutions - the logo design attribute for externally facing arrowhead and the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they wanted, this can be a good thing or a bad thing. Good in that it provides a designer the opportunity to explore any idea that comes to mind, bad in that it’s hard to hit a bullseye without realizing where the target is. Thankfully, in this case, I nailed a bullseye with the 1st shot.

Logo created for making use of an indication for the dining establishment (Brewgrrs), it is a luxuriant script font style that is evocative a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked closely with the business owner to produce a logo design which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.