White Plains, New York Logo Design

Virtually every new White Plains company knows they are in need of a logo, however few new business owners entirely realize the key role their organization logo can play in their financial success, or the reason that one logo performs far better than another. A company logo has an instant and lasting impact on the growth of a business, go with the correct one and it can make the door swing and phone ring, choose the wrong one and it will be a barrier and a hindrance for the longevity of a business.

The logos presented in the ImageCo portfolio help White Plains, New York businesses prosper, they are effective in any given scenario and the main reason they are so effective is because they all have these 5 features in common.

  1. Simplicity: simple logos don’t demand contemplation, they can be realized in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will remain legible and equally emotive at every size.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a company logo needs to be lasting and will feel relevant today, tomorrow, and thirty years from today.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle created for a White Plains, New York coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were launching in an older section of the community and really wanted to visualize an old-fashioned vibe without appearing as uninteresting or low energy. I fulfilled both of these jobs by means of developing a custom logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo style with a microscopic lense slide as well as germs made for White Plains, New York clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the triggers and consequences of diseases, mainly the field of healthcare that deals with the clinical examination of samples of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the only instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Normally I attempt not to be overly literal with a concept and to a degree, this design approaches the company it serves very literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more attention grabbing and a lot more meaningful.

logo design with a leaping green frog created for a family members enjoyable facility in White Plains, New York.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve produced dozens of logo designs for doctors, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun destination to go and spring does not really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design featuring a group of birds, a hill, a path, a stream, and also a tree - developed for White Plains, New York travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche speciality because travel photographers tend not to shoot places or things but instead convey emotional journeys through the pictures they capture. The thought behind this logo composition was to use negative space to communicate more than what was visible upon initial view, which I think is quintessential of most professional photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be conveyed with just words. I tried to do something very similar to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  White Plains logo but also to illustrate the depth of her art and in the way that she sees the world through the lens of her camera.

 White Plains logo design with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I seriously enjoy and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however my client, while he loved the concept, didn’t care for my choice of birds. This man seriously loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his hatred for this particular variety of sea bird.

When I turn a concept over to a client I urge them to talk about it with colleagues and family members as well as with other people that they don’t even know so as to get unprejudiced viewpoints on the worthiness of a concept. Fortunately, he shared it with his family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Logos are a strange animal in the design world given that the people that tend to hire a professional to design their business logo recognize how vital a logo design is for their organization so they are way more vested in the end result. Every logo design project has it’s share of obstacles, however the biggest challenge is finding that sweet spot in a design that works really well at the job it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo design with bamboo in the background, style for White Plains, New York book author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, yet it really is the most essential part of a published book due to the fact that it is often the initial thing a person sees in the book shop. Concerning a publisher, it’s the opportunity that they will likely ever get to spotlight their brand and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems that in many occurrences 1 of the aspects consumers tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline based in LA and although I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a spirit of airline flight and it was undoubtedly a victory.

 White Plains logo design made use of for advertising and also a tag design for Vintage Situation includes an antiquated font layout.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, that seemed to be much older cases. For this custom logo design I tried to come up with a logo that had a fluid old style feel to it and could be used for every thing from a website to an insignia on brand new cases that seemed like they were from a different generation.

Logo produced for an orthodontist in White Plains, New York, design include an arc with lines intersecting with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging logo design projects considering that it appears that each and every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to small business branding, if restaurants approached their branding in the exact same way dental professionals do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would most likely contain an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually enjoy doing dentistry business logos because it challenges me to come up with a design that implies dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo developed for a family not-for-profit, the logo includes 4 personalities staggered in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization hopes to relate.

The McNally Foundation’s name provided a unique opportunity to do a logo design which conveyed that they were about families without being overtly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to illustrate how individuals should think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that describes itself will never have the chance to be comprehended.

Logo design produced for a hair design studio including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which related a feeling of ease and class for their new hair studio. I came up with a design that didn’t go the obvious path of making merely a stylized orchid but rather designed a logo that suggested a flower in the formation of a swirl incorporated into the letter O in the title and by placing attention on the logo design along with the silhouette of a hummingbird floating over the logo itself. The obvious path in designing a business logo is more often than not the wrong route and in this case, the design ended up not being about the flower but alternately put the focus on the perception that they really wanted to project to their patrons.

Arabian steed logo layout produced for an equine ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed an original company logo design fashioned to epitomize the unique physical traits of the Arabian breed of horses. With a different head shape and very high tail carriage, the Arabian is one of the highly quite easily recognizable equine lineages in the entire world.

Las Coffee shop logo design a small restaurant, style contains a changed manuscript font which hovers above a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, layout includes a customized manuscript font style which hovers over a group of elaborate lines and also dots.

Logo style for a software program developer the style functions as well as renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the company and in many cases the significance supporting a logo is just as important as how it brands the business it stands for.

Evolve logo layout produced for a White Plains, New York indoor designer, style function a series of red circles that intersect and replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a White Plains, New York interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, investigates, coordinates, and manages such tasks. Interior design is a multifaceted occupation that consists of conceptual development, space planning, location inspections, programming, analysis, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and also A in middle of the word progressed have been modified to connect directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular White Plains, New York logo design assignment was carried out for a leadership consultant that aids business leaders to develop into more efficient at supervising people, expectations, and productivity.
A logo design featuring an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market was primed for an outdoor sporting merchant that functions as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of interests, a spot to market their secondhand products to other sports enthusiasts. I designed their White Plains logo dsign utilizing an illustration that garners the attention of vehicles and sends an image that arouses the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo layout has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really created for an White Plains, New York regional farm it was actually developed for an investments broker, and this particular company was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to make an identity that projects trust, success, and wealth.

 White Plains Logo design for a nonprofit, Turning Factor Solutions - the logo style function for externally dealing with arrowhead as well as the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they desired, that can be a good thing or a bad thing. Good in that it provides a designer the opportunity to investigate any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of realizing where exactly the target is. Thankfully, in this particular case, I nailed a bullseye with the very first shot.

Logo made for using a sign for the dining establishment (Brewgrrs), it is an ornate manuscript font that is reminiscent of a renowned sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project where I worked directly with the owner to produce a logo that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very legible from over a block away.