Acute Care 360 ImageCo, Cary, North Carolina, NC,

ImageCo, Cary, North Carolina, NC,

Evolv Design logo designed by ImageCo, Cary, North Carolina, NC,

Red Panda Publishers logo designed by ImageCo, Cary, North Carolina, NC,

Cary, North Carolina, NC,

ImageCo, Cary, North Carolina, NC,
ImageCo, Cary, North Carolina, NC,

Mid Valley Pathology logo designed by ImageCo, Cary, North Carolina, NC,

FSA OK logo designed by ImageCo, Cary, North Carolina, NC,

Emerald Heights logo designed by ImageCo, Cary, North Carolina, NC,

Club Sapphire logo designed by ImageCo, Cary, North Carolina, NC,

Downtown Dogs logo designed by ImageCo, Cary, North Carolina, NC,

School board logo designed by ImageCo, Cary, North Carolina, NC,

Ferry Street Coffee Company logo designed by ImageCo, Cary, North Carolina, NC,

Stoney Forensic logo designed by ImageCo, Cary, North Carolina, NC,

Smart kernels logo designed by ImageCo, Cary, North Carolina, NC,

POINTERS ON SELECTING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so anytime a design company presents a money back guarantee try to bear in mind that they simply cannot reimburse the amount of time you commit which is much more precious than your money is.

PORTFOLIO

Some designers talk a good game but inevitably a design firm can only be determined by the quality of their portfolio, if the work in their design portfolio does not feature real world examples chances are they will never be able to produce a premium logo design.

VISION

A logo’s objective is to be recognized and be unforgettable, and it’s objective is to reflect your personal vision for your organization. If a designer is not focused on fulfilling your vision, the thing they are actually focused on is how soon they will get paid.

Cary LOGO DESIGN​

For over two decades ImageCo has been helping entrepreneurs establish unforgettable brands. We’ve done brand design work for farmers, educational institutions, heart surgeons, wedding singers, coffee shops, retailers, and virtually every other kind of business you can imagine. What makes ImageCo unique compared to traditional designers is that our background is rooted in the electrical sign industry so we undertake every logo design project as if it will be employed as an electric sign. Because of our sign first approach our identity designs can, and have been employed in everything from clothing labels to electrical signs. Our sign first technique insures that our logos are equally successful whether they are used in television commercials or web apps, they are consistently recognizable, understood, and remembered regardless of size or application.

American Made ★ Design

Something that truly sets ImageCo apart from many of the design firms that you probably have stumbled upon on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are retained to perform, we do in-house. No matter the type of project we accept, business logo, business website, trade show display, or electrical sign, we do not, and never will job-out our client’s projects to companies located outside the United States. Whenever you contact us at 1-855-IMAGECO the party that picks up the telephone is ImageCo’s owner and designer, not a go-between that increases the cost of your project and imposes the terms of how my customers and I do business.

QUALITIES OF A GREAT LOGO DESIGN

It’s likely that every new Cary company knows they need a logo, however few new business owners entirely grasp the pivotal role their company logo will play in their becoming successful, or the reason that one business logo works more effectively than another. A logo has an instant and sustaining impact on the financial success of a company, pick the right one and it will make the door swing and cash register ring, select the incorrect one and it will be an obstacle and a hindrance for the life span of a company. The logos featured in the ImageCo portfolio help Cary businesses prosper, they are effective in any given scenario and the main reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logos don’t require contemplation, they can be understood in just a glimpse.
  2. Scalability: from label to retail signs a scalable logo will be legible and just as emotive at every size.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or business they brand.
  5. Relevance: a logo needs to be timeless and will feel equally relevant today, tomorrow, and 20 years from now.

understand your brand

Brand – It’s both a verb and also a noun, it is an identifying mark as well as the act of denoting something to make sure that it can be distinguished, its genesis comes from the mark branded onto livestock. Nowadays a brand represents basically anything with an objective, whether it be revenue or political parties, a brand is an innate aspect of specifying the value of something in the public’s mind.

Branding – Is kind of like marketing and advertising’s attractive cousin, they are each from the exact same family, the difference being that marketing and advertising are about making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition aimed at a target market, it’s objective is to create a mental image that the target market will likely connect to.

