Acute Care 360 ImageCo, Saratoga Springs, New York, NY,

ImageCo, Saratoga Springs, New York, NY,

Evolv Design logo designed by ImageCo, Saratoga Springs, New York, NY,

Red Panda Publishers logo designed by ImageCo, Saratoga Springs, New York, NY,

Saratoga Springs, New York, NY,

ImageCo, Saratoga Springs, New York, NY,
ImageCo, Saratoga Springs, New York, NY,

Mid Valley Pathology logo designed by ImageCo, Saratoga Springs, New York, NY,

FSA OK logo designed by ImageCo, Saratoga Springs, New York, NY,

Emerald Heights logo designed by ImageCo, Saratoga Springs, New York, NY,

Club Sapphire logo designed by ImageCo, Saratoga Springs, New York, NY,

Downtown Dogs logo designed by ImageCo, Saratoga Springs, New York, NY,

School board logo designed by ImageCo, Saratoga Springs, New York, NY,

Ferry Street Coffee Company logo designed by ImageCo, Saratoga Springs, New York, NY,

Stoney Forensic logo designed by ImageCo, Saratoga Springs, New York, NY,

Smart kernels logo designed by ImageCo, Saratoga Springs, New York, NY,

TIPS ON CHOOSING THE BEST LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so when a design company presents a money back guarantee try to bear in mind that they simply cannot refund the time you commit which is eminently more precious than your money is.

PORTFOLIO

Some designers talk a good game but ultimately a designer can only be evaluated by the quality of their design work, if the work in their design portfolio doesn’t contain real world samples odds are they won’t be able to deliver a quality logo design.

VISION

A logo’s goal is to be recognized and remembered, and it’s goal is to mirror your unique vision for your business. If a designer is not focused on actualizing your vision, the thing they are actually focused on is how quickly they will get paid.

Saratoga Springs LOGO DESIGN​

For over 20 years ImageCo has been helping start ups and entrepreneurs develop unforgettable brands. We have performed brand design work for mechanics, colleges, heart surgeons, wedding singers, bistros, retail stores, and virtually every other kind of business concern you can imagine. What makes ImageCo unique compared to our contemporaries is that our background is rooted in the electrical sign industry so we approach every branding project as if it will be employed as an electrical sign. As a result of our sign first strategy our designs can, and have been used in everything from garment labels to billboards. Our sign first technique insures that our logos are just as reliable whether they are used in television commercials or website applications, they are consistently recognizable, comprehended, and remembered irrespective of size or purpose.

American Made ★ Design

Something which truly sets ImageCo apart from other design agencies that you might possibly have encountered on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are retained to do, we do ourselves. Irrespective of the type of project we undertake, business logo, website design, trade show display, or electrical sign, we do not, and never will job-out our client’s projects to 3rd parties based outside the United States. When you phone us at 1-855-IMAGECO the individual that answers the phone is ImageCo’s owner and designer, not an agent that marks up the cost of your design project and determines the terms of how my customers and I do business.

CHARACTERISTICS OF AN EFFECTIVE LOGO DESIGN

Virtually every new Saratoga Springs business understands that they probably need a logo, but few start-ups fully recognize the vital role their logo design will perform in their financial success, or precisely why one logo works better than another. A logo has an immediate and long-term influence on the financial success of a company, select the right one and it will make the door swing and cash register ring, go with the wrong one and it will be an obstacle and an impediment for the longevity of a company. The logos included in the ImageCo portfolio help Saratoga Springs businesses succeed, they are effective in any given situation and the reason why they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logos don’t need consideration, they can be understood in just a look.
  2. Scalability: from clothing labels to posters a scalable business logo will continue to be legible and equally emotive at virtually any dimension.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or company they brand.
  5. Relevance: a business logo must be enduring and should feel equally relevant today, tomorrow, and forty years from now.

understand your brand

Brand – It’s both a verb and also a noun, it is an identifying mark and also the act of denoting something to ensure that it could be recognized, its foundation originates from the brand burned onto animals. Nowadays a brand signifies practically anything with an objective, whether it be revenue or political parties, a brand is an innate aspect of defining the value of a specific thing in the public’s mind.

Branding – Is kind of like advertising and marketing’s sexy sister, they are both from the exact same family, the difference being that marketing and advertising have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity competition aimed at a target market, it’s goal is to produce an image that the target market will likely connect to.

