Sunset Park Logo Design

Every new Sunset Park company knows they require a logo, yet few new business owners fully understand the vital role their company logo will take in their becoming successful, or the reason that one business logo functions far better than another. A logo design has an instant and long term effect on the financial success of a company, pick the correct one and it will make the door swing and phone ring, select the incorrect one and it can be an obstacle and an impediment for the life of a company. The logos included in the ImageCo portfolio help Sunset Park businesses succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logo designs do not require consideration, they can be realized in just a glance.
  2. Scalability: from business cards to signboards a scalable logo design will remain legible and just as emotive at any dimension.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a business logo should be lasting and should feel relevant today, tomorrow, and 20 years from today.

Retro logo design of a bike produced for a Sunset Park coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were opening in an old section of the town and really wanted to visualize a vintage atmosphere without coming across as stodgy or low energy. I fulfilled both of these tasks via creating a trademark design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

clinical logo design with a microscope slide and also bacteria designed for Sunset Park medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the triggers and outcomes of diseases, mainly the branch of healthcare that deals with the laboratory assessment of samplings of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is the sole instance I recollect where I was able to integrate a bacteria-laden microscope slide right into a logo design.

Generally I attempt not to be overly literal with a concept and to a point, this specific design approaches the company it serves very literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more attention grabbing and much more memorable.

logo style with a jumping eco-friendly frog designed for a family members enjoyable facility in Sunset Park.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects that come my way, I’ve produced dozens of logo designs for physicians, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the title of the company features the word springz in its name the apparent choice would have been to incorporate a few springs into the concept but Cool Springz is a fun place to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for marketing. I also believe this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo featuring a flock of birds, a mountain, a route, a stream, and also a tree - designed for Sunset Park travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche area because travel photographers tend not to shoot locations or things but rather communicate emotional journeys by means of the images they capture. The thought behind this logo design was to use negative space to communicate more than what was visible upon initial glance, which I think is representative of almost all good photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness which can’t be communicated with mere words. I made an effort to do something very similar to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Sunset Park logo design but also to reveal the depth to her art and in the way that she views the world through the lens of her camera.

 Sunset Park logo style with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I genuinely enjoy and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but my client, while he liked the concept, didn’t care for my choice of birds. This man seriously despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his hatred for this specific kind of sea bird.

When I turn a concept over to a client I encourage all of them to talk about it with colleagues and family as well as with folks that they don’t even know so as to get unprejudiced opinions on the merit of a concept. Fortunately, he shared it with his family members and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logo designs are a strange creature in the design world given that the people that tend to hire a professional to design their logo recognize how vital a logo design is for their organization so they are way more vested in the end result. Every logo job has it’s allotment of obstacles, but the greatest obstacle is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo style with bamboo in the background, layout for Sunset Park publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, but it is the most necessary part of a published book due to the fact that it is ordinarily the very first thing a person views in the book store. Regarding a publisher, it’s the best opportunity that they will ever have to promote their product and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems like that in many instances one of the things individuals tend to recollect the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline company located in LA and while I’m not certain it actually “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a spirit of air travel and it was undoubtedly a victory.

 Sunset Park logo layout utilized for marketing as well as a tag layout for Vintage Case features an old typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that seemed to be antique cases. For this business logo design I strove to come up with a logo that had a fluid vintage feel to it and could be used for every thing from a website to a label on brand new cases that seemed like they were from a different era.

Logo created for an orthodontist in Sunset Park, design consist of an arc with lines converging through it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging logo design jobs because it appears that every single dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to small business marketing, if restaurants approached their advertising in the very same way dental professionals do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really love doing dentistry business logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family members nonprofit, the logo design includes 4 personalities surprised in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution hopes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo design that communicated that they were about families without being overtly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo to summarize how people ought to think or feel they don’t understand the purpose of a logo. If people have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that describes itself will never have the likelihood to be understood.

Logo design created for a hair layout workshop including a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that carried a feeling of relaxation and connection for their new hair studio. I created a concept which did not go the obvious route of crafting simply a stylized orchid but alternatively created a business logo which implied a flower in the pattern of a swirl featured into the letter O in the title and by putting emphasis on the concept with the silhouette of a hummingbird hovering over the logo itself. The obvious path in creating a company logo is more often than not the incorrect path and in this case, the design ended up not being about the orchid but alternately placed the main focus on the perception that they wanted to transmit to their patrons.

Arabian horse logo style developed for a steed cattle ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a unique logotype concept customized to display the unique physical traits of the Arabian breed of equines. By having an unique head shape and higher tail carriage, the Arabian is one of the very most immediately identifiable equine lineages in the whole world.

Las Coffee shop logo design a tiny dining establishment, layout includes a customized script font style which floats above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, design includes a changed manuscript font which floats over a group of elaborate lines as well as dots.

Logo design for a software application designer the layout features and iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the company and in many cases the symbolism behind a logo is equally as important as how it brands the organization it represents.

Develop logo style produced for a Sunset Park indoor developer, design feature a collection of red circles that converge and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Sunset Park interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, researches, collaborates, and manages such ventures. Interior design is a multifaceted occupation that involves conceptual development, area planning, site evaluations, programming, research, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo style done for Advanced Management Solutions, the personalities for letter V and also A in center of the word advanced have been modified to link directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Sunset Park logo design job was carried out for a management guide that assists business leaders to become more effective at handling people, expectations, and productivity.

A logo design featuring a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly realized the market place was prepared for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of interests, a place to sell off their pre-owned products to other sports enthusiasts. I designed their Sunset Park logo dsign with a graphic that garners the attention of vehicles and projects an image that evokes the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo layout MQ ranches, this logo style has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually created for an Sunset Park regional farm it was really designed for a commodities broker, and this particular logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to produce an identity that projects self-assurance, success, and wealth.
Logo design designed for the use of an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is similar to a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked directly with the proprietor to create a logo design which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very easy to read from over a block away.