Brand Image – An image planted and cultivated by advertising and marketing and identity design. When someone states the names Porsche or Corvette what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of a car with 4 wheels that can carry us from point A to point B, the image we have (or at least I have) is of freedom, beauty, of something dangerous and exotic . That is brand image and that is what makes people want those brands. Brand image is why individuals buy most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Agencies – If you reflect on the history of many branding agencies you’ll discover that they are often rebranded advertising companies. When a person says they are in advertising and marketing lots of people will likely have an idea about what they do. However when someone says “I am in branding”… it simply seems more attractive, perhaps it’s since many people do not know what it suggests to be in branding so it comes off as mysterious and sexy.

Brand Identity – Is a comprehensive term that describes the visual elements of a product or agency that affect view points. This mainly consists of the name, the logo design, the product packaging, the colors used yet can additionally consist of sound, lighting, texture, signs, actually anything that can be seen, touched or heard belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that concentrates on a kind of visual design that helps form the public image of a business, a product or an institution. Brand identity designers develop logo designs, sign designs, packaging, as well as collateral material such as cards, stationery, as well as brochures. Some visual designers also build sites and software interfaces. The necessary duty of a brand identity designer is to develop the visual cues as well as a psychological tone with the goal of affecting activities, outcomes and assumptions.

Featured signs/logos

Retro logo design of a bike produced for a Cary coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were launching in an old section of the town and hoped to visualize an old-fashioned tone without coming across as stodgy or low energy. I fulfilled the two jobs by developing a custom logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo design with a microscope slide as well as germs made for Cary medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the root causes and consequences of diseases, mainly the branch of medicine that works with the laboratory examination of samples of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the only instance I recall in which I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Generally I try not to be excessively literal with a design and to a degree, this specific design approaches the company it serves fairly literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more attention grabbing and even more memorable.

logo design with a leaping environment-friendly frog created for a household fun facility in Cary.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs that come my way, I’ve done dozens of logo designs for health care providers, dental offices, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to include a handful of springs into the concept but Cool Springz is a fun place to go and spring does not really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more lively high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo including a group of birds, a hill, a path, a stream, as well as a tree - designed for Cary traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche sector due to the fact that travel photographers don’t capture places or things but rather project emotional journeys by means of the images they capture. The thought behind this logo composition was to utilize negative space to communicate more than what was visible upon first view, which I think is quintessential of the majority of good photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness which can’t be communicated with just words. I attempted to do something very similar to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Cary logo design but also to reveal the depth of her art and in the way that she perceives the world through the lens of her camera.

 Cary logo style with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I seriously savor and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however the customer, even though he loved the concept, really did not care for my choice of birds. This man seriously hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his scorn for this particular breed of sea bird.

When I turn a concept over to a customer I encourage them to share it with colleagues and family members as well as with other people that they don’t even know so as to get impartial opinions on the merit of a design. Fortunately, he discussed it with his family members and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Business logos are a strange animal in the design world given that the people that tend to hire an expert to create their logo design understand how vital a logo is for their organization so they are much more vested in the result. Every logo project has it’s allotment of obstacles, but the greatest obstacle is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Cary book author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, yet it is the most vital part of a published book due to the fact that it is often the primary thing a person sees in the bookstore. Concerning a publisher, it’s the most ideal opportunity they will likely ever have to spotlight their product and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and go yet it seems like that in many instances one of the items individuals usually tend to remember the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline based in LA and while I’m not certain it actually “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a spirit of air travel and it was surely a winner.

 Cary logo design utilized for marketing and a label layout for Vintage Situation features an old font style style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which appeared to be much older cases. For this custom logo design I tried to come up with a logo that possessed a fluid nostalgic feel to it and could easily be utilized for every thing from a web site to an insignia on brand new cases that seemed like they were from another point in time.

Logo created for an orthodontist in Cary, style consist of an arc with lines converging through it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most difficult logo jobs because it appears that every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to small business branding, if dining establishments approached their branding in the exact same way dentists do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind adding an image of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentist logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain field of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design made for a household nonprofit, the logo features 4 characters startled in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or institution wishes to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo which communicated that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to summarize exactly how individuals should think or feel they don’t understand the objective of a logo. If viewers have to ponder a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that explains itself won’t have the likelihood to be comprehended.

