Garner Logo Design

Nearly every new Garner company understands that they require a logo, but few entrepreneurs fully realize the pivotal role their logo can perform in their becoming successful, or exactly why one logo functions far better than another. A company logo has a critical and long term influence on the financial success of a business, select the correct one and it will make the door swing and phone ring, go with the incorrect one and it can be a barrier and an impediment for the life of a company. The logos featured in the ImageCo portfolio help Garner businesses prosper, they are effective in any given scenario and the reason why they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logos don’t demand deliberation, they can be grasped in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo will be legible and equally emotive at every scale.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a company logo must be ageless and should feel relevant today, tomorrow, and twenty years from today.

Retro logo design of a bike produced for a Garner coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were opening in an old part of the town and wished to project a vintage vibe without coming across as boring or low energy. I accomplished both jobs via developing a symbol concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo style with a microscope slide as well as bacteria developed for Garner medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the root causes and consequences of diseases, mainly the field of medicine which deals with the laboratory assessment of samplings of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Typically I attempt not to be excessively literal with a design and to a degree, this specific design approaches the company it serves quite literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more interest grabbing and even more memorable.

logo design with a leaping green frog developed for a family enjoyable center in Garner.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects which come my way, I’ve produced dozens of logo designs for medical professionals, dentists, and attorneys but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to feature a couple springs into the design but Cool Springz is a fun destination to go and spring does not actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for advertising. I also believe this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design featuring a group of birds, a mountain, a trail, a stream, and also a tree - developed for Garner travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche profession due to the fact that travel photographers don’t capture locations or things but instead project emotional experiences through the images they capture. The idea behind this logo concept was to utilize negative space to communicate more than what was visible upon first glance, which I think is quintessential of almost all good photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be communicated with just words. I tried to do something comparable to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Garner logo design but also to show the depth to her work and in the way that she perceives the world through the lens of her camera.

 Garner logo style with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I truly enjoy and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A but my customer, even though he loved the concept, didn’t care for my choice of birds. This man genuinely despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his scorn for this particular type of sea bird.

When I turn a concept over to a client I urge them to discuss it with friends and colleagues and family as well as with people that they don’t actually know so as to get unprejudiced viewpoints on the benefit of a design concept. Fortunately, he shared it with his family members and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Business logos are a strange creature in the design world given that the people that have a tendency to hire a professional to design their logo realize how vital a logo design is for their business so they are much more vested in the end result. Every logo design job has it’s share of obstacles, however the greatest obstacle is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Garner book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, nevertheless it really is the most vital part of a printed book since it is often the first thing a person views in the book store. With regard to a publishing company, it’s the absolute best opportunity they will likely ever get to promote their label and get their logo design in front of the individuals that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has 2 letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart however it looks like that in many occurrences one of the aspects individuals often tend to recall the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline located in LA and while I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a feeling of airline flight and it was surely a winner.

 Garner logo style used for advertising as well as a label style for Vintage Situation features an archaic typeface layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, that seemed to be much older cases. For this brand concept I sought to come up with a logo that possessed a fluid nostalgic feel to it and could easily be utilized for anything from a website to a label on brand new cases that looked like they were from another point in time.

Logo design produced for an orthodontist in Garner, layout include an arc with lines intersecting with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging logo design projects considering that it seems that every single dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to business advertising, if dining establishments approached their advertising in the exact same way dental professionals do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really love doing dentistry logos simply because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design created for a family members nonprofit, the logo includes 4 personalities surprised in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution hopes to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo design that conveyed that they were about families without being overtly tacky about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to explain specifically how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that illustrates itself will never have the chance to be comprehended.

Logo layout developed for a hair design studio featuring a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo that related a spirit of peace and connection for their new hair studio. I came up with a concept which didn’t go the obvious direction of creating simply a stylized orchid but alternatively delivered a business logo that implied a flower in the formation of a swirl integrated into the letter O in the name and by placing attention on the concept with the silhouette of a hummingbird hovering over the image itself. The obvious path in creating a company logo is in most cases the wrong route and in this case, the design ended up not being about the orchid but instead put the importance on the emotion that they wanted to transmit to their patrons.

Arabian horse logo style created for a steed cattle ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed an original organization logo design styled to display the unique physical traits of the Arabian breed of horses. With an unique head shape and high tail posture, the Arabian is one of the highly immediately recognizable horse breeds in the whole world.

Las Coffee shop logo style a little dining establishment, style contains a customized manuscript font style which floats over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little restaurant, layout includes a customized script font which hovers above a team of elaborate lines and dots.

Logo layout for a software developer the design functions and famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. However it represented something to the owner of the business and in quite a few cases the symbolism behind a logo is equally as important as how it serves the organization it stands for.

Progress logo style developed for a Garner interior designer, design attribute a series of red circles that converge as well as replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Garner interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, researches, coordinates, and oversees such projects. Interior design is a diverse profession that consists of conceptual development, space planning, site examinations, programming, research, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V as well as A in middle of words advanced have been changed to link straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Garner logo design project was performed for a leadership coach that assists business leaders to develop into more efficient at handling people, expectations, and productivity.

A logo layout featuring an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly knew the market was ready for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of interests, a spot to sell their used goods to other sports enthusiasts. I designed their Garner logo dsign along with an image that grabs the interest of traffic and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo style has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really designed for an Garner area farm it was in reality developed for an investments broker, and this brand was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to generate a image that projects self-assurance, effectiveness, and luxury.
Logo design created for using a sign for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is evocative a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked closely with the proprietor to design a logo design that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very easy to read from over a block away.