Acute Care 360 ImageCo, Watertown, New York, NY,

ImageCo, Watertown, New York, NY,

Evolv Design logo designed by ImageCo, Watertown, New York, NY,

Red Panda Publishers logo designed by ImageCo, Watertown, New York, NY,

Watertown, New York, NY,

ImageCo, Watertown, New York, NY,
ImageCo, Watertown, New York, NY,

Mid Valley Pathology logo designed by ImageCo, Watertown, New York, NY,

FSA OK logo designed by ImageCo, Watertown, New York, NY,

Emerald Heights logo designed by ImageCo, Watertown, New York, NY,

Club Sapphire logo designed by ImageCo, Watertown, New York, NY,

Downtown Dogs logo designed by ImageCo, Watertown, New York, NY,

School board logo designed by ImageCo, Watertown, New York, NY,

Ferry Street Coffee Company logo designed by ImageCo, Watertown, New York, NY,

Stoney Forensic logo designed by ImageCo, Watertown, New York, NY,

Smart kernels logo designed by ImageCo, Watertown, New York, NY,

STRATEGIES ON CHOOSING THE BEST LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so when a design agency presents a money back guarantee try to keep in mind that they simply cannot reimburse the amount of time you invest which is much more precious than your money is.

PORTFOLIO

Many designers talk a good game but inevitably a design agency can only be judged from the quality of their portfolio, if the work in their design portfolio doesn’t contain real world samples chances are they won’t be able to produce a top quality logo design.

VISION

A logo’s goal is to be recognized and be unforgettable, and it’s objective is to mirror your personal vision for your business. If a logo designer is not focused on actualizing your vision, the thing they are actually focused on is how soon they can get paid.

Watertown LOGO DESIGN​

For over twenty years ImageCo has been helping businesses of all kinds grow notable brand identities. We have done brand design work for ranchers, educational institutions, heart surgeons, party planners, bistros, retailers, and virtually every other kind of business concern you can think of. What makes ImageCo different compared to traditional designers is that our background is rooted in the electrical sign industry so we approach every brand identity project as if it will be employed as an electric sign. Because of our sign first method our logo designs can, and have been utilized in everything from garment labels to electrical signs. Our sign first method guarantees that our logos are equally successful whether they are used in television commercials or website headers, they are consistently identifiable, understood, and always remembered regardless of size or application.

American Made ★ Design

The one difference that truly sets ImageCo apart from many of the design agencies that you might possibly have encountered in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are contracted to perform, we do ourselves. No matter the type of project we take on, business logo, web site, trade show banners, or retail sign, we do not, and never will job out our customer’s work to contractors based outside the USA. Whenever you call us at 1-855-IMAGECO the person that picks up the phone is ImageCo’s owner and designer, not a go-between that increases the cost of your design project and determines the terms of how we conduct business.

QUALITIES OF A GREAT LOGO DESIGN

It’s likely that every new Watertown entrepreneur knows they require a logo, however few start ups fully grasp the essential role their logo will make in their success, or the reason that one logo works better than another. A company logo has an immediate and lasting effect on the success of a business, choose the correct one and it can make the door swing and cash register ring, go with the incorrect one and it can be an obstacle and an impediment for the life of a business. The logos featured in the ImageCo portfolio help Watertown businesses succeed, they are effective in any given scenario and the reason why they are so effective is that they all have these five features in common.
  1. Simplicity: simple logo designs do not need scrutiny, they can be comprehended in just a glance.
  2. Scalability: from business cards to retail signs a scalable business logo will be legible and just as emotive at any size.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or organization they brand.
  5. Relevance: a company logo must be timeless and should feel equally relevant today, tomorrow, and thirty years from today.

understand your brand

Brand – It is both a verb and also a noun, it is an identifying mark and the act of noting something to make sure that it can be identified, its genesis originates from the brand branded onto livestock. These days a brand symbolizes pretty much anything with an objective, regardless of whether it be profit or government agencies, a brand is an innate aspect of defining the worth of something in the customer’s mind.

Branding – Is sort of like advertising and marketing’s sexy sister, they are all from the same family, the difference being that advertising and marketing are about making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition directed at a specific audience, it’s objective is to produce a mental image that the target market can connect to.

