Monroe, North Carolina Logo Design

Each and every new Monroe business professional realizes that they are in need of a logo, but few new business owners thoroughly understand the crucial role their company logo can perform in their financial success, or exactly why one logo works better than another. A business logo has an immediate and lasting effect on the success of a company, choose the right one and it can make the door swing and phone ring, select the wrong one and it will be an obstacle and a hindrance for the longevity of an organization.

The logos included in the ImageCo portfolio help Monroe, North Carolina companies prosper, they are effective in any given circumstance and the reason they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logos don’t demand deliberation, they can be grasped in just a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will remain legible and just as emotive at every size.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a business logo needs to be lasting and should feel as relevant today, tomorrow, and thirty years from today.
Retro logo design of a bike created for a Monroe, North Carolina coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were launching in an older part of the community and really wanted to project a retro feel without coming across as monotonous or low energy. I accomplished each of the jobs via designing a company logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo style with a microscope slide and also bacteria created for Monroe, North Carolina clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the root causes and outcomes of diseases, mainly the field of healthcare which works with the laboratory assessment of specimens of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recollect in which I was able to integrate a bacteria-laden microscope slide into a logo design.

Typically I attempt not to be overly literal with a concept and to a degree, this design approaches the company it represents fairly literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more interest grabbing and even more meaningful.

logo style with a jumping eco-friendly frog created for a family members fun center in Monroe, North Carolina.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects that come my way, I’ve produced dozens of logo designs for health care providers, dental practices, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to integrate a couple of springs into the concept but Cool Springz is a fun location to go and spring does not really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I designed was made into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo featuring a flock of birds, a hill, a route, a stream, as well as a tree - made for Monroe, North Carolina travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche speciality due to the fact that travel photographers don’t shoot locations or things but instead project emotional experiences by means of the pictures they capture. The thought behind this logo composition was to make use of negative space to communicate more than what was visible upon first view, which I think is representative of most professional photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance that can’t be conveyed with just words. I made an effort to do something the same to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Monroe logo but also to show the depth to her work and in the way that she views the world through the lens of her camera.

 Monroe logo design with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I honestly relish and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but the customer, while he liked the concept, really did not care for my choice of birds. This guy really hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his contempt for this particular breed of sea bird.

When I turn a concept over to a client I urge them to talk about it with colleagues and family members as well as with folks that they don’t actually know so as to get neutral judgements on the merit of a design. Fortunately, he shared it with his family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Logo designs are a strange animal in the design world because the people that have a tendency to hire a professional to create their logo comprehend how important a logo design is for their organization so they are much more invested in the final result. Every logo project has it’s share of challenges, but the biggest challenge is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo style with bamboo in the background, design for Monroe, North Carolina book author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, yet it is the most vital part of a printed book given that it is often the initial thing a person sees in the bookstore. With respect to a publishing company, it’s the most ideal opportunity that they will ever have to publicize their product and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go but it looks like that in many occurrences 1 of the traits people often tend to remember the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline company located in LA and although I’m not sure it actually “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a feeling of air travel and it was surely a victory.

 Monroe logo style used for advertising and also a label layout for Vintage Case features an old font layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which appeared to be much older cases. For this logo design I attempted to come up with a logo that had a fluid old style feel to it and could be used for everything from a web site to an insignia on brand new cases that seemed like they were from another generation.

Logo created for an orthodontist in Monroe, North Carolina, design consist of an arc with lines converging with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging and difficult logo jobs due to the fact that it appears that every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to business branding, if dining establishments approached their branding in the same way dentists do every one of their logos would definitely be a picture explaining anything they served, McDonalds would most likely contain an image of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually love doing dental care business logos simply because it challenges me to come up with a design that implies dentistry or a particular area of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design made for a household not-for-profit, the logo design includes 4 characters surprised in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization wants to convey.

The McNally Foundation’s name provided a unique opportunity to do a logo design which conveyed that they were about families without being openly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize specifically how people ought to think or feel they don’t understand the objective of a logo. If you have to consider a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that illustrates itself won’t have the opportunity to be comprehended.

Logo style developed for a hair layout studio featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that conveyed a sense of simplicity and elegance for their new hair studio. I created a design that didn’t go the obvious direction of designing simply a stylized orchid but alternatively created a business logo which implied a flower in the formation of a swirl featured in to the letter O in the name and by putting attention on the concept with the figure of a hummingbird floating over the logo itself. The obvious path in creating a logo is in most cases the wrong course and in this case, the design ended up not being about the flower but instead placed the focus on the feeling that they wanted to project to their patrons.

Arabian equine logo style created for a horse cattle ranch that concentrates on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind company logo design tailored to exemplify the unique physical traits of the Arabian breed of equines. By having an identifiable head shape and very high tail carriage, the Arabian is one of the very most immediately identifiable horse types in the world.

Las Coffee shop logo design a tiny restaurant, layout contains a modified manuscript font style which hovers over a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little restaurant, design includes a modified manuscript font style which floats over a team of ornate lines and also dots.

Logo layout for a software application designer the layout features as well as legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the company and in many cases the symbolism supporting a logo is equally as important as how it brands the organization it represents.

Evolve logo design developed for a Monroe, North Carolina indoor developer, layout attribute a collection of red circles that converge and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Monroe, North Carolina interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, researches, coordinates, and oversees such ventures. Interior design is a diverse profession that includes conceptual development, space planning, location assessments, programming, investigation, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V as well as A in center of words advanced have been customized to connect straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Monroe, North Carolina logo design job was performed for a management coach that enables business leaders to become more efficient at supervising people, expectations, and profitability.
A logo design including a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting fans the owners of On the Fly understood the market place was primed for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of interests, a location to sell their used products to other sports enthusiasts. I created their Monroe logo design dsign along with an illustration that captures the interest of vehicles and projects an image that evokes the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo style has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually produced for an Monroe, North Carolina area farm it was really developed for a commodities broker, and this brand was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to produce an identity that projected esteem, financial success, and opulence.

 Monroe Logo design for a not-for-profit, Turning Point Solutions - the logo design attribute for externally dealing with arrowhead and also the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they would like, that can be a good thing or a bad thing. Good in that it grants a designer the opportunity to explore any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of recognizing where exactly the target is. Thankfully, in this case, I hit a bullseye with the 1st go.

Logo developed for making use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant manuscript typeface that is evocative a popular sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked closely with the business owner to create a logo design which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very easy to read from over a block away.