Carrboro Logo Design

Each and every new Carrboro venture knows they need a logo, however few new business owners thoroughly recognize the key role their logo will take in their success, or exactly why one logo design functions far better than another. A company logo has an instant and sustaining influence on the growth of a company, go with the correct one and it will make the door swing and cash register ring, choose the wrong one and it can be an obstacle and a hindrance for the life span of an organization. The logos included in the ImageCo portfolio help Carrboro companies prosper, they are effective in any given situation and the reason why they are so effective is because they all have these five things in common.
  1. Simplicity: simple logo designs do not demand consideration, they can be grasped in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable logo design will be legible and just as emotive at any scale.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a logo must be lasting and should feel relevant today, tomorrow, and forty years from now.

Retro logo layout of a bicycle created for a Carrboro coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were launching in an old part of the town and hoped to project an old-fashioned atmosphere without coming across as uninteresting or low energy. I fulfilled both jobs by means of designing a custom logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo design with a microscope slide as well as bacteria designed for Carrboro clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the triggers and outcomes of diseases, mainly the field of healthcare which works with the clinical evaluation of specimens of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the only instance I recollect where I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be extremely literal with a design and to a degree, this design approaches the company it serves quite literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more attention grabbing and a lot more memorable.

logo style with a leaping environment-friendly frog designed for a family fun center in Carrboro.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects which come my way, I’ve done dozens of logo designs for surgeons, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the title of the business has the word springz in its name the obvious choice would have been to incorporate a few springs into the design but Cool Springz is a fun destination to go and spring does not actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for marketing. I also think this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design featuring a flock of birds, a hill, a path, a stream, and a tree - designed for Carrboro travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche sector because travel photographers don’t shoot places or things but instead communicate emotional experiences through the images they record. The thought behind this logo concept was to use negative space to communicate more than what was visible upon initial view, which I think is representative of the majority of professional photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be revealed with just words. I made an effort to do something very similar to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Carrboro logo but also to illustrate the depth in her work and in the way that she sees the world through the lens of her camera.

 Carrboro logo layout with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I seriously enjoy and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however the customer, while he liked the concept, really did not care for my choice of birds. This guy genuinely hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his contempt for this particular kind of sea bird.

When I turn a design over to a customer I encourage all of them to share it with friends and colleagues and family members as well as with folks that they don’t actually know so as to get honest assessments on the worthiness of a design concept. Fortunately, he talked about it with his family members and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logos are a strange animal in the design world given that the people that are inclined to hire a professional to design their logo design comprehend how vital a logo design is for their company so they are much more invested in the final result. Every logo design job has it’s allotment of difficulties, but the biggest obstacle is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Carrboro book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, but it really is the most essential part of a printed book since it is often the primary thing a person views in the book shop. Regarding a publisher, it’s the most ideal opportunity that they will likely ever get to spotlight their label and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart but it seems that in many cases 1 of the items people tend to recollect the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle air service based in LA and while I’m not certain it actually “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to affording a spirit of airline flight and it was undoubtedly a success.

 Carrboro logo layout utilized for advertising and marketing and also a label layout for Vintage Situation features an archaic font style design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which looked to be vintage cases. For this custom logo design I strove to come up with a logo that offered a fluid nostalgic feel to it and could easily be used for everything from a web page to an insignia on brand new cases that looked like they were from a different era.

Logo developed for an orthodontist in Carrboro, style consist of an arc with lines intersecting with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging and difficult logo design jobs due to the fact that it appears that every single dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to company marketing, if restaurants approached their branding in the exact same way dental offices do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would probably have a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dental logo designs simply because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo made for a family nonprofit, the logo includes 4 personalities surprised in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization hopes to convey.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design which communicated that they were about families without being overtly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo to describe specifically how people ought to think or feel they don’t understand the mission of a logo. If people have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that explains itself won’t have the chance to be understood.

Logo layout produced for a hair style workshop featuring a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which related an atmosphere of peace and elegance for their new hair studio. I created a design which did not go the obvious direction of designing simply a stylized orchid but alternatively crafted a logo which implied a flower in the pattern of a swirl featured in to the letter O in the name and by putting emphasis on the concept along with the figure of a hummingbird hovering over the logo design itself. The obvious path in creating a logo design is generally the incorrect direction and in this case, the design ended up not being about the orchid but alternately placed the emphasis on the perception that they wanted to forecast to their clients.

Arabian equine logo design created for a steed cattle ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a distinct organization logo concept tailored to exemplify the unique physical traits of the Arabian breed of equines. With an identifiable head shape and higher tail posture, the Arabian is one of the most easily identifiable horse breeds in the entire world.

Las Cafe logo layout a small dining establishment, design consists of a customized script font style which floats above a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, layout includes a changed script typeface which hovers above a group of luxuriant lines as well as dots.

Logo style for a software programmer the style attributes and famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the company and in many cases the meaning supporting a logo is just as important as how it brands the business it represents.

Develop logo style produced for a Carrboro indoor designer, layout attribute a series of red circles that converge and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Carrboro interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, investigates, coordinates, and oversees such ventures. Interior design is a multifaceted occupation that involves conceptual development, space planning, site assessments, programming, analysis, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and A in middle of the word progressed have been customized to link directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Carrboro logo design project was done for a management consultant that enables business leaders to become more successful at supervising people, expectations, and productivity.

A logo style including a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly realized the market was prepared for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of interests, a spot to market their secondhand equipment to other sports enthusiasts. I tailored their Carrboro logo design dsign using an illustration that garners the attention of vehicles and projects an image that invokes the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ ranches, this logo layout has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t really produced for an Carrboro regional farm it was actually designed for a commodities broker, and this particular company logo was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to design a brand mark that projected self-confidence, effectiveness, and opulence.
Logo design made for the use of a sign for the restaurant (Brewgrrs), it is an elaborate script font style that is evocative a renowned sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked directly with the business owner to design a logo design which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very legible from over a block away.