West Seneca, New York Logo Design

Virtually every new West Seneca company knows they require a logo, but few entrepreneurs thoroughly recognize the essential role their logo design will take in their financial success, or the reason that one logo performs far better than another. A business logo has a critical and sustaining impact on the viability of a company, select the correct one and it will make the door swing and cash register ring, go with the incorrect one and it can be an obstacle and an impediment for the life of a business.

The logos featured in the ImageCo portfolio help West Seneca, New York companies prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logos do not require contemplation, they can be comprehended in just a glance.
  2. Scalability: from business cards to movie screens a scalable logo design will remain legible and just as emotive at every size.
  3. Versatility: logos which operate on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a logo design should be lasting and should feel as relevant today, tomorrow, and 20 years from now.
Retro logo style of a bicycle produced for a West Seneca, New York coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were opening up in an old part of the area and wished to cast a vintage atmosphere without appearing as uninteresting or low energy. I accomplished both of these tasks via designing a symbol concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo design with a microscopic lense slide and also bacteria created for West Seneca, New York clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the triggers and outcomes of diseases, especially the field of healthcare that deals with the clinical assessment of specimens of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be extremely literal with a concept and to a degree, this design approaches the company it serves fairly literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more attention grabbing and more memorable.

logo layout with a leaping eco-friendly frog created for a family fun facility in West Seneca, New York.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects which come my way, I’ve done dozens of logo designs for surgeons, dentists, and lawyers but Cool Springz is without question the only trampoline park that I have ever gotten the privilege to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to integrate a few springs into the concept but Cool Springz is a fun location to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design including a group of birds, a mountain, a path, a stream, as well as a tree - made for West Seneca, New York traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche speciality because travel photographers tend not to shoot places or things but rather project emotional journeys by means of the images they record. The thought behind this logo design was to use negative space to project more than what was visible upon first view, which I think is quintessential of the majority of professional photographers in that they oftentimes share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be conveyed with just words. I attempted to do something comparable to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  West Seneca logo design but also to illustrate the depth of her art and in the way that she sees the world through the lens of her camera.

 West Seneca logo layout with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I seriously enjoy and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however the customer, while he liked the concept, really did not care for my choice of birds. This particular man genuinely despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his scorn for this particular kind of sea bird.

When I turn a concept over to a customer I urge all of them to discuss it with colleagues and family as well as with folks that they don’t actually know so as to get neutral assessments on the value of a design concept. Fortunately, he discussed it with his family members and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logo designs are a strange animal in the design world because the people that are inclined to hire a professional to design their business logo understand how crucial a logo design is for their business so they are way more invested in the final result. Every logo project has it’s portion of difficulties, but the biggest challenge is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for West Seneca, New York book author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, nevertheless it really is the most vital part of a printed book given that it is often the very first thing a person views in the book shop. For a publishing company, it’s the absolute best opportunity that they will ever have to spotlight their product and get their logo design in front of the individuals that purchase actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it looks like that in many cases 1 of the items folks often tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline company situated in LA and while I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a spirit of air travel and it was certainly a success.

 West Seneca logo design used for marketing and a label layout for Vintage Case includes an archaic typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which looked to be older cases. For this business logo design I tried to come up with a logo that offered a fluid old-fashioned feel to it and could be utilized for every thing from a web page to a label on brand new cases that seemed like they were from another point in time.

Logo design developed for an orthodontist in West Seneca, New York, layout include an arc with lines converging with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging and difficult logo design projects due to the fact that it appears that every single dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to small business advertising, if restaurants approached their branding in the same way dental professionals do every one of their company logos would be a picture explaining something they served, McDonalds would most likely contain a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family members not-for-profit, the logo design includes 4 personalities startled in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution wants to project.

The McNally Foundation’s name presented a distinct opportunity to do a logo that communicated that they were about families without being overtly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo to illustrate how individuals should think or feel they don’t understand the mission of a logo. If people have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that explains itself won’t have the likelihood to be understood.

Logo design developed for a hair style studio featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which carried a sense of ease and elegance for their new hair studio. I created a concept that didn’t go the obvious direction of designing merely a stylized orchid but instead created a logo which implied an orchid in the pattern of a swirl blended into the letter O in the name and by placing attention on the concept along with the silhouette of a hummingbird hovering over the logo itself. The obvious path in designing a company logo is generally the incorrect route and in this case, the design ended up not being about the flower but instead placed the importance on the feeling that they wanted to transmit to their clients.

Arabian horse logo design produced for a horse ranch that concentrates on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind company logo concept tailored to exemplify the unique physical traits of the Arabian type of horses. With a distinctive head form and high tail carriage, the Arabian is one of the most easily recognizable equine types in the entire world.

Las Cafe logo layout a small dining establishment, layout contains a modified manuscript typeface which hovers over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, design consists of a changed manuscript font style which floats above a team of ornate lines and also dots.

Logo layout for a software programmer the style attributes as well as famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. However it represented something to the business owner of the company and in many cases the significance behind a logo is just as important as how it brands the enterprise it stands for.

Progress logo design produced for a West Seneca, New York indoor developer, layout feature a collection of red circles that converge as well as replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a West Seneca, New York interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, researches, collaborates, and oversees such ventures. Interior design is a diverse profession that includes conceptual development, area planning, site evaluations, programming, investigation, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V as well as A in middle of words progressed have been modified to tie directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular West Seneca, New York logo design project was undertaken for a management coach that aids business professionals to become more effective at handling people, expectations, and productivity.
A logo style including a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market place was prepared for an outdoor sporting store that operates as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of passions, a location to sell off their secondhand items to other sports enthusiasts. I tailored their West Seneca business logo dsign with an illustration which grabs the attention of vehicles and sends an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo design MQ farms, this logo design has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t actually developed for an West Seneca, New York area farm it was really devised for an investments broker, and this business logo was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to develop an identity that projected confidence, financial success, and wealth.

 West Seneca Logo design for a not-for-profit, Turning Factor Solutions - the logo design attribute for externally dealing with arrowhead and also the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they would like, this can be a good thing or a bad thing. Good in that it provides a designer the flexibility to delve into any idea that comes to mind, bad in that it’s challenging to hit a bullseye without understanding where exactly the target is. Fortunately, in this particular case, I hit a bullseye with the first go.

Logo made for making use of a sign for the restaurant (Brewgrrs), it is a luxuriant manuscript font style that is evocative a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked closely with the owner to develop a logo which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very legible from over a block away.