Acute Care 360 ImageCo, Elizabeth City, North Carolina, NC,

ImageCo, Elizabeth City, North Carolina, NC,

Evolv Design logo designed by ImageCo, Elizabeth City, North Carolina, NC,

Red Panda Publishers logo designed by ImageCo, Elizabeth City, North Carolina, NC,

Elizabeth City, North Carolina, NC,

ImageCo, Elizabeth City, North Carolina, NC,
ImageCo, Elizabeth City, North Carolina, NC,

Mid Valley Pathology logo designed by ImageCo, Elizabeth City, North Carolina, NC,

FSA OK logo designed by ImageCo, Elizabeth City, North Carolina, NC,

Emerald Heights logo designed by ImageCo, Elizabeth City, North Carolina, NC,

Club Sapphire logo designed by ImageCo, Elizabeth City, North Carolina, NC,

Downtown Dogs logo designed by ImageCo, Elizabeth City, North Carolina, NC,

School board logo designed by ImageCo, Elizabeth City, North Carolina, NC,

Ferry Street Coffee Company logo designed by ImageCo, Elizabeth City, North Carolina, NC,

Stoney Forensic logo designed by ImageCo, Elizabeth City, North Carolina, NC,

Smart kernels logo designed by ImageCo, Elizabeth City, North Carolina, NC,

STRATEGIES ON DETERMINING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so anytime a design firm offers a money back guarantee try to remember that they can not reimburse the amount of time you invest which is much more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but ultimately a designer can only be evaluated by the quality of their design work, if the work in their design portfolio doesn’t contain real world samples chances are they will never be able to deliver a premium logo design.

VISION

A logo’s objective is to be understood and remembered, and it’s purpose is to mirror your personal vision for your business. If a designer isn’t focused on fulfilling your vision, the thing they are actually focused on is how quickly they will get paid.

Elizabeth City LOGO DESIGN​

For over 20 years ImageCo has been helping small business owners cultivate unforgettable brands. We’ve undertaken brand identity design work for builders, colleges, diamond miners, party planners, coffee roasters, retailers, and virtually every other kind of business you can envision. What makes us different compared to our contemporaries is that our background is rooted in the electrical sign industry so we undertake every branding project as if it will be used as an electrical sign. Because of our sign first strategy our designs can, and have been utilized in everything from garment labels to neon signs. Our sign first technique ensures that our logos are equally successful whether they are used in TV commercials or website applications, they are consistently recognizable, understood, and always remembered regardless of scale or purpose.

American Made ★ Design

Something that seriously sets ImageCo apart from other design agencies that you might have come across in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are retained to do, we do in-house. Regardless of the kind of design project we take on, business logo, business website, trade show banners, or commercial sign, we do not, and never will farm out our customer’s projects to companies located outside the US. Whenever you phone us at 1-855-IMAGECO the individual that answers the telephone is ImageCo’s owner and designer, not a middleman that increases the cost of your design project and imposes the terms of how my customers and I conduct business.

QUALITIES OF A GREAT LOGO DESIGN

It’s likely that every new Elizabeth City organization understands that they need a logo, however few new business owners entirely comprehend the essential role their logo can play in their financial success, or the reason that one logo design functions far better than another. A logo design has an immediate and lasting influence on the growth of a business, go with the right one and it can make the door swing and cash register ring, go with the incorrect one and it can be an obstacle and a hindrance for the life of a business. The logos featured in the ImageCo portfolio help Elizabeth City businesses prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos do not require consideration, they can be comprehended in merely a glance.
  2. Scalability: from clothing labels to posters a scalable logo design will continue to be legible and just as emotive at virtually any dimension.
  3. Versatility: logos which operate on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or organization they represent.
  5. Relevance: a business logo should be timeless and will feel equally relevant today, tomorrow, and 20 years from now.

understanding branding

Brand – It’s both a verb and also a noun, it is an identifying mark and the process of noting something to ensure that it could be identified, its genesis comes from the mark burned onto livestock. These days a brand indicates virtually anything with an intention, regardless of whether it be revenue or government agencies, a brand is an inherent aspect of defining the value of something in the customer’s mind.

Branding – Is sort of like marketing and advertising’s attractive cousin, they are each from the very same family, the difference being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition aimed at a target audience, it’s goal is to produce an image that the audience will likely relate to.

