Asheville, North Carolina Logo Design

Every new Asheville organization knows they require a logo, but few entrepreneurs thoroughly recognize the pivotal role their logo can take in their becoming successful, or precisely why one business logo works more effectively than another. A business logo has an immediate and lasting impact on the viability of a company, select the correct one and it will make the door swing and phone ring, choose the wrong one and it can be an obstacle and a hindrance for the life span of a company.

The logos featured in the ImageCo portfolio help Asheville, North Carolina companies succeed, they are effective in any given situation and the reason why they are so effective is because they all have these five features in common.

  1. Simplicity: simple logos do not require scrutiny, they can be comprehended in just a glance.
  2. Scalability: from labels to signboards a scalable business logo will stay legible and just as emotive at every size.
  3. Versatility: logos which function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a business logo must be ageless and should feel as relevant today, tomorrow, and forty years from now.
Retro logo style of a bike developed for a Asheville, North Carolina coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were actually opening up in an older section of the area and wished to cast an old-fashioned feel without appearing as boring or low energy. I fulfilled the two jobs via developing a custom logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo design with a microscope slide and also germs designed for Asheville, North Carolina medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the causes and outcomes of diseases, especially the field of medicine which works with the laboratory examination of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the only instance I call to mind where I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Generally I try not to be excessively literal with a design and to a point, this design approaches the company it serves quite literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more interest grabbing and even more unforgettable.

logo layout with a leaping eco-friendly frog made for a family fun facility in Asheville, North Carolina.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects which come my way, I’ve done dozens of logo designs for medical professionals, dentists, and legal professionals but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the title of the company features the word springz in its name the apparent choice would have been to integrate a couple of springs into the design but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for advertising and marketing. I also think this is the only time that a logo I created was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design featuring a group of birds, a hill, a trail, a stream, and a tree - developed for Asheville, North Carolina travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche sector because travel photographers don’t shoot locations or things but instead project emotional journeys through the photos they record. The thought behind this logo concept was to make use of negative space to communicate more than what was visible upon first glance, which I think is quintessential of almost all good photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance which can’t be revealed with mere words. I made an effort to do something similar to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Asheville logo design but also to show the depth to her art and in the way that she perceives the world through the lens of her camera.

 Asheville logo style with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I genuinely take pleasure in and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however the customer, even though he liked the concept, really did not care for my choice of birds. This man seriously hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his scorn for this specific type of sea bird.

When I turn a design over to a customer I urge all of them to talk about it with colleagues and family as well as with individuals that they don’t even know so as to get honest point of views on the value of a concept. Fortunately, he talked about it with his family members and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original concept.

Custom logo designs are a strange creature in the design world because the people that have a tendency to hire a professional to design their business logo recognize how essential a logo is for their company so they are way more vested in the final result. Every logo project has it’s allotment of difficulties, however the biggest challenge is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo design with bamboo in the background, design for Asheville, North Carolina book publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, however it is the most important part of a printed book due to the fact that it is in most cases the primary thing a person views in the book store. For a publishing company, it’s the most ideal opportunity that they will ever have to promote their brand and get their logo design in front of the individuals that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and go however it looks like that in many instances one of the items consumers usually tend to recall the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline situated in LA and while I’m not sure it actually “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to affording a sense of flight and it was certainly a success.

 Asheville logo layout utilized for advertising and a tag design for Vintage Situation includes an old typeface layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that appeared to be antique cases. For this brand design I attempted to come up with a logo that provided a fluid nostalgic feel to it and could be utilized for anything from a website to an insignia on brand new cases that seemed like they were from another point in time.

Logo design produced for an orthodontist in Asheville, North Carolina, style consist of an arc with lines intersecting via it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging and difficult logo design projects considering that it seems that almost every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to company advertising, if restaurants approached their branding in the same way dental offices do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually love doing dental care logos simply because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo created for a family nonprofit, the logo includes 4 characters surprised in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization wishes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that conveyed that they were about families without being openly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo design to explain how individuals should think or feel they don’t understand the purpose of a logo. If people have to think about a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that explains itself won’t have the likelihood to be comprehended.

Logo layout produced for a hair layout studio featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo which carried a spirit of relaxation and elegance for their new hair studio. I came up with a concept that didn’t go the obvious direction of creating simply a stylized orchid but alternatively delivered a logo that suggested a flower in the formation of a swirl featured in to the letter O in the name and by putting emphasis on the logo design along with the silhouette of a hummingbird hovering over the logo itself. The obvious path in designing a logo is generally the wrong route and in this case, the design ended up not being about the orchid but alternately put the focus on the feeling that they wanted to forecast to their customers.

Arabian steed logo style produced for an equine cattle ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a distinct logotype concept customized to exemplify the unique physical traits of the Arabian pedigree of horses. By having an identifiable head form and very high tail carriage, the Arabian is one of the very most quite easily identifiable equine breeds in the entire world.

Las Coffee shop logo style a small restaurant, style contains a customized manuscript font which floats above a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, design consists of a customized script typeface which hovers above a team of ornate lines and dots.

Logo layout for a software designer the layout attributes as well as famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the company and in many cases the significance supporting a company logo is just as important as how it brands the company it represents.

Progress logo style developed for a Asheville, North Carolina indoor designer, layout attribute a collection of red circles that intersect and change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Asheville, North Carolina interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, researches, collaborates, and oversees such tasks. Interior design is a multifaceted profession that includes conceptual development, space planning, location inspections, programming, investigation, interacting with the stakeholders of a project, construction management, and execution of the design.

logo design done for Advanced Management Solutions, the personalities for letter V and also A in center of words advanced have been modified to link directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Asheville, North Carolina logo design project was carried out for a management advisor that aids business leaders to become more efficient at supervising people, expectations, and productivity.
A logo style featuring an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market place was ready for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of interests, a location to sell their pre-owned products to other sports enthusiasts. I created their Asheville business logo dsign along with an illustration which pulls in the attention of vehicles and projects an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo design MQ farms, this logo layout has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually designed for an Asheville, North Carolina regional farm it was actually designed for an investments broker, and this particular logo design was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to make a brand mark that projects trust, success, and luxury.

 Asheville Logo design for a not-for-profit, Turning Factor Solutions - the logo style feature for ostensibly encountering arrow as well as the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they desired, this can be a good thing or a bad thing. Good in that it grants a designer the flexibility to explore any idea that comes to mind, bad in that it’s challenging to hit a bullseye without understanding where exactly the target is. Luckily, in this case, I nailed a bullseye with the first try.

Logo design made for using an indication for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is similar to a famous sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked closely with the business owner to design a logo which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very legible from over a block away.