University Heights Logo Design

Nearly every new University Heights venture knows they are in need of a logo, yet few new business owners fully realize the key role their logo will play in their financial success, or why one logo design performs far better than another. A company logo has an instant and long term influence on the growth of a company, choose the right one and it can make the door swing and phone ring, choose the incorrect one and it will be an obstacle and an impediment for the life of a company. The logos featured in the ImageCo portfolio help University Heights businesses prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs do not require deliberation, they can be grasped in merely a look.
  2. Scalability: from business cards to billboards a scalable logo will continue to be legible and equally emotive at every scale.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a logo should be enduring and should feel relevant today, tomorrow, and twenty years from today.

Retro logo layout of a bike developed for a University Heights coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were actually opening in an old section of town and wished to cast an old-fashioned feel without appearing as uninteresting or low energy. I accomplished each of the tasks via developing a logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo design with a microscopic lense slide and also germs made for University Heights clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the root causes and outcomes of diseases, especially the branch of healthcare that works with the laboratory assessment of samplings of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the only instance I remember where I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Generally I try not to be extremely literal with a design and to a degree, this design approaches the company it represents fairly literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more interest grabbing and much more meaningful.

logo design with a leaping eco-friendly frog made for a family members fun facility in University Heights.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve done dozens of logo designs for physicians, dental professionals, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever had the opportunity to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to integrate a some springs into the design but Cool Springz is a fun place to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo featuring a group of birds, a hill, a route, a stream, as well as a tree - made for University Heights traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche profession because travel photographers tend not to shoot places or things but rather reveal emotional journeys by means of the images they record. The idea behind this logo concept was to utilize negative space to reveal more than what was visible upon initial glance, which I think is representative of most good photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be conveyed with just words. I made an effort to do something comparable to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  University Heights logo but also to illustrate the depth in her work and in the way that she views the world through the lens of her camera.

 University Heights logo style with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I really savor and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but the client, while he loved the concept, really did not care for my choice of birds. This guy seriously despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his scorn for this specific variety of sea bird.

When I turn a concept over to a customer I encourage all of them to talk about it with friends and family as well as with individuals that they don’t actually know so as to get honest opinions on the worthiness of a design concept. Fortunately, he talked about it with his family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logo designs are a weird creature in the design world because the people that are inclined to hire an expert to design their logo design understand how important a logo is for their company so they are way more vested in the result. Every logo design project has it’s share of challenges, but the largest obstacle is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for University Heights publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, but it is the most crucial part of a published book since it is usually the initial thing a person sees in the bookstore. With regard to a publishing company, it’s the most ideal opportunity they will likely ever get to publicize their label and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has 2 letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart yet it looks like that in many occurrences one of the aspects folks often tend to remember the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline situated in LA and although I’m not sure it really “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to affording a good sense of airline flight and it was surely a victory.

 University Heights logo design made use of for advertising and a tag layout for Vintage Case includes an old font design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which seemed to be older cases. For this custom logo concept I sought to come up with a logo that provided a fluid nostalgic feel to it and could be used for everything from a website to a label on brand new cases that looked like they were from a different generation.

Logo design developed for an orthodontist in University Heights, layout include an arc with lines converging with it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging logo projects considering that it seems that every single dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to business marketing, if restaurants approached their branding in the same way dental practices do every one of their logos would definitely be a picture explaining anything they served, McDonalds would likely have a picture of a potato and a cow.

I recognize the thinking behind adding an image of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually love doing dentistry business logos because it challenges me to come up with a design that implies the field of dentistry or a certain field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family nonprofit, the logo includes 4 personalities staggered in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or organization wants to project.

The McNally Foundation’s name presented a unique opportunity to do a logo design that communicated that they were about families without being openly tacky about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to describe how individuals ought to think or feel they don’t understand the mission of a logo. If you have to think about a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that describes itself will never have the chance to be understood.

Logo design produced for a hair style workshop featuring a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo that communicated a feeling of contentment and class for their new hair salon. I came up with a design which did not go the obvious route of making just a stylized orchid but rather crafted a logo design that suggested an orchid in the formation of a swirl blended into the letter O in the title and by placing attention on the logo design with the silhouette of a hummingbird hovering above the image itself. The obvious path in designing a logo design is more often than not the wrong course and in this case, the design ended up not being about the orchid but instead put the main focus on the perception that they really wanted to forecast to their patrons.

Arabian steed logo design developed for a steed ranch that concentrates on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed an original creative logo concept styled to manifest the unique physical traits of the Arabian breed of horses. With a different head form and very high tail carriage, the Arabian is one of the highly quite easily recognizable horse types in the whole world.

Las Coffee shop logo layout a tiny restaurant, layout consists of a customized manuscript font style which hovers above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, layout includes a customized script typeface which floats above a group of luxuriant lines and dots.

Logo design for a software program programmer the design features and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the company and in many cases the significance supporting a logo design is just as important as how it brands the organization it stands for.

Progress logo design produced for a University Heights indoor developer, layout feature a series of red circles that intersect as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a University Heights interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, explores, collaborates, and oversees such tasks. Interior design is a multifaceted profession that consists of conceptual development, area planning, location evaluations, programming, research study, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout done for Advanced Management Solutions, the characters for letter V and A in center of words advanced have been modified to link straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This University Heights logo design project was completed for a leadership coach that aids business professionals to become more successful at managing people, expectations, and productivity.

A logo style including an angler in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market place was primed for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of interests, a place to sell off their used items to other sports enthusiasts. I designed their University Heights logo design dsign utilizing an image which seizes the interest of vehicles and sends an image that arouses the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo design MQ ranches, this logo style has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually produced for an University Heights regional farm it was really devised for a products broker, and this particular creative logo was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to create a image that projects esteem, effectiveness, and affluence.
Logo design created for the use of an indication for the dining establishment (Brewgrrs), it is a luxuriant manuscript font style that is reminiscent of a famous sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked directly with the owner to design a business logo which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very easy to read from over a block away.