Acute Care 360 ImageCo, New Bern, North Carolina, NC,

ImageCo, New Bern, North Carolina, NC,

Evolv Design logo designed by ImageCo, New Bern, North Carolina, NC,

Red Panda Publishers logo designed by ImageCo, New Bern, North Carolina, NC,

New Bern, North Carolina, NC,

ImageCo, New Bern, North Carolina, NC,

ImageCo, New Bern, North Carolina, NC,
Mid Valley Pathology logo designed by ImageCo, New Bern, North Carolina, NC,

FSA OK logo designed by ImageCo, New Bern, North Carolina, NC,

Emerald Heights logo designed by ImageCo, New Bern, North Carolina, NC,

Club Sapphire logo designed by ImageCo, New Bern, North Carolina, NC,

Downtown Dogs logo designed by ImageCo, New Bern, North Carolina, NC,

WSBA logo designed by ImageCo, New Bern, North Carolina, NC,

Ferry Street Coffee Company logo designed by ImageCo, New Bern, North Carolina, NC,

Stoney Forensic logo designed by ImageCo, New Bern, North Carolina, NC,

Smart kernels logo designed by ImageCo, New Bern, North Carolina, NC,

Memorable Logos That Tell Stories and Connect Emotionally

Designing a brand identity or a business logo that is both unforgettable and expresses the story of who you are or what you actually do is a massive task. The challenge is to produce a design concept which is simple enough to be understood at a glimpse and transmits enough relevant information that it can articulate who you are. However no logo design can absolutely tell your story or summarize your business, and going down that road frequently produces a logo design that accomplishes neither. Although, in skilled hands, it is possible to strike a balance between both and design a brand identity that both informs and emotes and hitting that sweet spot is what every business should hope for from their logo designer.

ImageCo is one person, Tim Garner, I am a free lance branding specialist. For over 20 years I ‘ve been creating unforgettable logos and brand identity designs which tell stories and resonate with audiences. However don’t take my word for it, check out my logo portfolio and discover for yourself. I don’t claim that I’m the greatest designer in the world, but, I do know what I am actually doing and my clients are inclined to agree.

A LOGO IS NOT YOUR BRAND

The expression “your logo is not your brand” is a statement that is often stated with such emphasis by people operating in the branding sector, that a person ought to question why so many people in branding firms dislike logo designs as much as they seem to. It is quite true that your logo is not your brand, however what does that mean for a business that has no logo? One thing is quite certain, it guarantees that a brand with no logo will be faceless and forgettable.

Without a visual identity, an organization’s brand is really nothing more than a fading memory because customers would have virtually nothing to anchor their brand experiences too.

Some compare a business’s logo to a smile or a handshake which is slightly true, however it’s actually much more than that. A logo is a brand’s anchor and it also functions as the cornerstone of an organization’s brand. A logo functions as an anchor due to the fact that the entire brand experience is secured to it. It is also a brand’s cornerstone, because a cornerstone is the first stone laid when constructing the foundation of the structure above it, and once laid it will serve as the guiding reference point for every thing that comes after it. A logo works in the same way, it is a foundational building block that supports the organization it represents, and it also serves as a reference that helps guide a brand as it expands.

ImageCo is a visual branding business and our objective is to assist our customers lay that cornerstone as well as set that anchor. We help companies look more established, more refined, and more experienced. This ensures that our clients will always stand out, and are not only entitled to a seat at the table, but look like they should be seated at the head of that table.

New Bern LOGO DESIGN​

For over 2 decades ImageCo has been helping business owners cultivate memorable brand identities. We have performed logo design work for ranchers, colleges, diamond miners, wedding singers, coffee shops, retail stores, and just about every other kind of business concern you can imagine. What makes us different compared to our contemporaries is that our background is rooted in the electrical sign industry so we undertake every logo design project as though it will be used as an electrical sign. Because of our sign first technique our identity designs can, and have been utilized in everything from clothing labels to billboards. Our sign first technique guarantees that our logo designs are just as reliable whether they are used in television commercials or web apps, they are consistently identifiable, understood, and remembered regardless of scale or function.

