North Carolina Logo Design

Each and every new North Carolina organization knows they require a logo, however few entrepreneurs thoroughly recognize the pivotal role their company logo can make in their success, or why one logo performs far better than another. A logo design has an immediate and long-term influence on the financial success of a business, select the right one and it will make the door swing and cash register ring, choose the incorrect one and it can be a barrier and an impediment for the life of a company.

The logos presented in the ImageCo portfolio help North Carolina companies prosper, they are effective in any given situation and the main reason they are so effective is because they all have these five features in common.

  1. Simplicity: simple logos don’t require scrutiny, they can be comprehended in just a glance.
  2. Scalability: from business cards to signboards a scalable logo will continue to be legible and equally emotive at any size.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a business logo should be timeless and will feel relevant today, tomorrow, and 20 years from today.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle produced for a North Carolina coffee cafe and a coffee roaster.

Ferry Street Coffee Company

This budding coffee roaster and coffeehouse were opening in an old section of the community and hoped to project a vintage atmosphere without appearing as stodgy or low energy. I achieved both jobs by means of designing a sign concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo layout with a microscopic lense slide and bacteria made for North Carolina medical facility.

Mid-Valley Pathology | Logo Design Project

Pathology is the science that researches the triggers and effects of diseases, mainly the branch of healthcare that deals with the laboratory examination of samplings of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I call to mind in which I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be extremely literal with a concept and to a point, this design approaches the company it serves fairly literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more attention grabbing and much more meaningful.

logo design with a leaping eco-friendly frog developed for a household fun center in North Carolina.

Cool Springs | Retail Branding Project

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs that come my way, I’ve produced dozens of logo designs for surgeons, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the full name of the business features the word springz in its name the apparent choice would have been to integrate a couple springs into the concept but Cool Springz is a fun location to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for advertising. I also think this is the only time that a logo I designed was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design featuring a group of birds, a mountain, a path, a stream, and also a tree - designed for North Carolina traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche area due to the fact that travel photographers don’t shoot locations or things but rather communicate emotional experiences through the images they capture. The thought behind this logo design was to make use of negative space to communicate more than what was visible upon first glance, which I think is representative of almost all good photographers in that they frequently tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional resonance that can’t be revealed with mere words. I made an effort to do something comparable to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  North Carolina logo design but also to illustrate the depth to her work and in the way that she sees the world through the lens of her camera.

 North Carolina logo style with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design Project

The majority of custom logo design projects that I take on I genuinely enjoy and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however the client, even though he loved the concept, didn’t care for my choice of birds. This particular man truly despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his hatred for this specific type of sea bird.

When I turn a design over to a client I encourage them to discuss it with friends and family members as well as with people that they don’t actually know so as to get impartial opinions on the worthiness of a concept. Fortunately, he discussed it with his whole family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Business logos are a weird animal in the design world given that the people that tend to hire a professional to create their logo comprehend how vital a logo design is for their company so they are way more invested in the end result. Every logo design project possesses it’s share of difficulties, but the greatest obstacle is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo design with bamboo in the background, design for North Carolina book author

Red Panda Publishers | Logo Design Project

The book spine is a thin slice of real estate to work with, nevertheless it is the most essential part of a printed book given that it is ordinarily the primary thing a person sees in the book shop. For a publishing company, it’s the most ideal opportunity that they will ever get to spotlight their brand and get their logo design in front of the men and women that purchase actual books. This three color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design Project

Airlines arrive and go nevertheless it seems that in many instances one of the aspects people usually tend to recollect the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline situated in LA and although I’m not certain it really “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to confering a feeling of air travel and it was surely a winner.

 North Carolina logo style made use of for marketing and also a label style for Vintage Case features an old typeface design.

Vintage Case | Logo Design Project

Vintage case specialized in new cases for music instruments, which appeared to be antique cases. For this business logo design I strove to come up with a logo that possessed a fluid nostalgic feel to it and could easily be used for every thing from a website to an insignia on brand new cases that looked like they were from a different point in time.

Logo created for an orthodontist in North Carolina, layout consist of an arc with lines intersecting through it to suggest metal braces.

Kujak Orthodontics | Logo Design Project

Dental care business logos can easily be one of the most difficult logo jobs because it seems that virtually every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to company advertising, if dining establishments approached their branding in the very same way dentists do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would probably have a picture of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession. I really enjoy doing dental logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on. Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.
William McNally logo design made for a family members not-for-profit, the logo includes 4 characters startled in elevation to represent a family with in the design.

William McNally | Logo Design Project

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization wants to project. The McNally Foundation’s name offered a unique opportunity to do a logo design which conveyed that they were about families without being overtly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to summarize specifically how individuals should think or feel they don’t understand the goal of a logo. If people have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that illustrates itself will never have the likelihood to be understood.
Logo style created for a hair layout studio including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that conveyed a spirit of calmness and class for their new hair salon. I came up with a design which did not go the obvious route of making just a stylized orchid but instead created a company logo which implied a flower in the formation of a swirl featured into the letter O in the name and by placing emphasis on the concept using the figure of a hummingbird floating above the image itself. The obvious path in designing a logo is frequently the incorrect path and in this case, the design ended up not being about the orchid but alternately laid the main focus on the feeling that they wanted to transmit to their customers.
Arabian equine logo style developed for a horse ranch that concentrates on reproducing Arabian show equines.

Dazzo Arabians | Logo Design Project

ImageCo created a one-of-a-kind logotype design fashioned to epitomize the unique physical traits of the Arabian kind of equines. By having a distinctive head form and higher tail carriage, the Arabian is one of the most easily identifiable equine breeds in the world.
Las Cafe logo style a small restaurant, style includes a customized script font which floats over a group of elaborate lines and also dots.

Las Cafe | Logo Design Project

Las Cafe logo design a tiny restaurant, design contains a changed script font style which floats above a team of ornate lines as well as dots.

Logo design for a software programmer the style features as well as legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design Project

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. But it meant something to the owner of the business and in many cases the significance supporting a business logo is just as important as how it serves the company it stands for.

Progress logo layout produced for a North Carolina interior designer, design feature a collection of red circles that converge as well as replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design Project

Evolv Design is a North Carolina interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, investigates, coordinates, and manages such ventures. Interior design is a multifaceted occupation that includes conceptual development, space planning, location assessments, programming, research, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout done for Advanced Management Solutions, the personalities for letter V as well as A in center of words progressed have been changed to connect directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This North Carolina logo design assignment was undertaken for a management coach that assists business professionals to become more successful at managing people, expectations, and profitability.
A logo design including an angler in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly realized the market was ready for an outdoor sporting store that operates as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of interests, a place to sell off their used items to other sports enthusiasts.

I tailored their North Carolina logo design design with a graphic which garners the interest of traffic and projects an image that invokes the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.

Logo design MQ farms, this logo design has a field integrated into the letter Q.

MQ Farms | Logo Design

The MQ farms emblem idea wasn’t actually composed for an North Carolina area farm it was really created for a commodities broker, and this particular company logo was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to generate an identity that projected esteem, financial success, and opulence.

 North Carolina Logo design for a not-for-profit, Turning Point Solutions - the logo design attribute for externally facing arrow and also the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they preferred, that can be a good thing or a bad thing. Good in that it offers a designer the liberty to discover any concept that comes to mind, bad in that it’s tricky to hit a bullseye without realizing where exactly the target is. Luckily, in this case, I struck a bullseye with the first go.

Logo developed for using an indication for the restaurant (Brewgrrs), it is an elaborate script typeface that is similar to a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Branding

I’ve designed loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked closely with the business owner to create a logo which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very legible from over a block away.