Apex Logo Design

Every new Apex organization understands that they are in need of a logo, but few entrepreneurs fully recognize the essential role their logo design will play in their financial success, or precisely why one business logo functions better than another. A logo has an immediate and sustaining impact on the financial success of a business, go with the right one and it can make the door swing and phone ring, select the wrong one and it can be an obstacle and an impediment for the life span of a company. The logos included in the ImageCo portfolio help Apex businesses succeed, they are effective in any given scenario and the reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos don’t demand deliberation, they can be realized in just a look.
  2. Scalability: from business cards to signboards a scalable logo will continue to be legible and just as emotive at any dimension.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a logo design must be ageless and will feel relevant today, tomorrow, and 20 years from today.

Retro logo design of a bike developed for a Apex coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were actually opening up in an old part of the area and wished to project a nostalgic vibe without coming across as stodgy or low energy. I accomplished both of these tasks by means of designing a trademark concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo style with a microscopic lense slide and germs created for Apex clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the root causes and consequences of diseases, especially the branch of medicine which works with the clinical evaluation of samples of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I remember in which I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Usually I try not to be extremely literal with a design and to a degree, this design approaches the company it represents very literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more focus grabbing and a lot more meaningful.

logo layout with a leaping eco-friendly frog made for a family fun facility in Apex.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects which come my way, I’ve done dozens of logo designs for health care providers, dental experts, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to feature a couple springs into the concept but Cool Springz is a fun location to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for advertising. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo including a flock of birds, a mountain, a route, a stream, and also a tree - created for Apex traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche area because travel photographers tend not to shoot places or things but instead project emotional experiences by means of the photos they capture. The idea behind this logo composition was to make use of negative space to communicate more than what was visible upon first glance, which I think is representative of the majority of good photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional resonance that can’t be revealed with just words. I attempted to do something similar to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Apex logo design but also to reveal the depth of her art and in the way that she views the world through the lens of her camera.

 Apex logo layout with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I seriously enjoy and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however my customer, while he liked the concept, really did not care for my choice of birds. This guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his contempt for this particular kind of sea bird.

When I turn a concept over to a customer I encourage all of them to share it with friends and colleagues and family as well as with other people that they don’t even know so as to get unbiased opinions on the value of a design concept. Fortunately, he discussed it with his family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logo designs are a weird animal in the design world because the people that tend to hire an expert to create their logo recognize how essential a logo design is for their organization so they are way more invested in the outcome. Every logo job has it’s allotment of difficulties, however the greatest challenge is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, layout for Apex publication author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, however it really is the most crucial part of a printed book given that it is in most cases the primary thing a person views in the book shop. For a publisher, it’s the opportunity they will likely ever have to publicize their product and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has two letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart but it looks like that in many cases 1 of the items folks often tend to remember the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline situated in LA and although I’m not sure it really “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to affording a good sense of flight and it was undoubtedly a winner.

 Apex logo design made use of for advertising and marketing and a label layout for Vintage Situation features an old-fashioned font style style.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, which seemed to be older cases. For this logo design I attempted to come up with a logo that had a fluid old style feel to it and could easily be utilized for every thing from a website to a label on brand new cases that appeared like they were from another era.

Logo design created for an orthodontist in Apex, style consist of an arc with lines converging through it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging logo design projects considering that it seems that almost every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to business marketing, if restaurants approached their branding in the exact same way dental offices do every one of their logos would be a picture explaining something they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind including an illustration of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo created for a family members nonprofit, the logo features 4 personalities surprised in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization wants to project.

The McNally Foundation’s name presented a unique opportunity to do a logo design which conveyed that they were about families without being overtly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate exactly how individuals should think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that explains itself won’t have the likelihood to be comprehended.

Logo style developed for a hair layout studio featuring a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which related a sense of serenity and connection for their new hair salon. I created a design that didn’t go the obvious direction of making merely a stylized orchid but rather delivered a business logo that suggested an orchid in the pattern of a swirl incorporated into the letter O in the title and by placing attention on the concept using the figure of a hummingbird floating above the logo design itself. The obvious path in creating a logo is more often than not the wrong path and in this case, the design ended up not being about the flower but alternately placed the emphasis on the perception that they wanted to forecast to their clients.

Arabian horse logo layout produced for an equine cattle ranch that specializes in breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a distinct creative logo concept tailored to exemplify the unique physical traits of the Arabian breed of horses. By having a different head form and high tail posture, the Arabian is one of the highly quite easily identifiable equine breeds in the whole world.

Las Cafe logo layout a tiny dining establishment, layout consists of a modified manuscript font which hovers over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, style contains a customized manuscript typeface which floats over a team of luxuriant lines as well as dots.

Logo design for a software developer the style features and also legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. However, it meant something to the owner of the business and in quite a few cases the symbolism supporting a business logo is equally as important as how it serves the organization it stands for.

Evolve logo layout created for a Apex interior developer, style function a collection of red circles that converge and also change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Apex interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, explores, coordinates, and oversees such projects. Interior design is a diverse profession that consists of conceptual development, area planning, location assessments, programming, research study, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V and A in middle of words advanced have actually been changed to link directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Apex logo design job was carried out for a leadership advisor that assists business leaders to develop into more successful at handling people, expectations, and profitability.

A logo design featuring a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market was primed for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of passions, a location to sell their pre-owned items to other sports enthusiasts. I designed their Apex business logo dsign using an image that pulls in the interest of vehicles and sends an image that arouses the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo design MQ ranches, this logo layout has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really designed for an Apex regional farm it was really created for an investments broker, and this particular brand was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to create an identity that projected assurance, financial success, and prosperity.
Logo design designed for making use of an indication for the restaurant (Brewgrrs), it is an ornate script font style that is evocative a well-known sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked directly with the proprietor to develop a logo that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very legible from over a block away.