Fayetteville Logo Design

Nearly every new Fayetteville organization realizes that they need a logo, yet few new business owners entirely realize the vital role their logo design will play in their becoming successful, or exactly why one logo works better than another. A company logo has an immediate and long term effect on the financial success of a company, select the right one and it will make the door swing and phone ring, choose the wrong one and it can be a barrier and a hindrance for the longevity of a company. The logos included in the ImageCo portfolio help Fayetteville companies succeed, they are effective in any given scenario and the reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logo designs don’t require scrutiny, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will stay legible and just as emotive at any dimension.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a company logo must be ageless and should feel relevant today, tomorrow, and forty years from today.

Retro logo style of a bicycle created for a Fayetteville coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were actually launching in an old part of town and wanted to visualize a vintage vibe without appearing as uninteresting or low energy. I fulfilled both jobs by means of designing a trademark concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

medical logo layout with a microscopic lense slide and also germs created for Fayetteville clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the root causes and effects of diseases, especially the branch of healthcare which works with the clinical examination of samplings of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I remember in which I was able to integrate a bacteria-laden microscope slide into a business logo design.

Typically I try not to be overly literal with a concept and to a degree, this design approaches the company it represents quite literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more interest grabbing and even more memorable.

logo layout with a jumping eco-friendly frog created for a family members fun center in Fayetteville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs which come my way, I’ve done dozens of logo designs for doctors, dentists, and legal professionals but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the obvious choice would have been to feature a few springs into the concept but Cool Springz is a fun destination to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better lively high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I created was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo including a flock of birds, a hill, a path, a stream, and a tree - created for Fayetteville travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche speciality due to the fact that travel photographers tend not to shoot locations or things but rather communicate emotional journeys by means of the images they record. The thought behind this logo composition was to utilize negative space to convey more than what was visible upon first glance, which I think is quintessential of almost all good photographers in that they oftentimes share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance which can’t be communicated with mere words. I made an effort to do something very similar to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Fayetteville logo but also to show the depth to her work and in the way that she perceives the world through the lens of her camera.

 Fayetteville logo layout with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I seriously relish and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but the client, while he liked the concept, really did not care for my choice of birds. This guy really despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his aversion for this particular variety of sea bird.

When I turn a concept over to a client I encourage all of them to talk about it with friends and colleagues and family members as well as with folks that they don’t actually know so as to get objective assessments on the benefit of a design concept. Fortunately, he talked about it with his family members and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Business logos are a weird animal in the design world given that the people that tend to hire an expert to create their business logo realize how vital a logo is for their business so they are much more vested in the result. Every logo design project possesses it’s share of hurdles, but the greatest challenge is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, layout for Fayetteville publication author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, nevertheless it is the most crucial part of a printed book since it is in most cases the initial thing a person views in the book shop. For a publisher, it’s the absolute best opportunity that they will likely ever have to spotlight their label and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems like that in many instances one of the things consumers usually tend to remember the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline located in LA and while I’m not certain it actually “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to affording a good sense of flight and it was certainly a winner.

 Fayetteville logo style utilized for advertising and marketing and a tag style for Vintage Case features an antiquated font style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which appeared to be vintage cases. For this logo design I sought to come up with a logo that possessed a fluid nostalgic feel to it and could be utilized for anything from a web page to a label on brand new cases that seemed like they were from another era.

Logo created for an orthodontist in Fayetteville, design include an arc with lines converging through it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging and difficult logo design jobs due to the fact that it seems that almost every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to small business marketing, if restaurants approached their advertising in the very same way dental practitioners do every one of their logo designs would be a picture explaining anything they served, McDonalds would most likely contain an image of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually love doing dental logos because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo created for a household nonprofit, the logo includes 4 characters surprised in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization wants to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that communicated that they were about families without being overtly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to describe how individuals should think or feel they don’t understand the goal of a logo. If you have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that describes itself won’t have the likelihood to be comprehended.

Logo layout created for a hair design studio featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which carried an atmosphere of contentment and class for their new hair studio. I came up with a design which did not go the obvious direction of making simply a stylized orchid but rather designed a business logo that implied an orchid in the formation of a swirl incorporated into the letter O in the name and by putting attention on the concept along with the silhouette of a hummingbird hovering above the image itself. The obvious path in creating a company logo is usually the incorrect course and in this case, the design ended up not being about the orchid but alternately placed the importance on the perception that they really wanted to transmit to their customers.

Arabian equine logo layout created for a horse cattle ranch that concentrates on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a distinct custom logo concept tailored to symbolize the unique physical traits of the Arabian kind of equines. By having an unique head form and higher tail carriage, the Arabian is one of the highly immediately recognizable horse lineages in the whole world.

Las Cafe logo design a little dining establishment, layout consists of a customized script font style which floats over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little restaurant, design consists of a changed manuscript typeface which floats over a group of elaborate lines and dots.

Logo style for a software application developer the design attributes and also famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the company and in quite a few cases the symbolism behind a company logo is equally as important as how it serves the business it represents.

Advance logo layout created for a Fayetteville interior designer, style feature a series of red circles that converge and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Fayetteville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, researches, collaborates, and manages such ventures. Interior design is a multifaceted occupation that consists of conceptual development, area planning, site examinations, programming, research, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and A in center of words advanced have been customized to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Fayetteville logo design job was done for a leadership expert that helps business leaders to become more efficient at overseeing people, expectations, and productivity.

A logo style featuring a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market was primed for an outdoor sporting store that functions as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of passions, a location to sell their used products to other sports enthusiasts. I designed their Fayetteville business logo dsign utilizing an illustration that seizes the interest of traffic and sends an image that invokes the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ ranches, this logo layout has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually developed for an Fayetteville regional farm it was in reality devised for a commodities broker, and this particular logo was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to develop an identity that projected assurance, success, and luxury.
Logo made for making use of an indication for the dining establishment (Brewgrrs), it is an ornate manuscript font that is similar to a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked directly with the business owner to produce a logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.