Charlotte, North Carolina Logo Design

Every new Charlotte business knows they are in need of a logo, but few new business owners fully understand the pivotal role their logo will make in their becoming successful, or the reason that one logo functions more effectively than another. A business logo has an immediate and long term impact on the success of a company, go with the correct one and it can make the door swing and cash register ring, choose the incorrect one and it can be a barrier and an impediment for the longevity of a business.

The logos presented in the ImageCo portfolio help Charlotte, North Carolina businesses succeed, they are effective in any given situation and the main reason they are so effective is because they all have these 5 features in common.

  1. Simplicity: simple logos do not require contemplation, they can be grasped in just a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will continue to be legible and equally emotive at any size.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a business logo should be ageless and should feel relevant today, tomorrow, and thirty years from now.

Logo PORTFOLIO Volume 1

Retro logo style of a bicycle developed for a Charlotte, North Carolina coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually opening in an old section of the area and wished to cast a vintage tone without coming across as monotonous or low energy. I accomplished both of these jobs by designing a logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo style with a microscopic lense slide and also germs developed for Charlotte, North Carolina medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the triggers and outcomes of diseases, especially the branch of healthcare that deals with the laboratory assessment of samplings of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the only instance I recall in which I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Normally I attempt not to be extremely literal with a concept and to a degree, this specific design approaches the company it represents fairly literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more focus grabbing and even more memorable.

logo layout with a jumping environment-friendly frog made for a family members fun facility in Charlotte, North Carolina.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects which come my way, I’ve produced dozens of logo designs for health care providers, dentists, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to integrate a some springs into the concept but Cool Springz is a fun place to go and spring doesn’t really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for marketing. I also think this is the only time that a logo I did was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design including a flock of birds, a hill, a path, a stream, and a tree - made for Charlotte, North Carolina travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche field due to the fact that travel photographers don’t capture places or things but instead communicate emotional experiences through the photos they record. The thought behind this logo concept was to use negative space to reveal more than what was visible upon initial glance, which I think is quintessential of almost all good photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be conveyed with just words. I tried to do something much the same to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Charlotte logo but also to show the depth of her art and in the way that she sees the world through the lens of her camera.

 Charlotte logo style with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I really take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but my client, while he loved the concept, didn’t care for my choice of birds. This particular man genuinely despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his contempt for this particular type of sea bird.

When I turn a design over to a customer I urge all of them to share it with friends and family as well as with folks that they don’t even know so as to get impartial point of views on the worthiness of a design. Fortunately, he shared it with his family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Custom logo designs are a weird creature in the design world because the people that tend to hire an expert to create their logo comprehend how vital a logo is for their business so they are way more vested in the final result. Every logo design job has it’s share of difficulties, but the most significant obstacle is finding that sweet spot in a design that works really well at the job it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for Charlotte, North Carolina publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, nevertheless it is the most essential part of a printed book since it is ordinarily the first thing a person views in the bookstore. For a publishing company, it’s the absolute best opportunity they will likely ever have to spotlight their product and get their logo design in front of the people that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has two letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart however it seems that in many instances one of the items individuals often tend to recollect the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline company based in LA and although I’m not certain it actually “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to affording a good sense of air travel and it was undoubtedly a victory.

 Charlotte logo layout utilized for advertising as well as a tag style for Vintage Instance features an antiquated font style style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which looked to be antique cases. For this logo design I attempted to come up with a logo that had a fluid old style feel to it and could easily be used for everything from a website to a label on brand new cases that seemed like they were from a different generation.

Logo produced for an orthodontist in Charlotte, North Carolina, layout include an arc with lines intersecting via it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most difficult logo projects considering that it appears that every single dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to small business advertising, if restaurants approached their advertising in the same way dental professionals do every one of their logos would be a picture explaining something they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I actually really love doing dental business logos simply because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design created for a household not-for-profit, the logo features 4 characters startled in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution wants to project.

The McNally Foundation’s name offered a unique opportunity to do a logo which conveyed that they were about families without being overtly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo design to summarize precisely how individuals should think or feel they don’t understand the mission of a logo. If you have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that describes itself will never have the chance to be comprehended.

Logo design developed for a hair layout workshop featuring a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that projected an atmosphere of ease and class for their new hair studio. I created a concept that did not go the obvious route of creating simply a stylized orchid but instead created a business logo that implied an orchid in the pattern of a swirl incorporated into the letter O in the name and by placing attention on the logo design with the figure of a hummingbird floating over the image itself. The obvious path in creating a logo is usually the incorrect route and in this case, the design ended up not being about the orchid but instead laid the importance on the perception that they really wanted to transmit to their customers.

Arabian equine logo design produced for a horse cattle ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created an original brand concept customized to epitomize the unique physical traits of the Arabian kind of equines. By having a distinctive head form and higher tail posture, the Arabian is one of the most immediately identifiable horse types in the world.

Las Coffee shop logo design a small dining establishment, style consists of a modified script typeface which floats over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, design contains a customized script font style which floats above a team of luxuriant lines and dots.

Logo design for a software designer the layout features and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the company and in quite a few cases the symbolism behind a company logo is just as important as how it serves the business it stands for.

Evolve logo design developed for a Charlotte, North Carolina indoor designer, design feature a collection of red circles that intersect and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Charlotte, North Carolina interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, explores, collaborates, and manages such ventures. Interior design is a multifaceted occupation that involves conceptual development, space planning, location inspections, programming, analysis, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo style provided for Advanced Management Solutions, the characters for letter V and A in middle of words progressed have actually been changed to connect straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Charlotte, North Carolina logo design project was carried out for a management guide that assists business professionals to develop into more efficient at handling people, expectations, and productivity.
A logo layout featuring an angler in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market was ready for an outdoor sporting store that functions as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of interests, a location to sell off their previously owned items to other sports enthusiasts. I tailored their Charlotte logo dsign using an illustration which garners the attention of traffic and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo design MQ farms, this logo layout has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really composed for an Charlotte, North Carolina regional farm it was in reality devised for an investments broker, and this particular logo design was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to generate a graphic that projects self-assurance, financial success, and opulence.

 Charlotte Logo design for a not-for-profit, Turning Factor Solutions - the logo design attribute for ostensibly facing arrowhead and also the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they would like, that can be a good thing or a bad thing. Good in that it gives a designer the flexibility to delve into any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of knowing where exactly the target is. Fortunately, in this case, I nailed a bullseye with the first go.

Logo design developed for making use of a sign for the restaurant (Brewgrrs), it is a luxuriant script typeface that is reminiscent of a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked closely with the business owner to design a logo which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very legible from over a block away.