Acute Care 360 ImageCo, Unionport, New York, NY,

ImageCo, Unionport, New York, NY,

Evolv Design logo designed by ImageCo, Unionport, New York, NY,

Red Panda Publishers logo designed by ImageCo, Unionport, New York, NY,

Unionport, New York, NY,

ImageCo, Unionport, New York, NY,
ImageCo, Unionport, New York, NY,

Mid Valley Pathology logo designed by ImageCo, Unionport, New York, NY,

FSA OK logo designed by ImageCo, Unionport, New York, NY,

Emerald Heights logo designed by ImageCo, Unionport, New York, NY,

Club Sapphire logo designed by ImageCo, Unionport, New York, NY,

Downtown Dogs logo designed by ImageCo, Unionport, New York, NY,

School board logo designed by ImageCo, Unionport, New York, NY,

Ferry Street Coffee Company logo designed by ImageCo, Unionport, New York, NY,

Stoney Forensic logo designed by ImageCo, Unionport, New York, NY,

Smart kernels logo designed by ImageCo, Unionport, New York, NY,

TIPS FOR CHOOSING THE BEST LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so whenever a design firm offers a money back guarantee try to bear in mind that they simply cannot refund the amount of time you invest which is eminently more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but in the end a design agency can only be judged from the quality of their design work, if the work in their portfolio doesn’t feature real life samples odds are they will not be able to deliver a quality logo design.

VISION

A logo’s goal is to be understood and be unforgettable, and it’s purpose is to echo your unique vision for your organization. If a designer isn’t focused on realizing your vision, the thing they are really focused on is how soon they will get paid.

Unionport LOGO DESIGN​

For over two decades ImageCo has been helping small business owners establish unforgettable brands. We’ve done brand identity design work for builders, colleges, heart surgeons, wedding singers, coffee roasters, retail stores, and just about every other kind of business you can envision. What makes ImageCo unique compared to traditional designers is that our background is rooted in the electrical sign industry so we approach every design as though it will be employed as an electric sign. Because of our sign first technique our logo designs can, and have been used in everything from clothing labels to billboards. Our sign first method insures that our logos are just as reliable whether they are used in television commercials or web headers, they are consistently recognizable, comprehended, and remembered regardless of size or function.

American Made ★ Design

The one difference that seriously sets ImageCo apart from many of the design firms that you probably have stumbled upon in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are hired to perform, we perform in-house. Regardless of the kind of design project we take on, logo, website design, trade show banners, or retail sign, we do not, and never will job-out our client’s work to 3rd parties located outside the United States. Whenever you call us at 1-855-IMAGECO the party that answers the phone is ImageCo’s owner and designer, not a middleman that marks up the price of your design project and dictates the terms of how you and I conduct business.

QUALITIES OF AN EFFECTIVE LOGO DESIGN

It’s likely that every new Unionport entrepreneur knows they require a logo, however few new business owners thoroughly comprehend the pivotal role their company logo will perform in their becoming successful, or precisely why one logo design works far better than another. A company logo has a critical and long term effect on the financial success of a business, select the correct one and it can make the door swing and cash register ring, go with the incorrect one and it will be a barrier and a hindrance for the life span of a company. The logos featured in the ImageCo portfolio help Unionport businesses prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logos do not require deliberation, they can be understood in merely a glance.
  2. Scalability: from label to store signs a scalable logo design will continue to be legible and equally emotive at any dimension.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or business they represent.
  5. Relevance: a company logo should be enduring and should feel equally relevant today, tomorrow, and twenty years from now.

understand your brand

Brand – It’s both a verb and a noun, it’s an identifying mark as well as the act of marking something so that it could be recognized, its foundation originates from the mark branded onto animals. Nowadays a brand signifies pretty much anything with an intention, regardless if it be earnings or political parties, a brand is an innate aspect of defining the value of a specific thing in the customer’s mind.

Branding – Is sort of like marketing and advertising’s attractive cousin, they are both from the same family, the difference being that advertising and marketing have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition directed at a target audience, it’s goal is to develop a mental image that the audience can relate to.

