Acute Care 360 ImageCo, Burlington, North Carolina, NC,

ImageCo, Burlington, North Carolina, NC,

Evolv Design logo designed by ImageCo, Burlington, North Carolina, NC,

Red Panda Publishers logo designed by ImageCo, Burlington, North Carolina, NC,

Burlington, North Carolina, NC,

ImageCo, Burlington, North Carolina, NC,
ImageCo, Burlington, North Carolina, NC,

Mid Valley Pathology logo designed by ImageCo, Burlington, North Carolina, NC,

FSA OK logo designed by ImageCo, Burlington, North Carolina, NC,

Emerald Heights logo designed by ImageCo, Burlington, North Carolina, NC,

Club Sapphire logo designed by ImageCo, Burlington, North Carolina, NC,

Downtown Dogs logo designed by ImageCo, Burlington, North Carolina, NC,

School board logo designed by ImageCo, Burlington, North Carolina, NC,

Ferry Street Coffee Company logo designed by ImageCo, Burlington, North Carolina, NC,

Stoney Forensic logo designed by ImageCo, Burlington, North Carolina, NC,

Smart kernels logo designed by ImageCo, Burlington, North Carolina, NC,

TIPS ON DETERMINING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so when a design firm presents a money back guarantee try to remember that they simply cannot reimburse the amount of time you commit which is much more precious than your money is.

PORTFOLIO

Many design firms talk a good game but inevitably a design firm can only be judged from the quality of their portfolio, if the work in their design portfolio does not contain actual examples odds are they will never be able to deliver a quality logo design.

VISION

A logo’s aim is to be understood and remembered, and it’s goal is to reflect your unique vision for your business. If a logo designer is not focused on actualizing your vision, the thing they are really focused on is how fast they will get paid.

Burlington LOGO DESIGN​

For over twenty years ImageCo has been helping business owners grow notable brands. We have undertaken brand identity design work for builders, schools, diamond miners, wedding singers, bistros, retail stores, and virtually every other kind of business concern you can envision. What makes ImageCo different compared to our contemporaries is that our background is rooted in the electrical sign industry so we undertake every design as though it will be used as an electric sign. Because of our sign first technique our designs can, and have been employed in everything from fashion labels to billboards. Our sign first approach guarantees that our logo designs are just as reliable whether they are used in TV commercials or web apps, they are consistently identifiable, comprehended, and always remembered irrespective of scale or use.

American Made ★ Design

Something that really sets ImageCo apart from other design companies that you might have found on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are brought on board to do, we do ourselves. No matter the kind of design project we undertake, business logo, web site, trade show exhibit, or retail sign, we do not, and never will farm-out our customer’s projects to 3rd parties located outside the USA. Whenever you call us at 1-855-IMAGECO the person that answers the phone is ImageCo’s owner and designer, not an agent that marks up the price of your project and determines the conditions of how you and I conduct business.

ASPECTS OF AN EFFECTIVE LOGO DESIGN

Every new Burlington entrepreneur knows they probably need a logo, but few start-ups fully understand the vital role their business logo can play in their financial success, or the reason that one business logo functions far better than another. A logo design has an instant and long-term effect on the financial success of a company, go with the right one and it can make the door swing and cash register ring, choose the wrong one and it will be a barrier and a hindrance for the life of an organization. The logos included in the ImageCo portfolio help Burlington businesses succeed, they are effective in any given situation and the main reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logo designs do not need consideration, they can be comprehended in just a glance.
  2. Scalability: from business cards to billboards a scalable business logo will remain legible and equally emotive at every scale.
  3. Versatility: logos which work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or company they brand.
  5. Relevance: a company logo should be lasting and should feel equally relevant today, tomorrow, and thirty years from now.

understand your brand

Brand – It is a verb as well as a noun, it is an identifying mark and the process of noting something to ensure that it can be recognized, its genesis comes from the brand burned onto livestock. These days a brand represents pretty much anything with a motive, whether it be earnings or politics, a brand is an intrinsic aspect of specifying the worth of something in the customer’s mind.

