Roosevelt Logo Design

Virtually every new Roosevelt company knows they require a logo, yet few new business owners thoroughly recognize the key role their company logo can make in their success, or why one logo design functions far better than another. A logo has an immediate and long-term influence on the prosperity of a company, pick the correct one and it can make the door swing and cash register ring, select the incorrect one and it will be an obstacle and an impediment for the life of an organization. The logos featured in the ImageCo portfolio help Roosevelt businesses succeed, they are effective in any given situation and the main reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos don’t require consideration, they can be comprehended in merely a glance.
  2. Scalability: from business cards to billboards a scalable business logo will be legible and equally emotive at any size.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they represent.
  5. Relevance: a company logo should be ageless and should feel relevant today, tomorrow, and twenty five years from today.

Retro logo design of a bicycle created for a Roosevelt coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were opening up in an old section of the town and wanted to cast a vintage vibe without coming across as monotonous or low energy. I fulfilled both of these tasks by means of developing a company logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo layout with a microscopic lense slide and bacteria made for Roosevelt clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the triggers and consequences of diseases, especially the branch of healthcare which works with the laboratory assessment of samples of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is really the only instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Generally I try not to be extremely literal with a concept and to a point, this specific design approaches the company it serves fairly literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more interest grabbing and more meaningful.

logo style with a leaping eco-friendly frog made for a household fun center in Roosevelt.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects that come my way, I’ve produced dozens of logo designs for health care providers, dental professionals, and attorneys but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to feature a couple springs into the design but Cool Springz is a fun destination to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more dynamic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design featuring a group of birds, a hill, a path, a stream, and a tree - developed for Roosevelt travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to capture places or things but instead reveal emotional experiences through the pictures they capture. The thought behind this logo design was to utilize negative space to convey more than what was visible upon first view, which I think is representative of the majority of professional photographers in that they often tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be communicated with just words. I made an effort to do something very similar to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Roosevelt logo design but also to reveal the depth in her work and in the way that she views the world through the lens of her camera.

 Roosevelt logo design with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I really relish and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the customer, while he liked the concept, really did not care for my choice of birds. This particular man truly hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his hatred for this specific breed of sea bird.

When I turn a concept over to a customer I urge all of them to share it with colleagues and family as well as with other people that they don’t actually know so as to get honest opinions on the merit of a design. Fortunately, he shared it with his whole family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Business logos are a strange animal in the design world given that the people that tend to hire an expert to design their logo realize how important a logo design is for their company so they are way more invested in the outcome. Every logo design job has it’s allotment of obstacles, however the biggest challenge is finding that sweet spot in a design that works really well at the job it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo layout with bamboo in the background, design for Roosevelt publication author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, however it really is the most crucial part of a published book since it is usually the very first thing a person sees in the book shop. With respect to a publishing company, it’s the best opportunity they will ever have to publicize their label and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has 2 letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it looks like that in many instances one of the traits folks usually tend to recall the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline company located in LA and although I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to conferring a good sense of flight and it was surely a success.

 Roosevelt logo style used for advertising and also a label style for Vintage Instance features an antiquated font style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that appeared to be antique cases. For this custom logo concept I tried to come up with a logo that possessed a fluid old style feel to it and could be used for anything from a web page to an insignia on brand new cases that appeared like they were from a different generation.

Logo produced for an orthodontist in Roosevelt, design include an arc with lines converging via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging and difficult logo jobs because it appears that almost every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to business branding, if restaurants approached their advertising in the very same way dental professionals do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentist business logos because it challenges me to come up with a design that implies dentistry or a certain field of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo created for a household not-for-profit, the logo design features 4 characters surprised in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution wishes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design that conveyed that they were about families without being overtly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to summarize exactly how people ought to think or feel they don’t understand the objective of a logo. If people have to ponder a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that explains itself will never have the likelihood to be comprehended.

Logo layout produced for a hair layout studio featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which projected an atmosphere of peace and elegance for their new hair salon. I created a concept which didn’t go the obvious route of designing merely a stylized orchid but alternatively delivered a logo which implied an orchid in the pattern of a swirl blended in to the letter O in the title and by placing attention on the logo design with the figure of a hummingbird floating over the logo itself. The obvious path in designing a logo design is frequently the incorrect direction and in this case, the design ended up not being about the flower but alternately placed the focus on the emotion that they wanted to transmit to their patrons.

Arabian horse logo design produced for a steed ranch that concentrates on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created an original organization logo concept tailored to display the unique physical traits of the Arabian kind of horses. By having an identifiable head shape and higher tail carriage, the Arabian is one of the highly easily recognizable horse types in the entire world.

Las Coffee shop logo layout a tiny restaurant, design consists of a changed script typeface which hovers over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, design contains a customized script font style which hovers above a team of luxuriant lines and dots.

Logo design for a software program developer the style attributes and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and disk management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the company and in many cases the substance supporting a logo is just as important as how it brands the organization it represents.

Progress logo layout created for a Roosevelt interior developer, layout function a collection of red circles that intersect and also replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Roosevelt interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, explores, coordinates, and manages such projects. Interior design is a multifaceted profession that consists of conceptual development, space planning, site inspections, programming, study, communicating with the stakeholders of a project, construction management, and execution of the design.

logo design provided for Advanced Management Solutions, the characters for letter V as well as A in middle of words advanced have actually been changed to connect directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Roosevelt logo design job was completed for a management coach that aids business leaders to become more successful at supervising people, expectations, and profitability.

A logo layout featuring an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting lovers the owners of On the Fly realized the market place was ready for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of interests, a spot to sell their previously owned products to other sports enthusiasts. I tailored their Roosevelt business logo dsign along with an illustration which garners the attention of traffic and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo layout MQ ranches, this logo design has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t really developed for an Roosevelt area farm it was really developed for an investments broker, and this logo was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to make an identity that projected self-assurance, success, and opulence.
Logo designed for making use of an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is reminiscent of a well-known sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked directly with the owner to create a logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very legible from over a block away.