Westbury Logo Design

Every new Westbury business understands that they require a logo, yet few new business owners entirely comprehend the pivotal role their logo design will play in their success, or why one logo design performs more effectively than another. A logo design has a critical and long-term effect on the financial success of a company, pick the correct one and it will make the door swing and phone ring, choose the incorrect one and it can be an obstacle and an impediment for the longevity of an organization. The logos presented in the ImageCo portfolio help Westbury companies prosper, they are effective in any given situation and the reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logo designs don’t require contemplation, they can be realized in merely a glance.
  2. Scalability: from business cards to posters a scalable logo will stay legible and just as emotive at virtually any size.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a business logo needs to be enduring and should feel relevant today, tomorrow, and twenty five years from now.

Retro logo design of a bike developed for a Westbury coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were actually launching in an older section of the area and really wanted to cast a retro vibe without coming across as stodgy or low energy. I fulfilled the two jobs by means of creating a company logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

clinical logo style with a microscope slide as well as bacteria designed for Westbury medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the root causes and outcomes of diseases, especially the field of healthcare that works with the laboratory examination of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the only instance I remember in which I was able to integrate a bacteria-laden microscope slide into a logo design.

Typically I attempt not to be overly literal with a design and to a point, this design approaches the company it serves fairly literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more focus grabbing and even more meaningful.

logo design with a jumping environment-friendly frog made for a household fun facility in Westbury.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs that come my way, I’ve produced dozens of logo designs for health care providers, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the name of the company has the word springz in its name the clear choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun location to go and spring does not actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo including a flock of birds, a mountain, a path, a stream, and a tree - made for Westbury traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to shoot locations or things but instead communicate emotional journeys through the photos they record. The idea behind this logo design was to use negative space to project more than what was visible upon initial glance, which I think is representative of most professional photographers in that they frequently share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness that can’t be revealed with just words. I tried to do something comparable to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Westbury logo but also to reveal the depth to her art and in the way that she views the world through the lens of her camera.

 Westbury logo style with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I truly enjoy and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but the client, even though he liked the concept, didn’t care for my choice of birds. This man genuinely hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his scorn for this particular variety of sea bird.

When I turn a concept over to a customer I encourage them to talk about it with friends and family members as well as with folks that they don’t actually know so as to get unprejudiced opinions on the value of a concept. Fortunately, he shared it with his family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logos are a weird animal in the design world given that the people that are inclined to hire an expert to create their logo design realize how vital a logo is for their organization so they are way more invested in the end result. Every logo design project possesses it’s portion of obstacles, however the largest obstacle is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Westbury book author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, however it is the most necessary part of a printed book given that it is usually the very first thing a person views in the book store. For a publisher, it’s the absolute best opportunity that they will ever have to promote their label and get their logo design in front of the people that buy actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has two letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and go yet it seems like that in many occurrences one of the things folks often tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline situated in LA and although I’m not sure it really “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to affording a sense of flight and it was undoubtedly a victory.

 Westbury logo design made use of for advertising and a label layout for Vintage Instance includes an antiquated font design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, which seemed to be vintage cases. For this logo concept I strove to come up with a logo that provided a fluid old-fashioned feel to it and could be used for everything from a web site to a label on brand new cases that looked like they were from a different era.

Logo design developed for an orthodontist in Westbury, design include an arc with lines intersecting with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most difficult logo projects due to the fact that it seems that almost every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to business branding, if dining establishments approached their branding in the exact same way dentists do every one of their company logos would be a picture trying to explain something they served, McDonalds would probably include an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dentistry logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family not-for-profit, the logo design features 4 personalities staggered in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution wishes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a logo design which communicated that they were about families without being overtly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate exactly how people should think or feel they don’t understand the goal of a logo. If you have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that explains itself won’t have the chance to be comprehended.

Logo style developed for a hair design workshop featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which projected a spirit of contentment and elegance for their new hair studio. I created a design which didn’t go the obvious route of crafting just a stylized orchid but alternatively designed a logo design which suggested a flower in the formation of a swirl integrated into the letter O in the title and by putting emphasis on the concept using the silhouette of a hummingbird floating over the image itself. The obvious path in designing a company logo is frequently the wrong path and in this case, the design ended up not being about the orchid but alternately put the emphasis on the perception that they wanted to forecast to their customers.

Arabian steed logo style developed for a horse cattle ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed an original business logo design tailored to illustrate the unique physical traits of the Arabian pedigree of equines. With a different head shape and higher tail carriage, the Arabian is one of the highly easily recognizable horse breeds in the entire world.

Las Coffee shop logo style a tiny dining establishment, style consists of a customized script font style which floats over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, style contains a customized manuscript font style which floats above a group of luxuriant lines as well as dots.

Logo style for a software program programmer the design features and iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. However it intimated something to the owner of the business and in many cases the significance behind a company logo is just as important as how it brands the business it stands for.

Progress logo layout created for a Westbury interior developer, style function a collection of red circles that converge and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Westbury interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, investigates, collaborates, and manages such tasks. Interior design is a diverse profession that includes conceptual development, area planning, location examinations, programming, research, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Management Solutions, the characters for letter V and A in center of the word advanced have actually been customized to connect straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Westbury logo design project was completed for a management advisor that aids business leaders to develop into more efficient at managing people, expectations, and productivity.

A logo layout including an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market was ready for an outdoor sporting merchant that operates as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of interests, a spot to sell off their secondhand products to other sports enthusiasts. I tailored their Westbury business logo dsign along with an image which seizes the interest of traffic and projects an image that wakens the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo layout has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually designed for an Westbury area farm it was in reality devised for a products broker, and this trademark was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to design an identity that projects trust, effectiveness, and wealth.
Logo designed for using an indication for the dining establishment (Brewgrrs), it is an ornate script font that is evocative a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project in which I worked directly with the owner to design a logo design that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very easy to read from over a block away.