Jacksonville, North Carolina Logo Design

Each and every new Jacksonville company knows they require a logo, however few entrepreneurs entirely realize the vital role their logo design will make in their success, or precisely why one business logo works better than another. A logo has an immediate and long term effect on the viability of a company, select the right one and it can make the door swing and cash register ring, go with the incorrect one and it will be an obstacle and a hindrance for the longevity of a business.

The logos featured in the ImageCo portfolio help Jacksonville, North Carolina companies prosper, they are effective in any given scenario and the main reason they are so effective is because they all have these five features in common.

  1. Simplicity: simple logos do not demand consideration, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will be legible and equally emotive at every scale.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a company logo should be timeless and will feel as relevant today, tomorrow, and 20 years from today.
Retro logo style of a bicycle created for a Jacksonville, North Carolina coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were launching in an older part of the town and wished to cast a nostalgic tone without appearing as uninteresting or low energy. I accomplished each of the tasks by creating a sign design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo style with a microscope slide as well as germs made for Jacksonville, North Carolina medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the root causes and effects of diseases, especially the field of medicine which deals with the laboratory assessment of specimens of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the sole instance I call to mind in which I was able to integrate a bacteria-laden microscope slide right into a logo design.

Typically I try not to be excessively literal with a design and to a degree, this specific design approaches the company it serves quite literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more interest grabbing and even more unforgettable.

logo layout with a leaping eco-friendly frog created for a household fun center in Jacksonville, North Carolina.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs that come my way, I’ve done dozens of logo designs for surgeons, dentists, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to integrate a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for advertising. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design including a group of birds, a mountain, a route, a stream, and also a tree - developed for Jacksonville, North Carolina traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche field because travel photographers tend not to shoot locations or things but rather project emotional experiences through the photos they record. The idea behind this logo concept was to use negative space to communicate more than what was visible upon first view, which I think is representative of the majority of good photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance that can’t be conveyed with mere words. I tried to do something comparable to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Jacksonville logo design but also to reveal the depth in her art and in the way that she sees the world through the lens of her camera.

 Jacksonville logo layout with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I really enjoy and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A however the client, while he loved the concept, didn’t care for my choice of birds. This guy truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his hatred for this particular type of sea bird.

When I turn a design over to a client I urge them to talk about it with colleagues and family as well as with individuals that they don’t actually know so as to get honest viewpoints on the merit of a concept. Fortunately, he shared it with his whole family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Custom logo designs are a strange animal in the design world given that the people that have a tendency to hire an expert to create their logo design comprehend how important a logo design is for their organization so they are way more vested in the final result. Every logo design project possesses it’s portion of challenges, but the largest obstacle is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Jacksonville, North Carolina book author

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, yet it is the most necessary part of a published book due to the fact that it is often the initial thing a person sees in the book store. With regard to a publisher, it’s the best opportunity they will likely ever get to advertise their product and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has two letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems like that in many occurrences one of the things consumers often tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline company situated in LA and although I’m not certain it really “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to imparting a sense of airline flight and it was undoubtedly a winner.

 Jacksonville logo design utilized for advertising and also a tag design for Vintage Instance includes an archaic font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which seemed to be vintage cases. For this logo concept I attempted to come up with a logo that offered a fluid old style feel to it and could be utilized for anything from a website to an insignia on brand new cases that appeared like they were from a different era.

Logo developed for an orthodontist in Jacksonville, North Carolina, style consist of an arc with lines intersecting via it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging logo jobs due to the fact that it seems that every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to company branding, if dining establishments approached their advertising in the same way dental practitioners do every one of their logos would be a picture trying to explain something they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really love doing dental logos because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members not-for-profit, the logo includes 4 characters surprised in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution wants to relate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that conveyed that they were about families without being openly corny about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to describe how individuals should think or feel they don’t understand the objective of a logo. If you have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that explains itself won’t have the likelihood to be comprehended.

Logo layout created for a hair layout workshop featuring a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which conveyed a spirit of serenity and class for their new hair salon. I created a concept that did not go the obvious route of designing simply a stylized orchid but alternatively designed a company logo which implied an orchid in the pattern of a swirl blended in to the letter O in the title and by putting emphasis on the concept with the silhouette of a hummingbird floating above the logo itself. The obvious path in creating a business logo is usually the incorrect path and in this case, the design ended up not being about the orchid but instead placed the importance on the perception that they really wanted to project to their patrons.

Arabian equine logo design created for a horse ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind organization logo concept styled to display the unique physical traits of the Arabian breed of equines. With a distinctive head form and high tail posture, the Arabian is one of the most easily identifiable equine types in the whole world.

Las Cafe logo layout a small restaurant, style includes a modified script typeface which floats over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little dining establishment, style contains a customized script typeface which hovers above a team of luxuriant lines and dots.

Logo design for a software program designer the style functions and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. However, it represented something to the owner of the company and in quite a few cases the symbolism behind a logo is equally as important as how it serves the enterprise it stands for.

Evolve logo design created for a Jacksonville, North Carolina indoor developer, layout function a collection of red circles that intersect as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Jacksonville, North Carolina interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, investigates, collaborates, and manages such ventures. Interior design is a multifaceted occupation that involves conceptual development, area planning, site examinations, programming, research study, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo style provided for Advanced Management Solutions, the characters for letter V as well as A in middle of words advanced have actually been customized to tie straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Jacksonville, North Carolina logo design assignment was carried out for a management advisor that enables business leaders to become more efficient at handling people, expectations, and productivity.
A logo design including an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market place was prepared for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of passions, a place to sell their secondhand equipment to other sports enthusiasts. I designed their Jacksonville logo design dsign using an image which grabs the attention of vehicles and sends an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ ranches, this logo style has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually produced for an Jacksonville, North Carolina regional farm it was really created for a products broker, and this trademark was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to generate a brand mark that projects assurance, financial success, and luxury.

 Jacksonville Logo design for a nonprofit, Transforming Point Solutions - the logo design feature for outwardly facing arrow as well as the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they wanted, that can be a good thing or a bad thing. Good in that it offers a designer the freedom to explore any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of knowing where exactly the target is. Fortunately, in this particular instance, I nailed a bullseye with the very first try.

Logo design made for the use of a sign for the restaurant (Brewgrrs), it is a luxuriant manuscript typeface that is similar to a famous sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked directly with the proprietor to create a business logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.