Brand Image – An image planted and cultivated by advertising and marketing and identity design. When a person mentions the brand names Porsche or Corvette what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can transport us from point A to point B, the the mental image we have (or at least I have) is of freedom, elegance, of something dangerous and unique . That is brand image and brand image is what makes individuals purchase those brands. Brand image is why people identify with most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Firms – If you look back at the beginning of most branding agencies you’ll discover that they are frequently rebranded marketing firms. When somebody claims they are in advertising and marketing many people will likely have an idea about what they do. However when someone claims “I am in branding”… it simply sounds more attractive, maybe it’s because many people don’t fully understand what it indicates to be in branding so it comes off as mysterious and maybe even attractive.

Brand Identity – Is an inclusive term that explains the visual components of a product or agency that influence understandings. This primarily consists of the name, the logo, the product packaging, the colors utilized but can likewise consist of sound, lighting, texture, signage, actually anything that can be seen, felt or heard become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that specializes in a kind of visual design which helps form the perception of a firm, a product or a business organization. Brand identity designers produce logo designs, sign designs, packaging, and also collateral material such as business cards, stationery, and also pamphlets. Some visual designers also build sites and user interfaces. The crucial role of a brand identity designer is to create the visual cues as well as a psychological tone with the objective of influencing actions, results and also assumptions.

Featured SIGNS & LOGOS

Retro logo design of a bicycle developed for a Watertown coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were actually opening in an old part of the town and really wanted to visualize an old-fashioned feel without coming across as monotonous or low energy. I achieved both of these jobs via developing a company logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo style with a microscopic lense slide and bacteria designed for Watertown medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the causes and effects of diseases, mainly the field of healthcare which works with the clinical examination of samples of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Generally I try not to be extremely literal with a design and to a point, this design approaches the company it serves rather literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more interest grabbing and a lot more unforgettable.

logo style with a leaping eco-friendly frog developed for a family members enjoyable center in Watertown.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs that come my way, I’ve done dozens of logo designs for surgeons, dental experts, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to feature a few springs into the design but Cool Springz is a fun place to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better dynamic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for advertising. I also think this is the only time that a logo I did was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo including a flock of birds, a mountain, a path, a stream, as well as a tree - designed for Watertown travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche sector because travel photographers don’t capture locations or things but instead communicate emotional experiences through the photos they record. The idea behind this logo composition was to make use of negative space to reveal more than what was visible upon initial glance, which I think is representative of most professional photographers in that they frequently tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness that can’t be conveyed with just words. I attempted to do something comparable to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Watertown logo design but also to reveal the depth of her art and in the way that she perceives the world through the lens of her camera.

 Watertown logo design with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I honestly relish and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however my customer, while he liked the concept, really did not care for my choice of birds. This man genuinely hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his scorn for this specific kind of sea bird.

When I turn a design over to a customer I urge them to share it with friends and colleagues and family members as well as with folks that they don’t even know so as to get neutral viewpoints on the benefit of a design concept. Fortunately, he discussed it with his whole family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Logo designs are a strange animal in the design world given that the people that tend to hire an expert to create their logo realize how essential a logo design is for their company so they are much more vested in the final result. Every logo design job possesses it’s portion of difficulties, however the most significant challenge is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Watertown publication author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, yet it really is the most necessary part of a printed book because it is in most cases the primary thing a person views in the book shop. With respect to a publishing company, it’s the opportunity that they will likely ever have to promote their brand and get their logo design in front of the people that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems that in many occurrences 1 of the aspects individuals usually tend to recollect the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline located in LA and although I’m not certain it actually “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a spirit of airline flight and it was definitely a victory.

 Watertown logo style made use of for advertising as well as a label layout for Vintage Instance includes an antiquated font style style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, which seemed to be antique cases. For this custom logo concept I strove to come up with a logo that provided a fluid retro feel to it and could be utilized for every thing from a web site to a label on brand new cases that appeared like they were from another era.

Logo design created for an orthodontist in Watertown, style include an arc with lines intersecting via it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most difficult logo projects due to the fact that it seems that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden fields when it comes to business branding, if dining establishments approached their branding in the exact same way dental professionals do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dental care logo designs simply because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo created for a family nonprofit, the logo features 4 personalities startled in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution wants to project.

