Acute Care 360 ImageCo, Schenectady, New York, NY,

ImageCo, Schenectady, New York, NY,

Evolv Design logo designed by ImageCo, Schenectady, New York, NY,

Red Panda Publishers logo designed by ImageCo, Schenectady, New York, NY,

Schenectady, New York, NY,

ImageCo, Schenectady, New York, NY,
ImageCo, Schenectady, New York, NY,

Mid Valley Pathology logo designed by ImageCo, Schenectady, New York, NY,

FSA OK logo designed by ImageCo, Schenectady, New York, NY,

Emerald Heights logo designed by ImageCo, Schenectady, New York, NY,

Club Sapphire logo designed by ImageCo, Schenectady, New York, NY,

Downtown Dogs logo designed by ImageCo, Schenectady, New York, NY,

School board logo designed by ImageCo, Schenectady, New York, NY,

Ferry Street Coffee Company logo designed by ImageCo, Schenectady, New York, NY,

Stoney Forensic logo designed by ImageCo, Schenectady, New York, NY,

Smart kernels logo designed by ImageCo, Schenectady, New York, NY,

POINTERS ON CHOOSING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so when a design firm offers a money back guarantee try to bear in mind that they simply cannot refund the amount of time you invest which is eminently more valuable than your money is.

PORTFOLIO

Many designers talk a good game but inevitably a design firm can only be evaluated from the quality of their design work, if the work in their design portfolio does not feature real world examples odds are they won’t be able to deliver a quality logo design.

VISION

A logo’s objective is to be understood and be unforgettable, and it’s purpose is to reflect your unique vision for your company. If a logo designer isn’t focused on actualizing your vision, the thing they are really focused on is how soon they can get paid.

Schenectady LOGO DESIGN​

For over 2 decades ImageCo has been helping entrepreneurs grow notable brands. We have undertaken brand design work for ranchers, colleges, heart surgeons, wedding singers, bistros, retail stores, and practically every other kind of business you can think of. What makes ImageCo different compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every design as if it will be utilized as an electrical sign. As a result of our sign first method our brand identity designs can, and have been utilized in everything from clothing labels to billboards. Our sign first approach insures that our logo designs are just as effective whether they are used in television commercials or website apps, they are consistently recognizable, understood, and always remembered no matter of size or function.

American Made ★ Design

The thing which really sets ImageCo apart from many of the design firms that you may have come across in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are enlisted to do, we perform ourselves. Irrespective of the kind of project we take on, logo, website, trade show banners, or retail sign, we do not, and never will farm out our customer’s projects to contractors based outside the United States. When you phone us at 1-855-IMAGECO the party that picks up the telephone is ImageCo’s owner and designer, not an agent that marks up the cost of your project and dictates the conditions of how my customers and I do business.

CHARACTERISTICS OF A GOOD LOGO DESIGN

Virtually every new Schenectady company understands that they probably need a logo, but few new business owners thoroughly understand the pivotal role their logo design can play in their success, or exactly why one logo design functions better than another. A company logo has an immediate and lasting effect on the prosperity of a company, choose the right one and it can make the door swing and phone ring, choose the wrong one and it can be a barrier and an impediment for the longevity of a business. The logos featured in the ImageCo portfolio help Schenectady businesses prosper, they are effective in any given scenario and the reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logos don’t need consideration, they can be understood in just a glimpse.
  2. Scalability: from clothing labels to posters a scalable logo will stay legible and just as emotive at every size.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or company they represent.
  5. Relevance: a logo must be timeless and should feel equally relevant today, tomorrow, and twenty five years from today.

understanding branding

Brand – It’s both a verb and also a noun, it’s an identifying mark and also the process of noting something to make sure that it can be recognized, its origin originates from the brand burned onto animals. Today a brand represents pretty much anything with a motive, regardless of whether it be revenue or political parties, a brand is an inherent aspect of specifying the value of a specific thing in the public’s mind.

Branding – Is sort of like marketing and advertising’s sexy cousin, they are both from the very same family, the difference being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity contest directed at a specific audience, it’s objective is to produce a mental image that the target market will identify with.