Branding – Is kind of like marketing and advertising’s attractive sister, they are all from the same family, the distinction being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity competition directed at a target market, it’s objective is to create a mental image that the audience can connect to.

Brand Image – An image planted and cultivated by advertising and marketing and also identity design. When somebody states the brand names Lamborghini or Mustang what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of freedom, elegance, of something dangerous and unique . That is brand image and that is what makes people want those brands. Brand image is why individuals identify with specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Firms – If you look back at the beginning of a lot of branding agencies you’ll discover that they are often rebranded marketing companies. When someone claims they are in marketing the majority of people will likely have an idea about the type of work they do anything that can be seen, touched or heard are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that focuses on a kind of visual design which helps form the image of a company, a product or a business organization. Brand identity designers create logo designs, sign designs, product packaging, and collateral material such as business cards, stationery, and pamphlets. Some identity designers also design sites and user interfaces. The crucial duty of a brand identity designer is to establish the visual cues as well as a psychological tone with the objective of influencing activities, end results and perceptions.

select signs/logos

Retro logo style of a bicycle produced for a Burlington coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were opening up in an old part of the city and wished to visualize an old-fashioned vibe without coming across as stodgy or low energy. I achieved both of these tasks via developing a trademark concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo layout with a microscope slide and bacteria created for Burlington medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the root causes and consequences of diseases, mainly the field of healthcare which works with the laboratory examination of specimens of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is the sole instance I remember where I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Generally I attempt not to be excessively literal with a concept and to a degree, this specific design approaches the company it represents quite literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more attention grabbing and more memorable.

logo style with a leaping green frog made for a family members enjoyable center in Burlington.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects that come my way, I’ve produced dozens of logo designs for surgeons, dental professionals, and attorneys but Cool Springz is without question the only trampoline park that I have ever gotten the privilege to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to feature a few springs into the concept but Cool Springz is a fun destination to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I created was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design featuring a group of birds, a hill, a trail, a stream, and a tree - made for Burlington travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche field due to the fact that travel photographers tend not to shoot locations or things but rather communicate emotional journeys through the photos they record. The idea behind this logo composition was to utilize negative space to communicate more than what was visible upon first view, which I think is quintessential of most professional photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance which can’t be conveyed with mere words. I attempted to do something similar to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Burlington logo but also to reveal the depth to her art and in the way that she views the world through the lens of her camera.

 Burlington logo layout with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I genuinely take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however my client, while he loved the concept, didn’t care for my choice of birds. This guy genuinely hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his scorn for this particular breed of sea bird.

When I turn a design over to a client I urge them to discuss it with colleagues and family members as well as with other people that they don’t actually know so as to get objective opinions on the worthiness of a concept. Fortunately, he talked about it with his family members and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a strange animal in the design world because the people that tend to hire a professional to design their business logo comprehend how essential a logo design is for their company so they are much more invested in the outcome. Every logo job possesses it’s share of challenges, however the largest challenge is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo style with bamboo in the background, layout for Burlington book publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, yet it is the most vital part of a published book given that it is ordinarily the initial thing a person sees in the book store. For a publisher, it’s the most ideal opportunity that they will likely ever get to promote their label and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go yet it looks like that in many instances 1 of the traits folks tend to remember the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle air service based in LA and while I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a sense of air travel and it was surely a victory.

 Burlington logo style utilized for advertising and also a label layout for Vintage Instance includes an archaic typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which looked to be older cases. For this business logo concept I strove to come up with a logo that provided a fluid vintage feel to it and could be used for everything from a web site to an insignia on brand new cases that seemed like they were from a different point in time.

Logo created for an orthodontist in Burlington, design include an arc with lines converging through it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most difficult logo design projects considering that it seems that every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to small business branding, if dining establishments approached their branding in the exact same way dental offices do every one of their company logos would be a picture explaining something they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really enjoy doing dentistry logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo features 4 characters surprised in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or organization wishes to project.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that conveyed that they were about families without being overtly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to summarize exactly how people ought to think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that illustrates itself will never have the chance to be comprehended.

