Acute Care 360 ImageCo, Carrboro, North Carolina, NC,

ImageCo, Carrboro, North Carolina, NC,

Evolv Design logo designed by ImageCo, Carrboro, North Carolina, NC,

Red Panda Publishers logo designed by ImageCo, Carrboro, North Carolina, NC,

Carrboro, North Carolina, NC,

ImageCo, Carrboro, North Carolina, NC,
ImageCo, Carrboro, North Carolina, NC,

Mid Valley Pathology logo designed by ImageCo, Carrboro, North Carolina, NC,

FSA OK logo designed by ImageCo, Carrboro, North Carolina, NC,

Emerald Heights logo designed by ImageCo, Carrboro, North Carolina, NC,

Club Sapphire logo designed by ImageCo, Carrboro, North Carolina, NC,

Downtown Dogs logo designed by ImageCo, Carrboro, North Carolina, NC,

School board logo designed by ImageCo, Carrboro, North Carolina, NC,

Ferry Street Coffee Company logo designed by ImageCo, Carrboro, North Carolina, NC,

Stoney Forensic logo designed by ImageCo, Carrboro, North Carolina, NC,

Smart kernels logo designed by ImageCo, Carrboro, North Carolina, NC,

TIPS ON CHOOSING THE BEST LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so anytime a design firm presents a money back guarantee try to remember that they can’t reimburse the amount of time you invest which is much more valuable than your money is.

PORTFOLIO

Many designers talk a good game but in the end a design agency can only be judged from the quality of their design work, if the work in their design portfolio doesn’t contain actual examples chances are they will not be able to produce a top quality logo design.

VISION

A logo’s objective is to be recognized and remembered, and it’s goal is to echo your unique vision for your organization. If a designer isn’t focused on actualizing your vision, the thing they are actually focused on is how fast they will get paid.

Carrboro LOGO DESIGN​

For over 2 decades ImageCo has been helping start ups and entrepreneurs establish unforgettable brands. We’ve done brand identity design work for ranchers, educational institutions, diamond miners, party planners, bistros, retailers, and practically every other kind of business you can envision. What makes ImageCo different compared to traditional designers is that our background is rooted in the electrical sign industry so we undertake every brand identity project as if it will be utilized as an electric sign. As a result of our sign first approach our identity designs can, and have been utilized in everything from garment labels to electrical signs. Our sign first method insures that our logos are equally reliable whether they are used in television commercials or web apps, they are consistently recognizable, comprehended, and always remembered no matter of size or application.

American Made ★ Design

The thing which really sets ImageCo apart from other design companies that you might possibly have stumbled upon on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are brought on board to do, we perform in-house. Regardless of the type of design project we accept, business logo, website, trade show exhibit, or electric sign, we do not, and never will job-out our client’s projects to contractors based outside the USA. Whenever you phone us at 1-855-IMAGECO the individual that picks up the telephone is ImageCo’s owner and designer, not an agent that increases the cost of your design project and dictates the terms of how my customers and I conduct business.

ASPECTS OF AN EFFECTIVE LOGO DESIGN

Every new Carrboro company understands that they require a logo, however few start ups entirely realize the crucial role their logo design will play in their financial success, or precisely why one business logo performs more effectively than another. A company logo has a critical and long-term effect on the growth of a company, go with the right one and it will make the door swing and phone ring, select the wrong one and it will be a barrier and a hindrance for the life of a company. The logos featured in the ImageCo portfolio help Carrboro companies succeed, they are effective in any given situation and the main reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos don’t need consideration, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to store signs a scalable logo will remain legible and just as emotive at virtually any size.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or organization they brand.
  5. Relevance: a company logo should be ageless and should feel equally relevant today, tomorrow, and thirty years from today.

understanding branding

Brand – It’s a verb as well as a noun, it is an identifying mark as well as the process of denoting something to ensure that it could be distinguished, its origin comes from the brand branded onto livestock. Nowadays a brand signifies practically anything with an intention, whether it be profit or political parties, a brand is an innate aspect of defining the value of a specific thing in the customer’s mind.

Branding – Is kind of like marketing and advertising’s sexy cousin, they are all from the very same family, the distinction being that marketing and advertising have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity competition directed at a target audience, it’s goal is to create a mental image that the audience will identify with.