American Made ★ Design

The thing which truly sets ImageCo apart from many of the design firms that you might possibly have stumbled upon in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are enlisted to perform, we do in-house. No matter the type of project we accept, logo, web site, trade show banners, or electrical sign, we do not, and never will farm out our customer’s work to contractors based outside the USA. When you phone us at 1-855-IMAGECO the individual that answers the telephone is ImageCo’s owner and designer, not a broker that marks up the price of your design project and dictates the conditions of how you and I conduct business.

QUALITIES OF A POWERFUL LOGO DESIGN

Virtually every new New Bern organization understands that they probably need a logo, but few start-ups entirely recognize the essential role their company logo will perform in their success, or precisely why one business logo works better than another. A business logo has a critical and sustaining influence on the growth of a business, select the right one and it will make the door swing and cash register ring, go with the incorrect one and it will be a barrier and an impediment for the life of a company.

The logos presented in the ImageCo portfolio help New Bern businesses prosper, they are effective in any given circumstance and the main reason they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logo designs don’t need consideration, they can be grasped in merely a glance.
  2. Scalability: from business cards to retail signs a scalable logo will remain legible and equally emotive at virtually any dimension.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or organization they represent.
  5. Relevance: a business logo should be lasting and should feel equally relevant today, tomorrow, and thirty years from now.

understanding branding

Brand – It’s a verb as well as a noun, it is an identifying mark and also the act of noting something so that it could be recognized, its origin originates from the brand burned onto animals. Today a brand signifies basically anything with an intention, regardless if it be revenue or government agencies, a brand is an intrinsic aspect of defining the worth of a specific thing in the public’s mind.

Branding – Is sort of like marketing and advertising’s attractive sister, they are each from the exact same family, the distinction being that marketing and advertising have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest aimed at a specific audience, it’s goal is to develop an image that the audience will likely relate to.

Brand Image – An image planted and nurtured through advertising and marketing and also identity design. When a person states the names Ferrari or Mustang what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of a car with 4 wheels that can transport us from point A to point B, the image we have (or at least I have) is of freedom, elegance, of something dangerous and sexy . That is brand image and that is what makes people want those products. Brand image is why people acquire specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Companies – If you look back at the history of a lot of branding companies you’ll find that they are often rebranded advertising companies. When a person states they are in advertising most individuals will likely have a preconceived notion about what they do. But when someone says “I’m in branding”… it just seems much more attractive, probably it’s because the majority of people do not recognize what it means to be in branding so it comes off as mysterious and attractive.

Brand Identity – Is a comprehensive term that explains the visual aspects of a product or agency that affect view points. This mostly includes the name, the logo design, the packaging, the different colors used yet can also include audio, lights, texture, signage, really anything that can be seen, touched or listened to become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that concentrates on a kind of visual design that helps shape the image of a company, a product or an institution. Brand identity designers develop logo designs, sign designs, packaging, and also collateral products such as cards, stationery, and brochures. Some visual designers also design sites and software interfaces. The crucial role of a brand identity designer is to create the visual cues and also a psychological tone with the goal of affecting activities, outcomes as well as perceptions.

select logos & signs

Retro logo layout of a bicycle developed for a New Bern coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were opening up in an old part of the area and wished to project a vintage vibe without appearing as monotonous or low energy. I fulfilled the two tasks by means of creating a company logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo design with a microscopic lense slide and also germs developed for New Bern medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the root causes and effects of diseases, mainly the branch of healthcare which works with the laboratory evaluation of samples of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the only instance I remember where I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Normally I try not to be overly literal with a design and to a point, this specific design approaches the company it serves rather literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more focus grabbing and much more unforgettable.

logo layout with a jumping green frog created for a household enjoyable facility in New Bern.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs which come my way, I’ve done dozens of logo designs for doctors, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the full name of the business features the word springz in its name the clear choice would have been to integrate a handful of springs into the concept but Cool Springz is a fun destination to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo featuring a group of birds, a mountain, a route, a stream, and also a tree - made for New Bern travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche field because travel photographers don’t capture locations or things but instead communicate emotional experiences through the photos they record. The thought behind this logo composition was to make use of negative space to convey more than what was visible upon first view, which I think is representative of almost all professional photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance that can’t be conveyed with just words. I tried to do something very similar to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  New Bern logo design but also to reveal the depth to her art and in the way that she views the world through the lens of her camera.

 New Bern logo design with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I seriously enjoy and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A however my client, while he liked the concept, didn’t care for my choice of birds. This man seriously loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his hatred for this specific variety of sea bird.