Brand Image – An image planted and cultivated by advertising and marketing and identity design. When a person says the brand names Lamborghini or Corvette what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can deliver us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and exotic . That is brand image and that is what makes people buy those brands. Brand image is why individuals purchase most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Firms – If you reflect on the beginning of a lot of branding companies you’ll find that they are frequently re-branded advertising and marketing firms. When somebody says they are in advertising and marketing most individuals will likely have a preconceived notion about what they do. However when a person claims “I’m in branding”… it just sounds more attractive, perhaps it’s due to the fact that lots of people don’t recognize what it implies to be in branding so it comes off as more mysterious and kind of sexy.

Brand Identity – Is a comprehensive term that describes the visual aspects of a product or company that influence perceptions. This primarily includes the name, the logo design, the packaging, the different colors used however can likewise include sound, lighting, texture, signage, actually anything that can be seen, felt or heard become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that focuses on a kind of visual design that helps form the public image of a firm, a product or an organization. Brand identity designers produce logo designs, sign designs, packaging, as well as collateral products such as cards, stationery, and brochures. Some visual designers also develop web sites and also user interfaces. The vital function of a brand identity designer is to create the visual cues as well as an emotional tone with the goal of affecting actions, end results and also perceptions.

select signs/logos

Retro logo style of a bike created for a Schenectady coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were opening in an old part of the community and really wanted to visualize a vintage feel without appearing as monotonous or low energy. I fulfilled both of these tasks by creating a trademark concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo style with a microscopic lense slide as well as bacteria designed for Schenectady medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the causes and consequences of diseases, especially the branch of healthcare that works with the clinical examination of specimens of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Generally I attempt not to be excessively literal with a design and to a point, this design approaches the company it serves fairly literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more focus grabbing and more memorable.

logo style with a jumping eco-friendly frog designed for a family members fun facility in Schenectady.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects that come my way, I’ve produced dozens of logo designs for medical professionals, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to incorporate a some springs into the design but Cool Springz is a fun location to go and spring does not really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better dynamic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for marketing and advertising. I also think this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo including a flock of birds, a mountain, a trail, a stream, and a tree - designed for Schenectady traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche speciality because travel photographers don’t shoot places or things but rather communicate emotional journeys by means of the images they capture. The thought behind this logo composition was to use negative space to reveal more than what was visible upon initial glance, which I think is representative of the majority of professional photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional resonance that can’t be revealed with mere words. I made an effort to do something very similar to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Schenectady logo design but also to illustrate the depth of her art and in the way that she sees the world through the lens of her camera.

 Schenectady logo style with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I truly take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however my customer, while he loved the concept, didn’t care for my choice of birds. This particular guy truly loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his contempt for this particular variety of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with friends and colleagues and family as well as with individuals that they don’t actually know so as to get neutral viewpoints on the merit of a design concept. Fortunately, he shared it with his family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Logo designs are a weird creature in the design world given that the people that have a tendency to hire an expert to create their logo design realize how vital a logo is for their company so they are way more invested in the outcome. Every logo project possesses it’s portion of challenges, but the biggest challenge is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo style with bamboo in the background, layout for Schenectady publication author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, yet it is the most crucial part of a printed book since it is usually the initial thing a person views in the bookstore. With regard to a publisher, it’s the opportunity they will likely ever have to promote their product and get their logo design in front of the individuals that shop for actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has two letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems that in many cases 1 of the traits folks often tend to recollect the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline company situated in LA and although I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a spirit of flight and it was undoubtedly a success.

 Schenectady logo style made use of for marketing and a label style for Vintage Situation features an old font style style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which seemed to be older cases. For this brand concept I strove to come up with a logo that had a fluid nostalgic feel to it and could be used for everything from a web page to an insignia on brand new cases that appeared like they were from another generation.

Logo design created for an orthodontist in Schenectady, design consist of an arc with lines intersecting with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging and difficult logo jobs because it seems that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to company advertising, if dining establishments approached their advertising in the exact same way dental practitioners do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really enjoy doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a family members nonprofit, the logo design features 4 characters staggered in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution hopes to convey.

The McNally Foundation’s name presented a unique opportunity to do a logo which conveyed that they were about families without being openly corny about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize how people should think or feel they don’t understand the goal of a logo. If you have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that explains itself will never have the chance to be comprehended.

