Woodrow Logo Design

Every new Woodrow company understands that they need a logo, yet few entrepreneurs fully are aware of the vital role their logo can make in their financial success, or precisely why one logo performs far better than another. A logo design has a critical and long term impact on the financial success of a business, choose the correct one and it can make the door swing and phone ring, select the incorrect one and it will be a barrier and an impediment for the life span of a company. The logos included in the ImageCo portfolio help Woodrow companies succeed, they are effective in any given scenario and the main reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos don’t require scrutiny, they can be realized in just a glimpse.
  2. Scalability: from business cards to signboards a scalable business logo will be legible and equally emotive at any scale.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a logo must be timeless and should feel relevant today, tomorrow, and forty years from now.

Retro logo layout of a bike developed for a Woodrow coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually launching in an old section of town and hoped to visualize a nostalgic vibe without appearing as uninteresting or low energy. I accomplished both of these jobs by means of designing a business logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo design with a microscopic lense slide as well as bacteria created for Woodrow clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the root causes and effects of diseases, mainly the field of healthcare which works with the clinical assessment of samplings of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is the sole instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Typically I try not to be excessively literal with a concept and to a point, this specific design approaches the company it represents rather literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more attention grabbing and a lot more unforgettable.

logo style with a jumping eco-friendly frog developed for a family enjoyable facility in Woodrow.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental professionals, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to include a some springs into the concept but Cool Springz is a fun location to go and spring does not really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for advertising. I also believe this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design including a flock of birds, a hill, a path, a stream, and a tree - designed for Woodrow travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche area due to the fact that travel photographers don’t capture locations or things but rather communicate emotional journeys by means of the pictures they capture. The thought behind this logo design was to utilize negative space to communicate more than what was visible upon initial glance, which I think is quintessential of the majority of professional photographers in that they oftentimes convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance that can’t be communicated with mere words. I attempted to do something very similar to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Woodrow logo but also to show the depth of her work and in the way that she sees the world through the lens of her camera.

 Woodrow logo design with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I seriously savor and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but the customer, even though he loved the concept, really did not care for my choice of birds. This man genuinely loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his scorn for this specific breed of sea bird.

When I turn a design over to a customer I urge them to share it with colleagues and family members as well as with folks that they don’t even know so as to get neutral point of views on the worthiness of a design concept. Fortunately, he talked about it with his whole family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logos are a strange animal in the design world because the people that have a tendency to hire a professional to design their logo realize how crucial a logo is for their company so they are much more invested in the outcome. Every logo design job possesses it’s portion of hurdles, but the greatest challenge is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, style for Woodrow book author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, however it really is the most crucial part of a published book since it is usually the primary thing a person sees in the bookstore. Regarding a publishing company, it’s the absolute best opportunity that they will ever get to publicize their label and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems that in many cases 1 of the things people often tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service based in LA and although I’m not sure it really “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a spirit of flight and it was surely a victory.

 Woodrow logo layout utilized for marketing and also a label style for Vintage Situation includes an old font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that seemed to be vintage cases. For this custom logo design I tried to come up with a logo that offered a fluid old-fashioned feel to it and could easily be used for every thing from a web page to an insignia on brand new cases that looked like they were from a different point in time.

Logo created for an orthodontist in Woodrow, style include an arc with lines intersecting through it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging and difficult logo design projects considering that it appears that almost every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to small business branding, if restaurants approached their advertising in the exact same way dental professionals do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really love doing dental logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family nonprofit, the logo design includes 4 personalities staggered in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization wants to convey.

The McNally Foundation’s name presented a unique opportunity to do a logo design that communicated that they were about families without being overtly tacky about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to describe exactly how individuals should think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that illustrates itself won’t have the chance to be understood.

Logo design created for a hair design studio including a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that carried a sense of contentment and elegance for their new hair salon. I created a concept which didn’t go the obvious course of crafting simply a stylized orchid but alternatively designed a company logo that implied an orchid in the formation of a swirl integrated in to the letter O in the title and by placing attention on the logo design with the silhouette of a hummingbird floating over the image itself. The obvious path in designing a business logo is oftentimes the wrong path and in this case, the design ended up not being about the flower but alternately put the attention on the feeling that they wanted to forecast to their customers.

Arabian equine logo design developed for an equine ranch that concentrates on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a unique brand concept fashioned to display the unique physical traits of the Arabian type of horses. With an identifiable head form and very high tail posture, the Arabian is one of the most easily identifiable horse types in the whole world.

Las Cafe logo layout a tiny dining establishment, style consists of a customized manuscript font style which hovers above a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small dining establishment, style contains a modified script font style which floats above a team of ornate lines and dots.

Logo design for a software application designer the layout features as well as legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. However, it intimated something to the owner of the business and in quite a few cases the symbolism supporting a logo is just as important as how it brands the company it represents.

Progress logo style developed for a Woodrow indoor developer, design attribute a collection of red circles that converge and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Woodrow interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, researches, coordinates, and manages such ventures. Interior design is a multifaceted occupation that consists of conceptual development, area planning, site evaluations, programming, study, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo design provided for Advanced Management Solutions, the characters for letter V as well as A in middle of words advanced have been customized to link directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Woodrow logo design assignment was completed for a management specialist that helps business leaders to become more efficient at supervising people, expectations, and profitability.

A logo layout featuring an angler in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market place was primed for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of interests, a place to sell off their used equipment to other sports enthusiasts. I tailored their Woodrow business logo dsign utilizing an illustration that garners the attention of traffic and projects an image that evokes the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo design MQ ranches, this logo design has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really composed for an Woodrow area farm it was in reality developed for a products broker, and this creative logo was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to create a brand mark that projected esteem, success, and opulence.
Logo design made for using an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is reminiscent of a popular sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project in which I worked directly with the business owner to produce a logo which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very easy to read from over a block away.