Acute Care 360 ImageCo, Rotterdam, New York, NY,

ImageCo, Rotterdam, New York, NY,

Evolv Design logo designed by ImageCo, Rotterdam, New York, NY,

Red Panda Publishers logo designed by ImageCo, Rotterdam, New York, NY,

Rotterdam, New York, NY,

ImageCo, Rotterdam, New York, NY,

ImageCo, Rotterdam, New York, NY,
Mid Valley Pathology logo designed by ImageCo, Rotterdam, New York, NY,

FSA OK logo designed by ImageCo, Rotterdam, New York, NY,

Emerald Heights logo designed by ImageCo, Rotterdam, New York, NY,

Club Sapphire logo designed by ImageCo, Rotterdam, New York, NY,

Downtown Dogs logo designed by ImageCo, Rotterdam, New York, NY,

WSBA logo designed by ImageCo, Rotterdam, New York, NY,

Ferry Street Coffee Company logo designed by ImageCo, Rotterdam, New York, NY,

Stoney Forensic logo designed by ImageCo, Rotterdam, New York, NY,

Smart kernels logo designed by ImageCo, Rotterdam, New York, NY,

Memorable Logos That Tell Stories and Connect Emotionally

Developing a brand identity or a business logo that is both unforgettable and expresses the story about who you are or what you do is a massive undertaking. The challenge is to come up with a design concept that is simple enough to be understood at a glance and imparts enough relevant information that it can communicate who you are. But no logo can totally tell your story or summarize your organization, and moving down that path frequently produces a brand identity design that performs neither. However, in skilled hands, it is possible to strike a balance between the two and design a brand identity that both informs and emotes and reaching that sweet spot is what every business should hope for from their logo designer.

ImageCo is one person, Tim Garner, I am a free lance branding specialist. For over twenty years I ‘ve been creating memorable logos and brand identity designs which tell stories and resonate with customers. However don’t take my word for it, just check out my logo portfolio and see for yourself. I do not assert that I am the best logo designer in the world, but, I do know what I’m doing and my clients tend to agree.

A LOGO IS NOT YOUR BRAND

The expression “your logo is not your brand” is a statement that is often stated with such vehemence by individuals working in the branding industry, that a person ought to question why so many people in branding agencies dislike logos as much as they seem to. It is quite true that your logo is not your business’s brand, but what does that mean for a business that has no logo? One thing is certain, it guarantees that a brand with no logo will be faceless and quickly forgotten.

Without a logo, an organization’s brand is really nothing more than a fading memory because customers would have nothing to anchor their experiences too.

Some people compare a business’s logo to a smile or a handshake which is somewhat true, however it’s also a lot more than that. A logo is a brand’s anchor and it also serves as the cornerstone of a business’s brand. A logo functions as an anchor because the entire brand experience is secured to it. It is also a brand’s cornerstone, since a cornerstone is the first stone placed when constructing the foundation of the structure above it, and once it is laid it will serve as the reference point for every stone that comes after it. A logo functions in the same way, it is a foundational building block that supports the business it represents, and it also serves as a reference that helps guide a brand as it grows.

ImageCo is a visual branding firm and our goal is to help our clients lay that cornerstone and set that anchor. We help companies look more established, more refined, and more knowledgeable. This ensures that our clients will always stand out, and are not only entitled to a seat at the table, but look like they should be seated at the head of that table.

Rotterdam LOGO DESIGN​

For over 2 decades ImageCo has been helping entrepreneurs establish memorable brands. We have performed branding work for builders, universities, heart surgeons, wedding singers, cafes, retailers, and practically every other kind of business concern you can think of. What makes us unique compared to our competitors is that our background is rooted in the electrical sign industry so we approach every brand identity project as if it will be employed as an electric sign. Because of our sign first approach our logo designs can, and have been utilized in everything from garment labels to billboards. Our sign first approach insures that our logo designs are equally effective whether they are used in TV commercials or website headers, they are consistently recognizable, understood, and remembered regardless of size or purpose.