Brand Image – An image planted and nurtured through advertising and marketing and identity design. When someone states the brand names Ferrari or Mustang what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can carry us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and unique . That is brand image and that is what makes individuals buy those products. Brand image is why people get most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Companies – If you look back at the history of most branding firms you’ll find that they are quite often re-branded marketing and advertising firms. When somebody states they are in advertising and marketing many people will likely have a preconceived notion about what they do. Yet when a person states “I’m in branding”… it simply sounds much more impressive, possibly it’s since the majority of people do not know what it means to be in branding so it comes off as more mysterious and kind of sexy.

Brand Identity – Is a comprehensive term that describes the visual components of a product or agency that affect understandings. This mainly includes the name, the logo, the packaging, the different colors utilized however can also consist of audio, lights, texture, signage, actually anything that can be seen, touched or listened to are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that focuses on a type of visual design which helps shape the image of a firm, a product or a company. Brand identity designers develop logo designs, sign designs, packaging, and also collateral material such as cards, stationery, as well as brochures. Some visual designers also design websites as well as user interfaces. The crucial duty of a brand identity designer is to establish the visual cues as well as an emotional tone with the goal of influencing activities, results and understandings.

select logos & signs

Retro logo design of a bike developed for a Carrboro coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were opening up in an old part of the town and wanted to cast an old-fashioned feel without appearing as uninteresting or low energy. I achieved both of these tasks via creating a logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo design with a microscopic lense slide as well as germs made for Carrboro medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the root causes and effects of diseases, mainly the field of healthcare which deals with the clinical evaluation of samplings of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I call to mind where I was able to integrate a bacteria-laden microscope slide into a logo design.

Usually I attempt not to be excessively literal with a concept and to a degree, this specific design approaches the company it serves rather literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more attention grabbing and a lot more memorable.

logo layout with a jumping green frog created for a family members fun center in Carrboro.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects that come my way, I’ve produced dozens of logo designs for physicians, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the full name of the company has the word springz in its name the apparent choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun destination to go and spring does not really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for marketing. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo including a group of birds, a hill, a path, a stream, and a tree - created for Carrboro traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche speciality because travel photographers don’t capture locations or things but instead convey emotional experiences through the images they record. The thought behind this logo composition was to use negative space to communicate more than what was visible upon initial view, which I think is quintessential of the majority of professional photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness that can’t be conveyed with just words. I tried to do something very similar to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Carrboro logo design but also to illustrate the depth to her work and in the way that she perceives the world through the lens of her camera.

 Carrboro logo layout with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I seriously take pleasure in and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but the client, while he liked the concept, didn’t care for my choice of birds. This man genuinely loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his contempt for this specific type of sea bird.

When I turn a concept over to a client I encourage all of them to discuss it with friends and family members as well as with folks that they don’t even know so as to get honest point of views on the benefit of a concept. Fortunately, he talked about it with his family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Custom logo designs are a strange creature in the design world because the people that are inclined to hire an expert to design their logo design realize how essential a logo is for their company so they are way more invested in the result. Every logo design project has it’s portion of difficulties, however the biggest challenge is finding that sweet spot in a design that works really well at the task it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Carrboro publication author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, but it really is the most vital part of a published book considering that it is usually the initial thing a person sees in the book store. With respect to a publishing company, it’s the optimal opportunity that they will ever get to promote their product and get their logo design in front of the people that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has 2 letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and depart but it looks like that in many instances one of the things consumers tend to recollect the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle air service based in LA and although I’m not sure it actually “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to affording a good sense of airline flight and it was definitely a success.

 Carrboro logo layout utilized for advertising and marketing and a label layout for Vintage Case features an old font layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which seemed to be vintage cases. For this brand design I sought to come up with a logo that offered a fluid retro feel to it and could be used for anything from a website to an insignia on brand new cases that appeared like they were from another era.

Logo design created for an orthodontist in Carrboro, layout consist of an arc with lines intersecting via it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging logo jobs considering that it seems that almost every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to company marketing, if restaurants approached their advertising in the same way dental practices do every one of their logos would be a picture explaining something they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind including an image of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really enjoy doing dentist logo designs because it challenges me to come up with a design that implies dentistry or a specific field of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family members nonprofit, the logo includes 4 personalities startled in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo that communicated that they were about families without being openly corny about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate how individuals should think or feel they don’t understand the objective of a logo. If you have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that explains itself won’t have the opportunity to be comprehended.

