Valley Stream, New York Logo Design

Virtually every new Valley Stream organization understands that they need a logo, yet few entrepreneurs fully understand the pivotal role their logo will play in their financial success, or precisely why one logo performs far better than another. A business logo has an immediate and sustaining impact on the growth of a company, go with the correct one and it will make the door swing and phone ring, choose the wrong one and it can be a barrier and a hindrance for the longevity of an organization.

The logos featured in the ImageCo portfolio help Valley Stream, New York companies prosper, they are effective in any given scenario and the reason they are so effective is that they all have these five features in common.

  1. Simplicity: simple logos don’t require deliberation, they can be realized in just a glance.
  2. Scalability: from business cards to signboards a scalable logo design will remain legible and equally emotive at every scale.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a company logo needs to be enduring and will feel relevant today, tomorrow, and 20 years from today.

Logo PORTFOLIO Volume 1

Retro logo style of a bike created for a Valley Stream, New York coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were actually opening in an older part of the area and hoped to project a retro feel without coming across as stodgy or low energy. I accomplished the two tasks by means of developing a trademark concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo design with a microscopic lense slide and germs created for Valley Stream, New York clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the root causes and outcomes of diseases, especially the field of healthcare which deals with the laboratory evaluation of samples of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the sole instance I remember where I was able to incorporate a bacteria-laden microscope slide into a logo design.

Generally I try not to be extremely literal with a concept and to a point, this design approaches the company it serves quite literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more interest grabbing and more unforgettable.

logo design with a jumping green frog developed for a family members fun center in Valley Stream, New York.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs which come my way, I’ve done dozens of logo designs for surgeons, dental professionals, and attorneys but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the title of the company has the word springz in its name the clear choice would have been to integrate a couple of springs into the design but Cool Springz is a fun place to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for marketing and advertising. I also think this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design featuring a group of birds, a mountain, a route, a stream, and a tree - developed for Valley Stream, New York traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche speciality because travel photographers don’t shoot locations or things but rather project emotional journeys by means of the photos they record. The thought behind this logo composition was to use negative space to communicate more than what was visible upon initial glance, which I think is representative of the majority of professional photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be conveyed with just words. I made an effort to do something comparable to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Valley Stream logo design but also to reveal the depth in her art and in the way that she views the world through the lens of her camera.

 Valley Stream logo design with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I truly relish and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A however the customer, while he loved the concept, didn’t care for my choice of birds. This guy seriously disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his contempt for this particular type of sea bird.

When I turn a concept over to a client I urge them to share it with colleagues and family as well as with people that they don’t even know so as to get unbiased point of views on the value of a design. Fortunately, he discussed it with his family members and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Custom logo designs are a weird animal in the design world because the people that tend to hire a professional to design their business logo comprehend how vital a logo is for their business so they are much more vested in the final result. Every logo job possesses it’s portion of obstacles, however the biggest obstacle is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, design for Valley Stream, New York book author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, however it really is the most important part of a printed book because it is in most cases the very first thing a person views in the book store. With respect to a publishing company, it’s the most ideal opportunity that they will likely ever have to spotlight their brand and get their logo design in front of the people that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems that in many instances 1 of the traits folks usually tend to recollect the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline situated in LA and although I’m not certain it actually “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to affording a spirit of air travel and it was undoubtedly a victory.

 Valley Stream logo style made use of for marketing and also a tag style for Vintage Situation includes an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which seemed to be vintage cases. For this custom logo design I tried to come up with a logo that offered a fluid old-fashioned feel to it and could easily be utilized for every thing from a website to an insignia on brand new cases that seemed like they were from a different generation.

Logo developed for an orthodontist in Valley Stream, New York, layout include an arc with lines intersecting via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging logo design jobs because it appears that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to company advertising, if dining establishments approached their branding in the exact same way dentists do every one of their logo designs would be a picture trying to explain something they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dental logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo includes 4 characters surprised in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution wants to convey.

The McNally Foundation’s name provided a distinct opportunity to do a logo design which communicated that they were about families without being openly corny about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo design to illustrate precisely how people ought to think or feel they don’t understand the objective of a logo. If people have to ponder a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that describes itself won’t have the likelihood to be understood.

Logo style produced for a hair design studio featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design that communicated an atmosphere of peace and class for their new hair salon. I came up with a concept that didn’t go the obvious route of designing just a stylized orchid but alternatively designed a logo design that suggested a flower in the formation of a swirl integrated in to the letter O in the name and by placing attention on the concept using the silhouette of a hummingbird floating above the logo design itself. The obvious path in creating a business logo is generally the incorrect path and in this case, the design ended up not being about the flower but alternately placed the importance on the perception that they wanted to project to their customers.

Arabian equine logo style developed for an equine cattle ranch that specializes in breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a unique brand concept customized to embody the unique physical traits of the Arabian pedigree of horses. With a distinctive head shape and very high tail carriage, the Arabian is one of the highly immediately identifiable equine lineages in the entire world.

Las Coffee shop logo design a little dining establishment, style contains a modified script font which floats over a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, layout contains a changed script font which hovers over a group of elaborate lines as well as dots.

Logo layout for a software designer the design features as well as iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and disk management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. But it represented something to the owner of the company and in many cases the meaning behind a logo design is just as important as how it serves the company it stands for.

Develop logo style created for a Valley Stream, New York interior developer, design attribute a series of red circles that intersect as well as replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Valley Stream, New York interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, investigates, coordinates, and manages such tasks. Interior design is a multifaceted profession that consists of conceptual development, area planning, location assessments, programming, study, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V and A in middle of the word progressed have actually been changed to link straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Valley Stream, New York logo design assignment was undertaken for a leadership advisor that enables business leaders to develop into more efficient at handling people, expectations, and productivity.
A logo design including an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market place was prepared for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of interests, a location to sell off their pre-owned equipment to other sports enthusiasts. I created their Valley Stream logo dsign along with an illustration which grabs the interest of traffic and projects an image that wakens the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo layout has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually composed for an Valley Stream, New York regional farm it was in reality developed for an investments broker, and this particular trademark was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to make a brand mark that projects trust, success, and opulence.

 Valley Stream Logo design for a nonprofit, Transforming Point Solutions - the logo design function for outwardly dealing with arrowhead and the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they wanted, that can be a good thing or a bad thing. Good in that it provides a designer the opportunity to investigate any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of realizing where the target is. Luckily, in this particular instance, I nailed a bullseye with the very first shot.

Logo developed for making use of an indication for the dining establishment (Brewgrrs), it is a luxuriant script font that is similar to a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked closely with the business owner to develop a logo design that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very easy to read from over a block away.