American Made ★ Design

Something that really sets ImageCo apart from many of the design companies that you might have encountered in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are enlisted to perform, we do ourselves. Regardless of the kind of design project we undertake, logo, web site, trade show display, or commercial sign, we do not, and never will contract out our client’s work to 3rd parties located outside the USA. When you phone us at 1-855-IMAGECO the person that picks up the telephone is ImageCo’s owner and designer, not a middleman that marks up the price of your project and determines the terms of how we conduct business.

CHARACTERISTICS OF A POWERFUL LOGO DESIGN

Virtually every new Rotterdam organization realizes that they need a logo, yet few new business owners fully understand the vital role their logo design can play in their becoming successful, or precisely why one logo design works more effectively than another. A logo design has an instant and long term impact on the success of a company, go with the correct one and it can make the door swing and phone ring, select the incorrect one and it can be an obstacle and a hindrance for the longevity of an organization.

The logos included in the ImageCo portfolio help Rotterdam companies prosper, they are effective in any given circumstance and the reason they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logos don’t need scrutiny, they can be understood in just a glance.
  2. Scalability: from label to store signs a scalable logo design will continue to be legible and equally emotive at any size.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or business they represent.
  5. Relevance: a company logo must be ageless and should feel equally relevant today, tomorrow, and 20 years from today.

understanding branding

Brand – It’s both a verb and a noun, it is an identifying mark and the process of marking something to ensure that it could be distinguished, its genesis originates from the mark branded onto livestock. These days a brand indicates practically anything with a motive, regardless of whether it be profit or government agencies, a brand is an innate aspect of specifying the value of a specific thing in the consumer’s mind.

Branding – Is kind of like marketing and advertising’s sexy sister, they are all from the exact same family, the distinction being that marketing and advertising have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity competition directed at a target market, it’s objective is to develop a mental image that the audience will likely identify with.

Brand Image – An image planted and nurtured through advertising and marketing as well as identity design. When somebody mentions the brand names Lamborghini or Corvette what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can transport us from point A to point B, the image we have (or at least I have) is of freedom, beauty, of something dangerous and sexy . That is brand image and that is what makes individuals want those brands. Brand image is why people identify with most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Firms – If you reflect on the beginning of the majority of branding companies you’ll discover that they are frequently rebranded marketing companies. When someone states they are in advertising and marketing many people will likely have an idea about the type of work they do anything that can be seen, touched or heard belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that focuses on a type of visual design that helps shape the public image of a firm, a product or an institution. Brand identity designers produce logo designs, signage designs, packaging, and also collateral products such as business cards, stationery, and also pamphlets. Some identity designers also design sites and software interfaces. The essential role of a brand identity designer is to establish the visual cues and an emotional tone with the goal of influencing activities, outcomes and understandings.

Featured signs/logos

Retro logo style of a bike developed for a Rotterdam coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were opening up in an old section of the community and wanted to visualize a retro tone without coming across as stodgy or low energy. I fulfilled each of the tasks by developing a symbol design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo design with a microscopic lense slide as well as germs developed for Rotterdam clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the root causes and effects of diseases, mainly the field of medicine which deals with the clinical assessment of samples of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I call to mind where I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Typically I attempt not to be extremely literal with a concept and to a degree, this specific design approaches the company it represents quite literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more focus grabbing and more meaningful.

logo design with a jumping green frog designed for a family members enjoyable center in Rotterdam.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs which come my way, I’ve done dozens of logo designs for physicians, dentists, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever had the opportunity to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to incorporate a some springs into the design but Cool Springz is a fun location to go and spring doesn’t really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for advertising and marketing. I also think this is the only time that a logo I created was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design including a group of birds, a hill, a route, a stream, and also a tree - created for Rotterdam travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche speciality because travel photographers tend not to capture locations or things but rather reveal emotional journeys through the images they capture. The idea behind this logo composition was to use negative space to communicate more than what was visible upon first glance, which I think is quintessential of the majority of professional photographers in that they frequently tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness which can’t be revealed with mere words. I attempted to do something very similar to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Rotterdam logo but also to reveal the depth of her work and in the way that she sees the world through the lens of her camera.

 Rotterdam logo layout with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I really relish and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A but my client, even though he liked the concept, didn’t care for my choice of birds. This particular guy really disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his aversion for this particular variety of sea bird.

