Nogales Logo Design

Every new Nogales business knows they need a logo, however few entrepreneurs entirely comprehend the vital role their organization logo can make in their financial success, or precisely why one logo design works more effectively than another. A logo has an instant and sustaining effect on the success of a company, pick the right one and it will make the door swing and cash register ring, select the incorrect one and it will be an obstacle and a hindrance for the life of a company. The logos featured in the ImageCo portfolio help Nogales businesses prosper, they are effective in any given situation and the main reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos don’t demand consideration, they can be understood in just a glimpse.
  2. Scalability: from business cards to signboards a scalable logo design will remain legible and just as emotive at every size.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design should be enduring and should feel relevant today, tomorrow, and twenty years from today.

Retro logo design of a bicycle created for a Nogales coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were opening up in an old part of the town and hoped to project a vintage feel without appearing as stodgy or low energy. I accomplished both tasks by designing a custom logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo design with a microscopic lense slide and also germs made for Nogales medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the triggers and outcomes of diseases, especially the branch of healthcare that deals with the laboratory assessment of samples of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the sole instance I call to mind where I was able to integrate a bacteria-laden microscope slide into a business logo design.

Usually I attempt not to be overly literal with a design and to a point, this specific design approaches the company it represents very literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more appealing, more attention grabbing and more unforgettable.

logo layout with a jumping eco-friendly frog developed for a family fun facility in Nogales.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects which come my way, I’ve produced dozens of logo designs for physicians, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever had the opportunity to work on.

Given that the name of the company has the word springz in its name the apparent choice would have been to feature a couple springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I did was made into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo featuring a flock of birds, a mountain, a trail, a stream, and also a tree - made for Nogales traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche sector due to the fact that travel photographers tend not to shoot locations or things but instead communicate emotional journeys by means of the images they capture. The thought behind this logo concept was to make use of negative space to reveal more than what was visible upon initial view, which I think is representative of almost all good photographers in that they often tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance that can’t be conveyed with mere words. I attempted to do something very similar to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Nogales logo design but also to illustrate the depth of her art and in the way that she sees the world through the lens of her camera.

 Nogales logo design with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I truly relish and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but the customer, even though he liked the concept, really did not care for my choice of birds. This particular guy really disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his aversion for this particular kind of sea bird.

When I turn a design over to a client I urge them to talk about it with colleagues and family members as well as with folks that they don’t even know so as to get impartial viewpoints on the benefit of a design. Fortunately, he talked about it with his whole family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a weird animal in the design world because the people that are inclined to hire a professional to design their logo design realize how crucial a logo design is for their organization so they are way more vested in the result. Every logo design project possesses it’s allotment of hurdles, however the biggest obstacle is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Nogales publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, nevertheless it really is the most vital part of a published book considering that it is ordinarily the primary thing a person sees in the book store. Concerning a publisher, it’s the opportunity they will likely ever have to spotlight their label and get their logo design in front of the people that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart however it seems like that in many occurrences one of the things consumers tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle air service based in LA and while I’m not certain it actually “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a sense of flight and it was undoubtedly a victory.

 Nogales logo design made use of for marketing as well as a label layout for Vintage Situation includes an old-fashioned font style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that seemed to be vintage cases. For this custom logo concept I attempted to come up with a logo that had a fluid old style feel to it and could easily be used for everything from a web page to a label on brand new cases that appeared like they were from another generation.

Logo design developed for an orthodontist in Nogales, style include an arc with lines intersecting through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging and difficult logo design projects because it seems that almost every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to company advertising, if dining establishments approached their advertising in the very same way dental practices do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental care business logos because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a household not-for-profit, the logo includes 4 characters staggered in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo which communicated that they were about families without being overtly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo to describe precisely how people should think or feel they don’t understand the mission of a logo. If you have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that explains itself won’t have the likelihood to be understood.

Logo design produced for a hair design studio including a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that conveyed a feeling of relaxation and connection for their new hair studio. I created a design which didn’t go the obvious route of designing just a stylized orchid but rather created a business logo that implied a flower in the pattern of a swirl blended into the letter O in the name and by placing emphasis on the concept with the silhouette of a hummingbird floating over the logo design itself. The obvious path in designing a logo is frequently the wrong direction and in this case, the design ended up not being about the orchid but instead laid the focus on the perception that they wanted to project to their clients.

Arabian horse logo style created for an equine ranch that specializes in reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed a unique organization logo concept customized to exemplify the unique physical traits of the Arabian type of horses. With an identifiable head form and very high tail posture, the Arabian is one of the highly easily recognizable horse breeds in the entire world.

Las Coffee shop logo layout a small dining establishment, design includes a modified script font style which floats above a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, style contains a customized script font which floats over a team of luxuriant lines as well as dots.

Logo design for a software program developer the layout attributes as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the company and in many cases the meaning behind a logo design is equally as important as how it brands the organization it stands for.

Evolve logo design produced for a Nogales interior designer, style function a series of red circles that converge as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Nogales interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, researches, collaborates, and manages such tasks. Interior design is a multifaceted profession that involves conceptual development, area planning, location inspections, programming, research study, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design provided for Advanced Management Solutions, the characters for letter V and also A in middle of the word progressed have been customized to tie directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Nogales logo design project was undertaken for a management advisor that assists business professionals to become more successful at managing people, expectations, and productivity.

A logo layout featuring a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly knew the market was prepared for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of interests, a place to sell their secondhand products to other sports enthusiasts. I designed their Nogales business logo dsign with a graphic that seizes the attention of traffic and sends an image that invokes the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo style MQ ranches, this logo design has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t actually produced for an Nogales area farm it was actually devised for an investments broker, and this creative logo was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to produce a brand mark that projected esteem, effectiveness, and luxury.
Logo design created for the use of an indication for the restaurant (Brewgrrs), it is an elaborate script font that is evocative a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the business owner to develop a business logo which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very easy to read from over a block away.