Brand Image – An image planted and nurtured through advertising and marketing and also identity design. When someone says the names Porsche or Mustang what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can carry us from point A to point B, the the mental image we have (or at least I have) is of speed, beauty, of something dangerous and unique . That is brand image and brand image is what makes individuals want those products. Brand image is why individuals identify with specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Firms – If you look back at the origin of the majority of branding firms you’ll discover that they are often rebranded advertising firms. When somebody claims they are in advertising the majority of people will likely have a preconceived notion about what they do. But when somebody states “I’m in branding”… it just seems more attractive, probably it’s due to the fact that lots of people don’t understand what it implies to be in branding so it comes off as more mysterious and perhaps even sexy.

Brand Identity – Is a comprehensive term that describes the visual elements of a product or company that influence view points. This primarily includes the name, the logo design, the product packaging, the colors used however can additionally include sound, lighting, texture, signs, just about anything that can be seen, touched or listened to become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that specializes in a type of visual design that helps shape the public image of a firm, a product or an institution. Brand identity designers create logo designs, signage designs, packaging, as well as collateral products such as cards, stationery, as well as sales brochures. Some identity designers also develop sites and software interfaces. The essential duty of a brand identity designer is to create the visual cues as well as an emotional tone with the goal of affecting activities, end results and also assumptions.

Featured logos & signs

Retro logo layout of a bicycle developed for a Unionport coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were actually launching in an older part of the city and really wanted to project a nostalgic atmosphere without appearing as stodgy or low energy. I fulfilled both jobs by means of designing a business logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

medical logo style with a microscopic lense slide as well as bacteria designed for Unionport medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the triggers and outcomes of diseases, especially the branch of healthcare that works with the laboratory examination of samplings of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the sole instance I recall in which I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Typically I try not to be extremely literal with a concept and to a degree, this specific design approaches the company it serves fairly literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more interest grabbing and more memorable.

logo layout with a jumping green frog designed for a family fun center in Unionport.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs that come my way, I’ve done dozens of logo designs for physicians, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to include a few springs into the design but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for advertising and marketing. I also think this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design including a flock of birds, a hill, a route, a stream, and also a tree - developed for Unionport traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche area because travel photographers tend not to capture places or things but rather project emotional journeys through the images they capture. The idea behind this logo design was to use negative space to convey more than what was visible upon first view, which I think is quintessential of the majority of professional photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be conveyed with mere words. I tried to do something similar to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Unionport logo design but also to show the depth to her art and in the way that she perceives the world through the lens of her camera.

 Unionport logo style with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however my customer, while he loved the concept, didn’t care for my choice of birds. This particular guy really despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his scorn for this specific variety of sea bird.

When I turn a design over to a customer I encourage all of them to talk about it with friends and colleagues and family members as well as with people that they don’t even know so as to get honest opinions on the worthiness of a design. Fortunately, he shared it with his family members and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Custom logo designs are a weird creature in the design world given that the people that have a tendency to hire a professional to design their logo recognize how crucial a logo is for their organization so they are much more vested in the final result. Every logo design project has it’s portion of obstacles, however the biggest obstacle is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Unionport book author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, yet it is the most crucial part of a printed book given that it is often the initial thing a person views in the bookstore. With regard to a publishing company, it’s the optimal opportunity they will ever get to publicize their brand and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems like that in many cases one of the things folks often tend to remember the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline company based in LA and while I’m not certain it really “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a feeling of flight and it was surely a winner.

 Unionport logo design utilized for marketing and a label design for Vintage Situation features an antiquated typeface style.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, that looked to be older cases. For this brand concept I attempted to come up with a logo that had a fluid old-fashioned feel to it and could be utilized for everything from a web site to an insignia on brand new cases that appeared like they were from another point in time.

Logo produced for an orthodontist in Unionport, layout include an arc with lines converging with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging logo design jobs due to the fact that it appears that every single dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to business advertising, if restaurants approached their branding in the same way dental professionals do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo created for a family members not-for-profit, the logo features 4 characters staggered in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution wants to relate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which communicated that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo design to describe specifically how individuals should think or feel they don’t understand the objective of a logo. If you have to think about a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that explains itself will never have the opportunity to be understood.

