Van Nest Logo Design

Virtually every new Van Nest venture realizes that they require a logo, yet few new business owners thoroughly grasp the vital role their company logo will play in their financial success, or why one logo design functions better than another. A company logo has an immediate and sustaining effect on the prosperity of a company, choose the correct one and it can make the door swing and cash register ring, choose the wrong one and it will be a barrier and a hindrance for the life span of a business. The logos featured in the ImageCo portfolio help Van Nest businesses prosper, they are effective in any given scenario and the reason why they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logos do not demand deliberation, they can be realized in just a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will remain legible and equally emotive at virtually any scale.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a logo design must be lasting and should feel relevant today, tomorrow, and twenty five years from now.

Retro logo style of a bike developed for a Van Nest coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were opening up in an older section of the city and hoped to project a vintage atmosphere without appearing as stodgy or low energy. I accomplished the two tasks by designing a trademark design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo design with a microscopic lense slide and bacteria developed for Van Nest medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the root causes and effects of diseases, especially the branch of healthcare that deals with the clinical examination of samplings of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I remember in which I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Usually I try not to be extremely literal with a concept and to a point, this specific design approaches the company it represents fairly literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more attention grabbing and much more unforgettable.

logo style with a leaping eco-friendly frog designed for a family members enjoyable facility in Van Nest.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects that come my way, I’ve produced dozens of logo designs for medical professionals, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to incorporate a few springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for promotion and marketing. I also think this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design including a flock of birds, a mountain, a route, a stream, and also a tree - created for Van Nest traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche sector due to the fact that travel photographers don’t capture locations or things but rather communicate emotional experiences through the pictures they record. The thought behind this logo composition was to use negative space to project more than what was visible upon first glance, which I think is quintessential of most professional photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be conveyed with just words. I tried to do something similar to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Van Nest logo but also to show the depth to her art and in the way that she sees the world through the lens of her camera.

 Van Nest logo style with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I really relish and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however my client, while he loved the concept, didn’t care for my choice of birds. This particular guy really despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his scorn for this particular kind of sea bird.

When I turn a design over to a client I urge them to talk about it with colleagues and family members as well as with folks that they don’t even know so as to get unprejudiced judgements on the value of a design. Fortunately, he discussed it with his whole family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logos are a strange animal in the design world given that the people that tend to hire an expert to design their business logo comprehend how vital a logo design is for their business so they are much more invested in the outcome. Every logo design job possesses it’s portion of obstacles, but the biggest obstacle is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Van Nest book author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, however it is the most crucial part of a printed book since it is in most cases the primary thing a person views in the book store. With regard to a publishing company, it’s the absolute best opportunity they will ever have to promote their product and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it looks like that in many cases 1 of the items individuals tend to recollect the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle air service situated in LA and although I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to affording a spirit of flight and it was surely a success.

 Van Nest logo style used for advertising as well as a tag layout for Vintage Case features an archaic typeface style.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, that looked to be much older cases. For this business logo design I tried to come up with a logo that had a fluid nostalgic feel to it and could be used for every thing from a web site to an insignia on brand new cases that looked like they were from another generation.

Logo design created for an orthodontist in Van Nest, design include an arc with lines intersecting via it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most difficult logo jobs because it seems that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to business marketing, if dining establishments approached their branding in the same way dental practices do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dental care logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo designed for a family nonprofit, the logo design features 4 personalities startled in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization hopes to relate.

The McNally Foundation’s name offered a unique opportunity to do a logo design which conveyed that they were about families without being openly corny about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo to explain exactly how individuals should think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that describes itself will never have the opportunity to be comprehended.

Logo design created for a hair design studio featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which conveyed a spirit of contentment and elegance for their new hair salon. I came up with a design that did not go the obvious course of crafting merely a stylized orchid but rather crafted a logo that suggested an orchid in the formation of a swirl incorporated in to the letter O in the title and by placing emphasis on the concept using the figure of a hummingbird floating over the logo design itself. The obvious path in designing a logo design is frequently the wrong route and in this case, the design ended up not being about the flower but instead put the emphasis on the emotion that they really wanted to transmit to their customers.

Arabian equine logo style created for a horse cattle ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind organization logo design customized to manifest the unique physical traits of the Arabian breed of horses. With an identifiable head shape and higher tail carriage, the Arabian is one of the very most quite easily identifiable equine types in the world.

Las Cafe logo layout a little dining establishment, style contains a changed script typeface which hovers over a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, layout consists of a modified script font which floats above a group of ornate lines as well as dots.

Logo design for a software application designer the design attributes as well as famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and hard drive operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. However it represented something to the business owner of the business and in many cases the significance behind a logo is just as important as how it brands the enterprise it stands for.

Advance logo layout produced for a Van Nest interior developer, design feature a collection of red circles that intersect and replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Van Nest interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, researches, collaborates, and oversees such ventures. Interior design is a multifaceted occupation that consists of conceptual development, area planning, site assessments, programming, research study, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo style done for Advanced Management Solutions, the characters for letter V as well as A in center of words progressed have been customized to link directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Van Nest logo design project was undertaken for a management specialist that assists business leaders to develop into more effective at handling people, expectations, and productivity.

A logo style featuring a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market place was prepared for an outdoor sporting merchant that functions as a consignment company. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of interests, a spot to sell their pre-owned products to other sports enthusiasts. I designed their Van Nest logo design dsign with a graphic which captures the interest of traffic and projects an image that invokes the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo layout has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually developed for an Van Nest regional farm it was actually designed for an investments broker, and this particular company logo was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to produce a brand mark that projects esteem, financial success, and luxury.
Logo made for using a sign for the restaurant (Brewgrrs), it is an ornate manuscript font that is similar to a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked directly with the owner to design a logo design that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very legible from over a block away.