West Seneca Logo Design

Each and every new West Seneca venture realizes that they are in need of a logo, yet few new business owners thoroughly understand the essential role their company logo can take in their success, or precisely why one business logo functions better than another. A company logo has an immediate and long term effect on the prosperity of a company, pick the right one and it can make the door swing and phone ring, select the wrong one and it will be a barrier and an impediment for the life of an organization. The logos featured in the ImageCo portfolio help West Seneca companies prosper, they are effective in any given situation and the main reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos do not demand contemplation, they can be comprehended in just a glance.
  2. Scalability: from business cards to billboards a scalable logo will remain legible and equally emotive at every dimension.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a logo must be timeless and will feel relevant today, tomorrow, and thirty years from today.

Retro logo design of a bike produced for a West Seneca coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were launching in an older part of town and really wanted to project an old-fashioned feel without coming across as boring or low energy. I fulfilled both jobs by means of developing a trademark design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

medical logo style with a microscopic lense slide and also bacteria created for West Seneca medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the causes and outcomes of diseases, especially the field of healthcare which deals with the clinical evaluation of samples of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is the only instance I recall where I was able to integrate a bacteria-laden microscope slide into a logo design.

Generally I attempt not to be extremely literal with a concept and to a degree, this design approaches the company it serves very literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more attention grabbing and more unforgettable.

logo style with a leaping green frog designed for a family members fun center in West Seneca.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects that come my way, I’ve produced dozens of logo designs for medical professionals, dentists, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to integrate a some springs into the concept but Cool Springz is a fun destination to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better lively high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for advertising and marketing. I also think this is the only time that a logo I created was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design featuring a group of birds, a hill, a route, a stream, and a tree - developed for West Seneca traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche field because travel photographers don’t capture locations or things but instead project emotional experiences by means of the pictures they record. The thought behind this logo concept was to use negative space to reveal more than what was visible upon initial view, which I think is representative of the majority of good photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance that can’t be communicated with mere words. I made an effort to do something very similar to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  West Seneca logo design but also to show the depth in her art and in the way that she perceives the world through the lens of her camera.

 West Seneca logo style with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I truly relish and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A but the customer, even though he liked the concept, didn’t care for my choice of birds. This guy genuinely despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his hatred for this particular kind of sea bird.

When I turn a concept over to a customer I encourage them to share it with colleagues and family as well as with folks that they don’t actually know so as to get impartial judgements on the value of a concept. Fortunately, he discussed it with his family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Custom logo designs are a strange creature in the design world because the people that have a tendency to hire an expert to create their business logo recognize how crucial a logo is for their organization so they are way more vested in the final result. Every logo design project possesses it’s allotment of challenges, however the biggest challenge is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for West Seneca publication author

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, nevertheless it really is the most critical part of a published book since it is often the very first thing a person views in the book store. Regarding a publishing company, it’s the optimal opportunity that they will likely ever have to promote their brand and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has two letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and depart however it seems like that in many occurrences one of the aspects consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline company based in LA and although I’m not sure it really “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to affording a good sense of flight and it was definitely a victory.

 West Seneca logo style used for advertising and also a label design for Vintage Situation includes an old typeface design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, that looked to be antique cases. For this logo concept I strove to come up with a logo that had a fluid old style feel to it and could be utilized for everything from a web page to a label on brand new cases that appeared like they were from a different era.

Logo design produced for an orthodontist in West Seneca, style consist of an arc with lines converging through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging logo design projects due to the fact that it appears that every single dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden professions when it comes to business advertising, if dining establishments approached their branding in the very same way dental offices do every one of their company logos would be a picture explaining something they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind including an image of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really love doing dental care logos simply because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design developed for a household nonprofit, the logo includes 4 characters surprised in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that communicated that they were about families without being openly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo design to explain exactly how individuals should think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that describes itself won’t have the opportunity to be comprehended.

Logo style created for a hair style workshop including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo that related a sense of relaxation and elegance for their new hair salon. I came up with a concept which did not go the obvious route of making simply a stylized orchid but rather designed a logo design which implied a flower in the formation of a swirl incorporated into the letter O in the name and by placing emphasis on the concept along with the figure of a hummingbird hovering above the image itself. The obvious path in designing a logo is more often than not the wrong path and in this case, the design ended up not being about the flower but alternately placed the emphasis on the perception that they really wanted to transmit to their clients.

Arabian horse logo style produced for a horse cattle ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted a unique logotype concept styled to display the unique physical traits of the Arabian breed of horses. With an identifiable head form and high tail carriage, the Arabian is one of the very most easily recognizable horse lineages in the whole world.

Las Cafe logo style a small restaurant, layout contains a changed script typeface which floats above a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small dining establishment, layout consists of a modified script font style which hovers above a group of elaborate lines and also dots.

Logo layout for a software application programmer the design features as well as iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. However it meant something to the business owner of the company and in quite a few cases the significance behind a logo design is equally as important as how it brands the business it represents.

Evolve logo style created for a West Seneca interior developer, design function a series of red circles that intersect and replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a West Seneca interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, researches, coordinates, and manages such tasks. Interior design is a diverse occupation that involves conceptual development, space planning, site inspections, programming, investigation, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V and A in middle of the word advanced have actually been customized to link directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This West Seneca logo design project was performed for a leadership coach that helps business professionals to develop into more successful at handling people, expectations, and productivity.

A logo layout featuring a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly recognized the market place was primed for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of passions, a spot to sell off their used products to other sports enthusiasts. I designed their West Seneca logo dsign utilizing an image which garners the interest of traffic and sends an image that evokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo style has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually developed for an West Seneca regional farm it was in reality developed for an investments broker, and this particular business logo was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to create an identity that projects self-confidence, effectiveness, and affluence.
Logo designed for using an indication for the dining establishment (Brewgrrs), it is an elaborate script font that is similar to a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked closely with the proprietor to produce a business logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.