Logo design developed for a Unionport hair layout studio including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which related a feeling of peace and connection for their new hair salon. I created a design which didn’t go the obvious course of crafting just a stylized orchid but instead created a company logo which implied an orchid in the pattern of a swirl blended into the letter O in the name and by putting emphasis on the logo design along with the silhouette of a hummingbird hovering over the logo itself. The obvious path in designing a logo design is more often than not the incorrect direction and in this case, the design ended up not being about the flower but instead laid the main focus on the perception that they wanted to project to their patrons.

Arabian steed logo design produced for an equine ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a distinct creative logo design tailored to embody the unique physical traits of the Arabian kind of horses. With a distinctive head shape and high tail carriage, the Arabian is one of the highly easily identifiable horse lineages in the world.

Las Cafe, A Unionport restaurant logo layout a small dining establishment, layout consists of a customized manuscript font style which floats over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, layout contains a changed manuscript font style which floats over a team of elaborate lines as well as dots.

Logo layout for a software program designer the design features as well as iconic Unionport element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. However it meant something to the owner of the business and in many cases the substance behind a logo is just as important as how it serves the company it stands for.

Advance logo style produced for a Unionportindoor developer, style function a series of red circles that intersect as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Unionport interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, researches, collaborates, and oversees such projects. Interior design is a multifaceted occupation that consists of conceptual development, area planning, location assessments, programming, study, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout provided for Advanced Leadership Solutions in Unionport, the characters for letter V as well as A in middle of words progressed have been customized to tie straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Unionport logo design assignment was carried out for a management coach that assists business professionals to become more successful at overseeing people, expectations, and productivity.

A Unionport business logo design including a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was primed for an outdoor sporting retailer that operates as a consignment business. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of interests, a place to sell off their used items to other sports enthusiasts.

I created their Unionport logo design utilizing a graphic that pulls in the interest of traffic and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.

Logo layout MQ farms, this Unionport company logo layout has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually developed for an Unionport regional farm it was in reality developed for an investments broker, and this particular brand was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to make a graphic that projected confidence, effectiveness, and luxury.

 Unionport Logo design for a not-for-profit, Transforming Point Solutions - the logo layout attribute for externally facing arrowhead and also the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they preferred, this can be a good thing or a bad thing. Good in that it offers a designer the opportunity to discover any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of realizing where the target is. Luckily, in this instance, I nailed a bullseye with the first go.

Logo design developed for using a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is reminiscent of a renowned Unionport sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked closely with the business owner to design a business logo which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Unionport, New York, NY,
Logo designed by ImageCo, Unionport, New York, NY,
Logo designed by ImageCo, Unionport, New York, NY,
Logo designed by ImageCo, Unionport, New York, NY,
Electrical sign design for Unionport restaurnat designed by Unionport Sign Company
Unionport logo design and brand identity design for Unionport businesses
Logo designed by ImageCo, Unionport, New York, NY,
Logo designed by ImageCo, Unionport, New York, NY,
Logo designed by ImageCo, Unionport, New York, NY,
Logo designed by ImageCo, Unionport, New York, NY,
Logo designed by ImageCo, Unionport, New York, NY,

Logo designed by ImageCo, Unionport, New York, NY,

Logo designed by ImageCo, Unionport, New York, NY,

Logo designed by ImageCo, Unionport, New York, NY,

Logo designed by ImageCo, Unionport, New York, NY,

Logo designed by ImageCo, Unionport, New York, NY,
Logo designed by ImageCo, Unionport, New York, NY,
Logo designed by ImageCo, Unionport, New York, NY,
Logo designed by ImageCo, Unionport, New York, NY,
Logo designed by ImageCo, Unionport, New York, NY,
Logo designed by ImageCo, Unionport, New York, NY,
Logo designed by ImageCo, Unionport, New York, NY,
Logo designed by ImageCo, Unionport, New York, NY,
Logo designed by ImageCo, Unionport, New York, NY,
Logo designed by ImageCo, Unionport, New York, NY,