Acute Care 360 ImageCo, The Bronx, New York, NY,

ImageCo, The Bronx, New York, NY,

Evolv Design logo designed by ImageCo, The Bronx, New York, NY,

Red Panda Publishers logo designed by ImageCo, The Bronx, New York, NY,

The Bronx, New York, NY,

ImageCo, The Bronx, New York, NY,

ImageCo, The Bronx, New York, NY,
Mid Valley Pathology logo designed by ImageCo, The Bronx, New York, NY,

FSA OK logo designed by ImageCo, The Bronx, New York, NY,

Emerald Heights logo designed by ImageCo, The Bronx, New York, NY,

Club Sapphire logo designed by ImageCo, The Bronx, New York, NY,

Downtown Dogs logo designed by ImageCo, The Bronx, New York, NY,

WSBA logo designed by ImageCo, The Bronx, New York, NY,

Ferry Street Coffee Company logo designed by ImageCo, The Bronx, New York, NY,

Stoney Forensic logo designed by ImageCo, The Bronx, New York, NY,

Smart kernels logo designed by ImageCo, The Bronx, New York, NY,

Memorable Logos That Tell Stories and Connect Emotionally

Designing a brand identity or a custom logo design that is both memorable and expresses the story of who you are or what you actually do is a massive endeavor. The difficulty is to make a design concept which is simplistic enough to be understood at a glimpse and conveys enough relevant information that it can express who you are. But no logo design can absolutely tell your story or explain your business, and going down that road often makes for a brand identity design that performs neither. But, in skillful hands, it is possible to strike a balance between the two and create a brand identity that both informs and emotes and hitting that sweet spot is what every business should wish for from their logo designer.

ImageCo is one person, Tim Garner, I am a freelance branding specialist. For over twenty years I have been creating unforgettable logos and brand identity designs that tell stories and resonate with viewers. But don’t take my word for it, check out my work and see for yourself. I do not assert to be the greatest designer in the world, however, I do know what I’m doing and my clients tend to agree.

A LOGO IS NOT YOUR BRAND

The expression “your logo is not your brand” is a statement that is often stated with such vehemence by individuals working in the branding sector, that a person might wonder why so many people in branding firms despise logo designs as much as they seem to. It is definitely true that your logo is not your brand, but what does that make a brand that has no logo? One thing is quite certain, it ensures that a brand with no logo will be faceless and forgettable.

Without a visual identity, an organization’s brand is nothing more than a fading memory because customers would have nothing to anchor their experiences too.

Some people compare a business’s logo to a smile or a handshake which is slightly true, however it’s actually much more than that. A logo is a brand’s anchor and it also serves as the cornerstone of an organization’s brand. A logo functions as an anchor due to the fact that the entire brand experience is secured to it. It is also a brand’s cornerstone, because a cornerstone is the first stone placed when constructing the foundation of the structure above it, and once it is laid it will serve as the guiding reference point for every stone that comes after it. A logo works in the same way, it is a foundational element that supports the business it represents, and it continuously serves as a defining reference point that helps guide a brand as it develops.

ImageCo is a visual branding agency and our goal is to help our clients lay that cornerstone as well as set that anchor. We help organizations look more established, more polished, and more professional. This helps ensure that our clients will always stand out, and are not only worthy of a seat at the table, but look like they should be seated at the head of that table.

The Bronx LOGO DESIGN​

For over 20 years ImageCo has been helping business owners cultivate unforgettable brands. We’ve undertaken logo design work for farmers, schools, heart surgeons, party planners, restaurants, retailers, and just about every other kind of business concern you can imagine. What makes us unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every brand identity project as though it will be employed as an electric sign. As a result of our sign first technique our brand identity designs can, and have been utilized in everything from fashion labels to billboards. Our sign first method guarantees that our logo designs are equally reliable whether they are used in TV commercials or website headers, they are consistently identifiable, comprehended, and always remembered no matter of scale or purpose.

American Made ★ Design

The thing which really sets ImageCo apart from other design agencies that you might have encountered online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are brought on board to perform, we do in-house. Irrespective of the kind of design project we accept, logo design, web page, trade show banners, or electric sign, we do not, and never will job-out our customer’s projects to companies based outside the US. When you phone us at 1-855-IMAGECO the person that answers the phone is ImageCo’s owner and designer, not a go-between that marks up the price of your project and imposes the conditions of how you and I conduct business.

