West Babylon, New York Logo Design

Nearly every new West Babylon business person knows they are in need of a logo, but few new business owners fully recognize the crucial role their logo can play in their becoming successful, or precisely why one logo functions far better than another. A company logo has an immediate and long-term impact on the prosperity of a business, select the right one and it can make the door swing and phone ring, select the incorrect one and it can be an obstacle and an impediment for the longevity of an organization.

The logos presented in the ImageCo portfolio help West Babylon, New York companies succeed, they are effective in any given circumstance and the reason why they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logos do not require contemplation, they can be understood in just a glimpse.
  2. Scalability: from business cards to signboards a scalable logo design will stay legible and just as emotive at virtually any size.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a logo design needs to be timeless and will feel as relevant today, tomorrow, and 20 years from now.
Retro logo layout of a bicycle created for a West Babylon, New York coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were opening in an old part of the town and wanted to impart a nostalgic vibe without appearing as stodgy or low energy. I accomplished both tasks through creating a trademark concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is an ageless business image.

medical logo style with a microscopic lense slide and also bacteria designed for West Babylon, New York clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the causes and outcomes of diseases, mainly the branch of healthcare that works with the clinical assessment of specimens of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recall where I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Typically I attempt not to be excessively literal with a design and to a degree, this specific design approaches the company it serves quite literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more focus grabbing and more memorable.

logo layout with a jumping green frog designed for a family enjoyable facility in West Babylon, New York.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs that come my way, I’ve produced dozens of logo designs for doctors, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to feature a handful of springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design including a group of birds, a hill, a route, a stream, as well as a tree - designed for West Babylon, New York traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche speciality because travel photographers don’t shoot places or things but rather reveal emotional journeys by means of the photos they record. The idea behind this logo composition was to make use of negative space to communicate more than what was visible upon initial view, which I think is quintessential of most professional photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance that can’t be revealed with mere words. I tried to do something very similar to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  West Babylon logo but also to reveal the depth in her work and in the way that she views the world through the lens of her camera.

 West Babylon logo layout with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I seriously savor and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but my client, even though he liked the concept, really did not care for my choice of birds. This guy truly loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his hatred for this specific kind of sea bird.

When I turn a concept over to a customer I urge all of them to talk about it with colleagues and family members as well as with other people that they don’t even know so as to get neutral opinions on the merit of a design. Fortunately, he shared it with his whole family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logos are a weird creature in the design world given that the people that have a tendency to hire an expert to design their business logo recognize how important a logo design is for their business so they are way more vested in the outcome. Every logo design job possesses it’s allotment of hurdles, but the largest challenge is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for West Babylon, New York publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, nevertheless it is the most necessary part of a published book since it is ordinarily the initial thing a person sees in the book shop. Regarding a publishing company, it’s the opportunity that they will likely ever have to publicize their product and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go but it seems like that in many cases 1 of the items individuals tend to recall the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle air service situated in LA and although I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to affording a sense of flight and it was definitely a success.

 West Babylon logo style used for advertising and marketing and a label design for Vintage Instance includes an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which looked to be much older cases. For this custom logo design I attempted to come up with a logo that provided a fluid nostalgic feel to it and could be used for every thing from a web page to a label on brand new cases that appeared like they were from another era.

Logo developed for an orthodontist in West Babylon, New York, design include an arc with lines intersecting through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging and difficult logo design projects due to the fact that it seems that every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden careers when it comes to company branding, if restaurants approached their advertising in the same way dental offices do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would most likely have a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really love doing dental care logo designs because it challenges me to come up with a design that implies dentistry or a certain field of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a household not-for-profit, the logo features 4 personalities startled in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wants to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo design which communicated that they were about families without being openly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo to illustrate how individuals ought to think or feel they don’t understand the mission of a logo. If people have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that explains itself will never have the opportunity to be comprehended.

Logo style created for a hair style studio featuring a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which communicated a spirit of ease and connection for their new hair salon. I came up with a design which did not go the obvious direction of designing just a stylized orchid but rather delivered a logo which suggested a flower in the formation of a swirl blended in to the letter O in the name and by placing emphasis on the logo design along with the silhouette of a hummingbird hovering above the logo itself. The obvious path in creating a company logo is oftentimes the incorrect direction and in this case, the design ended up not being about the orchid but alternately put the focus on the perception that they wanted to transmit to their clients.

Arabian steed logo style created for a steed cattle ranch that concentrates on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a unique logotype concept tailored to manifest the unique physical traits of the Arabian type of horses. With a different head shape and higher tail posture, the Arabian is one of the highly immediately identifiable horse breeds in the world.

Las Coffee shop logo design a small dining establishment, design includes a modified script typeface which hovers above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, design includes a changed script typeface which hovers above a team of ornate lines and dots.

Logo design for a software programmer the style features and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and disk managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. However it symbolized something to the owner of the company and in many cases the substance supporting a business logo is equally as important as how it serves the business it represents.

Progress logo layout developed for a West Babylon, New York interior designer, design attribute a collection of red circles that intersect and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a West Babylon, New York interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, researches, coordinates, and oversees such ventures. Interior design is a multifaceted occupation that involves conceptual development, space planning, site evaluations, programming, study, interacting with the stakeholders of a project, construction management, and execution of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V and also A in middle of words progressed have been changed to link directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This West Babylon, New York logo design project was completed for a management advisor that enables business professionals to become more successful at supervising people, expectations, and productivity.
A logo layout including an angler in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly knew the market place was prepared for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of interests, a spot to sell off their used items to other sports enthusiasts. I designed their West Babylon logo design dsign with a graphic that seizes the attention of vehicles and sends an image that invokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo layout MQ ranches, this logo layout has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t actually developed for an West Babylon, New York area farm it was actually designed for an investments broker, and this particular trademark was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to generate an identity that projects confidence, effectiveness, and opulence.

 West Babylon Logo design for a nonprofit, Turning Point Solutions - the logo style attribute for outwardly facing arrowhead and also the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they preferred, that can be a good thing or a bad thing. Good in that it provides a designer the liberty to discover any idea that comes to mind, bad in that it’s hard to hit a bullseye without knowing where the target is. Fortunately, in this case, I hit a bullseye with the 1st shot.

Logo design made for making use of an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is evocative a renowned sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the owner to create a business logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very easy to read from over a block away.