Fort Bragg Logo Design

Virtually every new Fort Bragg organization understands that they need a logo, however few new business owners thoroughly understand the crucial role their company logo will play in their financial success, or the reason that one logo design performs better than another. A logo design has an immediate and lasting impact on the financial success of a business, pick the correct one and it can make the door swing and cash register ring, go with the incorrect one and it can be a barrier and an impediment for the longevity of a business. The logos featured in the ImageCo portfolio help Fort Bragg businesses prosper, they are effective in any given circumstance and the main reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos don’t require scrutiny, they can be grasped in just a glimpse.
  2. Scalability: from business cards to signboards a scalable logo will continue to be legible and just as emotive at virtually any scale.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design needs to be enduring and will feel relevant today, tomorrow, and thirty years from today.

Retro logo style of a bicycle produced for a Fort Bragg coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually opening in an older part of the area and wanted to cast a retro feel without coming across as boring or low energy. I fulfilled both of these jobs via designing a custom logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo layout with a microscopic lense slide as well as germs designed for Fort Bragg medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the causes and outcomes of diseases, especially the field of medicine that deals with the clinical assessment of samplings of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Generally I attempt not to be extremely literal with a concept and to a degree, this specific design approaches the company it serves fairly literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more interest grabbing and more memorable.

logo layout with a leaping green frog developed for a family members enjoyable facility in Fort Bragg.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dentists, and lawyers but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to incorporate a some springs into the design but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for marketing. I also think this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo featuring a group of birds, a hill, a path, a stream, and a tree - created for Fort Bragg traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche sector due to the fact that travel photographers tend not to capture places or things but rather reveal emotional journeys through the pictures they record. The thought behind this logo concept was to use negative space to reveal more than what was visible upon initial view, which I think is representative of almost all good photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional resonance which can’t be communicated with mere words. I tried to do something very similar to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Fort Bragg logo design but also to reveal the depth to her art and in the way that she sees the world through the lens of her camera.

 Fort Bragg logo layout with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A however the client, while he loved the concept, really did not care for my choice of birds. This man truly hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his aversion for this specific kind of sea bird.

When I turn a design over to a client I urge all of them to share it with friends and family as well as with people that they don’t actually know so as to get neutral assessments on the benefit of a design. Fortunately, he shared it with his family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Business logos are a strange creature in the design world given that the people that tend to hire an expert to design their logo design understand how vital a logo is for their company so they are way more vested in the end result. Every logo design job possesses it’s share of challenges, but the most significant obstacle is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, style for Fort Bragg publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, but it is the most essential part of a published book because it is often the first thing a person sees in the book shop. Regarding a publisher, it’s the absolute best opportunity they will ever get to promote their brand and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has 2 letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and go yet it seems that in many occurrences 1 of the items individuals often tend to recollect the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle air service located in LA and although I’m not certain it actually “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a feeling of flight and it was certainly a victory.

 Fort Bragg logo layout made use of for marketing as well as a tag style for Vintage Situation includes an old font design.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, that looked to be much older cases. For this custom logo concept I attempted to come up with a logo that possessed a fluid old-fashioned feel to it and could be utilized for everything from a web site to an insignia on brand new cases that appeared like they were from a different era.

Logo design created for an orthodontist in Fort Bragg, style consist of an arc with lines intersecting via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging logo projects because it appears that every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden fields when it comes to business marketing, if dining establishments approached their advertising in the same way dental offices do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really love doing dental care logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a household nonprofit, the logo design includes 4 characters startled in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wants to relate.

The McNally Foundation’s name presented a distinct opportunity to do a logo which communicated that they were about families without being openly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to summarize precisely how people should think or feel they don’t understand the objective of a logo. If you have to think about a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that illustrates itself will never have the opportunity to be understood.

Logo layout created for a hair style workshop including a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which communicated a spirit of serenity and connection for their new hair salon. I came up with a concept that did not go the obvious course of creating just a stylized orchid but alternatively created a logo design which suggested a flower in the formation of a swirl integrated into the letter O in the title and by placing emphasis on the concept using the figure of a hummingbird floating above the image itself. The obvious path in creating a business logo is more often than not the incorrect direction and in this case, the design ended up not being about the flower but instead laid the focus on the feeling that they really wanted to forecast to their clients.

Arabian horse logo style developed for an equine ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a distinct creative logo concept fashioned to embody the unique physical traits of the Arabian breed of equines. With a different head shape and very high tail posture, the Arabian is one of the very most immediately identifiable horse types in the whole world.

Las Coffee shop logo design a little restaurant, layout includes a changed script font which floats over a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, design consists of a modified manuscript typeface which floats over a team of ornate lines as well as dots.

Logo layout for a software program developer the layout features as well as famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. However it symbolized something to the business owner of the company and in many cases the substance supporting a company logo is just as important as how it serves the business it stands for.

Develop logo style developed for a Fort Bragg indoor developer, design attribute a collection of red circles that intersect and also replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Fort Bragg interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, explores, coordinates, and manages such projects. Interior design is a multifaceted profession that consists of conceptual development, area planning, location assessments, programming, research study, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and also A in middle of words progressed have been changed to link directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Fort Bragg logo design job was performed for a leadership coach that aids business professionals to become more efficient at handling people, expectations, and profitability.

A logo design featuring a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market place was prepared for an outdoor sporting retailer that operates as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of passions, a place to sell their secondhand products to other sports enthusiasts. I designed their Fort Bragg business logo dsign using a graphic which seizes the interest of traffic and sends an image that arouses the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo style MQ ranches, this logo layout has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really designed for an Fort Bragg regional farm it was in reality designed for an investments broker, and this brand was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to design an identity that projects assurance, financial success, and affluence.
Logo design created for using an indication for the restaurant (Brewgrrs), it is an ornate script font style that is similar to a famous sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked closely with the proprietor to develop a business logo which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very easy to read from over a block away.