Logo style produced for a Burlington hair layout workshop including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which conveyed an atmosphere of tranquility and class for their new hair salon. I came up with a design which didn’t go the obvious direction of crafting just a stylized orchid but rather crafted a company logo which implied a flower in the pattern of a swirl incorporated in to the letter O in the title and by placing emphasis on the concept along with the figure of a hummingbird floating above the image itself. The obvious path in creating a logo design is oftentimes the wrong path and in this case, the design ended up not being about the orchid but instead placed the importance on the perception that they really wanted to project to their customers.

Arabian equine logo style developed for a steed cattle ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct logotype design fashioned to illustrate the unique physical traits of the Arabian kind of horses. With a different head form and higher tail posture, the Arabian is one of the highly easily recognizable horse types in the whole world.

Las Cafe, A Burlington restaurant logo style a little restaurant, layout contains a customized manuscript font which hovers above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small dining establishment, style consists of a changed manuscript font which floats over a group of luxuriant lines as well as dots.

Logo style for a software program developer the style features and also iconic Burlington aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the company and in many cases the meaning supporting a logo design is equally as important as how it brands the enterprise it represents.

Progress logo style developed for a Burlingtonindoor designer, style function a series of red circles that intersect and replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Burlington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, researches, collaborates, and oversees such projects. Interior design is a multifaceted occupation that consists of conceptual development, space planning, site inspections, programming, research study, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions in Burlington, the characters for letter V and A in center of the word advanced have been customized to tie straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Burlington logo design project was completed for a management advisor that helps business professionals to become more efficient at handling people, expectations, and productivity.

A Burlington business logo design including an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly recognized the market place was primed for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of interests, a place to sell off their used items to other sports enthusiasts.

I created their Burlington logo design design along with a graphic which garners the interest of traffic and projects an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.

Logo layout MQ farms, this Burlington company logo style has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually designed for an Burlington regional farm it was in reality designed for an investments broker, and this particular logo design was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to develop a graphic that projected esteem, financial success, and prosperity.

 Burlington Logo design for a nonprofit, Turning Factor Solutions - the logo style attribute for externally dealing with arrowhead as well as the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they would like, this can be a good thing or a bad thing. Good in that it grants a designer the freedom to investigate any concept that comes to mind, bad in that it’s tricky to hit a bullseye without understanding where the target is. Luckily, in this instance, I hit a bullseye with the very first shot.

Logo design made for making use of a sign for the restaurant (Brewgrrs), it is an ornate manuscript font that is evocative a well-known Burlington sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked directly with the proprietor to produce a logo design which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, Burlington, North Carolina, NC,
Logo designed by ImageCo, Burlington, North Carolina, NC,
Logo designed by ImageCo, Burlington, North Carolina, NC,
Logo designed by ImageCo, Burlington, North Carolina, NC,
Electrical sign design for Burlington restaurnat designed by Burlington Sign Business
Burlington logo design and brand identity design for Burlington retailers
Logo designed by ImageCo, Burlington, North Carolina, NC,
Logo designed by ImageCo, Burlington, North Carolina, NC,
Logo designed by ImageCo, Burlington, North Carolina, NC,
Logo designed by ImageCo, Burlington, North Carolina, NC,
Logo designed by ImageCo, Burlington, North Carolina, NC,

Logo designed by ImageCo, Burlington, North Carolina, NC,

Logo designed by ImageCo, Burlington, North Carolina, NC,

Logo designed by ImageCo, Burlington, North Carolina, NC,

Logo designed by ImageCo, Burlington, North Carolina, NC,

Logo designed by ImageCo, Burlington, North Carolina, NC,
Logo designed by ImageCo, Burlington, North Carolina, NC,
Logo designed by ImageCo, Burlington, North Carolina, NC,
Logo designed by ImageCo, Burlington, North Carolina, NC,
Logo designed by ImageCo, Burlington, North Carolina, NC,
Logo designed by ImageCo, Burlington, North Carolina, NC,
Logo designed by ImageCo, Burlington, North Carolina, NC,
Logo designed by ImageCo, Burlington, North Carolina, NC,
Logo designed by ImageCo, Burlington, North Carolina, NC,
Logo designed by ImageCo, Burlington, North Carolina, NC,