Springfield Gardens Logo Design

Nearly every new Springfield Gardens organization knows they need a logo, however few new business owners fully recognize the vital role their business logo will play in their success, or precisely why one business logo performs far better than another. A logo design has an instant and sustaining impact on the success of a company, choose the right one and it will make the door swing and cash register ring, select the wrong one and it can be a barrier and a hindrance for the life span of a company. The logos presented in the ImageCo portfolio help Springfield Gardens companies succeed, they are effective in any given situation and the reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logo designs don’t demand deliberation, they can be realized in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable logo design will continue to be legible and equally emotive at any scale.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo must be lasting and will feel relevant today, tomorrow, and 20 years from now.

Retro logo design of a bicycle developed for a Springfield Gardens coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were actually opening up in an old section of the city and really wanted to cast a retro vibe without appearing as boring or low energy. I achieved each of the jobs via developing a business logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo layout with a microscopic lense slide as well as germs developed for Springfield Gardens clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the root causes and outcomes of diseases, especially the field of medicine that deals with the clinical evaluation of specimens of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the only instance I recall in which I was able to integrate a bacteria-laden microscope slide within a business logo design.

Generally I try not to be extremely literal with a design and to a point, this design approaches the company it represents very literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more focus grabbing and even more memorable.

logo layout with a jumping eco-friendly frog developed for a household fun center in Springfield Gardens.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs that come my way, I’ve produced dozens of logo designs for doctors, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the full name of the business features the word springz in its name the clear choice would have been to incorporate a couple of springs into the design but Cool Springz is a fun place to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design including a flock of birds, a hill, a trail, a stream, and a tree - developed for Springfield Gardens traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche field because travel photographers don’t capture locations or things but instead reveal emotional journeys by means of the images they record. The idea behind this logo concept was to make use of negative space to project more than what was visible upon first view, which I think is quintessential of most good photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be communicated with mere words. I made an effort to do something similar to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Springfield Gardens logo but also to show the depth to her art and in the way that she views the world through the lens of her camera.

 Springfield Gardens logo style with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I genuinely enjoy and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A but the client, while he liked the concept, didn’t care for my choice of birds. This guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his contempt for this particular variety of sea bird.

When I turn a concept over to a client I encourage all of them to talk about it with colleagues and family members as well as with individuals that they don’t actually know so as to get honest assessments on the benefit of a design concept. Fortunately, he discussed it with his family members and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Logo designs are a strange creature in the design world because the people that tend to hire a professional to create their logo realize how crucial a logo is for their organization so they are way more invested in the final result. Every logo design job has it’s portion of challenges, however the most significant obstacle is finding that sweet spot in a design that works really well at the job it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for Springfield Gardens book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, yet it really is the most important part of a printed book considering that it is in most cases the very first thing a person sees in the book store. With regard to a publishing company, it’s the best opportunity they will ever have to spotlight their brand and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo design has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and depart however it looks like that in many cases one of the items consumers usually tend to recall the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline company based in LA and while I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a spirit of air travel and it was certainly a winner.

 Springfield Gardens logo style used for marketing and a tag style for Vintage Case features an old font layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which looked to be much older cases. For this custom logo design I tried to come up with a logo that possessed a fluid old style feel to it and could be utilized for anything from a web site to an insignia on brand new cases that seemed like they were from a different era.

Logo produced for an orthodontist in Springfield Gardens, style consist of an arc with lines intersecting through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging logo projects considering that it appears that every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to small business marketing, if restaurants approached their advertising in the exact same way dentists do every one of their company logos would definitely be a picture explaining something they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dental care logos because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family nonprofit, the logo design features 4 characters startled in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution wishes to project.

The McNally Foundation’s name offered a unique opportunity to do a logo design which communicated that they were about families without being openly corny about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize exactly how people ought to think or feel they don’t understand the objective of a logo. If people have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that illustrates itself won’t have the likelihood to be understood.

Logo layout produced for a hair layout studio featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo that conveyed a sense of peace and elegance for their new hair studio. I created a design which did not go the obvious path of designing just a stylized orchid but rather delivered a company logo that implied an orchid in the pattern of a swirl featured into the letter O in the name and by putting attention on the concept with the figure of a hummingbird floating over the logo design itself. The obvious path in designing a logo design is oftentimes the wrong course and in this case, the design ended up not being about the flower but instead laid the emphasis on the emotion that they wanted to forecast to their clients.

Arabian horse logo design created for a steed cattle ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind logotype design tailored to embody the unique physical traits of the Arabian type of horses. By having a distinctive head shape and very high tail carriage, the Arabian is one of the very most easily identifiable equine types in the whole world.

Las Coffee shop logo design a small dining establishment, layout contains a changed manuscript font which hovers above a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little dining establishment, layout consists of a modified script typeface which floats over a group of elaborate lines and also dots.

Logo layout for a software designer the style features as well as renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. But it meant something to the business owner of the business and in many cases the substance supporting a company logo is just as important as how it brands the enterprise it represents.

Progress logo layout developed for a Springfield Gardens interior developer, layout function a collection of red circles that intersect and also replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Springfield Gardens interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, explores, coordinates, and manages such ventures. Interior design is a multifaceted profession that consists of conceptual development, space planning, location examinations, programming, investigation, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V as well as A in center of the word advanced have been customized to link straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Springfield Gardens logo design job was carried out for a leadership coach that assists business leaders to develop into more successful at supervising people, expectations, and productivity.

A logo layout including an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly recognized the market place was prepared for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of interests, a location to sell their pre-owned products to other sports enthusiasts. I created their Springfield Gardens logo dsign with an illustration that garners the attention of traffic and sends an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo layout has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t really designed for an Springfield Gardens regional farm it was in reality developed for an investments broker, and this trademark was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to generate a graphic that projected confidence, success, and luxury.
Logo design designed for making use of a sign for the restaurant (Brewgrrs), it is an elaborate manuscript font that is evocative a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked directly with the business owner to develop a business logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very legible from over a block away.