Boone Logo Design

Nearly every new Boone company realizes that they need a logo, however few entrepreneurs thoroughly grasp the key role their logo design will play in their becoming successful, or why one logo design functions more effectively than another. A business logo has an instant and long term influence on the financial success of a business, pick the correct one and it will make the door swing and cash register ring, select the incorrect one and it will be an obstacle and an impediment for the longevity of an organization. The logos included in the ImageCo portfolio help Boone companies prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logos don’t demand deliberation, they can be grasped in just a glimpse.
  2. Scalability: from business cards to billboards a scalable logo will be legible and equally emotive at any scale.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a logo should be enduring and should feel relevant today, tomorrow, and forty years from now.

Retro logo layout of a bike created for a Boone coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were actually launching in an old section of the city and hoped to project a retro feel without appearing as stodgy or low energy. I accomplished both of these jobs via creating a company logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

medical logo layout with a microscopic lense slide as well as bacteria created for Boone clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the causes and outcomes of diseases, especially the field of healthcare that deals with the clinical evaluation of samples of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the sole instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Generally I attempt not to be excessively literal with a design and to a degree, this specific design approaches the company it serves quite literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more interest grabbing and much more meaningful.

logo layout with a leaping green frog developed for a household fun center in Boone.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve done dozens of logo designs for doctors, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to feature a some springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo featuring a flock of birds, a mountain, a route, a stream, and also a tree - developed for Boone traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche sector due to the fact that travel photographers don’t capture locations or things but rather communicate emotional journeys by means of the photos they record. The idea behind this logo concept was to use negative space to convey more than what was visible upon first view, which I think is representative of most good photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance which can’t be conveyed with just words. I made an effort to do something very similar to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Boone logo design but also to illustrate the depth of her art and in the way that she sees the world through the lens of her camera.

 Boone logo layout with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I truly relish and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but my client, while he loved the concept, really did not care for my choice of birds. This guy genuinely hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his aversion for this specific type of sea bird.

When I turn a design over to a customer I encourage them to share it with friends and colleagues and family members as well as with individuals that they don’t actually know so as to get objective viewpoints on the benefit of a concept. Fortunately, he shared it with his family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logo designs are a weird animal in the design world given that the people that tend to hire an expert to design their logo understand how crucial a logo is for their organization so they are much more invested in the outcome. Every logo design project has it’s share of difficulties, however the largest obstacle is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, style for Boone book author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, however it is the most important part of a published book given that it is in most cases the initial thing a person sees in the book store. For a publisher, it’s the optimal opportunity that they will ever have to spotlight their brand and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it looks like that in many occurrences one of the aspects consumers often tend to remember the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline located in LA and although I’m not certain it actually “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a spirit of airline flight and it was surely a winner.

 Boone logo layout made use of for advertising and also a label design for Vintage Situation features an archaic font style style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which appeared to be older cases. For this custom logo concept I tried to come up with a logo that provided a fluid nostalgic feel to it and could be utilized for anything from a web page to a label on brand new cases that seemed like they were from another generation.

Logo design created for an orthodontist in Boone, style consist of an arc with lines converging through it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging and difficult logo design projects considering that it seems that almost every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to company advertising, if dining establishments approached their advertising in the exact same way dentists do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really love doing dentistry logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design made for a household nonprofit, the logo design features 4 personalities staggered in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution hopes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo design that communicated that they were about families without being overtly tacky about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate how people ought to think or feel they don’t understand the goal of a logo. If you have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that explains itself won’t have the chance to be understood.

Logo design created for a hair design studio including a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which communicated a spirit of ease and elegance for their new hair studio. I came up with a design that didn’t go the obvious direction of crafting just a stylized orchid but alternatively designed a business logo that implied an orchid in the formation of a swirl incorporated into the letter O in the title and by putting attention on the concept with the silhouette of a hummingbird floating above the logo design itself. The obvious path in designing a company logo is usually the incorrect course and in this case, the design ended up not being about the flower but instead laid the importance on the feeling that they really wanted to transmit to their patrons.

Arabian equine logo style created for an equine cattle ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a distinct brand concept tailored to illustrate the unique physical traits of the Arabian pedigree of equines. By having an identifiable head form and very high tail posture, the Arabian is one of the most immediately identifiable equine types in the entire world.

Las Cafe logo layout a small restaurant, style consists of a changed manuscript font style which hovers above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small dining establishment, design contains a modified script typeface which floats above a team of elaborate lines as well as dots.

Logo style for a software developer the layout features as well as legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the business and in quite a few cases the significance behind a business logo is just as important as how it serves the enterprise it represents.

Evolve logo style created for a Boone interior designer, design function a collection of red circles that converge and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Boone interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, researches, coordinates, and manages such projects. Interior design is a multifaceted profession that consists of conceptual development, space planning, location inspections, programming, research study, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V and A in middle of words advanced have actually been customized to connect directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Boone logo design job was completed for a leadership specialist that helps business leaders to become more effective at supervising people, expectations, and productivity.

A logo layout featuring a fisherman in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the founders of On the Fly knew the market was primed for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of passions, a place to market their used items to other sports enthusiasts. I created their Boone business logo dsign utilizing a graphic which garners the attention of traffic and projects an image that arouses the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo style has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t really developed for an Boone area farm it was really designed for an investments broker, and this trademark was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to design a graphic that projects trust, financial success, and affluence.
Logo design created for making use of an indicator for the dining establishment (Brewgrrs), it is an ornate script font that is evocative a well-known sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked closely with the proprietor to create a business logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very legible from over a block away.