Acute Care 360 ImageCo, Rochester, New York, NY,

ImageCo, Rochester, New York, NY,

Evolv Design logo designed by ImageCo, Rochester, New York, NY,

Red Panda Publishers logo designed by ImageCo, Rochester, New York, NY,

Rochester, New York, NY,

ImageCo, Rochester, New York, NY,
ImageCo, Rochester, New York, NY,

Mid Valley Pathology logo designed by ImageCo, Rochester, New York, NY,

FSA OK logo designed by ImageCo, Rochester, New York, NY,

Emerald Heights logo designed by ImageCo, Rochester, New York, NY,

Club Sapphire logo designed by ImageCo, Rochester, New York, NY,

Downtown Dogs logo designed by ImageCo, Rochester, New York, NY,

School board logo designed by ImageCo, Rochester, New York, NY,

Ferry Street Coffee Company logo designed by ImageCo, Rochester, New York, NY,

Stoney Forensic logo designed by ImageCo, Rochester, New York, NY,

Smart kernels logo designed by ImageCo, Rochester, New York, NY,

POINTERS ON IDENTIFYING THE BEST LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so when a design agency offers a money back guarantee try to bear in mind that they simply cannot refund the amount of time you commit which is eminently more precious than your money is.

PORTFOLIO

Many designers talk a good game but ultimately a design agency can only be judged from the quality of their design work, if the work in their portfolio doesn’t feature real world samples chances are they will never be able to deliver a quality logo design.

VISION

A logo’s objective is to be understood and be unforgettable, and it’s goal is to echo your personal vision for your company. If a logo designer isn’t focused on fulfilling your vision, the thing they are actually focused on is how soon they can get paid.

Rochester LOGO DESIGN​

For over twenty years ImageCo has been helping start ups and entrepreneurs grow memorable brands. We have undertaken brand identity design work for builders, universities, heart surgeons, wedding singers, coffee roasters, retailers, and practically every other kind of business you can envision. What makes ImageCo different compared to traditional designers is that our background is rooted in the electrical sign industry so we approach every design as though it will be utilized as an electrical sign. As a result of our sign first technique our identity designs can, and have been used in everything from fashion labels to billboards. Our sign first approach ensures that our logo designs are just as successful whether they are used in TV commercials or web apps, they are consistently recognizable, comprehended, and remembered regardless of scale or use.

American Made ★ Design

Something which truly sets ImageCo apart from other design firms that you might possibly have encountered in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are brought on board to do, we perform in-house. No matter the type of design project we undertake, business logo, web page, trade show banners, or electrical sign, we do not, and never will contract out our client’s work to companies based outside the United States. When you phone us at 1-855-IMAGECO the person that picks up the telephone is ImageCo’s owner and designer, not an agent that increases the price of your design project and determines the conditions of how my customers and I do business.

CHARACTERISTICS OF A GOOD LOGO DESIGN

Virtually every new Rochester organization realizes that they need a logo, yet few new business owners entirely understand the pivotal role their logo design can perform in their becoming successful, or exactly why one logo performs far better than another. A business logo has an immediate and long term influence on the prosperity of a business, choose the right one and it can make the door swing and cash register ring, select the wrong one and it can be a barrier and a hindrance for the life of an organization. The logos presented in the ImageCo portfolio help Rochester businesses prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos don’t require deliberation, they can be grasped in just a glimpse.
  2. Scalability: from business cards to billboards a scalable logo will be legible and just as emotive at any dimension.
  3. Versatility: logos which operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or organization they represent.
  5. Relevance: a business logo must be ageless and will feel equally relevant today, tomorrow, and twenty years from today.

understand your brand

Brand – It is both a verb and a noun, it is an identifying mark as well as the process of marking something so that it could be recognized, its genesis originates from the brand branded onto animals. Today a brand represents pretty much anything with an intention, regardless if it be profit or political parties, a brand is an innate aspect of defining the worth of something in the customer’s mind.

Branding – Is sort of like advertising and marketing’s attractive cousin, they are each from the exact same family, the difference being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity contest directed at a specific audience, it’s goal is to develop an image that the audience can identify with.

