Lenoir Logo Design

Virtually every new Lenoir venture knows they are in need of a logo, yet few new business owners thoroughly understand the essential role their company logo can perform in their becoming successful, or exactly why one business logo functions better than another. A company logo has an immediate and long-term impact on the success of a business, choose the right one and it can make the door swing and cash register ring, choose the wrong one and it can be a barrier and a hindrance for the life span of a company. The logos presented in the ImageCo portfolio help Lenoir companies succeed, they are effective in any given situation and the reason why they are so effective is because they all have these five things in common.
  1. Simplicity: simple logo designs don’t require contemplation, they can be understood in just a glimpse.
  2. Scalability: from business cards to signboards a scalable logo will continue to be legible and equally emotive at any dimension.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a business logo needs to be ageless and will feel relevant today, tomorrow, and forty years from today.

Retro logo layout of a bicycle developed for a Lenoir coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were launching in an older section of the city and wanted to cast an old-fashioned vibe without appearing as stodgy or low energy. I fulfilled the two jobs by developing a custom logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo design with a microscopic lense slide as well as germs designed for Lenoir medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the root causes and consequences of diseases, especially the field of healthcare which deals with the clinical evaluation of samplings of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the sole instance I recollect in which I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Normally I try not to be excessively literal with a design and to a point, this specific design approaches the company it represents rather literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more interest grabbing and even more meaningful.

logo style with a jumping eco-friendly frog created for a family fun facility in Lenoir.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects that come my way, I’ve produced dozens of logo designs for health care providers, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the apparent choice would have been to integrate a handful of springs into the design but Cool Springz is a fun place to go and spring does not actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better lively high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design featuring a flock of birds, a mountain, a route, a stream, and also a tree - created for Lenoir traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche sector due to the fact that travel photographers don’t shoot places or things but rather reveal emotional journeys by means of the photos they record. The idea behind this logo composition was to make use of negative space to reveal more than what was visible upon initial glance, which I think is quintessential of most good photographers in that they oftentimes convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness which can’t be conveyed with mere words. I made an effort to do something very similar to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Lenoir logo design but also to reveal the depth of her work and in the way that she perceives the world through the lens of her camera.

 Lenoir logo design with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I honestly relish and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but my customer, even though he loved the concept, didn’t care for my choice of birds. This guy truly loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his aversion for this particular variety of sea bird.

When I turn a concept over to a customer I urge them to discuss it with friends and colleagues and family members as well as with folks that they don’t actually know so as to get objective assessments on the benefit of a design concept. Fortunately, he talked about it with his family members and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logos are a strange creature in the design world because the people that are inclined to hire a professional to design their logo design understand how crucial a logo is for their organization so they are way more invested in the result. Every logo design project has it’s portion of hurdles, however the largest challenge is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo design with bamboo in the background, design for Lenoir book author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, but it really is the most important part of a published book considering that it is usually the first thing a person views in the bookstore. For a publisher, it’s the optimal opportunity they will ever get to spotlight their product and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has 2 letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart however it looks like that in many cases one of the traits folks tend to recollect the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline based in LA and although I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to imparting a good sense of airline flight and it was undoubtedly a winner.

 Lenoir logo design utilized for marketing and also a tag layout for Vintage Case includes an archaic font design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which seemed to be antique cases. For this business logo design I tried to come up with a logo that offered a fluid retro feel to it and could easily be used for every thing from a web page to a label on brand new cases that appeared like they were from another generation.

Logo design created for an orthodontist in Lenoir, layout consist of an arc with lines converging through it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most difficult logo design projects due to the fact that it seems that each and every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to business marketing, if dining establishments approached their branding in the very same way dental practices do every one of their logos would be a picture trying to explain something they served, McDonalds would likely have a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really enjoy doing dentist business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo made for a family nonprofit, the logo includes 4 personalities startled in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wants to relate.

The McNally Foundation’s name presented a unique opportunity to do a logo design that communicated that they were about families without being overtly corny about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo to summarize how individuals ought to think or feel they don’t understand the objective of a logo. If viewers have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that describes itself won’t have the chance to be comprehended.

Logo layout developed for a hair design workshop featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that related an atmosphere of relaxation and connection for their new hair studio. I came up with a design which did not go the obvious course of designing just a stylized orchid but alternatively crafted a logo which implied an orchid in the pattern of a swirl incorporated in to the letter O in the name and by placing attention on the logo design with the figure of a hummingbird hovering above the image itself. The obvious path in creating a company logo is usually the wrong path and in this case, the design ended up not being about the orchid but alternately placed the importance on the emotion that they really wanted to transmit to their customers.

Arabian steed logo layout created for a horse ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted an original business logo design customized to embody the unique physical traits of the Arabian pedigree of horses. By having a different head shape and higher tail posture, the Arabian is one of the most quite easily recognizable equine breeds in the whole world.

Las Cafe logo style a small dining establishment, style includes a changed manuscript font which hovers above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, design includes a changed manuscript font which floats over a group of luxuriant lines and also dots.

Logo layout for a software program designer the layout functions and also iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. However it intimated something to the owner of the company and in quite a few cases the symbolism supporting a logo design is just as important as how it brands the enterprise it stands for.

Develop logo style produced for a Lenoir interior designer, design feature a series of red circles that converge as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lenoir interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, researches, coordinates, and manages such tasks. Interior design is a diverse profession that consists of conceptual development, area planning, site evaluations, programming, study, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V as well as A in middle of words progressed have been modified to tie directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Lenoir logo design job was performed for a management advisor that enables business professionals to become more efficient at handling people, expectations, and productivity.

A logo layout featuring an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly knew the market place was prepared for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of passions, a place to sell their secondhand products to other sports enthusiasts. I designed their Lenoir business logo dsign using a graphic that garners the attention of vehicles and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ farms, this logo design has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t really created for an Lenoir regional farm it was in reality devised for a products broker, and this particular company was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to design a image that projected self-assurance, effectiveness, and luxury.
Logo design developed for making use of an indicator for the restaurant (Brewgrrs), it is a luxuriant manuscript font that is reminiscent of a well-known sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked closely with the business owner to produce a business logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very legible from over a block away.