Goldsboro, North Carolina Logo Design

Nearly every new Goldsboro business understands that they are in need of a logo, but few new business owners fully realize the vital role their organization logo can perform in their financial success, or why one logo functions better than another. A company logo has an immediate and long-term effect on the prosperity of a company, select the correct one and it will make the door swing and phone ring, choose the incorrect one and it can be a barrier and a hindrance for the longevity of an organization.

The logos included in the ImageCo portfolio help Goldsboro, North Carolina companies prosper, they are effective in any given situation and the reason they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logos do not require scrutiny, they can be grasped in just a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will continue to be legible and equally emotive at every dimension.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a logo must be timeless and should feel relevant today, tomorrow, and twenty years from today.

Logo PORTFOLIO Volume 1

Retro logo style of a bike created for a Goldsboro, North Carolina coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually opening up in an older part of town and wished to cast a vintage feel without coming across as stodgy or low energy. I achieved the two jobs by designing a company logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo design with a microscopic lense slide and bacteria developed for Goldsboro, North Carolina clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the causes and consequences of diseases, mainly the branch of medicine that works with the clinical assessment of specimens of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the only instance I remember where I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Generally I attempt not to be overly literal with a concept and to a point, this specific design approaches the company it serves quite literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more focus grabbing and much more meaningful.

logo design with a leaping environment-friendly frog developed for a family members fun facility in Goldsboro, North Carolina.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs which come my way, I’ve produced dozens of logo designs for physicians, dental offices, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to include a couple springs into the concept but Cool Springz is a fun place to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a trail, a stream, and a tree - developed for Goldsboro, North Carolina traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers tend not to shoot places or things but rather communicate emotional experiences by means of the pictures they capture. The thought behind this logo concept was to utilize negative space to convey more than what was visible upon initial view, which I think is quintessential of the majority of good photographers in that they oftentimes share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance that can’t be communicated with mere words. I attempted to do something similar to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Goldsboro logo but also to reveal the depth in her work and in the way that she perceives the world through the lens of her camera.

 Goldsboro logo design with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I genuinely relish and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but my client, while he liked the concept, really did not care for my choice of birds. This particular man truly disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his hatred for this specific variety of sea bird.

When I turn a concept over to a customer I encourage them to discuss it with friends and colleagues and family members as well as with individuals that they don’t actually know so as to get objective point of views on the merit of a design. Fortunately, he shared it with his family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Business logos are a strange creature in the design world because the people that have a tendency to hire an expert to create their business logo understand how crucial a logo is for their business so they are much more invested in the end result. Every logo design job possesses it’s allotment of hurdles, however the greatest challenge is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, style for Goldsboro, North Carolina book author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, nevertheless it is the most important part of a printed book considering that it is ordinarily the first thing a person views in the bookstore. Concerning a publishing company, it’s the optimal opportunity that they will ever have to promote their brand and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has two letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems that in many cases 1 of the things consumers usually tend to remember the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle air service situated in LA and although I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to confering a sense of airline flight and it was surely a winner.

 Goldsboro logo style made use of for advertising and marketing and also a label style for Vintage Situation includes an old typeface style.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which seemed to be vintage cases. For this brand concept I tried to come up with a logo that provided a fluid vintage feel to it and could easily be utilized for every thing from a web site to a label on brand new cases that appeared like they were from a different era.

Logo design produced for an orthodontist in Goldsboro, North Carolina, design consist of an arc with lines intersecting with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging logo projects considering that it appears that each and every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden professions when it comes to small business branding, if dining establishments approached their branding in the same way dental offices do every one of their company logos would be a picture explaining something they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I actually enjoy doing dental care logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members nonprofit, the logo design features 4 personalities surprised in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the residents in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wants to project.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design which conveyed that they were about families without being openly corny about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo to illustrate how individuals ought to think or feel they don’t understand the goal of a logo. If people have to think about a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that illustrates itself won’t have the likelihood to be understood.

Logo design created for a hair layout workshop including a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which communicated a feeling of contentment and elegance for their new hair studio. I came up with a concept which did not go the obvious route of creating just a stylized orchid but instead crafted a logo design which implied a flower in the formation of a swirl blended into the letter O in the title and by placing attention on the concept using the figure of a hummingbird hovering above the logo design itself. The obvious path in designing a logo design is in most cases the wrong path and in this case, the design ended up not being about the orchid but alternately put the focus on the perception that they wanted to forecast to their customers.

Arabian steed logo layout produced for a steed ranch that specializes in reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind custom logo design fashioned to symbolize the unique physical traits of the Arabian pedigree of horses. With an unique head shape and higher tail posture, the Arabian is one of the most quite easily recognizable horse types in the whole world.

Las Coffee shop logo style a little dining establishment, style includes a modified manuscript typeface which hovers over a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small dining establishment, style includes a changed script font which floats over a team of elaborate lines and also dots.

Logo design for a software designer the design functions and legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the company and in quite a few cases the substance supporting a logo design is equally as important as how it serves the company it represents.

Advance logo layout produced for a Goldsboro, North Carolina interior developer, layout attribute a collection of red circles that converge and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Goldsboro, North Carolina interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, explores, coordinates, and oversees such projects. Interior design is a diverse profession that includes conceptual development, area planning, location evaluations, programming, investigation, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V and A in center of the word advanced have been changed to link directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Goldsboro, North Carolina logo design project was completed for a leadership consultant that assists business leaders to become more efficient at handling people, expectations, and profitability.
A logo layout featuring a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly recognized the market place was ready for an outdoor sporting retailer that operates as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of interests, a spot to sell their pre-owned products to other sports enthusiasts. I designed their Goldsboro business logo dsign utilizing an image that captures the attention of traffic and sends an image that evokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo design has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t actually composed for an Goldsboro, North Carolina regional farm it was really devised for a commodities broker, and this business logo was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to develop a graphic that projected self-assurance, financial success, and prosperity.

 Goldsboro Logo design for a not-for-profit, Turning Point Solutions - the logo design function for ostensibly dealing with arrowhead as well as the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they preferred, that can be a good thing or a bad thing. Good in that it offers a designer the freedom to delve into any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of recognizing where exactly the target is. Luckily, in this case, I struck a bullseye with the 1st try.

Logo design created for making use of an indication for the restaurant (Brewgrrs), it is an ornate script font that is similar to a renowned sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked directly with the proprietor to produce a logo which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very legible from over a block away.