Greensboro Logo Design

Every new Greensboro business understands that they require a logo, but few entrepreneurs thoroughly are aware of the vital role their company logo will take in their financial success, or exactly why one logo functions more effectively than another. A company logo has an instant and lasting effect on the growth of a company, pick the correct one and it can make the door swing and phone ring, choose the incorrect one and it can be an obstacle and a hindrance for the longevity of a company. The logos presented in the ImageCo portfolio help Greensboro companies succeed, they are effective in any given situation and the reason why they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos don’t require deliberation, they can be understood in merely a glance.
  2. Scalability: from business cards to billboards a scalable logo design will stay legible and equally emotive at every size.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a logo design needs to be enduring and will feel relevant today, tomorrow, and twenty five years from now.

Retro logo layout of a bike developed for a Greensboro coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were actually opening in an older part of the town and hoped to visualize a vintage tone without appearing as uninteresting or low energy. I fulfilled both tasks by means of designing a logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo design with a microscope slide and germs made for Greensboro clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the causes and consequences of diseases, especially the field of healthcare which deals with the laboratory examination of specimens of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the sole instance I recollect where I was able to integrate a bacteria-laden microscope slide into a business logo design.

Typically I try not to be overly literal with a concept and to a degree, this specific design approaches the company it serves rather literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more interest grabbing and more memorable.

logo layout with a leaping environment-friendly frog made for a family members enjoyable facility in Greensboro.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs which come my way, I’ve done dozens of logo designs for health care providers, dentists, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to include a some springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for marketing. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a hill, a trail, a stream, and also a tree - designed for Greensboro traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche area due to the fact that travel photographers don’t capture places or things but rather communicate emotional journeys through the photos they record. The thought behind this logo composition was to make use of negative space to convey more than what was visible upon initial view, which I think is representative of the majority of good photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness which can’t be conveyed with just words. I tried to do something similar to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Greensboro logo but also to reveal the depth in her art and in the way that she sees the world through the lens of her camera.

 Greensboro logo layout with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I truly savor and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but the customer, even though he loved the concept, really did not care for my choice of birds. This particular man truly despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his hatred for this specific kind of sea bird.

When I turn a design over to a customer I encourage all of them to talk about it with colleagues and family members as well as with other people that they don’t even know so as to get neutral viewpoints on the merit of a design. Fortunately, he discussed it with his whole family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Custom logo designs are a strange creature in the design world because the people that tend to hire a professional to create their logo comprehend how vital a logo design is for their company so they are way more vested in the result. Every logo design job possesses it’s portion of difficulties, but the largest challenge is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for Greensboro publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, nevertheless it really is the most important part of a published book considering that it is in most cases the first thing a person sees in the book shop. For a publisher, it’s the optimal opportunity they will likely ever have to spotlight their brand and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems that in many occurrences one of the items folks usually tend to recollect the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline based in LA and although I’m not certain it actually “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a spirit of air travel and it was surely a success.

 Greensboro logo style utilized for advertising as well as a label design for Vintage Instance includes an old-fashioned font design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that seemed to be vintage cases. For this brand design I tried to come up with a logo that provided a fluid old style feel to it and could be utilized for anything from a website to an insignia on brand new cases that appeared like they were from another generation.

Logo design produced for an orthodontist in Greensboro, style include an arc with lines converging through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most difficult logo projects considering that it seems that virtually every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to business marketing, if dining establishments approached their branding in the same way dental practices do every one of their company logos would be a picture trying to explain something they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually love doing dental care business logos because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a family not-for-profit, the logo design includes 4 personalities startled in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wants to communicate.

The McNally Foundation’s name offered a unique opportunity to do a logo that communicated that they were about families without being overtly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to explain specifically how individuals should think or feel they don’t understand the goal of a logo. If people have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that describes itself will never have the likelihood to be understood.

Logo layout produced for a hair style studio including a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo that conveyed a feeling of calmness and class for their new hair studio. I created a concept that didn’t go the obvious route of making merely a stylized orchid but instead created a business logo that suggested an orchid in the pattern of a swirl incorporated into the letter O in the title and by placing emphasis on the logo design along with the silhouette of a hummingbird hovering above the logo itself. The obvious path in creating a business logo is oftentimes the wrong direction and in this case, the design ended up not being about the orchid but alternately put the focus on the emotion that they wanted to forecast to their patrons.

Arabian horse logo style developed for a steed cattle ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed an original logo design tailored to embody the unique physical traits of the Arabian type of horses. By having an unique head form and higher tail carriage, the Arabian is one of the very most easily recognizable equine types in the world.

Las Cafe logo design a little restaurant, design contains a changed manuscript font style which hovers above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, style includes a modified manuscript typeface which hovers above a group of ornate lines and also dots.

Logo style for a software developer the style features and iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and disk managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. But it represented something to the business owner of the company and in quite a few cases the significance supporting a logo design is just as important as how it brands the company it represents.

Progress logo style developed for a Greensboro indoor designer, design function a collection of red circles that intersect as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Greensboro interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, investigates, coordinates, and manages such ventures. Interior design is a multifaceted profession that consists of conceptual development, area planning, location assessments, programming, investigation, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V as well as A in middle of the word progressed have been customized to tie straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Greensboro logo design job was performed for a management consultant that assists business leaders to become more effective at supervising people, expectations, and productivity.

A logo style including a fisherman in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly realized the market was prepared for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of interests, a spot to market their pre-owned goods to other sports enthusiasts. I tailored their Greensboro business logo dsign utilizing an image that garners the attention of traffic and projects an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo design has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really created for an Greensboro area farm it was actually created for a commodities broker, and this particular logo was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to produce an identity that projected confidence, success, and wealth.
Logo design developed for the use of an indication for the dining establishment (Brewgrrs), it is a luxuriant script typeface that is reminiscent of a well-known sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked closely with the owner to design a logo design which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very easy to read from over a block away.