Fayetteville, North Carolina Logo Design

Virtually every new Fayetteville venture understands that they are in need of a logo, however few new business owners thoroughly grasp the vital role their company logo will make in their success, or the reason that one logo design performs more effectively than another. A company logo has an immediate and lasting impact on the prosperity of a company, select the right one and it can make the door swing and cash register ring, go with the wrong one and it can be a barrier and a hindrance for the life span of a company.

The logos featured in the ImageCo portfolio help Fayetteville, North Carolina businesses succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 features in common.

  1. Simplicity: simple logos do not require scrutiny, they can be comprehended in merely a look.
  2. Scalability: from business cards to billboards a scalable business logo will be legible and equally emotive at every size.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a business logo should be ageless and will feel relevant today, tomorrow, and twenty five years from today.

Logo PORTFOLIO Volume 1

Retro logo design of a bike created for a Fayetteville, North Carolina coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were opening in an old part of the community and wanted to project a nostalgic atmosphere without appearing as uninteresting or low energy. I fulfilled both tasks via developing a trademark design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo design with a microscope slide and also bacteria developed for Fayetteville, North Carolina clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the root causes and consequences of diseases, mainly the field of healthcare which deals with the laboratory assessment of samplings of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the only instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Usually I attempt not to be overly literal with a concept and to a point, this specific design approaches the company it serves very literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more captivating, more focus grabbing and a lot more unforgettable.

logo layout with a jumping green frog created for a household fun center in Fayetteville, North Carolina.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs which come my way, I’ve done dozens of logo designs for health care providers, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to include a couple springs into the concept but Cool Springz is a fun destination to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more lively high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for advertising. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design including a flock of birds, a mountain, a route, a stream, and a tree - designed for Fayetteville, North Carolina traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche field because travel photographers tend not to shoot locations or things but instead reveal emotional journeys by means of the pictures they capture. The idea behind this logo design was to utilize negative space to convey more than what was visible upon first view, which I think is quintessential of most good photographers in that they often convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance that can’t be communicated with just words. I made an effort to do something very similar to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Fayetteville logo but also to reveal the depth of her art and in the way that she perceives the world through the lens of her camera.

 Fayetteville logo style with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I seriously savor and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the client, while he liked the concept, really did not care for my choice of birds. This particular guy really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his aversion for this particular variety of sea bird.

When I turn a concept over to a customer I urge them to talk about it with friends and colleagues and family members as well as with individuals that they don’t even know so as to get neutral assessments on the merit of a design concept. Fortunately, he shared it with his family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original design.

Business logos are a weird creature in the design world because the people that have a tendency to hire an expert to create their logo understand how crucial a logo design is for their company so they are much more invested in the outcome. Every logo design job possesses it’s share of obstacles, however the biggest obstacle is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Fayetteville, North Carolina publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, but it really is the most vital part of a printed book given that it is ordinarily the primary thing a person sees in the book shop. For a publishing company, it’s the optimal opportunity that they will ever get to promote their label and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo design has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and go yet it seems that in many cases 1 of the aspects individuals tend to remember the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline company located in LA and while I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to confering a feeling of air travel and it was definitely a success.

 Fayetteville logo layout used for advertising and marketing as well as a tag layout for Vintage Case features an old-fashioned font style layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that looked to be older cases. For this logo design I strove to come up with a logo that possessed a fluid old-fashioned feel to it and could easily be used for everything from a web site to an insignia on brand new cases that looked like they were from a different generation.

Logo design created for an orthodontist in Fayetteville, North Carolina, layout consist of an arc with lines converging via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most difficult logo jobs because it appears that every single dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to company advertising, if restaurants approached their branding in the same way dentists do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually enjoy doing dental business logos because it challenges me to come up with a design that implies the field of dentistry or a specific area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo created for a family members nonprofit, the logo features 4 personalities surprised in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution wants to relate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design that conveyed that they were about families without being overtly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to summarize precisely how individuals ought to think or feel they don’t understand the purpose of a logo. If you have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that illustrates itself won’t have the chance to be comprehended.

Logo design created for a hair style studio including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that projected a feeling of calmness and elegance for their new hair salon. I created a design which did not go the obvious course of crafting merely a stylized orchid but rather created a logo design that suggested a flower in the formation of a swirl featured in to the letter O in the name and by placing emphasis on the concept along with the silhouette of a hummingbird hovering over the logo itself. The obvious path in designing a business logo is frequently the wrong path and in this case, the design ended up not being about the flower but alternately laid the focus on the perception that they wanted to project to their clients.

Arabian steed logo design created for a steed ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind organization logo design tailored to manifest the unique physical traits of the Arabian type of horses. With a different head shape and high tail carriage, the Arabian is one of the very most easily identifiable equine breeds in the whole world.

Las Cafe logo layout a small dining establishment, design contains a modified script font which hovers over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little restaurant, design contains a customized script font which hovers over a group of elaborate lines and dots.

Logo design for a software program developer the layout functions and renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. But it symbolized something to the owner of the business and in many cases the significance supporting a logo design is equally as important as how it brands the company it represents.

Evolve logo style created for a Fayetteville, North Carolina indoor designer, design attribute a collection of red circles that intersect and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Fayetteville, North Carolina interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, researches, coordinates, and oversees such ventures. Interior design is a diverse occupation that includes conceptual development, space planning, site examinations, programming, study, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo style done for Advanced Management Solutions, the characters for letter V and also A in middle of words advanced have been customized to tie straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Fayetteville, North Carolina logo design assignment was completed for a leadership coach that enables business professionals to develop into more successful at managing people, expectations, and profitability.
A logo design including a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market place was ready for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of interests, a spot to sell off their secondhand goods to other sports enthusiasts. I tailored their Fayetteville logo dsign utilizing an image that garners the attention of traffic and sends an image that evokes the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo style MQ ranches, this logo layout has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t actually produced for an Fayetteville, North Carolina regional farm it was actually devised for a products broker, and this logo design was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to produce a graphic that projects self-assurance, effectiveness, and opulence.

 Fayetteville Logo design for a not-for-profit, Transforming Point Solutions - the logo design function for externally facing arrowhead as well as the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they desired, this can be a good thing or a bad thing. Good in that it gives a designer the opportunity to delve into any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of knowing where exactly the target is. Fortunately, in this instance, I nailed a bullseye with the 1st try.

Logo made for making use of an indication for the dining establishment (Brewgrrs), it is a luxuriant manuscript typeface that is evocative a well-known sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project where I worked closely with the business owner to design a business logo that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very easy to read from over a block away.