Eden Logo Design

Nearly every new Eden company realizes that they need a logo, yet few entrepreneurs fully understand the crucial role their logo design will make in their success, or the reason that one logo performs more effectively than another. A business logo has a critical and lasting influence on the prosperity of a business, pick the right one and it will make the door swing and phone ring, choose the wrong one and it will be a barrier and a hindrance for the longevity of a company. The logos presented in the ImageCo portfolio help Eden businesses succeed, they are effective in any given circumstance and the reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logos don’t require contemplation, they can be grasped in just a glance.
  2. Scalability: from business cards to signboards a scalable business logo will continue to be legible and equally emotive at virtually any scale.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a business logo should be timeless and will feel relevant today, tomorrow, and forty years from now.

Retro logo layout of a bicycle created for a Eden coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were opening up in an older part of the city and really wanted to visualize a vintage feel without appearing as stodgy or low energy. I accomplished both tasks by means of designing a logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

medical logo layout with a microscope slide as well as germs created for Eden medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the causes and effects of diseases, especially the branch of healthcare which deals with the laboratory assessment of samples of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the sole instance I call to mind where I was able to incorporate a bacteria-laden microscope slide into a logo design.

Typically I try not to be overly literal with a concept and to a point, this design approaches the company it represents very literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more captivating, more attention grabbing and more memorable.

logo style with a leaping eco-friendly frog developed for a family members enjoyable center in Eden.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for doctors, dental professionals, and lawyers but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to integrate a few springs into the concept but Cool Springz is a fun destination to go and spring does not really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo including a group of birds, a hill, a route, a stream, and a tree - made for Eden traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality because travel photographers tend not to capture places or things but instead project emotional experiences through the images they record. The thought behind this logo concept was to utilize negative space to project more than what was visible upon initial glance, which I think is representative of the majority of good photographers in that they frequently convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance which can’t be conveyed with just words. I attempted to do something much the same to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Eden logo but also to reveal the depth of her art and in the way that she views the world through the lens of her camera.

 Eden logo style with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I seriously savor and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but my client, while he loved the concept, didn’t care for my choice of birds. This particular man truly disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his contempt for this specific type of sea bird.

When I turn a design over to a client I encourage all of them to share it with colleagues and family members as well as with folks that they don’t actually know so as to get unbiased point of views on the worthiness of a design. Fortunately, he shared it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Custom logo designs are a strange animal in the design world because the people that tend to hire a professional to design their business logo recognize how essential a logo design is for their organization so they are much more invested in the outcome. Every logo project has it’s allotment of obstacles, however the largest obstacle is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo layout with bamboo in the background, style for Eden book author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, however it really is the most crucial part of a published book since it is ordinarily the initial thing a person sees in the book store. Regarding a publisher, it’s the optimal opportunity that they will ever have to advertise their label and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and depart however it looks like that in many occurrences one of the traits consumers usually tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline company located in LA and while I’m not sure it really “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a feeling of airline flight and it was definitely a success.

 Eden logo layout made use of for advertising and a label style for Vintage Instance features an archaic font style layout.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, which looked to be much older cases. For this custom logo concept I attempted to come up with a logo that possessed a fluid retro feel to it and could easily be utilized for everything from a web site to a label on brand new cases that seemed like they were from a different generation.

Logo design created for an orthodontist in Eden, style consist of an arc with lines intersecting through it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging and difficult logo design projects due to the fact that it seems that virtually every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden careers when it comes to small business marketing, if restaurants approached their advertising in the same way dental practices do every one of their company logos would be a picture explaining something they served, McDonalds would probably include a picture of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really love doing dentist logo designs because it challenges me to come up with a design that implies dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family members nonprofit, the logo design features 4 personalities surprised in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization wishes to relate.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design which conveyed that they were about families without being openly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo design to describe exactly how individuals ought to think or feel they don’t understand the objective of a logo. If you have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that illustrates itself won’t have the chance to be understood.

Logo design created for a hair style workshop including a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which projected a sense of calmness and class for their new hair salon. I created a concept which did not go the obvious path of designing merely a stylized orchid but rather created a company logo that suggested a flower in the formation of a swirl featured in to the letter O in the name and by placing attention on the logo design using the silhouette of a hummingbird floating above the logo design itself. The obvious path in creating a logo design is frequently the wrong path and in this case, the design ended up not being about the flower but instead placed the main focus on the perception that they wanted to forecast to their clients.

Arabian horse logo design produced for a steed cattle ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind business logo design tailored to display the unique physical traits of the Arabian pedigree of horses. By having an unique head shape and higher tail carriage, the Arabian is one of the highly quite easily identifiable horse types in the entire world.

Las Cafe logo style a tiny dining establishment, design includes a changed script typeface which floats over a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little restaurant, layout consists of a changed manuscript typeface which floats above a team of luxuriant lines and dots.

Logo design for a software application developer the design features as well as legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. However it meant something to the owner of the company and in many cases the substance supporting a logo is just as important as how it brands the organization it represents.

Progress logo style produced for a Eden indoor developer, style feature a series of red circles that intersect as well as change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Eden interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, investigates, collaborates, and oversees such tasks. Interior design is a diverse occupation that consists of conceptual development, space planning, location inspections, programming, research study, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V and also A in middle of the word progressed have actually been changed to link straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Eden logo design assignment was done for a management coach that aids business leaders to develop into more efficient at managing people, expectations, and profitability.

A logo layout featuring a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly realized the market was ready for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of interests, a location to sell off their pre-owned items to other sports enthusiasts. I tailored their Eden business logo dsign using an illustration which garners the interest of traffic and sends an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo design has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually created for an Eden regional farm it was really devised for a commodities broker, and this particular logo was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to create a brand mark that projects confidence, financial success, and prosperity.
Logo design developed for using an indicator for the dining establishment (Brewgrrs), it is an elaborate script font that is similar to a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the proprietor to create a business logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very easy to read from over a block away.