QUALITIES OF A GREAT LOGO DESIGN

It’s likely that every new The Bronx entrepreneur understands that they require a logo, yet few start-ups entirely understand the crucial role their business logo can make in their financial success, or the reason that one logo functions more effectively than another. A logo design has a critical and lasting effect on the prosperity of a company, pick the right one and it will make the door swing and cash register ring, select the incorrect one and it will be an obstacle and a hindrance for the life span of an organization.

The logos included in the ImageCo portfolio help The Bronx companies prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logos do not need contemplation, they can be comprehended in just a look.
  2. Scalability: from business cards to billboards a scalable business logo will continue to be legible and equally emotive at virtually any dimension.
  3. Versatility: logos which operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or business they represent.
  5. Relevance: a company logo should be lasting and should feel equally relevant today, tomorrow, and 20 years from today.

understanding branding

Brand – It’s both a verb and a noun, it’s an identifying mark as well as the process of marking something to make sure that it can be recognized, its genesis originates from the mark burned onto livestock. Today a brand represents practically anything with a motive, whether it be profit or political parties, a brand is an intrinsic aspect of defining the value of a specific thing in the public’s mind.

Branding – Is sort of like advertising and marketing’s attractive cousin, they are both from the very same family, the distinction being that advertising and marketing are about making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity competition aimed at a target audience, it’s objective is to create a mental image that the target market will connect to.

Brand Image – An image planted and nurtured through advertising and marketing as well as identity design. When somebody says the names Lamborghini or Mustang what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of freedom, elegance, of something dangerous and sexy . That is brand image and that is what makes individuals want those products. Brand image is why individuals get most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Companies – If you look back at the beginning of a lot of branding firms you’ll discover that they are quite often rebranded advertising and marketing companies. When someone claims they are in advertising many people will likely have an idea about what they do. Yet when a person says “I am in branding”… it just seems more attractive, possibly it’s because most individuals don’t fully understand what it means to be in branding so it comes off as more mysterious and perhaps even attractive.

Brand Identity – Is an inclusive term that describes the visual components of a product or agency that affect perceptions. This mainly consists of the name, the logo, the product packaging, the different colors utilized yet can likewise include sound, lighting, texture, signage, just about anything that can be seen, touched or listened to are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that specializes in a kind of visual design that helps shape the public image of a business, a product or a business. Brand identity designers create logo designs, signage designs, packaging, as well as collateral products such as business cards, stationery, and also sales brochures. Some identity designers also develop web sites and also user interfaces. The essential role of a brand identity designer is to develop the visual cues as well as a psychological tone with the goal of affecting activities, end results and understandings.

Featured signs/logos

Retro logo layout of a bicycle produced for a The Bronx coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually launching in an old part of the town and wished to visualize a retro vibe without coming across as boring or low energy. I achieved each of the tasks by creating a business logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo design with a microscopic lense slide as well as germs developed for The Bronx clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the root causes and outcomes of diseases, especially the branch of medicine that deals with the clinical evaluation of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is the sole instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Typically I attempt not to be excessively literal with a design and to a degree, this design approaches the company it represents quite literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more focus grabbing and much more unforgettable.

logo style with a jumping environment-friendly frog designed for a family members enjoyable facility in The Bronx.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects which come my way, I’ve produced dozens of logo designs for physicians, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the title of the company features the word springz in its name the apparent choice would have been to feature a handful of springs into the design but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo including a group of birds, a mountain, a path, a stream, as well as a tree - designed for The Bronx traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to shoot places or things but rather project emotional experiences by means of the pictures they record. The thought behind this logo concept was to utilize negative space to communicate more than what was visible upon initial view, which I think is quintessential of the majority of good photographers in that they oftentimes tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional resonance that can’t be communicated with just words. I tried to do something similar to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  The Bronx logo but also to illustrate the depth of her art and in the way that she perceives the world through the lens of her camera.

 The Bronx logo layout with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I genuinely take pleasure in and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A but the customer, even though he loved the concept, really did not care for my choice of birds. This particular man genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his contempt for this specific breed of sea bird.

