Acute Care 360 ImageCo, Gastonia, North Carolina, NC,

ImageCo, Gastonia, North Carolina, NC,

Evolv Design logo designed by ImageCo, Gastonia, North Carolina, NC,

Red Panda Publishers logo designed by ImageCo, Gastonia, North Carolina, NC,

Gastonia, North Carolina, NC,

ImageCo, Gastonia, North Carolina, NC,
ImageCo, Gastonia, North Carolina, NC,

Mid Valley Pathology logo designed by ImageCo, Gastonia, North Carolina, NC,

FSA OK logo designed by ImageCo, Gastonia, North Carolina, NC,

Emerald Heights logo designed by ImageCo, Gastonia, North Carolina, NC,

Club Sapphire logo designed by ImageCo, Gastonia, North Carolina, NC,

Downtown Dogs logo designed by ImageCo, Gastonia, North Carolina, NC,

School board logo designed by ImageCo, Gastonia, North Carolina, NC,

Ferry Street Coffee Company logo designed by ImageCo, Gastonia, North Carolina, NC,

Stoney Forensic logo designed by ImageCo, Gastonia, North Carolina, NC,

Smart kernels logo designed by ImageCo, Gastonia, North Carolina, NC,

STRATEGIES ON FINDING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so when a design firm offers a money back guarantee try to bear in mind that they can’t refund the amount of time you commit which is much more precious than your money is.

PORTFOLIO

Many design firms talk a good game but inevitably a design firm can only be determined from the quality of their portfolio, if the work in their design portfolio doesn’t contain real life samples odds are they won’t be able to deliver a top quality logo design.

VISION

A logo’s aim is to be recognized and remembered, and it’s goal is to reflect your personal vision for your company. If a designer is not focused on realizing your vision, the thing they are really focused on is how soon they can get paid.

Gastonia LOGO DESIGN​

For over 2 decades ImageCo has been helping start ups and entrepreneurs grow notable brands. We have undertaken brand design work for farmers, educational institutions, diamond miners, wedding singers, diners, retail stores, and practically every other kind of business concern you can think of. What makes ImageCo unique compared to our competitors is that our background is rooted in the electrical sign industry so we approach every branding project as if it will be employed as an electrical sign. As a result of our sign first technique our designs can, and have been used in everything from garment labels to billboards. Our sign first method guarantees that our logos are equally successful whether they are used in television commercials or web apps, they are consistently recognizable, comprehended, and remembered no matter of scale or application.

American Made ★ Design

Something that seriously sets ImageCo apart from many of the design companies that you may have found online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are contracted to do, we perform ourselves. No matter the type of design project we undertake, logo design, web site, trade show booth, or electrical sign, we do not, and never will farm out our customer’s work to organizations located outside the USA. Whenever you call us at 1-855-IMAGECO the party that answers the telephone is ImageCo’s owner and designer, not a go-between that marks up the price of your project and determines the terms of how you and I do business.

QUALITIES OF A GOOD LOGO DESIGN

It’s likely that every new Gastonia organization knows they require a logo, but few start ups fully recognize the crucial role their logo will make in their becoming successful, or exactly why one logo works better than another. A logo design has a critical and lasting influence on the success of a company, pick the right one and it can make the door swing and phone ring, select the incorrect one and it can be an obstacle and a hindrance for the longevity of a company. The logos included in the ImageCo portfolio help Gastonia businesses succeed, they are effective in any given circumstance and the reason why they are so effective is that they all have these five features in common.
  1. Simplicity: simple logo designs do not require contemplation, they can be understood in merely a look.
  2. Scalability: from label to retail signs a scalable logo design will be legible and equally emotive at virtually any dimension.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or organization they brand.
  5. Relevance: a business logo needs to be timeless and should feel equally relevant today, tomorrow, and twenty five years from today.

understand your brand

Brand – It is both a verb and also a noun, it’s an identifying mark as well as the act of noting something to make sure that it can be recognized, its foundation originates from the mark branded onto animals. Nowadays a brand indicates practically anything with an intention, regardless if it be profit or politics, a brand is an intrinsic aspect of specifying the value of something in the consumer’s mind.

