Clemmons Logo Design

Every new Clemmons venture knows they require a logo, but few entrepreneurs fully are aware of the essential role their business logo can take in their financial success, or why one logo works far better than another. A logo has an instant and long term effect on the success of a business, choose the right one and it will make the door swing and cash register ring, select the wrong one and it can be an obstacle and a hindrance for the life of an organization. The logos presented in the ImageCo portfolio help Clemmons businesses prosper, they are effective in any given circumstance and the reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos don’t demand consideration, they can be understood in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will stay legible and just as emotive at virtually any scale.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a logo must be timeless and should feel relevant today, tomorrow, and thirty years from now.

Retro logo style of a bike produced for a Clemmons coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were launching in an old part of town and really wanted to visualize a nostalgic vibe without appearing as stodgy or low energy. I accomplished each of the tasks by creating a custom logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo style with a microscopic lense slide as well as germs created for Clemmons clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the causes and consequences of diseases, mainly the branch of healthcare that deals with the clinical assessment of specimens of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I remember where I was able to integrate a bacteria-laden microscope slide into a business logo design.

Generally I try not to be extremely literal with a design and to a point, this design approaches the company it represents rather literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more focus grabbing and even more meaningful.

logo design with a jumping green frog created for a household enjoyable facility in Clemmons.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs that come my way, I’ve produced dozens of logo designs for health care providers, dentists, and attorneys but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the full name of the company has the word springz in its name the clear choice would have been to feature a handful of springs into the design but Cool Springz is a fun place to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for advertising. I also believe this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design featuring a flock of birds, a mountain, a route, a stream, and a tree - developed for Clemmons travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche speciality because travel photographers tend not to capture places or things but instead convey emotional experiences through the photos they record. The thought behind this logo composition was to use negative space to project more than what was visible upon first glance, which I think is representative of the majority of professional photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be conveyed with just words. I tried to do something comparable to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Clemmons logo but also to illustrate the depth in her art and in the way that she views the world through the lens of her camera.

 Clemmons logo style with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I genuinely take pleasure in and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but my client, even though he liked the concept, really did not care for my choice of birds. This particular man seriously despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his aversion for this particular breed of sea bird.

When I turn a design over to a client I urge them to share it with colleagues and family as well as with folks that they don’t even know so as to get honest judgements on the benefit of a design. Fortunately, he discussed it with his family members and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Logos are a strange creature in the design world given that the people that are inclined to hire an expert to create their logo design comprehend how essential a logo design is for their business so they are way more invested in the outcome. Every logo job has it’s allotment of hurdles, but the most significant challenge is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Clemmons publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, however it is the most essential part of a published book because it is in most cases the initial thing a person sees in the bookstore. With respect to a publisher, it’s the most ideal opportunity they will ever get to advertise their label and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo design has 2 letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems that in many occurrences one of the aspects individuals often tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline based in LA and although I’m not certain it really “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a spirit of air travel and it was undoubtedly a victory.

 Clemmons logo layout utilized for advertising and a label design for Vintage Case includes an antiquated font style style.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which appeared to be much older cases. For this custom logo design I attempted to come up with a logo that possessed a fluid nostalgic feel to it and could easily be used for everything from a web site to an insignia on brand new cases that appeared like they were from a different era.

Logo developed for an orthodontist in Clemmons, style consist of an arc with lines converging through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging logo jobs due to the fact that it appears that every single dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to company marketing, if restaurants approached their advertising in the exact same way dental offices do every one of their logos would be a picture explaining anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dental care business logos because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo developed for a family members not-for-profit, the logo design includes 4 personalities startled in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution wishes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design which conveyed that they were about families without being openly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to describe how individuals should think or feel they don’t understand the mission of a logo. If people have to think about a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that explains itself won’t have the opportunity to be understood.

Logo style developed for a hair layout workshop featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which communicated a spirit of tranquility and class for their new hair studio. I created a design which did not go the obvious route of creating simply a stylized orchid but instead created a company logo which suggested a flower in the formation of a swirl blended into the letter O in the title and by placing emphasis on the logo design using the silhouette of a hummingbird floating above the logo itself. The obvious path in designing a logo is in most cases the incorrect route and in this case, the design ended up not being about the orchid but instead laid the importance on the emotion that they really wanted to forecast to their customers.

Arabian steed logo style developed for an equine cattle ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind company logo design styled to embody the unique physical traits of the Arabian type of equines. With an unique head form and high tail carriage, the Arabian is one of the very most immediately identifiable horse lineages in the whole world.

Las Coffee shop logo design a small restaurant, style consists of a changed manuscript font which floats above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, layout contains a modified manuscript font which floats over a group of elaborate lines and dots.

Logo style for a software designer the design attributes and iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the owner of the business and in many cases the substance supporting a company logo is equally as important as how it brands the company it stands for.

Advance logo layout developed for a Clemmons interior designer, design attribute a series of red circles that converge and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Clemmons interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, explores, coordinates, and manages such ventures. Interior design is a diverse occupation that consists of conceptual development, area planning, location inspections, programming, investigation, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style done for Advanced Management Solutions, the personalities for letter V as well as A in center of words progressed have actually been modified to tie straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Clemmons logo design project was carried out for a management consultant that enables business leaders to develop into more successful at handling people, expectations, and profitability.

A logo style including an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market was primed for an outdoor sporting retailer that functions as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of passions, a spot to market their secondhand products to other sports enthusiasts. I created their Clemmons business logo dsign along with an illustration that garners the attention of traffic and sends an image that evokes the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ ranches, this logo style has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually developed for an Clemmons regional farm it was in reality designed for a products broker, and this particular logo design was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to produce a graphic that projects confidence, financial success, and opulence.
Logo design made for making use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant script font style that is similar to a renowned sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project where I worked directly with the proprietor to develop a logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very easy to read from over a block away.