Kannapolis, North Carolina Logo Design

Nearly every new Kannapolis company knows they need a logo, however few new business owners fully grasp the key role their logo can make in their financial success, or exactly why one business logo works better than another. A logo design has an immediate and long-term effect on the financial success of a company, select the correct one and it will make the door swing and phone ring, go with the incorrect one and it will be a barrier and an impediment for the life of a company.

The logos featured in the ImageCo portfolio help Kannapolis, North Carolina businesses prosper, they are effective in any given situation and the reason why they are so effective is because they all have these five features in common.

  1. Simplicity: simple logo designs do not require deliberation, they can be comprehended in just a glance.
  2. Scalability: from labels to movie screens a scalable logo design will be legible and just as emotive at virtually any size.
  3. Versatility: logos which work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a logo should be enduring and should feel as relevant today, tomorrow, and twenty years from now.
Retro logo layout of a bicycle developed for a Kannapolis, North Carolina coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were opening in an old part of town and wished to visualize an old-fashioned feel without coming across as boring or low energy. I accomplished both of these tasks by developing a custom logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo design with a microscopic lense slide and bacteria developed for Kannapolis, North Carolina medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the triggers and outcomes of diseases, especially the branch of medicine that works with the laboratory assessment of samplings of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the sole instance I remember in which I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Generally I try not to be overly literal with a concept and to a point, this design approaches the company it serves rather literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more attention grabbing and more unforgettable.

logo design with a leaping green frog made for a household enjoyable facility in Kannapolis, North Carolina.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects which come my way, I’ve produced dozens of logo designs for health care providers, dentists, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the title of the business has the word springz in its name the obvious choice would have been to include a some springs into the design but Cool Springz is a fun destination to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better dynamic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design featuring a flock of birds, a hill, a path, a stream, and a tree - developed for Kannapolis, North Carolina travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche profession due to the fact that travel photographers don’t capture locations or things but instead convey emotional experiences by means of the photos they capture. The thought behind this logo concept was to make use of negative space to communicate more than what was visible upon initial view, which I think is representative of most professional photographers in that they oftentimes share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be conveyed with mere words. I tried to do something much the same to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Kannapolis logo but also to illustrate the depth in her art and in the way that she sees the world through the lens of her camera.

 Kannapolis logo style with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I truly take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but the client, even though he liked the concept, really did not care for my choice of birds. This guy seriously hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his scorn for this particular type of sea bird.

When I turn a concept over to a client I urge them to talk about it with colleagues and family as well as with folks that they don’t even know so as to get neutral judgements on the benefit of a concept. Fortunately, he shared it with his family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Logo designs are a strange animal in the design world given that the people that tend to hire an expert to create their business logo realize how essential a logo is for their company so they are much more vested in the final result. Every logo project possesses it’s allotment of challenges, however the greatest obstacle is finding that sweet spot in a design that works really well at the task it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for Kannapolis, North Carolina book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, but it is the most crucial part of a published book given that it is usually the primary thing a person views in the book shop. With regard to a publisher, it’s the absolute best opportunity they will ever have to advertise their label and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo design has two letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems that in many occurrences one of the things consumers often tend to recollect the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company based in LA and while I’m not certain it really “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to conferring a spirit of airline flight and it was surely a victory.

 Kannapolis logo design made use of for advertising and also a label layout for Vintage Situation features an antiquated typeface design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, that seemed to be antique cases. For this logo design I sought to come up with a logo that provided a fluid retro feel to it and could easily be used for everything from a web site to a label on brand new cases that appeared like they were from a different era.

Logo created for an orthodontist in Kannapolis, North Carolina, style consist of an arc with lines intersecting with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most difficult logo jobs due to the fact that it appears that every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to company marketing, if dining establishments approached their branding in the exact same way dental practices do every one of their logos would be a picture trying to explain something they served, McDonalds would probably contain an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually love doing dental business logos simply because it challenges me to come up with a design that implies dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members nonprofit, the logo features 4 characters startled in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wants to project.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which conveyed that they were about families without being openly tacky about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to explain exactly how individuals ought to think or feel they don’t understand the purpose of a logo. If you have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that explains itself won’t have the likelihood to be understood.

Logo style developed for a hair design workshop featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which conveyed a spirit of relaxation and connection for their new hair salon. I came up with a concept which didn’t go the obvious route of making merely a stylized orchid but rather created a logo that implied a flower in the pattern of a swirl integrated in to the letter O in the title and by placing emphasis on the logo design along with the figure of a hummingbird hovering over the logo design itself. The obvious path in designing a logo design is in most cases the wrong path and in this case, the design ended up not being about the orchid but alternately laid the importance on the emotion that they really wanted to forecast to their customers.

Arabian steed logo design developed for an equine cattle ranch that focuses on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a unique creative logo design fashioned to embody the unique physical traits of the Arabian kind of equines. By having a distinctive head form and very high tail posture, the Arabian is one of the highly easily identifiable horse types in the whole world.

Las Coffee shop logo design a tiny restaurant, design contains a changed manuscript typeface which hovers above a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, layout includes a customized script font style which floats over a team of elaborate lines and also dots.

Logo design for a software application programmer the design attributes as well as iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. However, it represented something to the owner of the company and in quite a few cases the substance behind a business logo is just as important as how it serves the organization it represents.

Evolve logo style created for a Kannapolis, North Carolina interior developer, design attribute a series of red circles that intersect and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Kannapolis, North Carolina interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, researches, coordinates, and oversees such tasks. Interior design is a diverse occupation that includes conceptual development, area planning, site evaluations, programming, research, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V and also A in middle of words progressed have actually been customized to link directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Kannapolis, North Carolina logo design job was undertaken for a leadership guide that enables business leaders to develop into more successful at supervising people, expectations, and profitability.
A logo design featuring an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market was ready for an outdoor sporting retailer that functions as a consignment business. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of interests, a location to market their pre-owned items to other sports enthusiasts. I tailored their Kannapolis logo dsign with an image that seizes the interest of traffic and projects an image that invokes the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo style has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually composed for an Kannapolis, North Carolina area farm it was in reality devised for an investments broker, and this company logo was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to produce a brand mark that projected esteem, financial success, and luxury.

 Kannapolis Logo design for a nonprofit, Turning Point Solutions - the logo layout feature for externally encountering arrow as well as the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they wanted, this can be a good thing or a bad thing. Good in that it gives a designer the freedom to investigate any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of recognizing where exactly the target is. Luckily, in this case, I hit a bullseye with the first go.

Logo created for making use of an indication for the dining establishment (Brewgrrs), it is a luxuriant manuscript font that is similar to a famous sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked directly with the owner to produce a logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very legible from over a block away.