Brand Image – An image planted and cultivated by advertising and marketing as well as identity design. When a person states the names Lamborghini or Corvette what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can carry us from point A to point B, the the mental image we have (or at least I have) is of speed, elegance, of something dangerous and exotic . That is brand image and that is what makes individuals buy those brands. Brand image is why people buy specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Firms – If you reflect on the history of many branding firms you’ll find that they are frequently re-branded advertising and marketing agencies. When a person claims they are in advertising the majority of people will likely have an idea about what they do. Yet when a person states “I’m in branding”… it simply seems more impressive, probably it’s because most individuals do not fully understand what it suggests to be in branding so it comes off as mysterious and sexy.

Brand Identity – Is an inclusive term that defines the visual elements of a product or agency that influence understandings. This mostly includes the name, the logo design, the packaging, the different colors used however can also consist of audio, illumination, texture, signage, just about anything that can be seen, felt or listened to are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that specializes in a kind of visual design that helps form the image of a company, a product or a company. Brand identity designers create logo designs, signage designs, packaging, as well as collateral material such as cards, stationery, and pamphlets. Some identity designers also design websites and user interfaces. The crucial function of a brand identity designer is to establish the visual cues and also an emotional tone with the objective of influencing actions, results as well as assumptions.

select signs/logos

Retro logo design of a bike created for a Elizabeth City coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were opening in an old part of town and hoped to cast a retro atmosphere without appearing as monotonous or low energy. I fulfilled both jobs via designing a business logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo style with a microscopic lense slide and also bacteria designed for Elizabeth City medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the root causes and effects of diseases, especially the field of healthcare which works with the clinical assessment of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the only instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Usually I try not to be extremely literal with a concept and to a point, this design approaches the company it represents rather literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more attention grabbing and more meaningful.

logo design with a leaping environment-friendly frog developed for a family members enjoyable facility in Elizabeth City.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects which come my way, I’ve done dozens of logo designs for physicians, dentists, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the name of the company features the word springz in its name the apparent choice would have been to include a couple of springs into the design but Cool Springz is a fun place to go and spring does not really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo including a flock of birds, a mountain, a route, a stream, as well as a tree - created for Elizabeth City travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche field because travel photographers tend not to capture locations or things but rather reveal emotional experiences by means of the pictures they record. The idea behind this logo composition was to make use of negative space to project more than what was visible upon first glance, which I think is representative of the majority of professional photographers in that they often tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional resonance which can’t be conveyed with just words. I attempted to do something the same to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Elizabeth City logo design but also to show the depth of her work and in the way that she sees the world through the lens of her camera.

 Elizabeth City logo style with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I really relish and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A however my client, while he liked the concept, really did not care for my choice of birds. This particular man genuinely hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his contempt for this particular type of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with friends and colleagues and family members as well as with folks that they don’t even know so as to get neutral point of views on the benefit of a concept. Fortunately, he talked about it with his family members and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logos are a weird creature in the design world given that the people that are inclined to hire an expert to create their logo design understand how essential a logo design is for their organization so they are much more invested in the end result. Every logo design project possesses it’s share of obstacles, however the biggest obstacle is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, style for Elizabeth City book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, yet it is the most important part of a printed book considering that it is usually the first thing a person sees in the book store. With regard to a publishing company, it’s the absolute best opportunity that they will likely ever get to publicize their product and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart yet it looks like that in many occurrences one of the things folks usually tend to recall the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle air service situated in LA and while I’m not certain it actually “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to affording a sense of air travel and it was certainly a success.

 Elizabeth City logo design used for advertising as well as a label style for Vintage Situation includes an archaic font style style.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which looked to be older cases. For this logo design I sought to come up with a logo that had a fluid old style feel to it and could easily be used for everything from a website to a label on brand new cases that looked like they were from a different era.

Logo created for an orthodontist in Elizabeth City, layout include an arc with lines converging with it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most difficult logo design jobs because it appears that every single dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden fields when it comes to business branding, if restaurants approached their branding in the exact same way dental practices do every one of their logo designs would be a picture trying to explain something they served, McDonalds would likely have a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental logo designs because it challenges me to come up with a design that implies dentistry or a specific field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo designed for a household not-for-profit, the logo design features 4 characters surprised in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution wants to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo to illustrate how individuals ought to think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that illustrates itself will never have the likelihood to be understood.