When I turn a design over to a client I encourage them to discuss it with colleagues and family as well as with people that they don’t even know so as to get unbiased opinions on the benefit of a design. Fortunately, he discussed it with his family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logos are a strange creature in the design world given that the people that have a tendency to hire an expert to create their logo recognize how vital a logo design is for their company so they are much more vested in the outcome. Every logo design project has it’s portion of challenges, however the biggest obstacle is finding that sweet spot in a design that works really well at the job it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Rotterdam publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, but it really is the most crucial part of a published book because it is ordinarily the primary thing a person views in the bookstore. With respect to a publisher, it’s the optimal opportunity that they will likely ever have to promote their brand and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go yet it looks like that in many occurrences one of the things individuals often tend to recollect the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle air service located in LA and while I’m not sure it actually “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a sense of air travel and it was surely a winner.

 Rotterdam logo design utilized for advertising as well as a tag style for Vintage Instance features an old-fashioned font style layout.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, which seemed to be much older cases. For this business logo design I tried to come up with a logo that offered a fluid vintage feel to it and could be used for everything from a web site to an insignia on brand new cases that seemed like they were from another era.

Logo created for an orthodontist in Rotterdam, design consist of an arc with lines converging through it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most difficult logo projects because it seems that every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to small business advertising, if restaurants approached their advertising in the exact same way dental practitioners do every one of their company logos would be a picture explaining something they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dentistry logo designs simply because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family nonprofit, the logo features 4 characters staggered in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or institution wants to project.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which conveyed that they were about families without being overtly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to summarize specifically how people ought to think or feel they don’t understand the purpose of a logo. If you have to think about a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that describes itself won’t have the likelihood to be understood.

Logo layout developed for a Rotterdam hair style studio including a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that projected an atmosphere of contentment and connection for their new hair salon. I came up with a design which didn’t go the obvious route of crafting simply a stylized orchid but rather delivered a business logo which suggested a flower in the formation of a swirl integrated in to the letter O in the name and by placing attention on the concept with the figure of a hummingbird floating over the logo design itself. The obvious path in creating a company logo is usually the wrong path and in this case, the design ended up not being about the flower but instead laid the focus on the emotion that they really wanted to forecast to their clients.

Arabian horse logo design created for an equine ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed a distinct organization logo concept fashioned to illustrate the unique physical traits of the Arabian kind of horses. By having a different head form and very high tail posture, the Arabian is one of the highly quite easily recognizable equine types in the world.

Las Cafe, A Rotterdam Coffee shop logo style a small dining establishment, design consists of a customized script font which hovers over a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small dining establishment, style includes a modified manuscript font which hovers above a group of elaborate lines as well as dots.

Logo layout for a software designer the style attributes and also legendary Rotterdam element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the company and in many cases the substance supporting a logo is equally as important as how it serves the organization it represents.

Progress logo layout developed for a Rotterdamindoor developer, style function a collection of red circles that converge and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Rotterdam interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, researches, coordinates, and oversees such tasks. Interior design is a diverse occupation that consists of conceptual development, space planning, site examinations, programming, study, interacting with the stakeholders of a project, construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions in Rotterdam, the personalities for letter V and also A in middle of the word progressed have actually been changed to connect directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Rotterdam logo design assignment was carried out for a leadership advisor that aids business leaders to become more effective at overseeing people, expectations, and profitability.

A Rotterdam business logo design including a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was primed for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of interests, a place to sell off their previously owned goods to other sports enthusiasts.

I designed their Rotterdam business logo design using an image which garners the attention of vehicles and projects an image that wakens the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.

Logo layout MQ farms, this Rotterdam company logo design has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t really produced for an Rotterdam regional farm it was really designed for a commodities broker, and this particular trademark was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to design a graphic that projects esteem, success, and prosperity.

 Rotterdam Logo design for a not-for-profit, Turning Point Solutions - the logo style feature for outwardly facing arrowhead and the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they wanted, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to discover any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of understanding where exactly the target is. Thankfully, in this instance, I nailed a bullseye with the 1st go.

Logo design created for the use of an indication for the dining establishment (Brewgrrs), it is an elaborate script typeface that is reminiscent of a well-known Rotterdam sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the proprietor to design a business logo which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very legible from over a block away.