White Plains Logo Design

Virtually every new White Plains venture knows they need a logo, yet few entrepreneurs thoroughly comprehend the vital role their logo can take in their success, or precisely why one logo design functions more effectively than another. A logo design has a critical and long term influence on the growth of a company, go with the right one and it can make the door swing and phone ring, choose the wrong one and it will be an obstacle and a hindrance for the life span of an organization. The logos presented in the ImageCo portfolio help White Plains businesses succeed, they are effective in any given situation and the reason why they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos don’t require consideration, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will stay legible and equally emotive at virtually any size.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a logo must be ageless and should feel relevant today, tomorrow, and twenty years from today.

Retro logo style of a bicycle created for a White Plains coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were actually opening up in an older section of the area and really wanted to project a vintage tone without coming across as boring or low energy. I achieved the two jobs by means of developing a business logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

medical logo design with a microscopic lense slide and germs created for White Plains clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the root causes and consequences of diseases, especially the branch of medicine which deals with the clinical evaluation of samples of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the only instance I remember in which I was able to integrate a bacteria-laden microscope slide right into a logo design.

Generally I try not to be extremely literal with a design and to a point, this specific design approaches the company it represents rather literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more interest grabbing and a lot more meaningful.

logo style with a jumping environment-friendly frog created for a family members enjoyable facility in White Plains.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects that come my way, I’ve done dozens of logo designs for physicians, dental experts, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the full name of the business features the word springz in its name the clear choice would have been to include a few springs into the concept but Cool Springz is a fun place to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design including a group of birds, a hill, a path, a stream, and a tree - created for White Plains travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche profession due to the fact that travel photographers don’t shoot locations or things but instead reveal emotional experiences through the pictures they capture. The thought behind this logo composition was to utilize negative space to convey more than what was visible upon initial glance, which I think is quintessential of almost all good photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional resonance which can’t be communicated with just words. I attempted to do something very similar to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  White Plains logo design but also to show the depth to her art and in the way that she views the world through the lens of her camera.

 White Plains logo design with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I genuinely take pleasure in and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but the client, even though he liked the concept, didn’t care for my choice of birds. This particular guy really hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his hatred for this particular kind of sea bird.

When I turn a concept over to a customer I urge all of them to talk about it with friends and family as well as with people that they don’t actually know so as to get objective opinions on the merit of a concept. Fortunately, he discussed it with his family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logo designs are a weird animal in the design world because the people that have a tendency to hire a professional to create their logo comprehend how important a logo is for their organization so they are much more invested in the final result. Every logo project possesses it’s share of challenges, but the most significant challenge is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for White Plains book publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, but it really is the most vital part of a printed book since it is in most cases the very first thing a person sees in the book store. With respect to a publisher, it’s the absolute best opportunity they will likely ever get to publicize their label and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has 2 letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it looks like that in many occurrences 1 of the items individuals tend to recollect the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company based in LA and while I’m not certain it actually “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a good sense of airline flight and it was definitely a winner.

 White Plains logo design used for marketing and a label design for Vintage Case features an old typeface style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, which appeared to be older cases. For this brand concept I sought to come up with a logo that possessed a fluid old-fashioned feel to it and could easily be utilized for anything from a web site to a label on brand new cases that appeared like they were from a different era.

Logo produced for an orthodontist in White Plains, layout consist of an arc with lines converging via it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging logo projects due to the fact that it seems that every single dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to business advertising, if dining establishments approached their advertising in the exact same way dental practices do every one of their logos would be a picture explaining anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really love doing dentistry logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family not-for-profit, the logo design features 4 characters staggered in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or organization hopes to relate.

The McNally Foundation’s name presented a unique opportunity to do a logo design that communicated that they were about families without being overtly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate precisely how people should think or feel they don’t understand the goal of a logo. If viewers have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that illustrates itself won’t have the likelihood to be understood.

Logo layout produced for a hair layout workshop featuring a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which related an atmosphere of relaxation and connection for their new hair studio. I created a concept that didn’t go the obvious direction of crafting just a stylized orchid but rather designed a logo which implied an orchid in the pattern of a swirl integrated into the letter O in the name and by placing emphasis on the logo design along with the silhouette of a hummingbird floating above the image itself. The obvious path in creating a business logo is frequently the wrong path and in this case, the design ended up not being about the orchid but alternately laid the main focus on the emotion that they wanted to forecast to their customers.

Arabian equine logo style created for an equine cattle ranch that specializes in breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed a distinct custom logo design tailored to symbolize the unique physical traits of the Arabian breed of horses. By having a distinctive head form and very high tail carriage, the Arabian is one of the very most immediately recognizable equine types in the entire world.

Las Coffee shop logo layout a tiny dining establishment, style consists of a customized script typeface which floats over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, layout consists of a modified manuscript font style which hovers above a team of ornate lines as well as dots.

Logo design for a software program programmer the style attributes and also legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the business and in quite a few cases the substance supporting a company logo is equally as important as how it serves the business it stands for.

Develop logo design produced for a White Plains interior designer, design attribute a series of red circles that converge as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a White Plains interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, explores, collaborates, and manages such projects. Interior design is a diverse profession that consists of conceptual development, space planning, location evaluations, programming, research, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and also A in middle of the word advanced have actually been changed to connect straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This White Plains logo design project was done for a management coach that enables business leaders to become more successful at handling people, expectations, and productivity.

A logo style including a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the founders of On the Fly realized the market place was primed for an outdoor sporting store that functions as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of interests, a place to sell their used equipment to other sports enthusiasts. I created their White Plains logo design dsign along with an illustration which grabs the attention of traffic and sends an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo style MQ ranches, this logo style has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really created for an White Plains area farm it was actually created for a commodities broker, and this particular business logo was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to produce an identity that projected confidence, effectiveness, and prosperity.
Logo designed for making use of an indication for the dining establishment (Brewgrrs), it is an ornate manuscript font that is evocative a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked directly with the business owner to create a business logo which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very easy to read from over a block away.