Logo style created for a Elizabeth City hair style studio featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo that projected a feeling of serenity and connection for their new hair studio. I created a design that did not go the obvious path of designing simply a stylized orchid but alternatively designed a company logo which implied an orchid in the formation of a swirl featured in to the letter O in the title and by placing emphasis on the concept with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in designing a company logo is in most cases the incorrect direction and in this case, the design ended up not being about the orchid but instead laid the attention on the emotion that they wanted to project to their patrons.

Arabian steed logo style produced for a steed cattle ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed an original brand design customized to embody the unique physical traits of the Arabian kind of horses. With an identifiable head form and higher tail carriage, the Arabian is one of the highly immediately recognizable horse lineages in the world.

Las Cafe, A Elizabeth City restaurant logo design a tiny restaurant, design contains a customized manuscript typeface which hovers above a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, style includes a customized script font style which hovers above a team of luxuriant lines as well as dots.

Logo layout for a software program programmer the layout features and iconic Elizabeth City element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. However it meant something to the owner of the company and in many cases the symbolism supporting a company logo is just as important as how it serves the company it stands for.

Develop logo design created for a Elizabeth Cityinterior designer, layout feature a series of red circles that converge as well as change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Elizabeth City interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, investigates, collaborates, and oversees such projects. Interior design is a multifaceted occupation that includes conceptual development, space planning, location examinations, programming, research study, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo design provided for Advanced Leadership Solutions in Elizabeth City, the personalities for letter V and A in center of the word advanced have been customized to link straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Elizabeth City logo design job was done for a leadership guide that enables business professionals to develop into more efficient at overseeing people, expectations, and profitability.

A Elizabeth City business logo layout including a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly understood the market was primed for an outdoor sporting store that functions as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of passions, a location to market their previously owned equipment to other sports enthusiasts.

I created their Elizabeth City logo design using an illustration that garners the attention of vehicles and sends an image that evokes the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.

Logo design MQ farms, this Elizabeth City company logo design has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really designed for an Elizabeth City regional farm it was in reality designed for a commodities broker, and this trademark was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to design a image that projects self-confidence, success, and opulence.

 Elizabeth City Logo design for a nonprofit, Transforming Point Solutions - the logo design attribute for outwardly dealing with arrow as well as the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they would like, that can be a good thing or a bad thing. Good in that it gives a designer the opportunity to investigate any idea that comes to mind, bad in that it’s challenging to hit a bullseye without recognizing where the target is. Luckily, in this particular instance, I struck a bullseye with the first go.

Logo design made for the use of an indicator for the dining establishment (Brewgrrs), it is an elaborate script font that is evocative a famous Elizabeth City sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked directly with the owner to develop a business logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very easy to read from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Elizabeth City, North Carolina, NC,
Logo designed by ImageCo, Elizabeth City, North Carolina, NC,
Logo designed by ImageCo, Elizabeth City, North Carolina, NC,
Logo designed by ImageCo, Elizabeth City, North Carolina, NC,
Electrical sign design for Elizabeth City restaurnat designed by Elizabeth City Sign Business
Elizabeth City logo design and brand identity design for Elizabeth City businesses
Logo designed by ImageCo, Elizabeth City, North Carolina, NC,
Logo designed by ImageCo, Elizabeth City, North Carolina, NC,
Logo designed by ImageCo, Elizabeth City, North Carolina, NC,
Logo designed by ImageCo, Elizabeth City, North Carolina, NC,
Logo designed by ImageCo, Elizabeth City, North Carolina, NC,

Logo designed by ImageCo, Elizabeth City, North Carolina, NC,

Logo designed by ImageCo, Elizabeth City, North Carolina, NC,

Logo designed by ImageCo, Elizabeth City, North Carolina, NC,

Logo designed by ImageCo, Elizabeth City, North Carolina, NC,

Logo designed by ImageCo, Elizabeth City, North Carolina, NC,
Logo designed by ImageCo, Elizabeth City, North Carolina, NC,
Logo designed by ImageCo, Elizabeth City, North Carolina, NC,
Logo designed by ImageCo, Elizabeth City, North Carolina, NC,
Logo designed by ImageCo, Elizabeth City, North Carolina, NC,
Logo designed by ImageCo, Elizabeth City, North Carolina, NC,
Logo designed by ImageCo, Elizabeth City, North Carolina, NC,
Logo designed by ImageCo, Elizabeth City, North Carolina, NC,
Logo designed by ImageCo, Elizabeth City, North Carolina, NC,
Logo designed by ImageCo, Elizabeth City, North Carolina, NC,