Gastonia Logo Design

Virtually every new Gastonia organization understands that they are in need of a logo, but few entrepreneurs thoroughly are aware of the key role their logo design will play in their success, or the reason that one logo design performs more effectively than another. A business logo has a critical and long term impact on the financial success of a business, select the correct one and it will make the door swing and cash register ring, select the incorrect one and it can be an obstacle and an impediment for the life span of a business. The logos featured in the ImageCo portfolio help Gastonia companies prosper, they are effective in any given circumstance and the main reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos don’t demand scrutiny, they can be grasped in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will stay legible and just as emotive at every scale.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a logo design needs to be timeless and will feel relevant today, tomorrow, and twenty five years from now.

Retro logo style of a bicycle created for a Gastonia coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were launching in an old part of the town and hoped to project a retro atmosphere without coming across as stodgy or low energy. I fulfilled both of these tasks via developing a company logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo layout with a microscope slide and germs developed for Gastonia clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the causes and effects of diseases, especially the branch of healthcare that works with the laboratory assessment of specimens of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the only instance I recollect where I was able to integrate a bacteria-laden microscope slide right into a logo design.

Typically I attempt not to be overly literal with a design and to a degree, this design approaches the company it serves rather literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more attention grabbing and much more memorable.

logo layout with a jumping environment-friendly frog designed for a household fun facility in Gastonia.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects that come my way, I’ve done dozens of logo designs for surgeons, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the name of the company has the word springz in its name the apparent choice would have been to integrate a handful of springs into the design but Cool Springz is a fun location to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I created was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo including a group of birds, a mountain, a route, a stream, as well as a tree - made for Gastonia travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche sector because travel photographers tend not to shoot places or things but rather communicate emotional journeys by means of the images they record. The thought behind this logo composition was to use negative space to communicate more than what was visible upon first glance, which I think is representative of almost all good photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness which can’t be conveyed with mere words. I made an effort to do something very similar to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Gastonia logo design but also to show the depth to her art and in the way that she views the world through the lens of her camera.

 Gastonia logo layout with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I honestly take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however my customer, even though he loved the concept, really did not care for my choice of birds. This particular guy seriously despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his aversion for this particular breed of sea bird.

When I turn a concept over to a client I encourage them to share it with friends and colleagues and family as well as with individuals that they don’t even know so as to get neutral point of views on the worthiness of a design concept. Fortunately, he shared it with his whole family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logos are a weird animal in the design world because the people that have a tendency to hire a professional to create their business logo comprehend how vital a logo is for their business so they are way more vested in the result. Every logo design project possesses it’s allotment of hurdles, however the greatest obstacle is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Gastonia publication author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, nevertheless it is the most essential part of a published book because it is often the first thing a person sees in the bookstore. For a publishing company, it’s the opportunity that they will likely ever have to advertise their product and get their logo design in front of the people that buy actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart but it looks like that in many occurrences 1 of the aspects consumers usually tend to remember the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline company situated in LA and while I’m not certain it actually “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to affording a sense of airline flight and it was certainly a winner.

 Gastonia logo design made use of for advertising and a label style for Vintage Instance includes an archaic font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that seemed to be antique cases. For this business logo concept I sought to come up with a logo that provided a fluid old-fashioned feel to it and could easily be used for everything from a web page to a label on brand new cases that seemed like they were from a different generation.

Logo developed for an orthodontist in Gastonia, layout include an arc with lines converging with it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging logo design projects considering that it appears that almost every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to small business advertising, if restaurants approached their branding in the exact same way dentists do every one of their company logos would be a picture explaining something they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really enjoy doing dental care logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family nonprofit, the logo design features 4 characters staggered in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution hopes to project.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design that conveyed that they were about families without being openly corny about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to summarize specifically how people should think or feel they don’t understand the objective of a logo. If you have to think about a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that illustrates itself won’t have the opportunity to be understood.

Logo style developed for a hair style workshop featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that communicated an atmosphere of tranquility and elegance for their new hair studio. I created a design which did not go the obvious direction of creating just a stylized orchid but rather created a company logo which suggested an orchid in the formation of a swirl integrated into the letter O in the title and by putting attention on the concept using the silhouette of a hummingbird hovering above the logo itself. The obvious path in creating a company logo is frequently the wrong direction and in this case, the design ended up not being about the flower but alternately placed the importance on the feeling that they wanted to transmit to their clients.

Arabian equine logo style developed for an equine cattle ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind company logo design styled to display the unique physical traits of the Arabian type of equines. By having a distinctive head form and high tail carriage, the Arabian is one of the highly immediately identifiable horse breeds in the world.

Las Coffee shop logo style a small restaurant, layout includes a customized script font style which floats above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small dining establishment, layout contains a customized script typeface which hovers above a group of elaborate lines as well as dots.

Logo style for a software application programmer the style attributes and also renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the business and in quite a few cases the symbolism supporting a company logo is just as important as how it serves the enterprise it represents.

Develop logo layout developed for a Gastonia indoor developer, style attribute a series of red circles that converge and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Gastonia interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, researches, coordinates, and oversees such tasks. Interior design is a diverse profession that consists of conceptual development, space planning, location evaluations, programming, investigation, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of words advanced have actually been changed to tie directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Gastonia logo design job was done for a leadership consultant that aids business leaders to become more effective at overseeing people, expectations, and productivity.

A logo layout including a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market was prepared for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of interests, a spot to sell their secondhand items to other sports enthusiasts. I created their Gastonia logo dsign with an image that captures the interest of vehicles and sends an image that arouses the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo design MQ farms, this logo design has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually composed for an Gastonia area farm it was in reality developed for a products broker, and this company was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to design a graphic that projected assurance, financial success, and opulence.
Logo design created for the use of a sign for the dining establishment (Brewgrrs), it is an ornate script font style that is evocative a renowned sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked closely with the proprietor to create a logo design which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very easy to read from over a block away.