Monroe Logo Design

Each and every new Monroe organization knows they need a logo, but few entrepreneurs thoroughly realize the crucial role their business logo can play in their financial success, or the reason that one logo works more effectively than another. A logo has an instant and long term influence on the growth of a company, pick the correct one and it can make the door swing and cash register ring, select the incorrect one and it can be a barrier and an impediment for the life span of a business. The logos included in the ImageCo portfolio help Monroe companies prosper, they are effective in any given situation and the reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logos don’t require deliberation, they can be grasped in just a look.
  2. Scalability: from business cards to posters a scalable business logo will stay legible and equally emotive at any scale.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a logo design needs to be timeless and will feel relevant today, tomorrow, and forty years from now.

Retro logo style of a bike created for a Monroe coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were actually opening in an older section of town and wanted to visualize an old-fashioned vibe without coming across as uninteresting or low energy. I accomplished both of these tasks via designing a trademark design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo layout with a microscopic lense slide and bacteria made for Monroe medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the triggers and effects of diseases, especially the branch of healthcare that deals with the clinical examination of specimens of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Usually I try not to be extremely literal with a design and to a point, this design approaches the company it serves very literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more attention grabbing and more unforgettable.

logo design with a jumping green frog developed for a family members fun facility in Monroe.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects that come my way, I’ve done dozens of logo designs for doctors, dental offices, and legal professionals but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to feature a few springs into the concept but Cool Springz is a fun place to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I created was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo featuring a flock of birds, a mountain, a path, a stream, as well as a tree - developed for Monroe travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche profession because travel photographers don’t capture locations or things but instead reveal emotional journeys by means of the photos they record. The thought behind this logo concept was to make use of negative space to project more than what was visible upon initial view, which I think is representative of almost all good photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness that can’t be conveyed with mere words. I tried to do something very similar to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Monroe logo design but also to reveal the depth in her work and in the way that she perceives the world through the lens of her camera.

 Monroe logo layout with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I seriously savor and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however the client, even though he liked the concept, really did not care for my choice of birds. This particular guy really loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his contempt for this specific type of sea bird.

When I turn a design over to a customer I encourage all of them to discuss it with colleagues and family members as well as with people that they don’t even know so as to get unprejudiced point of views on the worthiness of a concept. Fortunately, he talked about it with his whole family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logos are a strange creature in the design world given that the people that tend to hire an expert to design their business logo understand how essential a logo is for their business so they are much more vested in the final result. Every logo job possesses it’s portion of difficulties, however the greatest obstacle is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Monroe publication author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, yet it is the most critical part of a published book since it is often the primary thing a person sees in the book shop. For a publishing company, it’s the absolute best opportunity they will likely ever have to advertise their label and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart however it seems that in many instances one of the items people often tend to recollect the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle air service situated in LA and although I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a feeling of air travel and it was surely a success.

 Monroe logo layout utilized for advertising and a tag design for Vintage Case features an old-fashioned font style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, that looked to be vintage cases. For this logo concept I tried to come up with a logo that possessed a fluid retro feel to it and could easily be utilized for anything from a website to a label on brand new cases that appeared like they were from a different generation.

Logo design developed for an orthodontist in Monroe, layout consist of an arc with lines intersecting with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging and difficult logo jobs considering that it seems that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to company advertising, if restaurants approached their advertising in the very same way dental practitioners do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would most likely include a picture of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentist logo designs simply because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family not-for-profit, the logo design includes 4 personalities surprised in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wants to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which conveyed that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo to summarize exactly how people ought to think or feel they don’t understand the objective of a logo. If viewers have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that illustrates itself won’t have the chance to be understood.

Logo layout developed for a hair style workshop including a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that projected an atmosphere of calmness and elegance for their new hair salon. I came up with a design which didn’t go the obvious path of creating simply a stylized orchid but instead created a company logo which implied a flower in the pattern of a swirl featured into the letter O in the title and by putting attention on the concept along with the silhouette of a hummingbird hovering above the image itself. The obvious path in creating a logo design is oftentimes the wrong course and in this case, the design ended up not being about the flower but alternately laid the emphasis on the emotion that they really wanted to transmit to their customers.

Arabian equine logo style created for a horse cattle ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a distinct logotype concept tailored to display the unique physical traits of the Arabian pedigree of equines. With a distinctive head shape and very high tail posture, the Arabian is one of the most quite easily identifiable equine types in the entire world.

Las Coffee shop logo style a small restaurant, layout contains a customized manuscript font style which floats above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little restaurant, layout contains a customized script font which hovers over a team of ornate lines and also dots.

Logo layout for a software programmer the design features and renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the company and in quite a few cases the meaning behind a business logo is just as important as how it brands the business it stands for.

Advance logo style created for a Monroe interior developer, design attribute a collection of red circles that converge as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Monroe interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, investigates, collaborates, and oversees such tasks. Interior design is a multifaceted occupation that includes conceptual development, space planning, site examinations, programming, investigation, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo design provided for Advanced Management Solutions, the characters for letter V and also A in middle of words progressed have been modified to link straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Monroe logo design job was done for a management consultant that helps business leaders to develop into more efficient at overseeing people, expectations, and profitability.

A logo style including a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was ready for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of interests, a place to sell their secondhand equipment to other sports enthusiasts. I tailored their Monroe business logo dsign utilizing a graphic that garners the interest of vehicles and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo design MQ farms, this logo design has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t really developed for an Monroe regional farm it was actually devised for a commodities broker, and this particular brand was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to develop a graphic that projected self-confidence, financial success, and affluence.
Logo designed for using an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is similar to a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked directly with the proprietor to design a logo design which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very easy to read from over a block away.