Logo style developed for a Carrboro hair design studio featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo that related an atmosphere of calmness and connection for their new hair salon. I created a design which did not go the obvious direction of crafting merely a stylized orchid but instead delivered a logo design that implied a flower in the pattern of a swirl featured in to the letter O in the title and by placing emphasis on the concept with the silhouette of a hummingbird floating over the logo itself. The obvious path in designing a logo is oftentimes the incorrect direction and in this case, the design ended up not being about the orchid but alternately placed the main focus on the emotion that they really wanted to forecast to their customers.

Arabian steed logo design created for a horse cattle ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed a unique logotype concept customized to embody the unique physical traits of the Arabian breed of horses. With a distinctive head form and high tail carriage, the Arabian is one of the most quite easily identifiable horse lineages in the world.

Las Cafe, A Carrboro Coffee shop logo style a small restaurant, style consists of a customized script font which floats above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, style contains a customized manuscript font style which hovers over a team of ornate lines as well as dots.

Logo style for a software application programmer the style functions and legendary Carrboro element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and disk managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. But it represented something to the business owner of the business and in many cases the significance behind a logo design is equally as important as how it brands the enterprise it stands for.

Develop logo style developed for a Carrboroindoor developer, layout feature a series of red circles that intersect as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Carrboro interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, explores, coordinates, and oversees such ventures. Interior design is a diverse occupation that involves conceptual development, space planning, location examinations, programming, investigation, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions in Carrboro, the personalities for letter V as well as A in middle of words advanced have been customized to connect straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Carrboro logo design assignment was undertaken for a management expert that helps business professionals to develop into more efficient at overseeing people, expectations, and productivity.

A Carrboro business logo layout including an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly recognized the market was ready for an outdoor sporting merchant that operates as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of interests, a place to sell off their pre-owned goods to other sports enthusiasts.

I created their Carrboro logo design with an illustration which seizes the interest of vehicles and projects an image that evokes the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.

Logo layout MQ farms, this Carrboro company logo style has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t actually designed for an Carrboro regional farm it was actually designed for a commodities broker, and this business logo was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to create a image that projected confidence, effectiveness, and prosperity.

 Carrboro Logo design for a not-for-profit, Transforming Factor Solutions - the logo layout feature for externally facing arrow and also the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they preferred, that can be a good thing or a bad thing. Good in that it provides a designer the freedom to explore any concept that comes to mind, bad in that it’s tricky to hit a bullseye without knowing where exactly the target is. Luckily, in this case, I nailed a bullseye with the first shot.

Logo made for using a sign for the restaurant (Brewgrrs), it is an elaborate script font that is evocative a renowned Carrboro sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked closely with the business owner to design a logo design that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, Carrboro, North Carolina, NC,
Logo designed by ImageCo, Carrboro, North Carolina, NC,
Logo designed by ImageCo, Carrboro, North Carolina, NC,
Logo designed by ImageCo, Carrboro, North Carolina, NC,
Electrical sign design for Carrboro restaurnat designed by Carrboro Sign Shop
Carrboro logo design and brand identity design for Carrboro commercial businesses
Logo designed by ImageCo, Carrboro, North Carolina, NC,
Logo designed by ImageCo, Carrboro, North Carolina, NC,
Logo designed by ImageCo, Carrboro, North Carolina, NC,
Logo designed by ImageCo, Carrboro, North Carolina, NC,
Logo designed by ImageCo, Carrboro, North Carolina, NC,

Logo designed by ImageCo, Carrboro, North Carolina, NC,

Logo designed by ImageCo, Carrboro, North Carolina, NC,

Logo designed by ImageCo, Carrboro, North Carolina, NC,

Logo designed by ImageCo, Carrboro, North Carolina, NC,

Logo designed by ImageCo, Carrboro, North Carolina, NC,
Logo designed by ImageCo, Carrboro, North Carolina, NC,
Logo designed by ImageCo, Carrboro, North Carolina, NC,
Logo designed by ImageCo, Carrboro, North Carolina, NC,
Logo designed by ImageCo, Carrboro, North Carolina, NC,
Logo designed by ImageCo, Carrboro, North Carolina, NC,
Logo designed by ImageCo, Carrboro, North Carolina, NC,
Logo designed by ImageCo, Carrboro, North Carolina, NC,
Logo designed by ImageCo, Carrboro, North Carolina, NC,
Logo designed by ImageCo, Carrboro, North Carolina, NC,