Brand Image – An image planted and cultivated by advertising and marketing and identity design. When someone states the brand names Lamborghini or Corvette what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can deliver us from point A to point B, the the mental image we have (or at least I have) is of speed, beauty, of something dangerous and unique . That is brand image and that is what makes people buy those products. Brand image is why people acquire specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Companies – If you reflect on the history of a lot of branding companies you’ll discover that they are quite often rebranded marketing and advertising agencies. When somebody claims they are in advertising most people will likely have a preconceived notion about what they do. However when someone claims “I am in branding”… it simply sounds more attractive, perhaps it’s due to the fact that the majority of people don’t know what it means to be in branding so it comes off as more mysterious and maybe even sexy.

Brand Identity – Is an inclusive term that defines the visual elements of a product or company that influence understandings. This largely includes the name, the logo, the product packaging, the different colors utilized but can additionally consist of audio, lights, texture, signs, just about anything that can be seen, touched or listened to become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that concentrates on a kind of visual design which helps form the public image of a company, a product or a company. Brand identity designers create logo designs, sign designs, product packaging, as well as collateral material such as business cards, stationery, as well as pamphlets. Some visual designers also design web sites and user interfaces. The important role of a brand identity designer is to create the visual cues as well as an emotional tone with the goal of influencing activities, outcomes as well as perceptions.

Featured SIGNS & LOGOS

Retro logo layout of a bike created for a Saratoga Springs coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were actually launching in an older part of the city and hoped to visualize a nostalgic feel without coming across as monotonous or low energy. I accomplished each of the tasks by developing a logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

medical logo design with a microscopic lense slide and also germs made for Saratoga Springs clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the triggers and outcomes of diseases, especially the field of medicine that deals with the laboratory evaluation of samplings of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the sole instance I call to mind in which I was able to integrate a bacteria-laden microscope slide within a logo design.

Typically I try not to be extremely literal with a design and to a degree, this specific design approaches the company it represents very literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more interest grabbing and even more unforgettable.

logo style with a jumping eco-friendly frog made for a family fun center in Saratoga Springs.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs which come my way, I’ve done dozens of logo designs for doctors, dentists, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the title of the company has the word springz in its name the apparent choice would have been to incorporate a couple of springs into the concept but Cool Springz is a fun location to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for marketing. I also think this is the only time that a logo I did was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design including a group of birds, a mountain, a trail, a stream, and a tree - developed for Saratoga Springs traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to capture places or things but instead project emotional experiences through the images they record. The idea behind this logo concept was to make use of negative space to project more than what was visible upon initial glance, which I think is quintessential of the majority of good photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance which can’t be conveyed with just words. I tried to do something similar to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Saratoga Springs logo but also to illustrate the depth to her work and in the way that she perceives the world through the lens of her camera.

 Saratoga Springs logo design with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I really enjoy and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but the client, even though he loved the concept, really did not care for my choice of birds. This guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his scorn for this particular breed of sea bird.

When I turn a concept over to a client I urge them to share it with colleagues and family members as well as with other people that they don’t even know so as to get unprejudiced point of views on the benefit of a design. Fortunately, he talked about it with his family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logos are a weird animal in the design world because the people that have a tendency to hire a professional to create their logo recognize how important a logo is for their business so they are way more invested in the end result. Every logo job possesses it’s allotment of difficulties, but the largest challenge is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Saratoga Springs publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, but it really is the most necessary part of a printed book considering that it is often the very first thing a person views in the book shop. With respect to a publishing company, it’s the absolute best opportunity that they will ever have to promote their product and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has two letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems like that in many occurrences 1 of the items folks often tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline company located in LA and although I’m not sure it actually “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a feeling of airline flight and it was surely a winner.

 Saratoga Springs logo design used for advertising and marketing and a label style for Vintage Case features an old typeface style.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that seemed to be vintage cases. For this custom logo concept I strove to come up with a logo that offered a fluid old-fashioned feel to it and could be utilized for everything from a web page to a label on brand new cases that appeared like they were from a different generation.

Logo design developed for an orthodontist in Saratoga Springs, style consist of an arc with lines intersecting through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging logo design projects due to the fact that it seems that each and every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to business branding, if restaurants approached their advertising in the exact same way dental offices do every one of their company logos would be a picture trying to explain anything they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really love doing dental logos simply because it challenges me to come up with a design that implies dentistry or a certain field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo developed for a household nonprofit, the logo includes 4 characters staggered in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization hopes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that conveyed that they were about families without being openly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to describe exactly how people ought to think or feel they don’t understand the mission of a logo. If you have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that describes itself will never have the likelihood to be understood.

