Troy Logo Design

Each and every new Troy organization knows they require a logo, however few entrepreneurs entirely recognize the essential role their company logo can perform in their becoming successful, or the reason that one logo performs more effectively than another. A logo has a critical and sustaining impact on the prosperity of a company, choose the correct one and it can make the door swing and cash register ring, select the incorrect one and it will be an obstacle and an impediment for the life span of a company. The logos featured in the ImageCo portfolio help Troy businesses prosper, they are effective in any given situation and the reason why they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logo designs do not require contemplation, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to posters a scalable logo will stay legible and equally emotive at every size.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a business logo needs to be lasting and will feel relevant today, tomorrow, and twenty five years from now.

Retro logo design of a bike produced for a Troy coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were opening up in an old section of the town and wished to visualize a vintage atmosphere without coming across as boring or low energy. I achieved the two jobs by developing a business logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo style with a microscope slide and also bacteria developed for Troy clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the root causes and outcomes of diseases, mainly the branch of healthcare that works with the clinical evaluation of samplings of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recollect in which I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Generally I attempt not to be extremely literal with a design and to a point, this specific design approaches the company it serves very literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more appealing, more attention grabbing and a lot more memorable.

logo style with a leaping green frog made for a family fun facility in Troy.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs that come my way, I’ve produced dozens of logo designs for doctors, dental professionals, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to incorporate a couple springs into the design but Cool Springz is a fun place to go and spring does not really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design including a group of birds, a hill, a trail, a stream, and a tree - developed for Troy travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche speciality because travel photographers tend not to capture locations or things but instead reveal emotional journeys by means of the pictures they record. The idea behind this logo design was to make use of negative space to reveal more than what was visible upon first view, which I think is representative of the majority of professional photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness which can’t be revealed with mere words. I made an effort to do something much the same to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Troy logo design but also to show the depth to her art and in the way that she views the world through the lens of her camera.

 Troy logo design with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A but the client, while he liked the concept, really did not care for my choice of birds. This man truly loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his contempt for this particular type of sea bird.

When I turn a design over to a client I encourage all of them to share it with friends and family as well as with folks that they don’t actually know so as to get honest opinions on the worthiness of a concept. Fortunately, he discussed it with his whole family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Logos are a strange animal in the design world because the people that tend to hire a professional to create their business logo comprehend how important a logo design is for their business so they are much more invested in the result. Every logo job has it’s allotment of difficulties, however the most significant challenge is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Troy publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, yet it really is the most essential part of a printed book since it is in most cases the initial thing a person sees in the book store. Concerning a publishing company, it’s the absolute best opportunity that they will ever get to publicize their brand and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems that in many occurrences 1 of the aspects consumers usually tend to remember the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle air service located in LA and while I’m not sure it actually “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to affording a feeling of flight and it was certainly a winner.

 Troy logo design used for advertising and marketing as well as a label layout for Vintage Situation includes an archaic typeface design.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, which seemed to be vintage cases. For this brand design I attempted to come up with a logo that had a fluid nostalgic feel to it and could be utilized for everything from a web site to an insignia on brand new cases that looked like they were from a different era.

Logo produced for an orthodontist in Troy, design include an arc with lines converging via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging and difficult logo design jobs because it appears that each and every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to small business advertising, if restaurants approached their advertising in the same way dental professionals do every one of their logos would be a picture explaining anything they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really love doing dentist business logos because it challenges me to come up with a design that implies dentistry or a certain field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo design features 4 characters startled in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wishes to project.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that communicated that they were about families without being overtly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe how people should think or feel they don’t understand the objective of a logo. If people have to think about a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that illustrates itself will never have the opportunity to be comprehended.

Logo layout created for a hair design studio including a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that related a feeling of serenity and elegance for their new hair salon. I created a design which didn’t go the obvious course of making simply a stylized orchid but alternatively created a business logo that implied an orchid in the pattern of a swirl integrated into the letter O in the name and by placing attention on the concept using the figure of a hummingbird hovering over the logo design itself. The obvious path in creating a company logo is in most cases the incorrect course and in this case, the design ended up not being about the orchid but instead put the importance on the emotion that they wanted to forecast to their patrons.

Arabian steed logo design produced for a steed cattle ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted an original creative logo design tailored to illustrate the unique physical traits of the Arabian pedigree of horses. By having an identifiable head shape and very high tail carriage, the Arabian is one of the very most quite easily recognizable equine breeds in the entire world.

Las Cafe logo style a tiny dining establishment, layout includes a customized manuscript typeface which hovers above a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small restaurant, layout includes a modified script typeface which hovers above a group of luxuriant lines as well as dots.

Logo layout for a software designer the design features and iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. But it intimated something to the owner of the business and in quite a few cases the significance supporting a logo is just as important as how it serves the business it stands for.

Develop logo design developed for a Troy indoor developer, design attribute a collection of red circles that converge and also replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Troy interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, investigates, coordinates, and manages such tasks. Interior design is a diverse profession that involves conceptual development, space planning, site evaluations, programming, research study, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and A in center of words advanced have been modified to tie directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Troy logo design assignment was undertaken for a leadership advisor that aids business professionals to become more efficient at handling people, expectations, and profitability.

A logo style including an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market was ready for an outdoor sporting merchant that operates as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of interests, a place to market their secondhand goods to other sports enthusiasts. I tailored their Troy business logo dsign using a graphic which pulls in the interest of vehicles and sends an image that wakens the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo design has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really designed for an Troy regional farm it was in reality developed for a products broker, and this particular logo design was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to create a brand mark that projects self-confidence, financial success, and luxury.
Logo design made for using a sign for the restaurant (Brewgrrs), it is an ornate script font style that is evocative a popular sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project in which I worked directly with the owner to design a business logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very legible from over a block away.