When I turn a design over to a customer I encourage all of them to discuss it with friends and colleagues and family as well as with other people that they don’t even know so as to get honest viewpoints on the worthiness of a concept. Fortunately, he discussed it with his family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Business logos are a weird animal in the design world because the people that tend to hire a professional to design their logo design realize how crucial a logo is for their business so they are much more vested in the final result. Every logo design job possesses it’s share of obstacles, but the biggest obstacle is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for New Bern publication author

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, but it really is the most important part of a published book because it is usually the primary thing a person sees in the book shop. Concerning a publisher, it’s the optimal opportunity they will likely ever get to promote their product and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has two letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart but it seems like that in many occurrences 1 of the things consumers tend to recall the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline company situated in LA and although I’m not sure it really “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a good sense of flight and it was undoubtedly a winner.

 New Bern logo style used for advertising and marketing and also a label layout for Vintage Instance includes an old-fashioned font style design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which appeared to be older cases. For this brand concept I strove to come up with a logo that offered a fluid old-fashioned feel to it and could be used for everything from a web page to a label on brand new cases that seemed like they were from a different point in time.

Logo developed for an orthodontist in New Bern, layout include an arc with lines intersecting with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging logo design jobs considering that it appears that almost every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to business branding, if restaurants approached their branding in the very same way dental practices do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dental care logo designs because it challenges me to come up with a design that implies dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design created for a family not-for-profit, the logo features 4 personalities startled in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization hopes to relate.

The McNally Foundation’s name offered a unique opportunity to do a logo design that conveyed that they were about families without being openly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize precisely how people should think or feel they don’t understand the objective of a logo. If viewers have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that explains itself will never have the opportunity to be comprehended.

Logo style produced for a New Bern hair style workshop featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that carried a sense of calmness and class for their new hair studio. I created a design that didn’t go the obvious direction of designing merely a stylized orchid but instead delivered a logo that implied an orchid in the pattern of a swirl blended in to the letter O in the name and by putting attention on the logo design along with the figure of a hummingbird hovering over the logo itself. The obvious path in creating a logo is usually the wrong course and in this case, the design ended up not being about the orchid but alternately put the main focus on the perception that they wanted to forecast to their clients.

Arabian steed logo style produced for a horse cattle ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct creative logo design customized to epitomize the unique physical traits of the Arabian breed of horses. With an identifiable head form and high tail carriage, the Arabian is one of the very most quite easily recognizable horse types in the world.

Las Cafe, A New Bern Coffee shop logo layout a tiny dining establishment, style consists of a modified script font style which hovers above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, style includes a changed script typeface which hovers over a group of luxuriant lines and also dots.

Logo style for a software program designer the design features as well as iconic New Bern aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. However, it represented something to the owner of the business and in many cases the meaning behind a logo design is equally as important as how it serves the organization it represents.

Progress logo layout created for a New Berninterior designer, design attribute a collection of red circles that intersect and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a New Bern interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, researches, collaborates, and oversees such tasks. Interior design is a diverse occupation that involves conceptual development, area planning, location evaluations, programming, investigation, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo design done for Advanced Leadership Solutions in New Bern, the personalities for letter V and also A in center of the word progressed have actually been changed to link directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This New Bern logo design job was done for a management expert that assists business leaders to develop into more effective at managing people, expectations, and profitability.

A New Bern business logo style including a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market place was prepared for an outdoor sporting store that functions as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of passions, a spot to sell their used equipment to other sports enthusiasts.

I designed their New Bern logo design design utilizing an image that seizes the interest of traffic and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and calm habitat.

Logo style MQ ranches, this New Bern company logo layout has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really developed for an New Bern area farm it was really designed for a commodities broker, and this particular business logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to generate a graphic that projects self-confidence, effectiveness, and luxury.

 New Bern Logo design for a nonprofit, Transforming Factor Solutions - the logo layout attribute for outwardly encountering arrowhead as well as the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they wanted, that can be a good thing or a bad thing. Good in that it gives a designer the freedom to explore any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of understanding where the target is. Fortunately, in this case, I struck a bullseye with the 1st try.

Logo design developed for using an indication for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is similar to a well-known New Bern sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked directly with the owner to design a logo design which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very easy to read from over a block away.