Chapel Hill Logo Design

Every new Chapel Hill company knows they require a logo, yet few entrepreneurs thoroughly realize the essential role their organization logo can play in their success, or precisely why one logo design performs more effectively than another. A business logo has an immediate and lasting impact on the growth of a company, pick the correct one and it will make the door swing and cash register ring, choose the incorrect one and it can be a barrier and an impediment for the longevity of a company. The logos featured in the ImageCo portfolio help Chapel Hill businesses prosper, they are effective in any given scenario and the main reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logos don’t demand deliberation, they can be understood in merely a glance.
  2. Scalability: from business cards to posters a scalable logo will continue to be legible and just as emotive at any size.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a logo design must be enduring and should feel relevant today, tomorrow, and twenty years from today.

Retro logo style of a bike produced for a Chapel Hill coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were actually launching in an older part of town and really wanted to cast a retro vibe without coming across as uninteresting or low energy. I achieved both of these jobs via designing a trademark design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo layout with a microscopic lense slide and germs developed for Chapel Hill medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the root causes and outcomes of diseases, especially the branch of medicine that works with the clinical examination of samplings of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the sole instance I call to mind in which I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Typically I try not to be excessively literal with a concept and to a degree, this design approaches the company it serves rather literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more focus grabbing and much more meaningful.

logo design with a leaping green frog created for a family enjoyable facility in Chapel Hill.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs which come my way, I’ve produced dozens of logo designs for physicians, dental professionals, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to integrate a handful of springs into the design but Cool Springz is a fun destination to go and spring does not really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for advertising. I also think this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo featuring a flock of birds, a hill, a route, a stream, and also a tree - created for Chapel Hill traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche area due to the fact that travel photographers don’t capture locations or things but instead reveal emotional experiences through the pictures they record. The idea behind this logo concept was to make use of negative space to communicate more than what was visible upon first view, which I think is representative of the majority of good photographers in that they oftentimes tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be communicated with mere words. I made an effort to do something the same to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Chapel Hill logo design but also to show the depth to her work and in the way that she perceives the world through the lens of her camera.

 Chapel Hill logo style with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I honestly take pleasure in and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but the customer, while he loved the concept, didn’t care for my choice of birds. This man truly despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his contempt for this particular variety of sea bird.

When I turn a concept over to a client I encourage all of them to talk about it with colleagues and family as well as with other people that they don’t actually know so as to get neutral viewpoints on the value of a concept. Fortunately, he shared it with his family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Business logos are a weird creature in the design world because the people that tend to hire an expert to design their business logo comprehend how crucial a logo is for their organization so they are much more vested in the final result. Every logo job possesses it’s share of hurdles, however the largest obstacle is finding that sweet spot in a design that works really well at the task it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Chapel Hill publication author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, however it really is the most important part of a printed book because it is often the initial thing a person sees in the book store. Concerning a publishing company, it’s the most ideal opportunity they will ever get to advertise their product and get their logo design in front of the people that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems that in many instances 1 of the items folks often tend to recollect the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline located in LA and while I’m not certain it actually “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to affording a spirit of air travel and it was certainly a winner.

 Chapel Hill logo design made use of for advertising and marketing as well as a tag design for Vintage Situation features an archaic typeface style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, which seemed to be older cases. For this custom logo concept I attempted to come up with a logo that provided a fluid retro feel to it and could easily be utilized for anything from a web page to an insignia on brand new cases that seemed like they were from a different point in time.

Logo developed for an orthodontist in Chapel Hill, design include an arc with lines converging through it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging and difficult logo design projects considering that it appears that every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to company marketing, if restaurants approached their advertising in the exact same way dental professionals do every one of their company logos would be a picture explaining anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dental business logos because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo made for a household not-for-profit, the logo design features 4 characters staggered in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution wants to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo design that conveyed that they were about families without being overtly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to illustrate specifically how individuals ought to think or feel they don’t understand the goal of a logo. If you have to think about a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that describes itself won’t have the likelihood to be understood.

Logo layout developed for a hair style workshop including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that projected a sense of serenity and class for their new hair salon. I created a design that did not go the obvious direction of creating merely a stylized orchid but instead delivered a logo design that implied an orchid in the pattern of a swirl blended in to the letter O in the name and by putting attention on the logo design along with the silhouette of a hummingbird floating above the logo itself. The obvious path in creating a business logo is oftentimes the incorrect route and in this case, the design ended up not being about the flower but instead put the importance on the feeling that they really wanted to forecast to their customers.

Arabian equine logo style produced for a horse cattle ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a distinct creative logo design tailored to symbolize the unique physical traits of the Arabian type of horses. With a different head form and higher tail carriage, the Arabian is one of the highly immediately identifiable equine breeds in the entire world.

Las Coffee shop logo style a little restaurant, style contains a changed manuscript font which floats over a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, layout consists of a customized manuscript font style which hovers over a group of luxuriant lines and also dots.

Logo style for a software designer the design features as well as famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and hard drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the company and in many cases the symbolism supporting a business logo is equally as important as how it brands the enterprise it stands for.

Advance logo layout created for a Chapel Hill indoor designer, style attribute a series of red circles that converge and replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Chapel Hill interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, researches, collaborates, and oversees such tasks. Interior design is a multifaceted occupation that consists of conceptual development, space planning, location evaluations, programming, investigation, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V as well as A in center of the word advanced have been customized to link straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Chapel Hill logo design project was undertaken for a leadership consultant that aids business professionals to develop into more successful at overseeing people, expectations, and productivity.

A logo design featuring an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market was primed for an outdoor sporting retailer that operates as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of interests, a location to sell off their used products to other sports enthusiasts. I tailored their Chapel Hill business logo dsign using an illustration that garners the interest of traffic and projects an image that wakens the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo design MQ ranches, this logo design has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really created for an Chapel Hill regional farm it was really developed for a products broker, and this business logo was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to design a graphic that projected esteem, financial success, and luxury.
Logo design made for making use of a sign for the restaurant (Brewgrrs), it is an ornate script typeface that is similar to a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked directly with the owner to create a logo design which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.