Yonkers, New York Logo Design

Nearly every new Yonkers organization realizes that they are in need of a logo, however few entrepreneurs thoroughly understand the key role their logo can make in their financial success, or precisely why one business logo performs far better than another. A logo has an immediate and lasting influence on the financial success of a company, pick the right one and it will make the door swing and cash register ring, choose the incorrect one and it can be an obstacle and an impediment for the longevity of a business.

The logos featured in the ImageCo portfolio help Yonkers, New York businesses succeed, they are effective in any given circumstance and the main reason they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logos don’t demand contemplation, they can be comprehended in just a glance.
  2. Scalability: from labels to posters a scalable logo will remain legible and equally emotive at every size.
  3. Versatility: logos which function on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a logo should be timeless and will feel as relevant today, tomorrow, and thirty years from today.
Retro logo design of a bike produced for a Yonkers, New York coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were actually opening up in an old part the city and really wanted to impart a nostalgic vibe without appearing as monotonous or low energy. I accomplished each of the jobs through developing a custom logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is an ageless business image.

clinical logo layout with a microscope slide and bacteria made for Yonkers, New York clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the root causes and effects of diseases, mainly the field of medicine that works with the laboratory evaluation of specimens of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is really the only instance I recollect where I was able to integrate a bacteria-laden microscope slide into a logo design.

Generally I attempt not to be extremely literal with a concept and to a point, this specific design approaches the company it represents very literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more attention grabbing and much more unforgettable.

logo layout with a leaping eco-friendly frog created for a household fun facility in Yonkers, New York.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects which come my way, I’ve produced dozens of logo designs for physicians, dentists, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to integrate a few springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I designed was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo design including a group of birds, a mountain, a route, a stream, and a tree - created for Yonkers, New York travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche field due to the fact that travel photographers don’t capture locations or things but instead project emotional experiences by means of the images they capture. The thought behind this logo concept was to use negative space to project more than what was visible upon first view, which I think is representative of almost all good photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be revealed with mere words. I made an effort to do something comparable to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Yonkers logo design but also to illustrate the depth of her work and in the way that she sees the world through the lens of her camera.

 Yonkers logo style with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I honestly savor and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A however my client, while he loved the concept, really did not care for my choice of birds. This guy seriously disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his scorn for this specific breed of sea bird.

When I turn a design over to a client I urge all of them to discuss it with friends and colleagues and family as well as with folks that they don’t even know so as to get unbiased viewpoints on the worthiness of a concept. Fortunately, he discussed it with his whole family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logos are a strange creature in the design world given that the people that have a tendency to hire an expert to create their logo design understand how essential a logo design is for their business so they are way more invested in the result. Every logo job possesses it’s portion of obstacles, however the greatest obstacle is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, layout for Yonkers, New York publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, however it is the most necessary part of a printed book considering that it is ordinarily the very first thing a person sees in the book shop. Regarding a publishing company, it’s the optimal opportunity that they will ever get to promote their brand and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it looks like that in many cases 1 of the aspects people often tend to remember the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline based in LA and while I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a good sense of flight and it was surely a winner.

 Yonkers logo design utilized for advertising and also a label design for Vintage Case features an antiquated typeface style.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which seemed to be much older cases. For this custom logo concept I tried to come up with a logo that had a fluid vintage feel to it and could be used for every thing from a website to a label on brand new cases that appeared like they were from a different point in time.

Logo design produced for an orthodontist in Yonkers, New York, style consist of an arc with lines intersecting through it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging and difficult logo design projects considering that it seems that every single dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden fields when it comes to small business marketing, if restaurants approached their branding in the exact same way dental professionals do every one of their company logos would be a picture trying to explain anything they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental care logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design made for a family nonprofit, the logo includes 4 personalities staggered in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or organization wants to project.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design which communicated that they were about families without being overtly tacky about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo to explain how people should think or feel they don’t understand the mission of a logo. If you have to think about a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that describes itself will never have the opportunity to be comprehended.

Logo layout developed for a hair design workshop including a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which carried a feeling of calmness and elegance for their new hair salon. I created a design which did not go the obvious path of making just a stylized orchid but rather delivered a logo that suggested an orchid in the formation of a swirl incorporated in to the letter O in the title and by putting emphasis on the concept with the figure of a hummingbird floating over the logo itself. The obvious path in creating a business logo is oftentimes the incorrect direction and in this case, the design ended up not being about the orchid but alternately placed the attention on the emotion that they really wanted to project to their customers.

Arabian equine logo design developed for a steed ranch that concentrates on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a distinct company logo design tailored to symbolize the unique physical traits of the Arabian breed of horses. With an unique head form and higher tail posture, the Arabian is one of the highly quite easily identifiable horse types in the entire world.

Las Cafe logo layout a small restaurant, design includes a customized manuscript font style which hovers above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, layout includes a modified manuscript typeface which floats over a team of ornate lines and dots.

Logo style for a software program developer the style attributes as well as legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the business and in many cases the symbolism behind a logo design is equally as important as how it serves the business it stands for.

Evolve logo layout produced for a Yonkers, New York interior developer, design feature a series of red circles that intersect and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Yonkers, New York interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, explores, collaborates, and oversees such projects. Interior design is a multifaceted profession that includes conceptual development, area planning, site examinations, programming, research, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style provided for Advanced Management Solutions, the characters for letter V as well as A in center of words advanced have actually been customized to tie straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Yonkers, New York logo design project was undertaken for a management expert that helps business leaders to develop into more effective at managing people, expectations, and profitability.
A logo style including a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the owners of On the Fly realized the market place was primed for an outdoor sporting retailer that functions as a consignment company. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of passions, a place to market their pre-owned goods to other sports enthusiasts. I designed their Yonkers logo dsign along with a graphic that grabs the interest of vehicles and projects an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo design MQ farms, this logo design has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really developed for an Yonkers, New York area farm it was actually developed for a commodities broker, and this particular business logo was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to create a graphic that projects esteem, financial success, and prosperity.

 Yonkers Logo design for a not-for-profit, Transforming Point Solutions - the logo layout attribute for externally dealing with arrow and the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they desired, this can be a good thing or a bad thing. Good in that it gives a designer the opportunity to delve into any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of understanding where exactly the target is. Luckily, in this case, I hit a bullseye with the very first try.

Logo design designed for using an indication for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is reminiscent of a popular sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked directly with the proprietor to produce a logo design that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very legible from over a block away.