Logo style produced for a Cary hair layout workshop featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that projected a sense of simplicity and class for their new hair studio. I came up with a design which didn’t go the obvious course of designing simply a stylized orchid but rather delivered a business logo which suggested a flower in the pattern of a swirl featured in to the letter O in the title and by putting attention on the logo design along with the silhouette of a hummingbird floating over the logo design itself. The obvious path in designing a business logo is generally the incorrect route and in this case, the design ended up not being about the orchid but instead placed the focus on the emotion that they really wanted to project to their customers.

Arabian equine logo style created for an equine ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed an original organization logo concept customized to epitomize the unique physical traits of the Arabian kind of equines. With an unique head shape and higher tail posture, the Arabian is one of the highly easily identifiable equine lineages in the world.

Las Cafe, A Cary restaurant logo style a small restaurant, design includes a changed manuscript font style which hovers over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, layout includes a changed script font style which floats over a group of elaborate lines and also dots.

Logo style for a software application designer the design attributes as well as renowned Cary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and disk managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. However it intimated something to the business owner of the business and in quite a few cases the symbolism behind a logo is just as important as how it brands the organization it stands for.

Evolve logo layout created for a Caryindoor developer, layout feature a collection of red circles that intersect as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Cary interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, researches, collaborates, and oversees such tasks. Interior design is a diverse profession that consists of conceptual development, area planning, site examinations, programming, investigation, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo layout provided for Advanced Leadership Solutions in Cary, the personalities for letter V and A in middle of the word progressed have actually been modified to link straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Cary logo design assignment was done for a leadership advisor that helps business leaders to become more efficient at overseeing people, expectations, and productivity.

A Cary business logo style featuring a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market place was prepared for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of interests, a location to sell their secondhand products to other sports enthusiasts.

I tailored their Cary business logo design using an illustration that garners the attention of traffic and sends an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and calm habitat.

Logo design MQ ranches, this Cary company logo layout has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t actually produced for an Cary area farm it was in reality developed for an investments broker, and this particular creative logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to develop a graphic that projected self-assurance, effectiveness, and wealth.

 Cary Logo design for a not-for-profit, Transforming Point Solutions - the logo design function for ostensibly facing arrowhead and also the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they desired, that can be a good thing or a bad thing. Good in that it grants a designer the flexibility to delve into any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of recognizing where exactly the target is. Luckily, in this case, I nailed a bullseye with the 1st shot.

Logo created for the use of an indicator for the dining establishment (Brewgrrs), it is an ornate script font style that is evocative a popular Cary sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the business owner to create a logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very easy to read from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Cary, North Carolina, NC,
Logo designed by ImageCo, Cary, North Carolina, NC,
Logo designed by ImageCo, Cary, North Carolina, NC,
Logo designed by ImageCo, Cary, North Carolina, NC,
Electrical sign design for Cary restaurnat designed by Cary Sign Business
Cary logo design and brand identity design for Cary retailers
Logo designed by ImageCo, Cary, North Carolina, NC,
Logo designed by ImageCo, Cary, North Carolina, NC,
Logo designed by ImageCo, Cary, North Carolina, NC,
Logo designed by ImageCo, Cary, North Carolina, NC,
Logo designed by ImageCo, Cary, North Carolina, NC,

Logo designed by ImageCo, Cary, North Carolina, NC,

Logo designed by ImageCo, Cary, North Carolina, NC,

Logo designed by ImageCo, Cary, North Carolina, NC,

Logo designed by ImageCo, Cary, North Carolina, NC,

Logo designed by ImageCo, Cary, North Carolina, NC,
Logo designed by ImageCo, Cary, North Carolina, NC,
Logo designed by ImageCo, Cary, North Carolina, NC,
Logo designed by ImageCo, Cary, North Carolina, NC,
Logo designed by ImageCo, Cary, North Carolina, NC,
Logo designed by ImageCo, Cary, North Carolina, NC,
Logo designed by ImageCo, Cary, North Carolina, NC,
Logo designed by ImageCo, Cary, North Carolina, NC,
Logo designed by ImageCo, Cary, North Carolina, NC,
Logo designed by ImageCo, Cary, North Carolina, NC,