Leland Logo Design

Nearly every new Leland business knows they need a logo, yet few entrepreneurs entirely comprehend the crucial role their organization logo will take in their financial success, or precisely why one business logo performs better than another. A business logo has an instant and sustaining influence on the financial success of a business, go with the correct one and it can make the door swing and cash register ring, select the wrong one and it will be a barrier and an impediment for the life span of a business. The logos included in the ImageCo portfolio help Leland companies succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs don’t demand deliberation, they can be comprehended in merely a glance.
  2. Scalability: from business cards to posters a scalable logo design will continue to be legible and just as emotive at virtually any scale.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a logo should be lasting and should feel relevant today, tomorrow, and 20 years from today.

Retro logo style of a bike produced for a Leland coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were actually opening in an older section of town and really wanted to project a vintage tone without appearing as boring or low energy. I achieved both of these tasks by means of creating a sign concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo layout with a microscope slide as well as bacteria created for Leland clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the triggers and effects of diseases, especially the branch of medicine that deals with the laboratory evaluation of samplings of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the sole instance I recall where I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Typically I attempt not to be overly literal with a design and to a point, this design approaches the company it represents fairly literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more captivating, more focus grabbing and even more memorable.

logo layout with a leaping eco-friendly frog designed for a family fun center in Leland.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs which come my way, I’ve done dozens of logo designs for physicians, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to incorporate a some springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for advertising. I also believe this is the only time that a logo I created was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo featuring a group of birds, a hill, a path, a stream, and also a tree - developed for Leland traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche speciality because travel photographers tend not to capture places or things but rather reveal emotional journeys through the images they record. The thought behind this logo composition was to use negative space to communicate more than what was visible upon first glance, which I think is representative of most professional photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance which can’t be conveyed with just words. I made an effort to do something comparable to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Leland logo design but also to show the depth of her art and in the way that she views the world through the lens of her camera.

 Leland logo design with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I honestly savor and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but my client, even though he liked the concept, didn’t care for my choice of birds. This man truly hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his hatred for this particular variety of sea bird.

When I turn a concept over to a client I urge all of them to share it with friends and colleagues and family as well as with other people that they don’t even know so as to get objective judgements on the benefit of a design. Fortunately, he talked about it with his whole family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a weird animal in the design world because the people that have a tendency to hire a professional to design their business logo comprehend how essential a logo design is for their business so they are way more vested in the final result. Every logo job possesses it’s share of challenges, however the largest challenge is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Leland publication author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, nevertheless it really is the most necessary part of a published book considering that it is in most cases the primary thing a person sees in the book store. Regarding a publishing company, it’s the optimal opportunity that they will ever get to advertise their label and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems that in many instances 1 of the traits consumers often tend to remember the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline located in LA and although I’m not sure it really “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a sense of airline flight and it was undoubtedly a success.

 Leland logo layout utilized for advertising and marketing and also a label layout for Vintage Situation features an old font style layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that seemed to be vintage cases. For this business logo concept I sought to come up with a logo that offered a fluid nostalgic feel to it and could easily be used for every thing from a web page to a label on brand new cases that appeared like they were from another era.

Logo produced for an orthodontist in Leland, style include an arc with lines intersecting with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging and difficult logo design jobs because it appears that every single dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to company marketing, if dining establishments approached their branding in the exact same way dental offices do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dentist business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family not-for-profit, the logo design features 4 personalities staggered in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution hopes to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo which communicated that they were about families without being openly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to explain exactly how people ought to think or feel they don’t understand the objective of a logo. If viewers have to ponder a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo that explains itself will never have the likelihood to be understood.

Logo design created for a hair style studio featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that related a spirit of contentment and class for their new hair salon. I created a concept which did not go the obvious direction of making simply a stylized orchid but alternatively delivered a logo design that implied a flower in the pattern of a swirl integrated into the letter O in the title and by putting attention on the logo design with the silhouette of a hummingbird floating over the logo itself. The obvious path in designing a company logo is more often than not the wrong course and in this case, the design ended up not being about the orchid but alternately placed the focus on the perception that they really wanted to transmit to their customers.

Arabian horse logo layout produced for an equine cattle ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a unique company logo concept tailored to embody the unique physical traits of the Arabian type of horses. With a distinctive head form and high tail posture, the Arabian is one of the very most easily identifiable horse lineages in the whole world.

Las Coffee shop logo design a little restaurant, style contains a customized script font style which floats over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, style includes a changed script font which hovers over a team of ornate lines as well as dots.

Logo layout for a software program developer the design attributes and also iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the business and in quite a few cases the substance supporting a logo design is equally as important as how it serves the organization it stands for.

Evolve logo design created for a Leland interior designer, style attribute a collection of red circles that converge as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Leland interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, researches, coordinates, and manages such projects. Interior design is a diverse profession that consists of conceptual development, area planning, location inspections, programming, analysis, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V as well as A in center of the word progressed have actually been changed to link straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Leland logo design job was performed for a management expert that helps business professionals to become more efficient at managing people, expectations, and productivity.

A logo layout featuring a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was prepared for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of interests, a location to market their used items to other sports enthusiasts. I created their Leland business logo dsign along with a graphic that pulls in the interest of traffic and projects an image that arouses the enthusiasm of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo layout has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually created for an Leland regional farm it was really devised for a commodities broker, and this logo was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to make a brand mark that projects assurance, effectiveness, and opulence.
Logo created for using an indication for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is reminiscent of a popular sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the owner to develop a logo design that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very easy to read from over a block away.