Brand Image – An image planted and cultivated by advertising and marketing and also identity design. When someone says the brand names Porsche or Corvette what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can deliver us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and unique . That is brand image and that is what makes people purchase those brands. Brand image is why individuals purchase most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Agencies – If you look back at the beginning of the majority of branding firms you’ll discover that they are quite often rebranded marketing agencies. When a person claims they are in advertising lots of people will likely have a preconceived notion about what they do. But when someone states “I’m in branding”… it simply seems more attractive, perhaps it’s since most people don’t know what it indicates to be in branding so it comes off as mysterious and perhaps even sexy.

Brand Identity – Is an inclusive term that explains the visual components of a product or agency that affect view points. This largely consists of the name, the logo, the packaging, the different colors utilized but can likewise consist of sound, lights, texture, signs, just about anything that can be seen, touched or heard become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that concentrates on a type of visual design that helps form the image of a firm, a product or an institution. Brand identity designers create logo designs, signage designs, product packaging, as well as collateral material such as cards, stationery, as well as brochures. Some visual designers also design websites as well as software interfaces. The crucial role of a brand identity designer is to establish the visual cues and a psychological tone with the objective of affecting actions, end results as well as understandings.

Featured SIGNS & LOGOS

Retro logo design of a bike produced for a Rochester coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were launching in an older part of the area and hoped to cast a retro feel without appearing as monotonous or low energy. I accomplished both of these tasks by means of developing a sign concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo design with a microscopic lense slide as well as germs developed for Rochester clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the causes and effects of diseases, mainly the branch of medicine which deals with the laboratory examination of specimens of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I remember where I was able to integrate a bacteria-laden microscope slide into a business logo design.

Normally I try not to be overly literal with a concept and to a degree, this design approaches the company it serves fairly literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more attention grabbing and a lot more memorable.

logo design with a jumping eco-friendly frog designed for a household enjoyable center in Rochester.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects which come my way, I’ve produced dozens of logo designs for doctors, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to include a couple of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo featuring a flock of birds, a mountain, a path, a stream, and a tree - developed for Rochester traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers tend not to capture places or things but instead communicate emotional experiences through the photos they record. The idea behind this logo composition was to utilize negative space to project more than what was visible upon initial view, which I think is representative of most professional photographers in that they oftentimes share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness which can’t be conveyed with just words. I made an effort to do something comparable to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Rochester logo but also to show the depth in her art and in the way that she sees the world through the lens of her camera.

 Rochester logo layout with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I seriously relish and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but the client, while he liked the concept, really did not care for my choice of birds. This particular man truly hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his contempt for this specific kind of sea bird.

When I turn a concept over to a customer I urge all of them to discuss it with friends and colleagues and family members as well as with other people that they don’t even know so as to get unprejudiced opinions on the value of a concept. Fortunately, he talked about it with his family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a strange animal in the design world because the people that are inclined to hire a professional to create their logo recognize how important a logo design is for their organization so they are much more vested in the final result. Every logo job possesses it’s allotment of obstacles, but the largest obstacle is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Rochester publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, nevertheless it really is the most critical part of a published book because it is usually the initial thing a person sees in the bookstore. Concerning a publisher, it’s the best opportunity they will likely ever have to publicize their brand and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo design has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems that in many instances 1 of the traits consumers tend to recall the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline situated in LA and while I’m not certain it really “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to conferring a spirit of airline flight and it was definitely a winner.

 Rochester logo layout made use of for marketing and also a label style for Vintage Instance features an old typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that seemed to be much older cases. For this brand design I sought to come up with a logo that offered a fluid old-fashioned feel to it and could be used for anything from a web page to a label on brand new cases that looked like they were from another generation.

Logo design produced for an orthodontist in Rochester, style include an arc with lines intersecting through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most difficult logo jobs considering that it seems that almost every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to company branding, if dining establishments approached their branding in the very same way dental practices do every one of their logo designs would be a picture trying to explain something they served, McDonalds would most likely contain an image of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really love doing dental logos because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family not-for-profit, the logo features 4 characters startled in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization wants to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which communicated that they were about families without being openly tacky about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to describe specifically how people ought to think or feel they don’t understand the objective of a logo. If you have to consider a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that describes itself will never have the likelihood to be comprehended.

