The Bronx Logo Design

Each and every new The Bronx venture knows they need a logo, however few entrepreneurs thoroughly comprehend the key role their organization logo will make in their financial success, or the reason that one logo design functions far better than another. A business logo has an immediate and sustaining impact on the growth of a company, choose the correct one and it can make the door swing and cash register ring, select the wrong one and it can be a barrier and a hindrance for the longevity of a company. The logos included in the ImageCo portfolio help The Bronx companies succeed, they are effective in any given scenario and the reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos do not demand deliberation, they can be understood in just a glimpse.
  2. Scalability: from business cards to signboards a scalable business logo will remain legible and equally emotive at any size.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a logo design needs to be ageless and will feel relevant today, tomorrow, and thirty years from today.

Retro logo design of a bike developed for a The Bronx coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were opening up in an old section of town and hoped to project a vintage feel without coming across as stodgy or low energy. I fulfilled each of the tasks by creating a symbol concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo layout with a microscopic lense slide as well as germs designed for The Bronx clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the causes and outcomes of diseases, especially the field of medicine that deals with the clinical evaluation of samplings of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recall where I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Usually I attempt not to be excessively literal with a concept and to a degree, this design approaches the company it represents very literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more interest grabbing and even more unforgettable.

logo layout with a leaping eco-friendly frog created for a family members enjoyable facility in The Bronx.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects that come my way, I’ve produced dozens of logo designs for physicians, dental practices, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to integrate a couple of springs into the design but Cool Springz is a fun place to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better dynamic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo featuring a flock of birds, a hill, a trail, a stream, and also a tree - designed for The Bronx travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche field due to the fact that travel photographers don’t capture locations or things but instead communicate emotional experiences by means of the images they capture. The idea behind this logo composition was to use negative space to communicate more than what was visible upon first glance, which I think is quintessential of almost all professional photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be revealed with just words. I tried to do something very similar to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  The Bronx logo design but also to show the depth to her art and in the way that she views the world through the lens of her camera.

 The Bronx logo style with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I truly relish and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but my customer, even though he liked the concept, didn’t care for my choice of birds. This particular guy seriously hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his contempt for this specific type of sea bird.

When I turn a concept over to a client I encourage them to talk about it with friends and family as well as with other people that they don’t actually know so as to get unbiased assessments on the worthiness of a design. Fortunately, he discussed it with his whole family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original design.

Logo designs are a strange creature in the design world because the people that have a tendency to hire a professional to design their logo realize how vital a logo design is for their company so they are way more vested in the end result. Every logo job has it’s allotment of challenges, but the greatest obstacle is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, style for The Bronx publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, however it really is the most essential part of a printed book considering that it is ordinarily the initial thing a person sees in the bookstore. For a publisher, it’s the opportunity they will ever have to spotlight their product and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has two letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it looks like that in many instances one of the items people often tend to recall the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline company situated in LA and while I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a spirit of flight and it was definitely a victory.

 The Bronx logo style utilized for advertising and marketing as well as a label layout for Vintage Situation includes an old font style style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which appeared to be vintage cases. For this custom logo design I attempted to come up with a logo that offered a fluid nostalgic feel to it and could easily be used for everything from a website to an insignia on brand new cases that appeared like they were from a different point in time.

Logo produced for an orthodontist in The Bronx, style include an arc with lines converging via it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging logo jobs because it appears that virtually every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden careers when it comes to company marketing, if dining establishments approached their advertising in the very same way dental practices do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would likely have a picture of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I actually love doing dentistry logos because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family members not-for-profit, the logo design includes 4 personalities startled in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization wants to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that conveyed that they were about families without being overtly corny about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate precisely how individuals should think or feel they don’t understand the purpose of a logo. If you have to consider a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that describes itself won’t have the opportunity to be understood.

Logo design developed for a hair design workshop including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that conveyed a sense of tranquility and class for their new hair salon. I created a concept which didn’t go the obvious direction of designing just a stylized orchid but rather crafted a business logo which implied a flower in the formation of a swirl incorporated in to the letter O in the title and by putting emphasis on the concept with the figure of a hummingbird floating above the logo itself. The obvious path in designing a company logo is usually the wrong direction and in this case, the design ended up not being about the orchid but alternately put the focus on the feeling that they wanted to forecast to their clients.

Arabian horse logo design developed for an equine ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a distinct brand concept tailored to embody the unique physical traits of the Arabian kind of horses. With an unique head shape and higher tail carriage, the Arabian is one of the most easily recognizable equine types in the world.

Las Coffee shop logo design a small restaurant, design consists of a modified script typeface which floats over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, design consists of a changed manuscript typeface which hovers over a group of ornate lines as well as dots.

Logo layout for a software application programmer the design attributes and iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and hard drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the company and in many cases the substance supporting a business logo is equally as important as how it brands the company it stands for.

Develop logo style developed for a The Bronx interior developer, design attribute a series of red circles that converge and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a The Bronx interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, investigates, collaborates, and manages such ventures. Interior design is a diverse profession that includes conceptual development, area planning, site examinations, programming, research, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V and A in center of words advanced have actually been changed to link directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular The Bronx logo design assignment was performed for a leadership guide that helps business professionals to become more successful at handling people, expectations, and productivity.

A logo design including an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting lovers the founders of On the Fly realized the market place was prepared for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of passions, a place to sell off their previously owned items to other sports enthusiasts. I tailored their The Bronx business logo dsign utilizing a graphic which seizes the interest of traffic and sends an image that wakens the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo style MQ ranches, this logo layout has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually created for an The Bronx regional farm it was actually created for an investments broker, and this company logo was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to make an identity that projects confidence, financial success, and luxury.
Logo design created for using a sign for the dining establishment (Brewgrrs), it is an ornate manuscript font that is evocative a popular sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project where I worked directly with the business owner to create a business logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very easy to read from over a block away.