Watertown Logo Design

Nearly every new Watertown venture knows they need a logo, however few entrepreneurs fully comprehend the vital role their logo design can perform in their becoming successful, or the reason that one logo performs far better than another. A logo design has a critical and sustaining influence on the financial success of a company, go with the correct one and it can make the door swing and cash register ring, go with the incorrect one and it can be a barrier and an impediment for the life span of a company. The logos included in the ImageCo portfolio help Watertown businesses succeed, they are effective in any given situation and the main reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos don’t require contemplation, they can be grasped in merely a glance.
  2. Scalability: from business cards to signboards a scalable business logo will continue to be legible and just as emotive at every size.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a logo needs to be enduring and should feel relevant today, tomorrow, and twenty years from now.

Retro logo design of a bike created for a Watertown coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were actually launching in an old section of town and wanted to project a vintage feel without coming across as uninteresting or low energy. I fulfilled each of the tasks by means of designing a custom logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

medical logo style with a microscopic lense slide and also germs created for Watertown medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the causes and outcomes of diseases, especially the field of medicine which works with the laboratory examination of specimens of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the only instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Generally I try not to be overly literal with a design and to a degree, this specific design approaches the company it represents rather literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more captivating, more focus grabbing and more unforgettable.

logo design with a leaping green frog made for a family members fun center in Watertown.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects that come my way, I’ve produced dozens of logo designs for doctors, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the title of the business has the word springz in its name the obvious choice would have been to include a couple of springs into the design but Cool Springz is a fun location to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more lively high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for advertising. I also think this is the only time that a logo I did was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo featuring a flock of birds, a hill, a path, a stream, and a tree - designed for Watertown travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche field because travel photographers tend not to capture locations or things but rather reveal emotional journeys through the pictures they record. The idea behind this logo concept was to use negative space to communicate more than what was visible upon first glance, which I think is representative of almost all professional photographers in that they oftentimes share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness which can’t be revealed with just words. I attempted to do something very similar to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Watertown logo but also to show the depth in her work and in the way that she perceives the world through the lens of her camera.

 Watertown logo layout with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I truly take pleasure in and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however my customer, while he loved the concept, really did not care for my choice of birds. This guy truly hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his hatred for this particular kind of sea bird.

When I turn a concept over to a customer I encourage all of them to discuss it with friends and colleagues and family as well as with people that they don’t actually know so as to get objective viewpoints on the worthiness of a concept. Fortunately, he discussed it with his family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Logo designs are a weird creature in the design world given that the people that are inclined to hire a professional to create their logo realize how essential a logo design is for their business so they are much more vested in the result. Every logo job has it’s allotment of hurdles, but the biggest obstacle is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, layout for Watertown book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, yet it really is the most necessary part of a printed book because it is usually the first thing a person views in the book store. For a publishing company, it’s the absolute best opportunity that they will likely ever have to promote their label and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems like that in many instances one of the aspects consumers tend to remember the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline situated in LA and while I’m not certain it actually “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a spirit of airline flight and it was certainly a success.

 Watertown logo layout used for advertising and also a label style for Vintage Case includes an archaic font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that looked to be much older cases. For this logo design I attempted to come up with a logo that offered a fluid old-fashioned feel to it and could be used for everything from a web page to an insignia on brand new cases that looked like they were from another point in time.

Logo developed for an orthodontist in Watertown, layout include an arc with lines intersecting with it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging logo design projects because it appears that every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to business branding, if restaurants approached their advertising in the very same way dental practitioners do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I actually love doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members not-for-profit, the logo design features 4 personalities surprised in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization hopes to relate.

The McNally Foundation’s name provided a unique opportunity to do a logo design that conveyed that they were about families without being openly corny about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo design to describe how individuals should think or feel they don’t understand the purpose of a logo. If people have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that illustrates itself will never have the chance to be comprehended.

Logo design developed for a hair style workshop including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which conveyed a feeling of peace and elegance for their new hair salon. I created a design which did not go the obvious path of crafting simply a stylized orchid but rather delivered a logo design that suggested a flower in the pattern of a swirl featured in to the letter O in the name and by placing attention on the logo design along with the figure of a hummingbird hovering over the logo design itself. The obvious path in designing a logo design is oftentimes the incorrect course and in this case, the design ended up not being about the flower but alternately put the emphasis on the emotion that they wanted to project to their customers.

Arabian horse logo layout developed for a horse cattle ranch that concentrates on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind logo concept customized to display the unique physical traits of the Arabian kind of horses. With an identifiable head form and higher tail carriage, the Arabian is one of the most immediately recognizable equine lineages in the whole world.

Las Coffee shop logo style a tiny restaurant, design contains a customized script font which floats over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little dining establishment, layout includes a modified manuscript font style which floats above a group of elaborate lines as well as dots.

Logo design for a software designer the layout features and also iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and disk operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it intimated something to the owner of the business and in many cases the significance supporting a logo design is equally as important as how it brands the business it stands for.

Evolve logo layout developed for a Watertown interior developer, design feature a collection of red circles that intersect and change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Watertown interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, investigates, collaborates, and manages such tasks. Interior design is a multifaceted occupation that includes conceptual development, area planning, site assessments, programming, investigation, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo style done for Advanced Management Solutions, the characters for letter V and A in center of the word advanced have actually been modified to tie straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Watertown logo design job was performed for a management coach that helps business professionals to become more successful at managing people, expectations, and productivity.

A logo design including a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly knew the market place was ready for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of interests, a place to sell their previously owned items to other sports enthusiasts. I created their Watertown logo dsign utilizing a graphic which garners the interest of vehicles and sends an image that invokes the passion of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo design has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually developed for an Watertown regional farm it was in reality devised for an investments broker, and this company was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to produce a graphic that projects esteem, effectiveness, and affluence.
Logo designed for using an indicator for the restaurant (Brewgrrs), it is an elaborate script font that is reminiscent of a famous sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked closely with the business owner to develop a logo design that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very legible from over a block away.