Branding – Is kind of like marketing and advertising’s attractive sister, they are all from the very same family, the distinction being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition aimed at a specific audience, it’s goal is to produce an image that the audience will connect to.

Brand Image – An image planted and cultivated through advertising and marketing and identity design. When a person says the names Ferrari or Mustang what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can transport us from point A to point B, the the mental image we have (or at least I have) is of freedom, elegance, of something dangerous and sexy . That is brand image and brand image is what makes individuals buy those products. Brand image is why individuals get most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Agencies – If you look back at the origin of a lot of branding companies you’ll discover that they are quite often rebranded advertising and marketing firms. When somebody says they are in advertising the majority of people will likely have an idea about the type of work they do anything that can be seen, touched or heard belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that concentrates on a kind of visual design which helps shape the perception of a firm, a product or a company. Brand identity designers develop logo designs, signage designs, packaging, as well as collateral material such as business cards, stationery, as well as sales brochures. Some identity designers also build web sites as well as user interfaces. The necessary duty of a brand identity designer is to develop the visual cues and also a psychological tone with the goal of affecting actions, results and assumptions.

Featured signs/logos

Retro logo design of a bike developed for a Gastonia coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were opening up in an old section of the area and wished to cast a nostalgic vibe without coming across as boring or low energy. I accomplished both of these tasks by developing a symbol design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo design with a microscopic lense slide and also germs designed for Gastonia medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the triggers and consequences of diseases, mainly the field of healthcare which works with the laboratory assessment of samplings of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the only instance I call to mind where I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Typically I attempt not to be overly literal with a concept and to a degree, this specific design approaches the company it serves very literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more attention grabbing and even more memorable.

logo style with a leaping green frog made for a family enjoyable center in Gastonia.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects that come my way, I’ve produced dozens of logo designs for physicians, dental offices, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the full name of the business features the word springz in its name the apparent choice would have been to integrate a handful of springs into the design but Cool Springz is a fun location to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design including a flock of birds, a mountain, a path, a stream, and a tree - created for Gastonia travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche field because travel photographers don’t capture locations or things but instead project emotional journeys through the photos they capture. The thought behind this logo composition was to make use of negative space to reveal more than what was visible upon initial glance, which I think is quintessential of the majority of good photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness which can’t be communicated with mere words. I tried to do something comparable to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Gastonia logo but also to reveal the depth of her work and in the way that she sees the world through the lens of her camera.

 Gastonia logo style with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I genuinely enjoy and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but my customer, even though he loved the concept, didn’t care for my choice of birds. This guy genuinely hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his contempt for this particular kind of sea bird.

When I turn a design over to a customer I urge them to discuss it with colleagues and family members as well as with other people that they don’t actually know so as to get neutral opinions on the merit of a design. Fortunately, he discussed it with his family members and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original concept.

Logos are a strange creature in the design world given that the people that are inclined to hire an expert to create their logo design realize how vital a logo design is for their organization so they are way more invested in the final result. Every logo job possesses it’s portion of challenges, however the biggest obstacle is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Gastonia publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, nevertheless it is the most essential part of a printed book since it is in most cases the primary thing a person sees in the book store. Regarding a publishing company, it’s the absolute best opportunity they will likely ever get to advertise their label and get their logo design in front of the people that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has 2 letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems that in many occurrences one of the things individuals often tend to recollect the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline based in LA and while I’m not certain it actually “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to conferring a sense of air travel and it was surely a winner.

 Gastonia logo style made use of for advertising and a label layout for Vintage Situation includes an old-fashioned font style design.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, that looked to be vintage cases. For this brand design I tried to come up with a logo that offered a fluid old style feel to it and could be utilized for everything from a web page to a label on brand new cases that seemed like they were from a different generation.

Logo design developed for an orthodontist in Gastonia, design include an arc with lines converging via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most difficult logo projects considering that it appears that almost every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to small business branding, if dining establishments approached their branding in the same way dentists do every one of their company logos would be a picture trying to explain something they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I actually love doing dentistry logos because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a family members nonprofit, the logo includes 4 characters surprised in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution hopes to project.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that conveyed that they were about families without being overtly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe how individuals should think or feel they don’t understand the goal of a logo. If you have to think about a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that explains itself won’t have the opportunity to be understood.

