Unionport Logo Design

Nearly every new Unionport company realizes that they require a logo, but few entrepreneurs fully recognize the pivotal role their company logo will play in their success, or why one logo design works better than another. A business logo has an immediate and sustaining influence on the financial success of a business, choose the correct one and it will make the door swing and phone ring, go with the incorrect one and it can be a barrier and an impediment for the life of a business. The logos included in the ImageCo portfolio help Unionport businesses prosper, they are effective in any given situation and the reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos do not require scrutiny, they can be understood in merely a glance.
  2. Scalability: from business cards to posters a scalable logo design will stay legible and just as emotive at any size.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a company logo needs to be ageless and will feel relevant today, tomorrow, and forty years from now.

Retro logo style of a bicycle created for a Unionport coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were actually opening up in an older section of the town and really wanted to project a nostalgic tone without coming across as boring or low energy. I accomplished both of these jobs via designing a company logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo design with a microscopic lense slide and bacteria developed for Unionport medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the triggers and outcomes of diseases, mainly the branch of healthcare that works with the clinical examination of samplings of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the sole instance I recollect where I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Typically I attempt not to be overly literal with a concept and to a degree, this specific design approaches the company it serves rather literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more interest grabbing and more meaningful.

logo design with a leaping green frog designed for a family members fun facility in Unionport.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects which come my way, I’ve produced dozens of logo designs for surgeons, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to integrate a couple springs into the design but Cool Springz is a fun destination to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for advertising. I also believe this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo featuring a group of birds, a hill, a path, a stream, and a tree - developed for Unionport travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to shoot locations or things but rather communicate emotional experiences by means of the photos they capture. The idea behind this logo design was to use negative space to reveal more than what was visible upon first glance, which I think is representative of most professional photographers in that they frequently convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance that can’t be revealed with mere words. I tried to do something very similar to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Unionport logo design but also to illustrate the depth in her art and in the way that she sees the world through the lens of her camera.

 Unionport logo design with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I really relish and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however my client, even though he liked the concept, really did not care for my choice of birds. This particular man really loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his scorn for this particular kind of sea bird.

When I turn a design over to a customer I encourage them to talk about it with friends and family members as well as with people that they don’t even know so as to get objective assessments on the merit of a concept. Fortunately, he talked about it with his whole family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Business logos are a weird animal in the design world because the people that tend to hire a professional to create their logo design realize how essential a logo design is for their company so they are much more invested in the end result. Every logo job has it’s share of challenges, however the largest challenge is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for Unionport book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, yet it really is the most critical part of a printed book due to the fact that it is usually the primary thing a person sees in the book shop. With respect to a publisher, it’s the absolute best opportunity that they will ever have to spotlight their label and get their logo design in front of the people that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo design has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go however it seems like that in many cases one of the aspects folks usually tend to recall the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline based in LA and while I’m not sure it actually “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a sense of air travel and it was definitely a victory.

 Unionport logo style made use of for marketing as well as a label layout for Vintage Case features an old font layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, that appeared to be antique cases. For this logo concept I sought to come up with a logo that provided a fluid nostalgic feel to it and could be utilized for anything from a web site to a label on brand new cases that appeared like they were from a different point in time.

Logo design developed for an orthodontist in Unionport, layout consist of an arc with lines intersecting with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging and difficult logo projects because it appears that every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to business branding, if dining establishments approached their branding in the same way dental offices do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dentist logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family nonprofit, the logo includes 4 personalities surprised in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution wants to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which communicated that they were about families without being openly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo design to illustrate exactly how people should think or feel they don’t understand the mission of a logo. If you have to ponder a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that describes itself won’t have the chance to be comprehended.

Logo layout developed for a hair layout workshop featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo which carried an atmosphere of calmness and elegance for their new hair studio. I created a design which didn’t go the obvious direction of making just a stylized orchid but instead created a logo design that suggested an orchid in the formation of a swirl featured into the letter O in the name and by placing emphasis on the logo design along with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in designing a company logo is more often than not the wrong route and in this case, the design ended up not being about the flower but instead put the focus on the perception that they really wanted to project to their clients.

Arabian horse logo style created for an equine cattle ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created an original logo concept fashioned to manifest the unique physical traits of the Arabian breed of equines. By having a distinctive head shape and higher tail posture, the Arabian is one of the most easily identifiable horse types in the whole world.

Las Coffee shop logo layout a tiny restaurant, design includes a changed manuscript font which floats above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small restaurant, style consists of a modified manuscript font which hovers over a group of elaborate lines and also dots.

Logo style for a software programmer the layout functions and also iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. However it symbolized something to the business owner of the business and in quite a few cases the symbolism behind a business logo is equally as important as how it brands the business it stands for.

Progress logo style produced for a Unionport interior designer, layout feature a collection of red circles that intersect as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Unionport interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, investigates, coordinates, and manages such ventures. Interior design is a diverse occupation that includes conceptual development, space planning, location inspections, programming, investigation, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V and A in middle of words advanced have been customized to connect straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Unionport logo design assignment was done for a leadership specialist that helps business professionals to become more effective at handling people, expectations, and productivity.

A logo style including a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market was primed for an outdoor sporting store that operates as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of interests, a spot to sell off their pre-owned products to other sports enthusiasts. I tailored their Unionport logo dsign along with an illustration that seizes the interest of traffic and sends an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo design MQ ranches, this logo design has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t actually designed for an Unionport regional farm it was in reality created for an investments broker, and this particular creative logo was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to develop a graphic that projects self-assurance, financial success, and luxury.
Logo design created for making use of a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is evocative a renowned sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project where I worked closely with the proprietor to create a business logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.