Logo style developed for a Rochester hair style workshop including a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which related a spirit of contentment and elegance for their new hair salon. I created a concept that didn’t go the obvious path of making merely a stylized orchid but rather delivered a logo design that suggested an orchid in the formation of a swirl incorporated into the letter O in the name and by placing attention on the logo design along with the silhouette of a hummingbird floating over the logo design itself. The obvious path in designing a logo is oftentimes the wrong path and in this case, the design ended up not being about the flower but alternately placed the attention on the emotion that they really wanted to project to their customers.

Arabian steed logo design created for a horse cattle ranch that concentrates on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a unique business logo design tailored to embody the unique physical traits of the Arabian type of horses. By having an identifiable head shape and very high tail posture, the Arabian is one of the most immediately identifiable equine lineages in the entire world.

Las Cafe, A Rochester restaurant logo design a tiny restaurant, style contains a modified script font which floats over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, layout contains a customized manuscript typeface which floats over a group of elaborate lines as well as dots.

Logo design for a software application programmer the design attributes and iconic Rochester aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. However, it meant something to the owner of the business and in many cases the significance supporting a logo design is just as important as how it brands the business it stands for.

Develop logo style created for a Rochesterindoor designer, style function a series of red circles that intersect as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Rochester interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, investigates, collaborates, and oversees such ventures. Interior design is a multifaceted profession that includes conceptual development, space planning, site evaluations, programming, research study, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions in Rochester, the characters for letter V and A in middle of words progressed have been modified to tie straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Rochester logo design assignment was done for a management advisor that enables business leaders to develop into more successful at handling people, expectations, and productivity.

A Rochester business logo style featuring a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly recognized the market was prepared for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of passions, a location to market their used items to other sports enthusiasts.

I created their Rochester logo design utilizing an illustration which garners the interest of vehicles and projects an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.

Logo design MQ ranches, this Rochester company logo design has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t actually designed for an Rochester area farm it was actually developed for an investments broker, and this trademark was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to produce a graphic that projects assurance, success, and luxury.

 Rochester Logo design for a not-for-profit, Turning Factor Solutions - the logo style function for ostensibly dealing with arrowhead as well as the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they desired, this can be a good thing or a bad thing. Good in that it offers a designer the flexibility to delve into any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of knowing where the target is. Fortunately, in this case, I nailed a bullseye with the very first go.

Logo design developed for the use of an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is reminiscent of a well-known Rochester sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the proprietor to produce a logo which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Rochester, New York, NY,
Logo designed by ImageCo, Rochester, New York, NY,
Logo designed by ImageCo, Rochester, New York, NY,
Logo designed by ImageCo, Rochester, New York, NY,
Electrical sign design for Rochester restaurnat designed by Rochester Sign Company
Rochester logo design and brand identity design for Rochester retailers
Logo designed by ImageCo, Rochester, New York, NY,
Logo designed by ImageCo, Rochester, New York, NY,
Logo designed by ImageCo, Rochester, New York, NY,
Logo designed by ImageCo, Rochester, New York, NY,
Logo designed by ImageCo, Rochester, New York, NY,

Logo designed by ImageCo, Rochester, New York, NY,

Logo designed by ImageCo, Rochester, New York, NY,

Logo designed by ImageCo, Rochester, New York, NY,

Logo designed by ImageCo, Rochester, New York, NY,

Logo designed by ImageCo, Rochester, New York, NY,
Logo designed by ImageCo, Rochester, New York, NY,
Logo designed by ImageCo, Rochester, New York, NY,
Logo designed by ImageCo, Rochester, New York, NY,
Logo designed by ImageCo, Rochester, New York, NY,
Logo designed by ImageCo, Rochester, New York, NY,
Logo designed by ImageCo, Rochester, New York, NY,
Logo designed by ImageCo, Rochester, New York, NY,
Logo designed by ImageCo, Rochester, New York, NY,
Logo designed by ImageCo, Rochester, New York, NY,