Lexington Logo Design

Nearly every new Lexington company understands that they are in need of a logo, however few entrepreneurs entirely understand the essential role their logo can perform in their success, or why one logo works better than another. A business logo has an immediate and long-term impact on the financial success of a business, select the right one and it will make the door swing and cash register ring, select the wrong one and it can be an obstacle and a hindrance for the life span of an organization. The logos featured in the ImageCo portfolio help Lexington companies succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logo designs don’t demand consideration, they can be understood in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo will continue to be legible and just as emotive at any scale.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a business logo must be timeless and will feel relevant today, tomorrow, and forty years from today.

Retro logo layout of a bike developed for a Lexington coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were actually opening up in an older section of the area and wanted to cast a nostalgic atmosphere without coming across as stodgy or low energy. I fulfilled the two tasks by developing a company logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo layout with a microscopic lense slide and also germs designed for Lexington medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the root causes and outcomes of diseases, especially the branch of medicine that works with the clinical examination of samplings of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the only instance I remember where I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Normally I attempt not to be overly literal with a design and to a degree, this specific design approaches the company it represents very literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more focus grabbing and even more memorable.

logo style with a jumping eco-friendly frog developed for a household enjoyable facility in Lexington.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects which come my way, I’ve done dozens of logo designs for doctors, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the name of the business features the word springz in its name the apparent choice would have been to integrate a couple of springs into the design but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I created was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo including a flock of birds, a hill, a route, a stream, and also a tree - designed for Lexington travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche field due to the fact that travel photographers tend not to shoot locations or things but rather reveal emotional journeys by means of the photos they record. The idea behind this logo design was to use negative space to project more than what was visible upon first view, which I think is representative of the majority of professional photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness which can’t be revealed with just words. I attempted to do something similar to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Lexington logo but also to show the depth of her art and in the way that she sees the world through the lens of her camera.

 Lexington logo design with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I genuinely enjoy and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the customer, even though he liked the concept, didn’t care for my choice of birds. This particular guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his scorn for this particular type of sea bird.

When I turn a concept over to a customer I urge them to share it with colleagues and family as well as with individuals that they don’t actually know so as to get unprejudiced assessments on the worthiness of a design. Fortunately, he talked about it with his family members and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logos are a strange animal in the design world given that the people that are inclined to hire a professional to create their logo realize how vital a logo design is for their business so they are much more vested in the end result. Every logo design project has it’s share of difficulties, however the largest obstacle is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Lexington book author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, however it is the most critical part of a printed book due to the fact that it is in most cases the first thing a person views in the book store. Concerning a publisher, it’s the most ideal opportunity that they will likely ever have to advertise their product and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go however it seems like that in many cases one of the things consumers often tend to recall the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline situated in LA and although I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a spirit of airline flight and it was certainly a victory.

 Lexington logo design utilized for advertising and marketing as well as a label layout for Vintage Instance includes an archaic typeface style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that appeared to be much older cases. For this business logo concept I strove to come up with a logo that offered a fluid nostalgic feel to it and could easily be utilized for everything from a web page to a label on brand new cases that looked like they were from a different era.

Logo created for an orthodontist in Lexington, design include an arc with lines converging with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging logo design jobs due to the fact that it appears that virtually every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to company advertising, if dining establishments approached their advertising in the exact same way dental professionals do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dental logo designs simply because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a family nonprofit, the logo design features 4 characters surprised in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution wants to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo which communicated that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to explain precisely how individuals should think or feel they don’t understand the objective of a logo. If you have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that describes itself will never have the likelihood to be understood.

Logo layout created for a hair layout studio featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which related an atmosphere of peace and class for their new hair studio. I created a design that didn’t go the obvious route of making simply a stylized orchid but alternatively crafted a logo which suggested an orchid in the formation of a swirl incorporated in to the letter O in the name and by putting emphasis on the logo design with the silhouette of a hummingbird floating above the image itself. The obvious path in designing a business logo is frequently the incorrect route and in this case, the design ended up not being about the orchid but instead laid the importance on the feeling that they really wanted to forecast to their patrons.

Arabian equine logo layout produced for a horse ranch that concentrates on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind custom logo design fashioned to embody the unique physical traits of the Arabian kind of horses. By having a different head shape and higher tail posture, the Arabian is one of the most immediately recognizable horse breeds in the whole world.

Las Cafe logo style a little dining establishment, style includes a customized script font which floats over a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny restaurant, layout includes a modified script font style which floats above a team of ornate lines and also dots.

Logo design for a software application programmer the layout functions and also renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the business and in quite a few cases the symbolism behind a company logo is just as important as how it brands the enterprise it represents.

Develop logo design created for a Lexington indoor developer, layout function a series of red circles that converge and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lexington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, investigates, collaborates, and manages such projects. Interior design is a multifaceted profession that consists of conceptual development, space planning, location evaluations, programming, analysis, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V and A in middle of words advanced have actually been customized to tie directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Lexington logo design project was undertaken for a management expert that helps business professionals to develop into more effective at overseeing people, expectations, and profitability.

A logo design featuring a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly recognized the market was prepared for an outdoor sporting merchant that functions as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of interests, a place to sell off their used products to other sports enthusiasts. I tailored their Lexington logo design dsign with an image which seizes the attention of vehicles and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo design has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t really produced for an Lexington regional farm it was really developed for a products broker, and this business logo was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to develop a image that projected confidence, effectiveness, and prosperity.
Logo created for the use of an indication for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is reminiscent of a renowned sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project where I worked closely with the proprietor to create a logo design that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very easy to read from over a block away.