Wakefield Logo Design

Every new Wakefield company realizes that they are in need of a logo, yet few entrepreneurs thoroughly recognize the key role their logo design can perform in their financial success, or precisely why one business logo functions better than another. A business logo has an immediate and sustaining influence on the success of a business, select the right one and it will make the door swing and cash register ring, choose the wrong one and it will be an obstacle and an impediment for the life of an organization. The logos presented in the ImageCo portfolio help Wakefield companies succeed, they are effective in any given situation and the reason why they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logo designs don’t demand deliberation, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to signboards a scalable logo will continue to be legible and equally emotive at any size.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they represent.
  5. Relevance: a business logo must be enduring and will feel relevant today, tomorrow, and thirty years from today.

Retro logo style of a bicycle developed for a Wakefield coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were launching in an old section of the community and really wanted to project a nostalgic feel without appearing as boring or low energy. I fulfilled the two jobs via creating a logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo style with a microscope slide as well as germs made for Wakefield clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the triggers and outcomes of diseases, especially the branch of medicine which works with the clinical examination of samples of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the only instance I recall in which I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Normally I attempt not to be overly literal with a design and to a point, this specific design approaches the company it represents quite literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more interest grabbing and a lot more meaningful.

logo layout with a leaping eco-friendly frog made for a family enjoyable facility in Wakefield.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects that come my way, I’ve done dozens of logo designs for surgeons, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the title of the company has the word springz in its name the clear choice would have been to feature a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I created was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo including a flock of birds, a hill, a route, a stream, and also a tree - designed for Wakefield traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche profession because travel photographers tend not to shoot locations or things but instead communicate emotional journeys by means of the photos they record. The thought behind this logo design was to utilize negative space to communicate more than what was visible upon initial glance, which I think is representative of almost all good photographers in that they oftentimes convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be revealed with mere words. I made an effort to do something much the same to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Wakefield logo but also to illustrate the depth in her art and in the way that she perceives the world through the lens of her camera.

 Wakefield logo design with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I genuinely savor and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but my client, even though he liked the concept, didn’t care for my choice of birds. This man genuinely disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his hatred for this specific variety of sea bird.

When I turn a concept over to a client I encourage them to share it with friends and colleagues and family members as well as with other people that they don’t even know so as to get neutral point of views on the merit of a design. Fortunately, he talked about it with his family members and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logos are a strange animal in the design world because the people that tend to hire a professional to create their business logo comprehend how crucial a logo is for their business so they are way more invested in the result. Every logo job possesses it’s portion of challenges, but the largest challenge is finding that sweet spot in a design that works really well at the task it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Wakefield book publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, but it is the most important part of a printed book due to the fact that it is ordinarily the initial thing a person sees in the book store. Regarding a publishing company, it’s the most ideal opportunity that they will ever get to advertise their product and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines come and depart however it looks like that in many instances one of the things folks tend to remember the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline company based in LA and although I’m not certain it actually “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a feeling of air travel and it was certainly a success.

 Wakefield logo design used for advertising and marketing and a label style for Vintage Situation features an archaic font design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, that looked to be antique cases. For this brand concept I tried to come up with a logo that provided a fluid old style feel to it and could be utilized for everything from a web page to an insignia on brand new cases that seemed like they were from another era.

Logo developed for an orthodontist in Wakefield, design include an arc with lines intersecting via it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging and difficult logo design projects considering that it appears that every single dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to small business advertising, if restaurants approached their branding in the very same way dental practitioners do every one of their logo designs would be a picture explaining something they served, McDonalds would probably contain a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dentist business logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family members nonprofit, the logo design includes 4 personalities surprised in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization hopes to relate.

The McNally Foundation’s name presented a distinct opportunity to do a logo which conveyed that they were about families without being overtly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to describe exactly how people should think or feel they don’t understand the goal of a logo. If you have to consider a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that explains itself will never have the likelihood to be comprehended.

Logo layout developed for a hair layout workshop including a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which related a spirit of peace and elegance for their new hair salon. I came up with a design which did not go the obvious path of making merely a stylized orchid but alternatively created a logo that suggested a flower in the pattern of a swirl featured in to the letter O in the name and by putting attention on the logo design using the figure of a hummingbird floating over the logo itself. The obvious path in creating a logo is oftentimes the wrong course and in this case, the design ended up not being about the orchid but instead laid the importance on the perception that they really wanted to project to their clients.

Arabian equine logo layout developed for a horse cattle ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted an original custom logo concept styled to illustrate the unique physical traits of the Arabian kind of horses. By having a distinctive head shape and very high tail posture, the Arabian is one of the very most easily recognizable horse lineages in the world.

Las Coffee shop logo layout a little restaurant, layout contains a customized script typeface which floats above a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small dining establishment, style includes a changed manuscript typeface which hovers over a group of luxuriant lines and also dots.

Logo design for a software designer the layout attributes as well as famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. But it intimated something to the business owner of the company and in many cases the symbolism supporting a logo is just as important as how it brands the organization it stands for.

Develop logo layout developed for a Wakefield interior developer, style feature a collection of red circles that converge and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Wakefield interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, researches, collaborates, and oversees such projects. Interior design is a diverse profession that includes conceptual development, space planning, site evaluations, programming, study, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V and also A in center of the word progressed have been modified to link straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Wakefield logo design project was done for a management specialist that assists business leaders to develop into more efficient at managing people, expectations, and profitability.

A logo design including a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly realized the market was primed for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of passions, a spot to sell their secondhand equipment to other sports enthusiasts. I created their Wakefield business logo dsign with an image that grabs the attention of vehicles and projects an image that evokes the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo design MQ ranches, this logo layout has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually produced for an Wakefield regional farm it was really devised for a commodities broker, and this particular logo was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to generate a graphic that projects assurance, effectiveness, and opulence.
Logo design created for making use of an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is reminiscent of a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked closely with the proprietor to create a logo which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very easy to read from over a block away.