The McNally Foundation’s name provided a unique opportunity to do a logo design that communicated that they were about families without being openly corny about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo design to illustrate exactly how people should think or feel they don’t understand the objective of a logo. If you have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that describes itself will never have the opportunity to be comprehended.

Logo style developed for a Watertown hair design workshop featuring a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that conveyed a spirit of relaxation and elegance for their new hair studio. I created a concept which did not go the obvious path of designing just a stylized orchid but rather crafted a business logo that implied a flower in the formation of a swirl blended into the letter O in the title and by putting attention on the logo design along with the figure of a hummingbird hovering above the logo design itself. The obvious path in creating a logo design is oftentimes the incorrect path and in this case, the design ended up not being about the flower but instead laid the emphasis on the perception that they really wanted to transmit to their clients.

Arabian equine logo design created for an equine ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed an original organization logo design tailored to epitomize the unique physical traits of the Arabian breed of horses. By having an unique head shape and high tail carriage, the Arabian is one of the most easily identifiable equine breeds in the entire world.

Las Cafe, A Watertown restaurant logo style a small dining establishment, design includes a modified script font style which hovers over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, layout consists of a changed script typeface which floats over a team of elaborate lines as well as dots.

Logo design for a software application designer the layout functions and renowned Watertown component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. However it meant something to the owner of the business and in many cases the substance supporting a logo design is just as important as how it serves the organization it represents.

Advance logo style produced for a Watertownindoor designer, layout function a collection of red circles that converge and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Watertown interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, researches, collaborates, and oversees such tasks. Interior design is a multifaceted profession that consists of conceptual development, space planning, site assessments, programming, research study, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo style provided for Advanced Leadership Solutions in Watertown, the personalities for letter V and also A in center of words progressed have actually been modified to link straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Watertown logo design assignment was performed for a management guide that enables business professionals to develop into more effective at managing people, expectations, and profitability.

A Watertown business logo design including an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly recognized the market was primed for an outdoor sporting merchant that operates as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of interests, a location to sell off their secondhand goods to other sports enthusiasts.

I created their Watertown business logo design utilizing an illustration that garners the attention of vehicles and sends an image that arouses the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.

Logo design MQ ranches, this Watertown company logo style has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really produced for an Watertown regional farm it was actually created for a products broker, and this company logo was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to create an identity that projects trust, success, and prosperity.

 Watertown Logo design for a not-for-profit, Turning Point Solutions - the logo design feature for externally dealing with arrowhead and the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they wanted, this can be a good thing or a bad thing. Good in that it provides a designer the freedom to explore any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of realizing where the target is. Thankfully, in this instance, I hit a bullseye with the first go.

Logo design developed for making use of an indicator for the restaurant (Brewgrrs), it is an ornate script font that is evocative a well-known Watertown sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked closely with the owner to create a logo design which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Watertown, New York, NY,
Logo designed by ImageCo, Watertown, New York, NY,
Logo designed by ImageCo, Watertown, New York, NY,
Logo designed by ImageCo, Watertown, New York, NY,
Electrical sign design for Watertown restaurnat designed by Watertown Sign Company
Watertown logo design and brand identity design for Watertown commercial businesses
Logo designed by ImageCo, Watertown, New York, NY,
Logo designed by ImageCo, Watertown, New York, NY,
Logo designed by ImageCo, Watertown, New York, NY,
Logo designed by ImageCo, Watertown, New York, NY,
Logo designed by ImageCo, Watertown, New York, NY,

Logo designed by ImageCo, Watertown, New York, NY,

Logo designed by ImageCo, Watertown, New York, NY,

Logo designed by ImageCo, Watertown, New York, NY,

Logo designed by ImageCo, Watertown, New York, NY,

Logo designed by ImageCo, Watertown, New York, NY,
Logo designed by ImageCo, Watertown, New York, NY,
Logo designed by ImageCo, Watertown, New York, NY,
Logo designed by ImageCo, Watertown, New York, NY,
Logo designed by ImageCo, Watertown, New York, NY,
Logo designed by ImageCo, Watertown, New York, NY,
Logo designed by ImageCo, Watertown, New York, NY,
Logo designed by ImageCo, Watertown, New York, NY,
Logo designed by ImageCo, Watertown, New York, NY,
Logo designed by ImageCo, Watertown, New York, NY,