Logo layout produced for a Schenectady hair layout studio featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo which related a sense of serenity and connection for their new hair studio. I came up with a design that did not go the obvious course of creating just a stylized orchid but alternatively delivered a logo design that implied a flower in the pattern of a swirl featured into the letter O in the title and by placing attention on the concept using the figure of a hummingbird hovering over the logo itself. The obvious path in creating a company logo is frequently the wrong path and in this case, the design ended up not being about the orchid but instead laid the importance on the feeling that they really wanted to project to their patrons.

Arabian equine logo design developed for a horse cattle ranch that concentrates on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind custom logo design customized to exemplify the unique physical traits of the Arabian kind of equines. With an unique head form and higher tail posture, the Arabian is one of the very most easily identifiable horse breeds in the whole world.

Las Cafe, A Schenectady Coffee shop logo layout a little dining establishment, layout contains a modified script font style which hovers over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, layout contains a customized manuscript font style which floats above a group of ornate lines as well as dots.

Logo layout for a software application developer the layout features and renowned Schenectady element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and disk management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. However it intimated something to the owner of the company and in quite a few cases the meaning supporting a company logo is equally as important as how it brands the enterprise it stands for.

Evolve logo layout developed for a Schenectadyinterior designer, design attribute a series of red circles that intersect as well as replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Schenectady interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, investigates, coordinates, and oversees such ventures. Interior design is a multifaceted profession that includes conceptual development, space planning, site examinations, programming, investigation, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions in Schenectady, the characters for letter V as well as A in middle of the word advanced have been customized to link directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Schenectady logo design assignment was completed for a leadership expert that helps business leaders to develop into more effective at overseeing people, expectations, and profitability.

A Schenectady business logo layout featuring a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the owners of On the Fly understood the market place was prepared for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of interests, a location to sell their previously owned goods to other sports enthusiasts.

I tailored their Schenectady business logo design utilizing an image that captures the interest of vehicles and sends an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.

Logo style MQ ranches, this Schenectady company logo style has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually created for an Schenectady area farm it was in reality designed for a products broker, and this particular logo design was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to generate a graphic that projects confidence, effectiveness, and wealth.

 Schenectady Logo design for a nonprofit, Transforming Factor Solutions - the logo design feature for outwardly facing arrowhead as well as the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they wanted, that can be a good thing or a bad thing. Good in that it provides a designer the flexibility to explore any idea that comes to mind, bad in that it’s tricky to hit a bullseye without knowing where exactly the target is. Fortunately, in this instance, I nailed a bullseye with the 1st try.

Logo design created for using an indication for the dining establishment (Brewgrrs), it is an ornate script font that is similar to a well-known Schenectady sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the proprietor to produce a logo design which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Schenectady, New York, NY,
Logo designed by ImageCo, Schenectady, New York, NY,
Logo designed by ImageCo, Schenectady, New York, NY,
Logo designed by ImageCo, Schenectady, New York, NY,
Electrical sign design for Schenectady restaurnat designed by Schenectady Sign Company
Schenectady logo design and brand identity design for Schenectady retailers
Logo designed by ImageCo, Schenectady, New York, NY,
Logo designed by ImageCo, Schenectady, New York, NY,
Logo designed by ImageCo, Schenectady, New York, NY,
Logo designed by ImageCo, Schenectady, New York, NY,
Logo designed by ImageCo, Schenectady, New York, NY,

Logo designed by ImageCo, Schenectady, New York, NY,

Logo designed by ImageCo, Schenectady, New York, NY,

Logo designed by ImageCo, Schenectady, New York, NY,

Logo designed by ImageCo, Schenectady, New York, NY,

Logo designed by ImageCo, Schenectady, New York, NY,
Logo designed by ImageCo, Schenectady, New York, NY,
Logo designed by ImageCo, Schenectady, New York, NY,
Logo designed by ImageCo, Schenectady, New York, NY,
Logo designed by ImageCo, Schenectady, New York, NY,
Logo designed by ImageCo, Schenectady, New York, NY,
Logo designed by ImageCo, Schenectady, New York, NY,
Logo designed by ImageCo, Schenectady, New York, NY,
Logo designed by ImageCo, Schenectady, New York, NY,
Logo designed by ImageCo, Schenectady, New York, NY,