When I turn a concept over to a customer I urge all of them to discuss it with friends and family members as well as with folks that they don’t even know so as to get unprejudiced judgements on the benefit of a design. Fortunately, he talked about it with his whole family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Business logos are a weird creature in the design world given that the people that tend to hire an expert to create their logo comprehend how essential a logo design is for their organization so they are way more vested in the end result. Every logo design job has it’s allotment of difficulties, however the most significant obstacle is finding that sweet spot in a design that works really well at the task it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for The Bronx publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, nevertheless it is the most important part of a published book considering that it is ordinarily the primary thing a person views in the bookstore. With respect to a publishing company, it’s the optimal opportunity that they will likely ever have to promote their product and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and go yet it seems like that in many instances 1 of the things individuals tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle air service situated in LA and although I’m not certain it actually “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to conferring a good sense of air travel and it was surely a winner.

 The Bronx logo layout made use of for marketing and a label design for Vintage Instance includes an antiquated font layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which looked to be older cases. For this logo design I strove to come up with a logo that possessed a fluid vintage feel to it and could easily be used for every thing from a web site to a label on brand new cases that appeared like they were from another generation.

Logo produced for an orthodontist in The Bronx, design include an arc with lines intersecting with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo design projects because it seems that each and every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden careers when it comes to business advertising, if restaurants approached their advertising in the exact same way dental offices do every one of their company logos would be a picture explaining anything they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually love doing dentist logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo includes 4 characters startled in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization wishes to project.

The McNally Foundation’s name presented a unique opportunity to do a logo that communicated that they were about families without being openly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to describe exactly how individuals ought to think or feel they don’t understand the mission of a logo. If people have to ponder a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that illustrates itself will never have the chance to be comprehended.

Logo style created for a The Bronx hair layout workshop including a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which communicated an atmosphere of contentment and connection for their new hair salon. I came up with a concept which did not go the obvious path of making just a stylized orchid but instead delivered a company logo which suggested a flower in the formation of a swirl blended in to the letter O in the title and by placing attention on the concept along with the silhouette of a hummingbird floating over the logo design itself. The obvious path in designing a logo design is oftentimes the incorrect route and in this case, the design ended up not being about the flower but instead put the main focus on the emotion that they wanted to transmit to their clients.

Arabian equine logo design created for a steed cattle ranch that specializes in reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a distinct organization logo design styled to embody the unique physical traits of the Arabian pedigree of horses. With a distinctive head shape and high tail carriage, the Arabian is one of the highly easily recognizable horse lineages in the entire world.

Las Cafe, A The Bronx Coffee shop logo layout a small restaurant, design contains a customized manuscript typeface which hovers above a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, style includes a modified script font which hovers over a team of ornate lines and also dots.

Logo design for a software program designer the design features as well as iconic The Bronx aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the business and in many cases the significance supporting a company logo is just as important as how it serves the enterprise it represents.

Advance logo layout created for a The Bronxindoor designer, layout feature a collection of red circles that converge as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a The Bronx interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, researches, collaborates, and oversees such tasks. Interior design is a diverse profession that involves conceptual development, area planning, site evaluations, programming, research, communicating with the stakeholders of a project, construction management, and execution of the design.

logo layout done for Advanced Leadership Solutions in The Bronx, the characters for letter V and also A in middle of words progressed have been changed to tie directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This The Bronx logo design job was performed for a management consultant that assists business professionals to become more effective at handling people, expectations, and productivity.

A The Bronx business logo layout featuring an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly realized the market place was primed for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of passions, a spot to market their secondhand goods to other sports enthusiasts.

I designed their The Bronx logo design design along with an image which garners the attention of traffic and projects an image that wakens the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.

Logo design MQ ranches, this The Bronx company logo design has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t really designed for an The Bronx regional farm it was really created for a commodities broker, and this particular logo design was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to generate an identity that projected confidence, effectiveness, and affluence.

 The Bronx Logo design for a nonprofit, Turning Point Solutions - the logo design feature for ostensibly dealing with arrowhead and also the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they desired, that can be a good thing or a bad thing. Good in that it provides a designer the freedom to delve into any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of realizing where the target is. Luckily, in this particular instance, I struck a bullseye with the 1st go.

Logo designed for using an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is similar to a renowned The Bronx sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked directly with the proprietor to create a logo design that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very easy to read from over a block away.