Cary, North Carolina Logo Design

Every new Cary company understands that they need a logo, however few new business owners fully realize the vital role their logo will make in their financial success, or precisely why one business logo works better than another. A business logo has an instant and long term effect on the success of a business, go with the right one and it can make the door swing and phone ring, choose the wrong one and it can be a barrier and a hindrance for the life of an organization.

The logos featured in the ImageCo portfolio help Cary, North Carolina businesses prosper, they are effective in any given circumstance and the main reason they are so effective is because they all have these five things in common.

  1. Simplicity: simple logo designs do not demand consideration, they can be comprehended in just a glimpse.
  2. Scalability: from labels to billboards a scalable logo design will stay legible and equally emotive at virtually any size.
  3. Versatility: logos which operate on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a logo must be lasting and will feel as relevant today, tomorrow, and 20 years from now.
Retro logo design of a bike produced for a Cary, North Carolina coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were actually launching in an older part of the town and wanted to project an old-fashioned tone without appearing as boring or low energy. I achieved the two tasks by means of creating a company logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo layout with a microscope slide and bacteria designed for Cary, North Carolina clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the root causes and consequences of diseases, mainly the branch of medicine that deals with the clinical evaluation of samplings of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the sole instance I recollect where I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Generally I try not to be extremely literal with a design and to a degree, this design approaches the company it represents rather literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more interest grabbing and even more meaningful.

logo design with a leaping environment-friendly frog made for a family members fun facility in Cary, North Carolina.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects which come my way, I’ve done dozens of logo designs for physicians, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to feature a some springs into the concept but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for marketing. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo design featuring a group of birds, a mountain, a route, a stream, and a tree - designed for Cary, North Carolina travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to shoot places or things but instead project emotional experiences by means of the photos they capture. The idea behind this logo concept was to utilize negative space to project more than what was visible upon initial view, which I think is quintessential of the majority of good photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness which can’t be conveyed with mere words. I tried to do something similar to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Cary logo but also to illustrate the depth of her work and in the way that she sees the world through the lens of her camera.

 Cary logo style with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I seriously take pleasure in and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but my client, while he liked the concept, really did not care for my choice of birds. This particular guy truly despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his scorn for this particular kind of sea bird.

When I turn a design over to a client I encourage them to discuss it with friends and colleagues and family as well as with people that they don’t actually know so as to get unprejudiced opinions on the benefit of a concept. Fortunately, he shared it with his family members and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logos are a strange creature in the design world given that the people that are inclined to hire an expert to create their logo understand how vital a logo design is for their business so they are way more invested in the final result. Every logo project has it’s portion of hurdles, but the greatest obstacle is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo style with bamboo in the background, design for Cary, North Carolina publication author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, however it really is the most critical part of a published book because it is often the initial thing a person sees in the book shop. For a publishing company, it’s the opportunity that they will ever have to publicize their label and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems that in many cases one of the aspects folks often tend to recollect the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle air service based in LA and while I’m not sure it really “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to affording a sense of flight and it was definitely a winner.

 Cary logo layout utilized for marketing as well as a tag style for Vintage Situation includes an old-fashioned typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which appeared to be vintage cases. For this logo concept I sought to come up with a logo that possessed a fluid old-fashioned feel to it and could be utilized for everything from a web site to an insignia on brand new cases that appeared like they were from a different era.

Logo design produced for an orthodontist in Cary, North Carolina, design consist of an arc with lines converging through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most difficult logo design jobs due to the fact that it appears that every single dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to small business advertising, if restaurants approached their branding in the very same way dental practices do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dentistry logos because it challenges me to come up with a design that implies the field of dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo designed for a household nonprofit, the logo design includes 4 characters surprised in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution wants to convey.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that conveyed that they were about families without being overtly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo to explain how people ought to think or feel they don’t understand the mission of a logo. If viewers have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that describes itself will never have the chance to be comprehended.

Logo style developed for a hair design workshop including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that carried a sense of peace and connection for their new hair studio. I created a design which didn’t go the obvious route of making merely a stylized orchid but instead delivered a business logo that suggested an orchid in the formation of a swirl featured in to the letter O in the name and by placing attention on the concept using the figure of a hummingbird floating over the logo design itself. The obvious path in creating a company logo is frequently the wrong route and in this case, the design ended up not being about the orchid but alternately laid the attention on the emotion that they really wanted to project to their clients.

Arabian steed logo layout produced for a steed ranch that specializes in reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a distinct logotype concept fashioned to epitomize the unique physical traits of the Arabian kind of equines. With a different head form and very high tail carriage, the Arabian is one of the highly easily identifiable equine breeds in the world.

Las Cafe logo layout a tiny restaurant, design includes a changed manuscript typeface which hovers over a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little restaurant, layout contains a modified script typeface which hovers above a group of ornate lines and dots.

Logo design for a software program designer the design functions and legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and disk managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the company and in quite a few cases the significance behind a business logo is equally as important as how it brands the company it stands for.

Evolve logo style created for a Cary, North Carolina indoor designer, style function a collection of red circles that intersect as well as replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Cary, North Carolina interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, investigates, coordinates, and manages such projects. Interior design is a diverse profession that involves conceptual development, space planning, location assessments, programming, research study, interacting with the stakeholders of a project, construction management, and execution of the design.

logo layout done for Advanced Management Solutions, the personalities for letter V and also A in center of words progressed have actually been modified to connect straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Cary, North Carolina logo design project was carried out for a management guide that assists business leaders to become more effective at supervising people, expectations, and productivity.
A logo design including an angler in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly realized the market was prepared for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of interests, a place to market their secondhand items to other sports enthusiasts. I tailored their Cary logo dsign with a graphic which garners the interest of traffic and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo layout MQ ranches, this logo style has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t really created for an Cary, North Carolina regional farm it was in reality created for a products broker, and this particular trademark was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to produce a graphic that projected assurance, success, and prosperity.

 Cary Logo design for a nonprofit, Transforming Factor Solutions - the logo layout function for externally dealing with arrow as well as the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they preferred, this can be a good thing or a bad thing. Good in that it provides a designer the freedom to delve into any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of knowing where exactly the target is. Luckily, in this particular instance, I struck a bullseye with the first shot.

Logo design developed for using a sign for the restaurant (Brewgrrs), it is a luxuriant manuscript typeface that is similar to a well-known sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked closely with the business owner to develop a business logo which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very legible from over a block away.