Williamsburg Logo Design

Every new Williamsburg organization knows they need a logo, yet few new business owners thoroughly grasp the essential role their logo design will play in their becoming successful, or exactly why one logo functions more effectively than another. A business logo has an immediate and long-term impact on the prosperity of a business, select the right one and it will make the door swing and cash register ring, choose the incorrect one and it will be an obstacle and an impediment for the longevity of an organization. The logos presented in the ImageCo portfolio help Williamsburg companies prosper, they are effective in any given scenario and the main reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logo designs don’t demand deliberation, they can be realized in just a glance.
  2. Scalability: from business cards to signboards a scalable logo will stay legible and just as emotive at virtually any dimension.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a business logo should be enduring and should feel relevant today, tomorrow, and 20 years from today.

Retro logo design of a bicycle produced for a Williamsburg coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were actually opening in an old part of the town and wanted to cast an old-fashioned vibe without coming across as uninteresting or low energy. I fulfilled both tasks via designing a logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo layout with a microscope slide as well as bacteria made for Williamsburg clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the root causes and effects of diseases, especially the field of healthcare which works with the clinical assessment of samplings of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the only instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Usually I attempt not to be extremely literal with a design and to a point, this design approaches the company it represents very literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more attention grabbing and a lot more memorable.

logo layout with a leaping green frog designed for a family members fun center in Williamsburg.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs which come my way, I’ve done dozens of logo designs for doctors, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to feature a couple springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for advertising. I also think this is the only time that a logo I came up with was made into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo including a flock of birds, a mountain, a route, a stream, and also a tree - designed for Williamsburg travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche profession because travel photographers don’t shoot locations or things but rather project emotional journeys through the pictures they capture. The idea behind this logo composition was to use negative space to project more than what was visible upon first glance, which I think is representative of most good photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be conveyed with mere words. I attempted to do something much the same to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Williamsburg logo but also to show the depth in her art and in the way that she sees the world through the lens of her camera.

 Williamsburg logo design with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I truly take pleasure in and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the customer, even though he liked the concept, really did not care for my choice of birds. This man seriously loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his hatred for this specific kind of sea bird.

When I turn a design over to a client I encourage all of them to share it with friends and family members as well as with people that they don’t actually know so as to get unprejudiced point of views on the benefit of a concept. Fortunately, he discussed it with his family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Business logos are a strange animal in the design world because the people that are inclined to hire a professional to create their business logo understand how important a logo design is for their organization so they are way more vested in the final result. Every logo project possesses it’s share of obstacles, but the largest challenge is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Williamsburg book author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, nevertheless it is the most critical part of a published book given that it is usually the initial thing a person sees in the book store. For a publishing company, it’s the absolute best opportunity that they will ever have to advertise their label and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has 2 letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and go but it seems that in many cases 1 of the aspects consumers tend to remember the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle air service located in LA and while I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to affording a feeling of air travel and it was surely a victory.

 Williamsburg logo style used for advertising and also a tag style for Vintage Case includes an antiquated typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which appeared to be vintage cases. For this custom logo design I tried to come up with a logo that had a fluid retro feel to it and could be used for anything from a web page to an insignia on brand new cases that looked like they were from another era.

Logo developed for an orthodontist in Williamsburg, layout include an arc with lines intersecting with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging and difficult logo projects considering that it appears that almost every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to small business advertising, if dining establishments approached their advertising in the very same way dental offices do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dental logos because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a household nonprofit, the logo includes 4 personalities startled in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution wishes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo that communicated that they were about families without being openly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate specifically how individuals ought to think or feel they don’t understand the purpose of a logo. If you have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that illustrates itself won’t have the chance to be comprehended.

Logo design produced for a hair layout workshop featuring a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which communicated a spirit of relaxation and class for their new hair salon. I came up with a design that did not go the obvious path of designing merely a stylized orchid but alternatively delivered a logo which implied an orchid in the pattern of a swirl incorporated in to the letter O in the title and by putting emphasis on the logo design along with the silhouette of a hummingbird hovering above the image itself. The obvious path in creating a logo design is oftentimes the wrong path and in this case, the design ended up not being about the orchid but alternately laid the main focus on the perception that they really wanted to forecast to their customers.

Arabian equine logo style produced for an equine cattle ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a distinct business logo design styled to exemplify the unique physical traits of the Arabian breed of horses. By having an unique head form and high tail posture, the Arabian is one of the most easily identifiable horse breeds in the world.

Las Coffee shop logo layout a small dining establishment, style contains a customized script typeface which floats over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, design consists of a customized manuscript font style which hovers above a team of elaborate lines and dots.

Logo design for a software designer the style functions and also renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. However, it represented something to the owner of the company and in many cases the symbolism behind a business logo is equally as important as how it brands the organization it represents.

Evolve logo style created for a Williamsburg interior developer, layout function a collection of red circles that intersect as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Williamsburg interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, explores, collaborates, and oversees such ventures. Interior design is a diverse profession that involves conceptual development, area planning, location evaluations, programming, analysis, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo design provided for Advanced Management Solutions, the characters for letter V as well as A in center of words progressed have been customized to connect straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Williamsburg logo design job was undertaken for a leadership guide that assists business professionals to develop into more effective at supervising people, expectations, and profitability.

A logo layout featuring an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was primed for an outdoor sporting merchant that functions as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of interests, a spot to sell their secondhand equipment to other sports enthusiasts. I tailored their Williamsburg logo design dsign with a graphic that garners the interest of traffic and sends an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ farms, this logo design has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t actually developed for an Williamsburg area farm it was actually created for an investments broker, and this brand was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to design an identity that projected confidence, financial success, and wealth.
Logo made for the use of an indication for the dining establishment (Brewgrrs), it is a luxuriant script font that is evocative a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project where I worked directly with the proprietor to design a business logo which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.