Logo layout created for a Gastonia hair style studio including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that carried an atmosphere of relaxation and connection for their new hair salon. I came up with a concept which did not go the obvious course of designing just a stylized orchid but alternatively created a business logo that suggested an orchid in the formation of a swirl incorporated in to the letter O in the name and by placing emphasis on the logo design with the figure of a hummingbird hovering over the image itself. The obvious path in designing a logo design is oftentimes the wrong route and in this case, the design ended up not being about the orchid but instead placed the main focus on the feeling that they really wanted to transmit to their clients.

Arabian equine logo design developed for an equine ranch that concentrates on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a unique organization logo design tailored to manifest the unique physical traits of the Arabian pedigree of equines. With a different head form and very high tail posture, the Arabian is one of the very most easily identifiable horse breeds in the whole world.

Las Cafe, A Gastonia Coffee shop logo layout a small dining establishment, layout contains a customized script font which floats above a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, design includes a changed script font style which hovers above a group of elaborate lines and dots.

Logo design for a software application developer the design functions and famous Gastonia component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the company and in quite a few cases the symbolism supporting a logo is equally as important as how it brands the business it stands for.

Develop logo layout developed for a Gastoniaindoor designer, design attribute a collection of red circles that intersect as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Gastonia interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, researches, collaborates, and oversees such ventures. Interior design is a diverse occupation that involves conceptual development, space planning, location inspections, programming, investigation, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo layout provided for Advanced Leadership Solutions in Gastonia, the characters for letter V and also A in middle of the word progressed have been modified to link straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Gastonia logo design project was done for a management consultant that assists business leaders to develop into more effective at handling people, expectations, and profitability.

A Gastonia business logo style including a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly understood the market place was ready for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of interests, a place to sell off their pre-owned products to other sports enthusiasts.

I created their Gastonia logo design using a graphic that captures the interest of vehicles and projects an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and calm habitat.

Logo style MQ farms, this Gastonia company logo design has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really designed for an Gastonia area farm it was really created for a products broker, and this logo design was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to generate a brand mark that projects confidence, success, and luxury.

 Gastonia Logo design for a nonprofit, Transforming Point Solutions - the logo design feature for ostensibly facing arrowhead and also the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they preferred, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to discover any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of knowing where exactly the target is. Thankfully, in this particular instance, I struck a bullseye with the first shot.

Logo designed for making use of an indication for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is reminiscent of a well-known Gastonia sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked directly with the business owner to design a logo which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, Gastonia, North Carolina, NC,
Logo designed by ImageCo, Gastonia, North Carolina, NC,
Logo designed by ImageCo, Gastonia, North Carolina, NC,
Logo designed by ImageCo, Gastonia, North Carolina, NC,
Electrical sign design for Gastonia restaurnat designed by Gastonia Sign Company
Gastonia logo design and brand identity design for Gastonia retailers
Logo designed by ImageCo, Gastonia, North Carolina, NC,
Logo designed by ImageCo, Gastonia, North Carolina, NC,
Logo designed by ImageCo, Gastonia, North Carolina, NC,
Logo designed by ImageCo, Gastonia, North Carolina, NC,
Logo designed by ImageCo, Gastonia, North Carolina, NC,

Logo designed by ImageCo, Gastonia, North Carolina, NC,

Logo designed by ImageCo, Gastonia, North Carolina, NC,

Logo designed by ImageCo, Gastonia, North Carolina, NC,

Logo designed by ImageCo, Gastonia, North Carolina, NC,

Logo designed by ImageCo, Gastonia, North Carolina, NC,
Logo designed by ImageCo, Gastonia, North Carolina, NC,
Logo designed by ImageCo, Gastonia, North Carolina, NC,
Logo designed by ImageCo, Gastonia, North Carolina, NC,
Logo designed by ImageCo, Gastonia, North Carolina, NC,
Logo designed by ImageCo, Gastonia, North Carolina, NC,
Logo designed by ImageCo, Gastonia, North Carolina, NC,
Logo designed by ImageCo, Gastonia, North Carolina, NC,
Logo designed by ImageCo, Gastonia, North Carolina, NC,
Logo designed by ImageCo, Gastonia, North Carolina, NC,