Logo layout developed for a Saratoga Springs hair design studio featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which related a feeling of simplicity and connection for their new hair studio. I came up with a concept which did not go the obvious route of creating simply a stylized orchid but alternatively crafted a company logo which suggested a flower in the pattern of a swirl featured into the letter O in the name and by putting emphasis on the concept with the silhouette of a hummingbird hovering above the image itself. The obvious path in designing a company logo is frequently the wrong direction and in this case, the design ended up not being about the flower but alternately placed the focus on the feeling that they really wanted to transmit to their patrons.

Arabian horse logo design created for an equine ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct company logo concept fashioned to manifest the unique physical traits of the Arabian kind of equines. With a distinctive head shape and very high tail posture, the Arabian is one of the most quite easily recognizable horse breeds in the world.

Las Cafe, A Saratoga Springs restaurant logo style a tiny dining establishment, style includes a changed script typeface which floats over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, layout consists of a modified manuscript font style which floats over a group of ornate lines as well as dots.

Logo design for a software designer the style functions and also legendary Saratoga Springs component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and disk operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the business and in quite a few cases the significance behind a business logo is just as important as how it serves the company it represents.

Advance logo style created for a Saratoga Springsindoor designer, style attribute a collection of red circles that converge and change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Saratoga Springs interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, explores, collaborates, and manages such tasks. Interior design is a diverse profession that includes conceptual development, area planning, site examinations, programming, research study, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo layout provided for Advanced Leadership Solutions in Saratoga Springs, the personalities for letter V and A in middle of words advanced have been changed to connect straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Saratoga Springs logo design job was done for a management expert that helps business leaders to develop into more successful at handling people, expectations, and profitability.

A Saratoga Springs business logo layout featuring a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly understood the market place was primed for an outdoor sporting merchant that operates as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of passions, a spot to sell off their secondhand goods to other sports enthusiasts.

I designed their Saratoga Springs business logo design with an image which pulls in the interest of vehicles and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and calm habitat.

Logo style MQ farms, this Saratoga Springs company logo style has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really produced for an Saratoga Springs regional farm it was actually developed for a commodities broker, and this particular company was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to generate a brand mark that projected trust, success, and affluence.

 Saratoga Springs Logo design for a not-for-profit, Turning Point Solutions - the logo design feature for externally encountering arrowhead and also the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they preferred, that can be a good thing or a bad thing. Good in that it gives a designer the freedom to explore any concept that comes to mind, bad in that it’s tricky to hit a bullseye without understanding where exactly the target is. Thankfully, in this instance, I hit a bullseye with the 1st shot.

Logo design designed for making use of a sign for the dining establishment (Brewgrrs), it is an elaborate script font style that is reminiscent of a renowned Saratoga Springs sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project in which I worked closely with the proprietor to develop a logo design which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Saratoga Springs, New York, NY,
Logo designed by ImageCo, Saratoga Springs, New York, NY,
Logo designed by ImageCo, Saratoga Springs, New York, NY,
Logo designed by ImageCo, Saratoga Springs, New York, NY,
Electrical sign design for Saratoga Springs restaurnat designed by Saratoga Springs Sign Shop
Saratoga Springs logo design and brand identity design for Saratoga Springs retailers
Logo designed by ImageCo, Saratoga Springs, New York, NY,
Logo designed by ImageCo, Saratoga Springs, New York, NY,
Logo designed by ImageCo, Saratoga Springs, New York, NY,
Logo designed by ImageCo, Saratoga Springs, New York, NY,
Logo designed by ImageCo, Saratoga Springs, New York, NY,

Logo designed by ImageCo, Saratoga Springs, New York, NY,

Logo designed by ImageCo, Saratoga Springs, New York, NY,

Logo designed by ImageCo, Saratoga Springs, New York, NY,

Logo designed by ImageCo, Saratoga Springs, New York, NY,

Logo designed by ImageCo, Saratoga Springs, New York, NY,
Logo designed by ImageCo, Saratoga Springs, New York, NY,
Logo designed by ImageCo, Saratoga Springs, New York, NY,
Logo designed by ImageCo, Saratoga Springs, New York, NY,
Logo designed by ImageCo, Saratoga Springs, New York, NY,
Logo designed by ImageCo, Saratoga Springs, New York, NY,
Logo designed by ImageCo, Saratoga Springs, New York, NY,
Logo designed by ImageCo, Saratoga Springs, New York, NY,
Logo designed by ImageCo, Saratoga Springs, New York, NY,
Logo designed by ImageCo, Saratoga Springs, New York, NY,